Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
5 User Experience Principles to Help Communicate Complex Ideas
5 User Experience Principles to Help Communicate Complex Ideas
Published on September 2, 2015
About a 5 minute read

With User Experience (UX), the primary objective is to remove barriers between the user and the outcome we want to create. We start by putting ourselves in the shoes of users and trying as best we can to get inside their heads so that we can approach... View More

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Marketing & CommunicationsMarketing & Communications
Marketing for Social Change: How to Profitably Use Your Brand Power as a Force for Good
Marketing for Social Change: How to Profitably Use Your Brand Power as a Force for Good
Published on August 26, 2015
About a 4 minute read

Do your customers believe society is better off if they do business with your company? If not, it’s time for a marketing breakthrough. ... View More

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Consumer Behavior ChangeMarketing & Communications
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Published on August 26, 2015
About a 4 minute read

Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More

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Marketing & CommunicationsMarketing & Communications
Tutu, McKibben, Chomsky Calling for 'Mass Mobilization' to Spur Bold Climate Action at COP21
Tutu, McKibben, Chomsky Calling for 'Mass Mobilization' to Spur Bold Climate Action at COP21
Published on August 26, 2015
About a 4 minute read

With just less than 100 days until the UN’s Conference of the Parties (COP21) in Paris, where leaders from more than 190 countries will gather to discuss a potential new agreement on climate change, another group has emerged, hoping to ensure a fir... View More

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Marketing & Communications
FSC Hosting Global Business Event, Launching Consumer Branding
FSC Hosting Global Business Event, Launching Consumer Branding
Published on August 21, 2015
About a 2 minute read

The Forest Stewardship Council (FSC), the standard-setting and certification organization for sustainable forestry, will host its 5th annual premier global business event in Durban, South Africa from September 3rd to 5th. In Good Company 2015 (IGC 20... View More

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Marketing & CommunicationsMarketing & Communications
Ingersoll Rand Debuts on FTSE4Good Index Series
Ingersoll Rand Debuts on FTSE4Good Index Series
Published on August 17, 2015
About a 2 minute read

Irish global diversified industrial company Ingersoll Rand has been added to the FTSE4Good Index Series, an equity index series designed to facilitate investment in companies that meet globally recognized corporate responsibility standards.The compan... View More

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Marketing & CommunicationsMarketing & Communications
Top Challenges, Opportunities and Trends for Socially Minded Brands
Top Challenges, Opportunities and Trends for Socially Minded Brands
Published on August 14, 2015
About a 3 minute read

Challenges and Opportunities.When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many brands this could be a cha... View More

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Marketing & CommunicationsMarketing & Communications
3 Tips for Helping B2Bs Find Their Sex Appeal
3 Tips for Helping B2Bs Find Their Sex Appeal
Published on August 13, 2015
About a 3 minute read

B2B companies often see themselves as the dry toast to B2Cs’ Belgian waffles dripping with whipped cream and berries. And when we talk about making sustainability sexy, they may think it doesn’t apply to them. But it does. ... View More

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Marketing & CommunicationsMarketing & Communications
'Human Resources,' Season 2 (or How TerraCycle Hopes to Pave the Way for 'Green' on Reality TV)
'Human Resources,' Season 2 (or How TerraCycle Hopes to Pave the Way for 'Green' on Reality TV)
Published on August 5, 2015
About a 3 minute read

The television remains one of the most vital tools available to “green” marketers. From product placement to paid commercial spots, getting your product, service or mission featured on TV is an invaluable way to bring your company’s messaging d... View More

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Marketing & Communications
Greenpeace Continues Month of Shell Protests with 'Titanic'-Themed Performance
Greenpeace Continues Month of Shell Protests with 'Titanic'-Themed Performance
Published on August 5, 2015
About a 4 minute read

Greenpeace has begun its latest campaign against Shell, with a month of protests over the oil giant’s plans to drill in the Arctic. ... View More

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Marketing & CommunicationsMarketing & Communications
NRG's 'Power Behind the Plug' Campaign Challenges Americans to Think About Where Their Energy Comes From
NRG's 'Power Behind the Plug' Campaign Challenges Americans to Think About Where Their Energy Comes From
Published on July 31, 2015
About a 2 minute read

NRG Energy has launched Power Behind the Plug, an evocative 90-second film and campaign that seeks to illustrate how people react when they actually take a moment to think about where their power comes from. The goal of the film and campaign is to en... View More

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Marketing & CommunicationsMarketing & Communications
Trending: NGOs Find Creative Ways to Address ‘First World Problems,’ Wasteful Products
Trending: NGOs Find Creative Ways to Address ‘First World Problems,’ Wasteful Products
Published on July 29, 2015
About a 3 minute read

Motivating the public to participate in a campaign can be challenging, especially when it involves changing behaviors or contemplating a social ill that’s more pleasant to forget. But lest society collapse from its ignorance, advocates press on wit... View More

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Marketing & CommunicationsMarketing & Communications
Academic Lag, Advertising Jag & the Task of Socialising the Genome
Academic Lag, Advertising Jag & the Task of Socialising the Genome
Published on July 22, 2015
About a 17 minute read

LAG:A period of time: a noticeable delay between action and reaction – Failing to keep up with another or others in movement or developmentJAG: A short period of overindulgence in an activity: a shopping jag: a crying jag. A stab; an intense and co... View More

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Marketing & CommunicationsMarketing & Communications
Funny or Die Helping American Heart Association Poke Fun at Unhealthy School Lunches
Funny or Die Helping American Heart Association Poke Fun at Unhealthy School Lunches
Published on July 22, 2015
About a 3 minute read

A new video on humor website Funny or Die satirizes the unhealthy lunches served in American schools. Produced by the American Heart Association (AHA), the piece features comedian Nick Offerman as a “food expert” leading a farm tour full of greas... View More

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Marketing & CommunicationsMarketing & Communications
Consumers Aren’t Reading CSR Reports – Here's What You Can Do About It
Consumers Aren’t Reading CSR Reports – Here's What You Can Do About It
Published on July 17, 2015
About a 4 minute read

Although 82 percent of Americans expect companies to report on the progress of their social and environmental efforts, only 17 percent say they have read a CSR report in the past 12 months, according to the recently released 2015 Cone Communications/... View More

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Marketing & CommunicationsMarketing & Communications
46 Tips for Better Sustainability Storytelling
46 Tips for Better Sustainability Storytelling
Published on July 15, 2015
About a 9 minute read

Everybody loves a list, right? Right.Well, here’s mine – a 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability. It’s not rocket science. But as the following pointers suggest, there’s every opportunit... View More

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Marketing & CommunicationsMarketing & Communications
Report: Fossil Fuel Industry Long Deceiving the Public on Climate Change
Report: Fossil Fuel Industry Long Deceiving the Public on Climate Change
Published on July 10, 2015
About a 3 minute read

"The Climate Deception Dossiers" documents deception tactics used by fossil fuel companies in spreading misinformation about climate change — revealing 85 internal memos showing a variety of efforts to manufacture uncertainty about climat... View More

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Marketing & CommunicationsMarketing & Communications
WWF, Unilever Partnering to Engage Consumers on Deforestation, Help Protect 1M Trees
WWF, Unilever Partnering to Engage Consumers on Deforestation, Help Protect 1M Trees
Published on July 8, 2015
About a 3 minute read

WWF and Unilever have announced a one-year, international partnership to engage consumers in the fight against deforestation — one of the key drivers of climate change — with the goal of protecting a million trees.The partnership between the worl... View More

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Marketing & CommunicationsMarketing & Communications
Was Cannes 'Good' Enough?
Was Cannes 'Good' Enough?
Published on July 8, 2015
About a 6 minute read

This year, the hearts ran wild in Cannes. And I’m not hinting at the mysterious couple having an amicable rendezvous in the early hours of the morning on the red carpet in front of the Palais, but at the fact that the gathered Mad Men seem to have ... View More

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Marketing & Communications
Would You Want to Read Your Company’s Sustainability Report?
Would You Want to Read Your Company’s Sustainability Report?
Published on July 2, 2015
About a 2 minute read

"It's all in our Sustainability Report."That's a phrase guaranteed to strike fear in the hearts of even the hardiest sustainability wonks. ... View More

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