Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
Our Use of Eco-Labels Is Set to Soar – For Products, Brands ... and People?
Our Use of Eco-Labels Is Set to Soar – For Products, Brands ... and People?
Published on September 21, 2016
About a 6 minute read

Certification, standards and labels have long provided an effective mechanism for raising awareness around a range of sustainability issues – from deforestation and overfishing, to carbon reduction and energy efficiency. ... View More

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Marketing & Communications
Forget Video Snacking: Longer Brand Stories Are Hitting Home
Forget Video Snacking: Longer Brand Stories Are Hitting Home
Published on September 13, 2016
About a 2 minute read

How can a brand or a company cut through the noise of our modern media landscape and truly connect with a short-attention span public about the social and environmental issues it really cares about? Documentary film might not seem the obvious solutio... View More

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Marketing & CommunicationsMarketing & Communications
How Framing Sustainability as Strength Can Help Win Male Audiences
How Framing Sustainability as Strength Can Help Win Male Audiences
Published on September 12, 2016
About a 3 minute read

Are traditional gender norms of “manliness” slowing the advancement of the sustainable economy? Turns out, they might, according to new research in the Journal of Consumer Research. But while prior research attributes this gender gap in sustainab... View More

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Innovation & TechnologyMarketing & Communications
How 2 Sports Giants Are Racing to Save the World
How 2 Sports Giants Are Racing to Save the World
Published on September 9, 2016
About a 6 minute read

Meet two racers who share a need to push the envelope - whether the subject is figuring out how to go a few millimeters per second faster than before or preserving endangered species. ... View More

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Marketing & CommunicationsMarketing & Communications
AT&T Reminds Drivers They’re Never Alone on the Road in Latest Ad
AT&T Reminds Drivers They’re Never Alone on the Road in Latest Ad
Published on September 7, 2016
About a 2 minute read

When your smartphone receives a message or a call while you’re driving, do you answer it? For most (64 percent of) Americans, the answer is yes – but only if they’re driving alone. Interestingly, only 36 percent look at their phone screens with... View More

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Marketing & CommunicationsMarketing & Communications
Study: Many Consumers Willing to Pay More for, Switch to Completely Transparent Brands
Study: Many Consumers Willing to Pay More for, Switch to Completely Transparent Brands
Published on August 31, 2016
About a 2 minute read

A new study reveals that consumers’ demand for product transparency is on the rise – overall, they desire more product information and are inclined to be more loyal to brands that provide more detailed insights. About 40 percent say they would sw... View More

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Marketing & CommunicationsMarketing & Communications
UNDP About to School China on Significance of SDGs
UNDP About to School China on Significance of SDGs
Published on August 23, 2016
About a 3 minute read

With about one-fifth of the world’s population, China has the ability to significantly contribute to the success of the United Nations’ (UN) Sustainable Development Goals (SDGs). The country made impressive strides in pursuit of the Millennium De... View More

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Marketing & CommunicationsMarketing & Communications
Celebrities, Consumers Share Selfies to Donate Fresh Produce to Communities in Need
Celebrities, Consumers Share Selfies to Donate Fresh Produce to Communities in Need
Published on August 11, 2016
About a 4 minute read

The number of Americans with limited access to fruits and vegetables has climbed to nearly 30 million. In other words, the ‘food desert’ crisis affects roughly one in every ten people in the United States. ... View More

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Marketing & CommunicationsMarketing & Communications
UK's Largest Food Producers Giving Brits an Inside Look at How Their Favorite Foods Are Made
UK's Largest Food Producers Giving Brits an Inside Look at How Their Favorite Foods Are Made
Published on August 4, 2016
About a 4 minute read

Growing consumer demand for healthy, responsibly produced food is leading more and more big food companies to embrace transparency, simplify their product formulas and highlight the integrity of their foods: Examples include Campbell’s and Chipotle... View More

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Marketing & CommunicationsMarketing & Communications
Health Charities Campaigning to Ban All Food, Drink Advertising to Kids in Canada
Health Charities Campaigning to Ban All Food, Drink Advertising to Kids in Canada
Published on August 3, 2016
About a 3 minute read

Canadian health charities are teaming up to battle the problem of childhood obesity in a way that the food and beverage industry is not going to like. More than ten organizations have joined the Stop Marketing to Kids Coalition, including some of Can... View More

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Marketing & CommunicationsMarketing & Communications
Would You Swipe Right for a Monkey? The Body Shop Trials ‘Gorilla’ Marketing on Tinder
Would You Swipe Right for a Monkey? The Body Shop Trials ‘Gorilla’ Marketing on Tinder
Published on July 22, 2016
About a 3 minute read

This month, Canadians may have noticed that The Body Shop has been monkeying around on the dating app Tinder. The brand has created a profile for Reggie, a Red Shanked Douc monkey from Vietnam, as part of a new ‘gorilla’ marketing initiative to p... View More

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Marketing & CommunicationsMarketing & Communications
Bill to Create Federal GMO Labeling Standard Sails Through House
Bill to Create Federal GMO Labeling Standard Sails Through House
Published on July 15, 2016
About a 4 minute read

After passing the Senate last week, a bill proposing a federal labeling standard for foods with genetically modified ingredients - and blocking states from creating their own standards - sailed through the US House of Representatives on Thursday, and... View More

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Marketing & CommunicationsMarketing & Communications
Beer Giants Increasing Transparency Around Ingredients, Nutrition Information
Beer Giants Increasing Transparency Around Ingredients, Nutrition Information
Published on July 14, 2016
About a 3 minute read

This week, the Beer Institute announced a new initiative to encourage its member companies to display specific consumer information on products, packaging or websites. ... View More

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Marketing & CommunicationsMarketing & Communications
Chipotle Hopes to Reassure Customers with ‘A Love Story’
Chipotle Hopes to Reassure Customers with ‘A Love Story’
Published on July 8, 2016
About a 4 minute read

Will the power of love help Chipotle recover from its food safety woes, defecting customers and still-struggling stock price? The fast casual restaurant chain has once again produced an original animated short film in an attempt to advocate for fresh... View More

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Marketing & CommunicationsMarketing & Communications
110 Nobel Laureates Call Out Greenpeace Over Anti-GMO Stance
110 Nobel Laureates Call Out Greenpeace Over Anti-GMO Stance
Published on July 6, 2016
About a 6 minute read

As the controversy over genetically modified foods continues to rage amongst consumers and researchers, Greenpeace recently came under fire from 110 Nobel Laureates calling them out for their consistent anti-GMO stance, in particular, against “Gold... View More

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Marketing & CommunicationsMarketing & Communications
Mr Potato Head Helps Hasbro, Asda Raise Awareness of Wonky Veg, Food Waste
Mr Potato Head Helps Hasbro, Asda Raise Awareness of Wonky Veg, Food Waste
Published on July 6, 2016
About a 3 minute read

Mr. Potato Head was first manufactured back in 1952 as a bundle of plastic parts and pushpins, the idea being that you would stick them into a real potato that would serve as the toy’s head. The first toy ever advertised on television, Mr. Potato H... View More

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Marketing & CommunicationsMarketing & Communications
New Doc Shows Struggles of Asian Garment Workers, Demands ‘Living Wage Now’
New Doc Shows Struggles of Asian Garment Workers, Demands ‘Living Wage Now’
Published on June 16, 2016
About a 5 minute read

Struggling to cover basic expenses such as food, housing and education, the roughly 40 million garment workers in Bangladesh, Cambodia, India, Indonesia and other parts of Asia regularly risk physical violence, sexual harassment, starvation, and even... View More

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Marketing & CommunicationsMarketing & Communications
Top 4 Ways Virtual Reality Can Deliver ROI for your Purpose-Driven Brand
Top 4 Ways Virtual Reality Can Deliver ROI for your Purpose-Driven Brand
Published on June 9, 2016
About a 4 minute read

The first time I watched virtual reality, I knew that it was going to become an incredibly powerful medium for doing good. At Matter Unlimited, we're in the business of doing good by amplifying the power of brands and organizations to drive positive ... View More

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Marketing & CommunicationsMarketing & Communications
#EarthToParis: Designing Global Calls to Action and Engaging Multiple Stakeholders at Scale
#EarthToParis: Designing Global Calls to Action and Engaging Multiple Stakeholders at Scale
Published on June 7, 2016
About a 3 minute read

“We’re going to change the world - all of us together. I know we will.” – Max Schorr GOOD is a social impact company that creates stories, experiences, and tools to push the world forward. During a dynamic workshop Monday afternoon, the GOOD ... View More

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Marketing & CommunicationsMarketing & Communications
How Marketing Teams Can Appreciate, Apply, Amplify Sustainability Priorities
How Marketing Teams Can Appreciate, Apply, Amplify Sustainability Priorities
Published on June 7, 2016
About a 4 minute read

It’s no secret that the audience at any Sustainable Brands conference lives and breathes social impact. From CSR strategists to climate change experts to sustainability technicians, our careers are devoted to integrating business and social purpose... View More

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