How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Luxury goods maker Shinola has unveiled a new national campaign — Let’s Roll Up Our Sleeves — that celebrates the American worker and work ethic, and encourages Americans to band together for the greater good. ... View More
As Georgetown University linguistics professor Deborah Tannen says, “We tend to look through language and not realize how much power language has.” We rarely realize it, but language is the lens through which we form perceptions about people, pla... View More
Sustainability isn’t just a buzzword these days — it’s insurance against reputational risk, the key to new market opportunities, a safeguard against climate change and a critical element for staying competitive. And companies that are resistant... View More
January’s Women’s March was one of the biggest global movements of recent years. An estimated 5 million people marched in 17 different countries to show their support for basic human rights — freedom, equality, justice and personal security - w... View More
In celebration of World Water Day, brewer Stella Artois and National Geographic have joined forces to create Our Dream of Water, a documentary by Crystal Moselle spotlighting the effects of the global water crisis. The film, which was commissioned by... View More
When a U.S. President can impact stock valuation and sway public dialogue in just 140 characters, what’s a brand to do? ... View More
Ahead of International Women’s Day on March 8th, Proctor & Gamble has launched a new campaign dubbed We See Equal along with an ad spot highlighting its latest gender equality initiative. ... View More
The language of business can be combative (launch, target, strategize), or very often it is about profits, sales, shared value - the language of money. We are either warriors or accountants when it comes to business. However, both warring and countin... View More
Growing demand for seafood and a global population growing at a rate of 75 million people every year has put ocean resources under significant strain. Approximately 90 percent of global fishing grounds are now over-fished or fully-exploited. Sustaina... View More
The year has hardly begun and we’ve already witnessed radical shifts throughout society - growing anti-establishment contingencies, women’s rights marches, and the new US administration are some of the major talking points of 2017. Many have call... View More
The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever. ... View More
Environmental and corporate social responsibility non-profit As You Sow has called upon four major US companies — Amazon, McDonald’s, Target and Walmart — to ditch polystyrene foam packaging from their operations. And they’re not the only one... View More
The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societa... View More
A decade after An Inconvenient Truth brought climate change into the heart of popular culture, the follow-up to the watershed environmental documentary, An Inconvenient Sequel, will make its world premiere at the 2017 Sundance Film Festival as a Day ... View More
Minority groups are usually the ones that have the most to lose when it comes to polluting fossil fuels, both in terms of their climate change and health-related risks. But with its Fueling U.S. Forwardcampaign, the Koch brothers are trying to tell ... View More
‘Science Guy’ Bill Nye is coming back to television this Spring – this time to put climate deniers in their place. ... View More
One year after its formation, the Task Force on Climate-Related Financial Disclosures (TFCD), a global task force created by the G20’s Financial Stability Board (FSB) to prevent market shocks stemming from climate change, has published its report, ... View More
As we indulge in holiday goodies, food waste becomes an inevitable consequence. This holiday season, a projected 50,375 tons of food and drink will be thrown out; Zero Waste Scotland (ZWS) is aiming to show citizens how to avoid this – and to save ... View More
Earlier this year, Radley Yeldar launched its 2016 Fit for Purpose Index, which explores how global brands are adapting to the shifting expectations from their stakeholders to play a positive role in society. The research was conducted at a global le... View More
If ever there was a time for the world’s leading brands to show leadership in sustainability, that time is now. Globally, the political resolve to combat climate change is being challenged by the arrival of a new US president who considers global w... View More