How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shape... View More
As I stared at a seemingly endless array of packaged chicken parts in a high-end grocery store recently, a mother of two strode up to the refrigerated section and decisively grabbed a package that promised “All-Natural Free-Range” chicken. “Yes... View More
Stonyfield Farm has taken the transparency of its supply chain to a new level by creating a source map for each of its ingredients.The New Hampshire-based organic dairy brand worked with SourceMap to create a map detailing the location, farm conditio... View More
On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadershi... View More
At the International Consumer Electronics Show (CES) in Las Vegas this week, AT&T unveiled Eco-Rating 2.0, an updated rating system that provides consumers an easy way to understand environmental — and now social — impacts associated with the... View More
Taiwanese salon hair care brand Hair O’Right is the first successful participant in a pilot project to harmonize the product carbon footprinting and labelling schemes run by the Carbon Trust and Taiwan’s Environmental Protection Administration (E... View More
We’re hearing more and more products, processes, events and even entire companies described as ‘carbon neutral,’ and many more striving to become so — but what exactly does that mean? ... View More
UPS today launched Your Wishes Delivered, a campaign designed to invite the public to share their wishes during the holidays. This year, the company will donate $1 for each wish submitted using #WishesDelivered to one of three charities — The Boys ... View More
Google, Microsoft, Walt Disney and BMW have the best CSR reputations globally, according to new research from the Reputation Institute (RI).Although this year Google beat out Microsoft for the top spot, the same companies remain in the top four as la... View More
At SB ‘14 London last month, one thing that really stood out for me was the focus on how storytelling can be used to help brands engage their customers with the theme of sustainability. For example, on the first morning of the first day, Daianna Ka... View More
At the Official Draw for the 2015 OrangeTM Africa Cup of Nations today, the Confederation of African Football (CAF) joined football (soccer) stars, celebrities, international health organizations and corporations to announce the launch of Africa Unit... View More
A group of angry-looking men surround a woman seated alone in the desert, and proceed to "stone" her … with flower petals, in a striking (no pun intended) new campaign by United Colors of Benetton in support of UN Women (the United Nation... View More
The global environmental industry grew 3.6 percent in 2013, generating revenues of $1.047 trillion, while the U.S. environmental industry grew only 0.7 percent in 2013 compared to 4.5 percent in 2012, according to new research from Environmental Busi... View More
Vermont-based Green Mountain Power (GMP) has become the first utility in the world to become a Certified B Corp, according to a recent announcement.GMP says it is helping to lead a transformation that is delivering cutting edge energy products and se... View More
Hatch, a SheKnows Media program that empowers kids to use media and technology to express themselves in productive ways, announced Monday that it has teamed with Unilever Project Sunlight on The Hunger Project, an initiative that strives to help fami... View More
There is a limit to how much companies can expect consumers to pay for higher sustainability standards—a limit in terms of the price that they will be willing to pay and also in terms of the market share that can be commanded, according to a new re... View More
Forward-thinking restaurant operators are more frequently using marketing strategies that incorporate health, safety and environmental concerns, which can resonate with consumers seeking out more responsible restaurants and food choices, according to... View More
Effie Worldwide and the World Economic Forum (WEF) have announced the inaugural call for entries for The Positive Change Effie Award, which recognizes and celebrates the most effective marketing programs that have measurably shifted consumer behavior... View More
This is the second in a series on Lobbying for Good. ... View More
Fans of Tolkien’s Lord of the Rings trilogy will be familiar with the wretched character Grima Wormtongue, adviser to King Theoden of Rohan. He whispers from the shadows into the ear of the decrepit ruler, urging self-interest and accommodation wit... View More