How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
It’s no secret that the audience at any Sustainable Brands conference lives and breathes social impact. From CSR strategists to climate change experts to sustainability technicians, our careers are devoted to integrating business and social purpose... View More
Language is a virus: Get it wrong and it can kill your venture. Get it right, and it inspires others and spreads like fire. In sustainability, where we are still working to attract new audiences, this can be the difference between engagement and alie... View More
Early on in the Embedding Project, one topic came up more than any other: storytelling. While many companies are experimenting with sharing stories about sustainability as a way to shape their cultures, we also heard that their attempts to do this so... View More
Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to activ... View More
Roughly a year ago, KIND Snacks CEO Daniel Lubetzky received a letter from the U.S. Food and Drug Administration (FDA) about his products. Among other nutrition claims, the FDA took issue with the use of the word “healthy” on KIND snack bar label... View More
Academy-Award nominated filmmaker Josh Fox’s latest documentary opens with Fox dancing to The Beatles to celebrate a victory over the gas industry following the production of his startling previous release, Gasland. The new film, entitled How to Le... View More
The environmental and social benefits of Forest Stewardship Council (FSC) certification are proven, as the organisation works to ensure sustainable use of forest products. But a recent WWF study has found that there is also a concrete economic benefi... View More
Climate change has slowly become more of a partisan issue over the last few decades, fuelling heated debates despite the scientific consensus (and, quite often, about whether there is in fact a scientific consensus) that human activities are causing ... View More
Mars Food plans to begin distinguishing between its products which are fit for “everyday” versus “occasional” consumption. Over the next few months, the company is expected to publish a list of products which should not be eaten more than onc... View More
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This year, Fashion Revolution’s annual campaign has expanded into a week-long series of events featuring hundreds of activities, stunts and social experiments across 84 countries worldwide. Throughout Fashion Revolution Week, April 18th to 24th, co... View More
Every year, April evokes campaigns and initiatives from companies and nonprofits alike in celebration of Earth Day (April 22) or Earth Month. This year, personal care brand Tom’s of Maine has teamed up with upcycling leader TerraCycle on the#LessWa... View More
Move over Prince Ea, there's a new spoken word artist promoting sustainability. To help reach a wider audience for its newly-released 2015 sustainability report, Heineken recruited Dutch rapper and vocal artist Kevin "Blaxtar" de Randamie t... View More
Artist network Brandalism believes that the talent, energy and creativity of ad agency employees is “sinking into an ever-expanding black hole.” The network recently launched a campaign to appeal to those who feel the same, by placing several pos... View More
Over 125 cosmetics and personal care products from 14 brands have earned the Environmental Working Group (EWG)’s new verification. The EWG VERIFIED™ program aims to help customers quickly and easily identify products that meet strict ingredient s... View More
Over 200 of the most influential figures in sustainability standards and certification will join business leaders to share their thoughts on today’s most pressing sustainability challenges on May 10 to 11 in Washington, DC. ... View More
The term ‘greenwashing’ might be officially outdated. In 2016, the number of companies making unmerited PR splashes over sustainability is far outweighed by those who are taking significant strides forward and not talking about it. When faced wit... View More
On Friday, General Mills announced that it will “soon” start labeling its products that contain genetically modified organism (GMO) ingredients nationwide. With the rationale that it is impractical to label its products for just one state, the co... View More
A futuristic space station, rainforests and oceans will be explored by a cast of diverse kids and their animal friends in a new 3D-animated television show, Planet Blue. The show’s creators hope to inspire environmental awareness among children and... View More
How do you communicate your company's sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest? Increasingly, the answer for many of the world's biggest companies is to highlight their sustainabil... View More