How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Certification, standards and labels have long provided an effective mechanism for raising awareness around a range of sustainability issues – from deforestation and overfishing, to carbon reduction and energy efficiency. ... View More
How can a brand or a company cut through the noise of our modern media landscape and truly connect with a short-attention span public about the social and environmental issues it really cares about? Documentary film might not seem the obvious solutio... View More
Are traditional gender norms of “manliness” slowing the advancement of the sustainable economy? Turns out, they might, according to new research in the Journal of Consumer Research. But while prior research attributes this gender gap in sustainab... View More
Meet two racers who share a need to push the envelope - whether the subject is figuring out how to go a few millimeters per second faster than before or preserving endangered species. ... View More
When your smartphone receives a message or a call while you’re driving, do you answer it? For most (64 percent of) Americans, the answer is yes – but only if they’re driving alone. Interestingly, only 36 percent look at their phone screens with... View More
A new study reveals that consumers’ demand for product transparency is on the rise – overall, they desire more product information and are inclined to be more loyal to brands that provide more detailed insights. About 40 percent say they would sw... View More
With about one-fifth of the world’s population, China has the ability to significantly contribute to the success of the United Nations’ (UN) Sustainable Development Goals (SDGs). The country made impressive strides in pursuit of the Millennium De... View More
The number of Americans with limited access to fruits and vegetables has climbed to nearly 30 million. In other words, the ‘food desert’ crisis affects roughly one in every ten people in the United States. ... View More
Growing consumer demand for healthy, responsibly produced food is leading more and more big food companies to embrace transparency, simplify their product formulas and highlight the integrity of their foods: Examples include Campbell’s and Chipotle... View More
Canadian health charities are teaming up to battle the problem of childhood obesity in a way that the food and beverage industry is not going to like. More than ten organizations have joined the Stop Marketing to Kids Coalition, including some of Can... View More
This month, Canadians may have noticed that The Body Shop has been monkeying around on the dating app Tinder. The brand has created a profile for Reggie, a Red Shanked Douc monkey from Vietnam, as part of a new ‘gorilla’ marketing initiative to p... View More
After passing the Senate last week, a bill proposing a federal labeling standard for foods with genetically modified ingredients - and blocking states from creating their own standards - sailed through the US House of Representatives on Thursday, and... View More
This week, the Beer Institute announced a new initiative to encourage its member companies to display specific consumer information on products, packaging or websites. ... View More
Will the power of love help Chipotle recover from its food safety woes, defecting customers and still-struggling stock price? The fast casual restaurant chain has once again produced an original animated short film in an attempt to advocate for fresh... View More
As the controversy over genetically modified foods continues to rage amongst consumers and researchers, Greenpeace recently came under fire from 110 Nobel Laureates calling them out for their consistent anti-GMO stance, in particular, against “Gold... View More
Mr. Potato Head was first manufactured back in 1952 as a bundle of plastic parts and pushpins, the idea being that you would stick them into a real potato that would serve as the toy’s head. The first toy ever advertised on television, Mr. Potato H... View More
Struggling to cover basic expenses such as food, housing and education, the roughly 40 million garment workers in Bangladesh, Cambodia, India, Indonesia and other parts of Asia regularly risk physical violence, sexual harassment, starvation, and even... View More
The first time I watched virtual reality, I knew that it was going to become an incredibly powerful medium for doing good. At Matter Unlimited, we're in the business of doing good by amplifying the power of brands and organizations to drive positive ... View More
“We’re going to change the world - all of us together. I know we will.” – Max Schorr GOOD is a social impact company that creates stories, experiences, and tools to push the world forward. During a dynamic workshop Monday afternoon, the GOOD ... View More
It’s no secret that the audience at any Sustainable Brands conference lives and breathes social impact. From CSR strategists to climate change experts to sustainability technicians, our careers are devoted to integrating business and social purpose... View More