How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
SB’17 Detroit is bringing thousands of sustainability professionals together this week to ask one question - what is the role of business in fostering and creating the Good Life? On Day 1 of the conference, BBMG and Lululemon explored this question... View More
When it seems that corporate America has seized control of our government, of our society, it can be hard to wake up every day excited to go to work. Trust in brands has never been lower. Expectations have never been higher. Yes, corporations may hav... View More
A new study by Cone Communications adds to the body of work that links consumer shopping decisions to corporate values. The 2017 Cone Communications CSR Study examines consumer attitudes, perceptions and behaviors around corporate social responsibili... View More
Change is hard for all of us. Including those working for change. ... View More
President Trump has threatened to pull the plug on U.S. involvement of the Paris Agreement ahead of the G7 Summit in Italy later this month, spurring major companies to speak out in support of continued climate change efforts. ... View More
Lack of access to clean drinking water is the reality for millions of Indian citizens, an issue that National Geographic and Water Aid India are hoping to tackle through the launch of Mission Blue. With support from top Bollywood talent, the initiati... View More
From Coca-Cola’s “Happiness Arcade,” which helped make recycling fun for kids in Dhaka; to Heineken’s Brewing a Better World Digital Experience, a series of mini-games in which users “are faced with the challenge of balancing their will to ... View More
Four years after the collapse of the Rana Plaza garment factory in which 1,134 people were killed, Fashion Revolution has released its 2017 Fashion Transparency Index, which ranks 100 of the biggest fashion companies on their social and environmental... View More
Seventy-five million people work directly in the fashion and textiles industry. Many are subject to exploitation; verbal and physical abuse, unsafe working conditions and poor pay. While some progress has been made since the collapse of the Rana Plaz... View More
New research by Morning Consult has revealed that only one-in-five adults surround themselves with people who share different perspectives and ideas, underscoring the severity of the “filter bubble” and the extent to which algorithms dictate the ... View More
We recently presented on “The Role of Storytelling in Corporate Reporting” — a subject that many organizations struggle to address properly. Our view on the subject is straightforward: A report is not for storytelling. Very few stakeholders spe... View More
Water scarcity and shortage is a growing problem that affects around three billion people across the globe and climate change is only serving to aggravate the already acute issue. While businesses will play an important role in reducing environmental... View More
Originally released at the opening of COP21 in November 2015, environmental documentary Tomorrow is being released in the US on April 21 in celebration of Earth Day (April 22). ... View More
Following its announcement that it is the only national restaurant brand that doesn’t use added colors, flavors or preservatives — artificial or natural — in any of the ingredients it uses to prepare its food, Chipotle Mexican Grill has launche... View More
When it comes down to assessing corporate sustainability performance and impacts, investors, rating agencies and other stakeholders have developed a growing appetite for accurate, relevant, consistent and comparable data. In a globalized world prone ... View More
With a growing number of consumers demanding transparency from brands about the products they use every day, companies are faced with a new world order — come clean or face extinction. Of course, baring it all is a lot easier when the items in ques... View More
The return of the popular Discovery series, "Deadliest Catch," for a 13th season will see the addition of a new and reoccurring character: climate change. ... View More
In honor of National Soil Conservation Week, which commences on April 16, the Soil Conservation Council of Canada (SCCC) has launched a new campaign encouraging Canadians to play in the dirt. Initiated by the Innovative Farmers Association of Ontario... View More
We’re continuing our discussion (see part one) on the role of activist brands in today’s roiling political and social climate. Our insights come from the Purpose Collaborative – North America’s largest community of purpose, corporate responsi... View More
The United Nations’ Sustainable Development Goals (aka Global Goals) are viewed by most in the sustainability community as the biggest opportunity yet for the world to shape a new and better way of doing business while shaping a new and better worl... View More