Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Marketing & CommunicationsMarketing & Communications
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
Published on January 20, 2015
About a 4 minute read

Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shape... View More

Article
Marketing & CommunicationsMarketing & Communications
Let's Take the B.S. Out of Food Marketing
Let's Take the B.S. Out of Food Marketing
Published on January 15, 2015
About a 3 minute read

As I stared at a seemingly endless array of packaged chicken parts in a high-end grocery store recently, a mother of two strode up to the refrigerated section and decisively grabbed a package that promised “All-Natural Free-Range” chicken. “Yes... View More

Article
Marketing & CommunicationsMarketing & Communications
Stonyfield Farm Continues to Drive Transparency with Ingredient Source Map
Stonyfield Farm Continues to Drive Transparency with Ingredient Source Map
Published on January 14, 2015
About a 3 minute read

Stonyfield Farm has taken the transparency of its supply chain to a new level by creating a source map for each of its ingredients.The New Hampshire-based organic dairy brand worked with SourceMap to create a map detailing the location, farm conditio... View More

Article
Marketing & CommunicationsMarketing & Communications
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
Published on January 7, 2015
About a 4 minute read

On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadershi... View More

Article
Marketing & CommunicationsMarketing & Communications
AT&T's Eco-Rating 2.0 Helps Consumers Understand Environmental, Social Impacts of Their Devices
AT&T's Eco-Rating 2.0 Helps Consumers Understand Environmental, Social Impacts of Their Devices
Published on January 7, 2015
About a 3 minute read

At the International Consumer Electronics Show (CES) in Las Vegas this week, AT&T unveiled Eco-Rating 2.0, an updated rating system that provides consumers an easy way to understand environmental — and now social — impacts associated with the... View More

Article
Marketing & CommunicationsMarketing & Communications
Taiwanese Shampoo Brand First to Clarify Global Carbon Footprinting Scheme
Taiwanese Shampoo Brand First to Clarify Global Carbon Footprinting Scheme
Published on December 29, 2014
About a 3 minute read

Taiwanese salon hair care brand Hair O’Right is the first successful participant in a pilot project to harmonize the product carbon footprinting and labelling schemes run by the Carbon Trust and Taiwan’s Environmental Protection Administration (E... View More

Article
Marketing & CommunicationsMarketing & Communications
New Video Demystifies Carbon Neutrality in 90 Seconds
New Video Demystifies Carbon Neutrality in 90 Seconds
Published on December 26, 2014
About a 1 minute read

We’re hearing more and more products, processes, events and even entire companies described as ‘carbon neutral,’ and many more striving to become so — but what exactly does that mean? ... View More

Article
Marketing & CommunicationsMarketing & Communications
UPS Making Charitable Donations for All 'Your Wishes Delivered'
UPS Making Charitable Donations for All 'Your Wishes Delivered'
Published on December 24, 2014
About a 2 minute read

UPS today launched Your Wishes Delivered, a campaign designed to invite the public to share their wishes during the holidays. This year, the company will donate $1 for each wish submitted using #WishesDelivered to one of three charities — The Boys ... View More

Article
Marketing & CommunicationsMarketing & Communications
Google, Microsoft, Walt Disney and BMW Have Best CSR Reputations
Google, Microsoft, Walt Disney and BMW Have Best CSR Reputations
Published on December 19, 2014
About a 2 minute read

Google, Microsoft, Walt Disney and BMW have the best CSR reputations globally, according to new research from the Reputation Institute (RI).Although this year Google beat out Microsoft for the top spot, the same companies remain in the top four as la... View More

Article
Marketing & Communications
Brands That Treat Customers Like Idiots Are Not Sustainable
Brands That Treat Customers Like Idiots Are Not Sustainable
Published on December 3, 2014
About a 8 minute read

At SB ‘14 London last month, one thing that really stood out for me was the focus on how storytelling can be used to help brands engage their customers with the theme of sustainability. For example, on the first morning of the first day, Daianna Ka... View More

Article
Marketing & CommunicationsMarketing & Communications
Africa United Campaign Uses Football Analogy to Help West Africans Tackle Ebola
Africa United Campaign Uses Football Analogy to Help West Africans Tackle Ebola
Published on December 3, 2014
About a 4 minute read

At the Official Draw for the 2015 OrangeTM Africa Cup of Nations today, the Confederation of African Football (CAF) joined football (soccer) stars, celebrities, international health organizations and corporations to announce the launch of Africa Unit... View More

Article
Marketing & CommunicationsMarketing & Communications
United Colors of Benetton, UN Women Engaging Millennials to 'End Violence Against Women Now!'
United Colors of Benetton, UN Women Engaging Millennials to 'End Violence Against Women Now!'
Published on December 3, 2014
About a 4 minute read

A group of angry-looking men surround a woman seated alone in the desert, and proceed to "stone" her … with flower petals, in a striking (no pun intended) new campaign by United Colors of Benetton in support of UN Women (the United Nation... View More

Article
Marketing & CommunicationsMarketing & Communications
Report: Global Environmental Industry Grew in 2013
Report: Global Environmental Industry Grew in 2013
Published on December 3, 2014
About a 2 minute read

The global environmental industry grew 3.6 percent in 2013, generating revenues of $1.047 trillion, while the U.S. environmental industry grew only 0.7 percent in 2013 compared to 4.5 percent in 2012, according to new research from Environmental Busi... View More

Article
Marketing & CommunicationsMarketing & Communications
Green Mountain Power Becomes First Utility to Receive B Corp Certification
Green Mountain Power Becomes First Utility to Receive B Corp Certification
Published on December 2, 2014
About a 2 minute read

Vermont-based Green Mountain Power (GMP) has become the first utility in the world to become a Certified B Corp, according to a recent announcement.GMP says it is helping to lead a transformation that is delivering cutting edge energy products and se... View More

Article
Marketing & CommunicationsMarketing & Communications
Unilever Project Sunlight, SheKnows Media Launch 'The Hunger Project' to Raise Awareness of Child Hunger in US
Unilever Project Sunlight, SheKnows Media Launch 'The Hunger Project' to Raise Awareness of Child Hunger in US
Published on December 2, 2014
About a 3 minute read

Hatch, a SheKnows Media program that empowers kids to use media and technology to express themselves in productive ways, announced Monday that it has teamed with Unilever Project Sunlight on The Hunger Project, an initiative that strives to help fami... View More

Article
Marketing & CommunicationsMarketing & Communications
Report: Food Companies Can’t Expect Customers to Pay More for High Sustainability Standards
Report: Food Companies Can’t Expect Customers to Pay More for High Sustainability Standards
Published on November 28, 2014
About a 2 minute read

There is a limit to how much companies can expect consumers to pay for higher sustainability standards—a limit in terms of the price that they will be willing to pay and also in terms of the market share that can be commanded, according to a new re... View More

Article
Marketing & CommunicationsMarketing & Communications
Report: Sustainability Helping Restaurants Win Customers
Report: Sustainability Helping Restaurants Win Customers
Published on November 26, 2014
About a 3 minute read

Forward-thinking restaurant operators are more frequently using marketing strategies that incorporate health, safety and environmental concerns, which can resonate with consumers seeking out more responsible restaurants and food choices, according to... View More

Article
Marketing & Communications
Effie, WEF Announce Inaugural Call for Entries for Positive Change Award
Effie, WEF Announce Inaugural Call for Entries for Positive Change Award
Published on November 25, 2014
About a 2 minute read

Effie Worldwide and the World Economic Forum (WEF) have announced the inaugural call for entries for The Positive Change Effie Award, which recognizes and celebrates the most effective marketing programs that have measurably shifted consumer behavior... View More

Article
Marketing & CommunicationsMarketing & Communications
Why Business Leaders in the UK Are Advocating for Improving Working Conditions
Why Business Leaders in the UK Are Advocating for Improving Working Conditions
Published on November 19, 2014
About a 5 minute read

This is the second in a series on Lobbying for Good. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Lobbying for Good: The Next Wave of Corporate Responsibility
Lobbying for Good: The Next Wave of Corporate Responsibility
Published on November 13, 2014
About a 4 minute read

Fans of Tolkien’s Lord of the Rings trilogy will be familiar with the wretched character Grima Wormtongue, adviser to King Theoden of Rohan. He whispers from the shadows into the ear of the decrepit ruler, urging self-interest and accommodation wit... View More

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event
February 18-19, 2026
SB'26 Tokyo
US Event
See All Events >