Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Marketing & CommunicationsMarketing & Communications
Shinola Celebrates the American Worker with ‘Let’s Roll Up Our Sleeves’ Campaign
Shinola Celebrates the American Worker with ‘Let’s Roll Up Our Sleeves’ Campaign
Published on March 21, 2017
About a 2 minute read

Luxury goods maker Shinola has unveiled a new national campaign — Let’s Roll Up Our Sleeves — that celebrates the American worker and work ethic, and encourages Americans to band together for the greater good. ... View More

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Marketing & CommunicationsMarketing & Communications
We’re Lousy at Describing Sustainable Food, But It Doesn’t Have to Be That Way
We’re Lousy at Describing Sustainable Food, But It Doesn’t Have to Be That Way
Published on March 16, 2017
About a 4 minute read

As Georgetown University linguistics professor Deborah Tannen says, “We tend to look through language and not realize how much power language has.” We rarely realize it, but language is the lens through which we form perceptions about people, pla... View More

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Marketing & CommunicationsMarketing & Communications
Report Reveals Gap Between Marketers and C-Suite in Driving the Sustainability Agenda
Report Reveals Gap Between Marketers and C-Suite in Driving the Sustainability Agenda
Published on March 13, 2017
About a 3 minute read

Sustainability isn’t just a buzzword these days — it’s insurance against reputational risk, the key to new market opportunities, a safeguard against climate change and a critical element for staying competitive. And companies that are resistant... View More

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Marketing & CommunicationsMarketing & Communications
A New Era for Movement Brands: 6 Lessons from the Women’s March
A New Era for Movement Brands: 6 Lessons from the Women’s March
Published on March 9, 2017
About a 10 minute read

January’s Women’s March was one of the biggest global movements of recent years. An estimated 5 million people marched in 17 different countries to show their support for basic human rights — freedom, equality, justice and personal security - w... View More

Article
Marketing & Communications
Doc from Stella Artois, Nat Geo Shines Light on Global Water Crisis
Doc from Stella Artois, Nat Geo Shines Light on Global Water Crisis
Published on March 8, 2017
About a 3 minute read

In celebration of World Water Day, brewer Stella Artois and National Geographic have joined forces to create Our Dream of Water, a documentary by Crystal Moselle spotlighting the effects of the global water crisis. The film, which was commissioned by... View More

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Marketing & CommunicationsMarketing & Communications
Everything Is Political: Brand Communications in the New Era
Everything Is Political: Brand Communications in the New Era
Published on March 8, 2017
About a 5 minute read

When a U.S. President can impact stock valuation and sway public dialogue in just 140 characters, what’s a brand to do? ... View More

Article
Marketing & CommunicationsMarketing & Communications
P&G Pushes for Gender Equality in New #WeSeeEqual Campaign
P&G Pushes for Gender Equality in New #WeSeeEqual Campaign
Published on March 6, 2017
About a 2 minute read

Ahead of International Women’s Day on March 8th, Proctor & Gamble has launched a new campaign dubbed We See Equal along with an ad spot highlighting its latest gender equality initiative. ... View More

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Marketing & CommunicationsMarketing & Communications
Should Businesses Be Hiring Anthropologists Instead of MBAs?
Should Businesses Be Hiring Anthropologists Instead of MBAs?
Published on March 1, 2017
About a 4 minute read

The language of business can be combative (launch, target, strategize), or very often it is about profits, sales, shared value - the language of money. We are either warriors or accountants when it comes to business. However, both warring and countin... View More

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Marketing & CommunicationsMarketing & Communications
Bosch and WWF Team Up to Make Sustainable Seafood Consumption Mainstream
Bosch and WWF Team Up to Make Sustainable Seafood Consumption Mainstream
Published on February 22, 2017
About a 2 minute read

Growing demand for seafood and a global population growing at a rate of 75 million people every year has put ocean resources under significant strain. Approximately 90 percent of global fishing grounds are now over-fished or fully-exploited. Sustaina... View More

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Marketing & CommunicationsMarketing & Communications
How Audi Lost the Brand Activist Race: 6 Lessons for Brands That Aspire to a Social POV
How Audi Lost the Brand Activist Race: 6 Lessons for Brands That Aspire to a Social POV
Published on February 21, 2017
About a 6 minute read

The year has hardly begun and we’ve already witnessed radical shifts throughout society - growing anti-establishment contingencies, women’s rights marches, and the new US administration are some of the major talking points of 2017. Many have call... View More

Article
Marketing & Communications
Sign o' the Times: This Year's Super Bowl Had More Goodvertising Than Ever
Sign o' the Times: This Year's Super Bowl Had More Goodvertising Than Ever
Published on February 13, 2017
About a 6 minute read

The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever. ... View More

Article
Materials & PackagingMarketing & Communications
As You Sow Urges Global Brands to Nix Polystyrene Foam Packaging
As You Sow Urges Global Brands to Nix Polystyrene Foam Packaging
Published on February 6, 2017
About a 3 minute read

Environmental and corporate social responsibility non-profit As You Sow has called upon four major US companies — Amazon, McDonald’s, Target and Walmart — to ditch polystyrene foam packaging from their operations. And they’re not the only one... View More

Article
Consumer Behavior ChangeMarketing & Communications
7 Ways to Advance Purpose in a Turbulent World
7 Ways to Advance Purpose in a Turbulent World
Published on January 27, 2017
About a 6 minute read

The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societa... View More

Article
Marketing & CommunicationsMarketing & Communications
At the 2017 Sundance Film Festival, Climate Change Is King
At the 2017 Sundance Film Festival, Climate Change Is King
Published on January 18, 2017
About a 6 minute read

A decade after An Inconvenient Truth brought climate change into the heart of popular culture, the follow-up to the watershed environmental documentary, An Inconvenient Sequel, will make its world premiere at the 2017 Sundance Film Festival as a Day ... View More

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Marketing & CommunicationsMarketing & Communications
Koch Industries Plays the Minority Card to Push Forward Fossil Fuels Agenda
Koch Industries Plays the Minority Card to Push Forward Fossil Fuels Agenda
Published on January 11, 2017
About a 5 minute read

Minority groups are usually the ones that have the most to lose when it comes to polluting fossil fuels, both in terms of their climate change and health-related risks. But with its Fueling U.S. Forwardcampaign, the Koch brothers are trying to tell ... View More

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Marketing & CommunicationsMarketing & Communications
Bill Nye Is Back to 'Save the World' from Misinformation, Climate Deniers
Bill Nye Is Back to 'Save the World' from Misinformation, Climate Deniers
Published on January 6, 2017
About a 2 minute read

‘Science Guy’ Bill Nye is coming back to television this Spring – this time to put climate deniers in their place. ... View More

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Marketing & CommunicationsMarketing & Communications
G20 Task Force Report Creates Buzz Around Climate-Related Financial Disclosures
G20 Task Force Report Creates Buzz Around Climate-Related Financial Disclosures
Published on December 27, 2016
About a 3 minute read

One year after its formation, the Task Force on Climate-Related Financial Disclosures (TFCD), a global task force created by the G20’s Financial Stability Board (FSB) to prevent market shocks stemming from climate change, has published its report, ... View More

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Marketing & CommunicationsMarketing & Communications
Scotland (and the Rest of Us) Urged to Shop, Cook Thoughtfully to Prevent Holiday Food Waste
Scotland (and the Rest of Us) Urged to Shop, Cook Thoughtfully to Prevent Holiday Food Waste
Published on December 21, 2016
About a 2 minute read

As we indulge in holiday goodies, food waste becomes an inevitable consequence. This holiday season, a projected 50,375 tons of food and drink will be thrown out; Zero Waste Scotland (ZWS) is aiming to show citizens how to avoid this – and to save ... View More

Article
Marketing & CommunicationsMarketing & Communications
Purpose Across Borders: What Regions Can Learn from Each Other
Purpose Across Borders: What Regions Can Learn from Each Other
Published on December 14, 2016
About a 5 minute read

Earlier this year, Radley Yeldar launched its 2016 Fit for Purpose Index, which explores how global brands are adapting to the shifting expectations from their stakeholders to play a positive role in society. The research was conducted at a global le... View More

Article
Marketing & Communications
Communication Chasm: Brand Wins, Missed Opportunities in Engaging Consumers on Purpose
Communication Chasm: Brand Wins, Missed Opportunities in Engaging Consumers on Purpose
Published on December 7, 2016
About a 4 minute read

If ever there was a time for the world’s leading brands to show leadership in sustainability, that time is now. Globally, the political resolve to combat climate change is being challenged by the arrival of a new US president who considers global w... View More

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