How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Shareholders at Abbott Laboratories’ annual meeting last week sent a message to management and the Board of Directors — for the second year in a row — that they are concerned about the use of genetically modified organisms (GMOs) in the company... View More
The World Economic Forum (WEF) and Effie Worldwide, which rewards effectiveness in marketing communications, have announced a new award aimed at incentivizing marketers to put more emphasis on sustainability in their work, and “recognize and celebr... View More
The gripping new Showtime docu-series Years of Living Dangerously tackles climate change with a combination of Hollywood star power, heavyweight scientists and frontline reporting. Sending big name such as Harrison Ford, Thomas Friedman, Lesley Stahl... View More
We all have a personal metastory, a story that we build through every action we take, every choice that we act on, and every purchase we make. It is the story that emerges in the minds of others as they see us and our choices. This is true for people... View More
gDiapers is a Portland, Oregon-based diaper company offering mums and dads a diaper insert that is flushable, home-compostable and plastic-free. My wife and I moved from Sydney, Australia to Portland, Oregon in 2004 to launch the company. As new pare... View More
Late last month, the UN’s Intergovernmental Panel on Climate Change (IPCC) released its second report, warning the impacts of global warming are likely to be ‘severe, pervasive and irreversible.’ It’s considered the most comprehensive assessm... View More
Heineken has increased the percentage of renewable electricity it uses in its global operations from 9.3 percent in 2012 to 18 percent, to a total of 358,100,000 kWh, according to the beer maker’s recent sustainability report.The increase in renewa... View More
A recent study by brand comparison website Rank a Brand shows discrepancies in sustainability talk and action in the fashion industry. The report finds that while fashion brands are tackling sustainability challenges through communication (63 percent... View More
For the seventh consecutive year, Fairmont Hotels & Resorts throughout the Western U.S. and Hawaii will participate in Earth Hour, a global event organized by the World Wildlife Fund (WWF) to raise awareness about climate change. On Saturday, Mar... View More
TripAdvisor, the go-to global site for travel advice, is extending its GreenLeaders program to 19 new markets including Canada, the UK, Ireland, Germany, France, Italy and Spain. Explaining the benefits, Jenny Rushmore, Director of Responsible Travel... View More
On March 22, the world will acknowledge World Water Day to celebrate the importance of fresh water and advocate for the sustainable management of freshwater resources. Established in 1993 by the United Nations General Assembly, World Water Day is a r... View More
We are at a point in our species’ history when the need for change has never been stronger. Therefore it is with some frustration that the change we require remains ever out of reach, trampled by business as usual.At every sustainability or CSR con... View More
Keurig Green Mountain's ninth annual Sustainability Report, released today, reveals progress on the company’s 2013 initiatives, and also announces the company's ambitious new 2020 targets with a focus on three main practice areas: Resilient Supply ... View More
Just over 60 percent of Americans are convinced that human actions can cause significant changes to global climate over a long period of time, with the occurrence of natural weather disasters wielding considerable influence on their opinions, accordi... View More
With its "Know what you eat" website, French organic yogurt brand The 2 Cows (Stonyfield France) is demonstrating commendable transparency regarding the composition of its products and traceability of its ingredients. It also presents its c... View More
As part of a recent brand relaunch, Long John Silver's (LJS) — the largest seafood restaurant chain in the US — is on a mission to get more US consumers to "Think Fish." ... View More
It’s been a busy week for Michelle Obama, as the First Lady unveiled proposals that would change the way we learn about food — both bold moves that would involve sweeping changes that would prove “a big deal” if implemented. ... View More
A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke. Apparently the struggling department store company, which is closing 33 underperforming stores and incurred a net loss of nearly $500 mill... View More
There’s a house on Long Island that can keep you young. At least, that’s what the architects claim – and it’s no small matter in an aging world. If I asked you what you’d look for in your ideal home, you might reply ‘a space to unwind’ ... View More
Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model. ... View More