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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
As You Sow Urges Global Brands to Nix Polystyrene Foam Packaging

Environmental and corporate social responsibility non-profit As You Sow has called upon four major US companies — Amazon, McDonald’s, Target and Walmart — to ditch polystyrene foam packaging from their operations. And they’re not the only one... View More

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7 Ways to Advance Purpose in a Turbulent World

The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societa... View More

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At the 2017 Sundance Film Festival, Climate Change Is King

A decade after An Inconvenient Truth brought climate change into the heart of popular culture, the follow-up to the watershed environmental documentary, An Inconvenient Sequel, will make its world premiere at the 2017 Sundance Film Festival as a Day ... View More

Article
Koch Industries Plays the Minority Card to Push Forward Fossil Fuels Agenda

Minority groups are usually the ones that have the most to lose when it comes to polluting fossil fuels, both in terms of their climate change and health-related risks. But with its Fueling U.S. Forwardcampaign, the Koch brothers are trying to tell ... View More

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Bill Nye Is Back to 'Save the World' from Misinformation, Climate Deniers

‘Science Guy’ Bill Nye is coming back to television this Spring – this time to put climate deniers in their place. ... View More

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G20 Task Force Report Creates Buzz Around Climate-Related Financial Disclosures

One year after its formation, the Task Force on Climate-Related Financial Disclosures (TFCD), a global task force created by the G20’s Financial Stability Board (FSB) to prevent market shocks stemming from climate change, has published its report, ... View More

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Scotland (and the Rest of Us) Urged to Shop, Cook Thoughtfully to Prevent Holiday Food Waste

As we indulge in holiday goodies, food waste becomes an inevitable consequence. This holiday season, a projected 50,375 tons of food and drink will be thrown out; Zero Waste Scotland (ZWS) is aiming to show citizens how to avoid this – and to save ... View More

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Purpose Across Borders: What Regions Can Learn from Each Other

Earlier this year, Radley Yeldar launched its 2016 Fit for Purpose Index, which explores how global brands are adapting to the shifting expectations from their stakeholders to play a positive role in society. The research was conducted at a global le... View More

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Communication Chasm: Brand Wins, Missed Opportunities in Engaging Consumers on Purpose

If ever there was a time for the world’s leading brands to show leadership in sustainability, that time is now. Globally, the political resolve to combat climate change is being challenged by the arrival of a new US president who considers global w... View More

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Organic Standards Board Cracking Down on Next-Generation GMOs

The National Organic Standards Board (NOSB) has voted unanimously to update U.S. organic standards to exclude ingredients derived from next-generation genetic engineering and gene editing. ... View More

Article
A Conscious Consumer Walks Into a Bar: Investing in Social Impact Film Storytelling

There has been a millennial marketplace shift - the type of companies that this generation of consumers want to patronize - and work for - are companies that align with their personal values. How is the consumer informed of those values? Long-form st... View More

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Reporting 3.0: Progress Toward a More Common Definition of True Materiality

Drawing on the work of Reporting 3.0 - in particular, its Reporting Blueprint and forthcoming Accounting Blueprint - this panel on the final afternoon of New Metrics ‘16 facilitated an animated discussion on true materiality, exploring the broad ra... View More

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Demonstrating Impacts of Sustainability Certifications Will Require Better Communication

Certification has, over the years, played a significant role in the development and execution of ethical supply chain programs across industries, providing frameworks within which brands can analyze and make improvements to their practices and busine... View More

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ISEAL: Meeting the Need for More Impact Data from Sustainability Standards

Throughout Sustainable Brands’ New Metrics ’16 event this week, I expect to hear a continual drumbeat of the need to measure impact. That is how it should be. As a panellist for the session on “Demonstrating the Impact of Sustainability Labels ... View More

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One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry

Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity i... View More

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Nat Geo Follows 'Before the Flood' Doc with Campaign to Raise $100K for Wildlife Conservation

With over 8.7 million views on YouTube already, Leonardo DiCaprio’s documentary film Before the Flood is already making waves. ... View More

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Dannon's Non-GMO Commitment Garners 'Unfounded Accusations' from Farm Groups

Earlier this year, yogurt giant Dannon announced new sustainable agriculture and non-GMO commitments. Now, farm organizations have decided that food companies 'jumping on the anti-GMO bandwagon' cannot go unchallenged. ... View More

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Stop Selling, Start Mobilizing: The Rise of Movement Brands

The relationship between brands and people is being transformed before our very eyes; the old-fashioned, binary model of companies selling and people consuming is dead. Traditional, rigid hierarchies of control are being replaced with more fluid and ... View More

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New Research Reveals Opportunity, Methods for Engaging Investors on Long-Term Value Creation

A growing number of investors are looking for high-quality information on a company’s sustainability performance. Earlier this year Larry Fink, CEO of Blackrock, called on S&P 500 CEOs to demonstrate how environmental, social and governance (ES... View More

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Nat Geo to Kick Off Its First Earth Week with ‘Before the Flood,’ ‘Years of Living Dangerously’ Premieres

Beginning Sunday, October 30, climate change will take over primetime on National Geographic. The channel has announced it will host its first-ever Earth Week, which will air six straight days of primetime programming dedicated exclusively to climate... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
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