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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Novelis, Discovery Education Launch New Program to Inspire the Next Generation of Recyclers

Aluminum roller and recycler Novelis has teamed up with digital content provider Discovery Education on an all-new aluminum recycling education program, "Life of a Can - A Never Ending Story." The program is intended to empower students to ... View More

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Inspiring New Brand Campaigns: The Process Behind Successful Consumer Engagement

Jaclyn Murphy, Director of Brand Purpose at Edelman, opened an inspiring session on Wednesday afternoon where brand purpose was made tangible in four brands - Arla Foods, Unilever, BT and Neste - that shared their experience and insights about how th... View More

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Chipotle’s New Videos Highlight Food Safety, Quality Ingredients

On Tuesday, Chipotle celebrated National Taco Day by launching new chorizo tacos, but some have speculated that the promotional release might just be one more way the Tex-Mex chain is trying to regain customers following multiple food-safety scares l... View More

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How to Go Beyond Brand Purpose and Unlock New Relationships with Consumers

Consumers are expecting a new dynamic in the relationship they build with brands. The team from Edelman gathered a full room at Wednesday’s lunch time session to unveil the breakthrough ‘2016 Earned Brand’ research study for the first time. The... View More

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How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose

“Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern brandin... View More

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Prince Ea, Neste Unleash Powerful Indictment of US School System in Latest Video

Renewable diesel and materials producer Neste and spoken word artist Prince Ea have unveiled the latest collaboration in their Pre-order the Future project, this time with a film that focuses on the future of learning. In “The People vs. ... View More

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Imagine Yourself on Top of an Offshore Wind Turbine …

On Tuesday morning, over breakfast at SB’16 Copenhagen, Filip Engel, head of DONG Energy Group Sustainability, and Ryan Bell from VRScout showed us virtual reality’s (VR) transformational power in sustainability communication. Modern energy compa... View More

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How to Engage the 90% of Our Brains That Resists Changing Behaviour

In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which... View More

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Forget Inspiration: Successful Movement-Making Requires Appealing to Consumers’ Aspirations

“The sustainability movement has been slowly gaining momentum, but I think we would all agree that it isn’t moving fast enough and the world we live in can’t afford for us to continue moving at the current pace.” ... View More

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Our Use of Eco-Labels Is Set to Soar – For Products, Brands ... and People?

Certification, standards and labels have long provided an effective mechanism for raising awareness around a range of sustainability issues – from deforestation and overfishing, to carbon reduction and energy efficiency. ... View More

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Forget Video Snacking: Longer Brand Stories Are Hitting Home

How can a brand or a company cut through the noise of our modern media landscape and truly connect with a short-attention span public about the social and environmental issues it really cares about? Documentary film might not seem the obvious solutio... View More

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How Framing Sustainability as Strength Can Help Win Male Audiences

Are traditional gender norms of “manliness” slowing the advancement of the sustainable economy? Turns out, they might, according to new research in the Journal of Consumer Research. But while prior research attributes this gender gap in sustainab... View More

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How 2 Sports Giants Are Racing to Save the World

Meet two racers who share a need to push the envelope - whether the subject is figuring out how to go a few millimeters per second faster than before or preserving endangered species. ... View More

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AT&T Reminds Drivers They’re Never Alone on the Road in Latest Ad

When your smartphone receives a message or a call while you’re driving, do you answer it? For most (64 percent of) Americans, the answer is yes – but only if they’re driving alone. Interestingly, only 36 percent look at their phone screens with... View More

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Study: Many Consumers Willing to Pay More for, Switch to Completely Transparent Brands

A new study reveals that consumers’ demand for product transparency is on the rise – overall, they desire more product information and are inclined to be more loyal to brands that provide more detailed insights. About 40 percent say they would sw... View More

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UNDP About to School China on Significance of SDGs

With about one-fifth of the world’s population, China has the ability to significantly contribute to the success of the United Nations’ (UN) Sustainable Development Goals (SDGs). The country made impressive strides in pursuit of the Millennium De... View More

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Celebrities, Consumers Share Selfies to Donate Fresh Produce to Communities in Need

The number of Americans with limited access to fruits and vegetables has climbed to nearly 30 million. In other words, the ‘food desert’ crisis affects roughly one in every ten people in the United States. ... View More

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UK's Largest Food Producers Giving Brits an Inside Look at How Their Favorite Foods Are Made

Growing consumer demand for healthy, responsibly produced food is leading more and more big food companies to embrace transparency, simplify their product formulas and highlight the integrity of their foods: Examples include Campbell’s and Chipotle... View More

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Health Charities Campaigning to Ban All Food, Drink Advertising to Kids in Canada

Canadian health charities are teaming up to battle the problem of childhood obesity in a way that the food and beverage industry is not going to like. More than ten organizations have joined the Stop Marketing to Kids Coalition, including some of Can... View More

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Would You Swipe Right for a Monkey? The Body Shop Trials ‘Gorilla’ Marketing on Tinder

This month, Canadians may have noticed that The Body Shop has been monkeying around on the dating app Tinder. The brand has created a profile for Reggie, a Red Shanked Douc monkey from Vietnam, as part of a new ‘gorilla’ marketing initiative to p... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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