How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
As companies begin their 2014 planning, it is critical to have a firm understanding of the regulatory and sustainability trends that will impact core business. In a new publication series Let’s talk: sustainability, Ernst & Young’s Climate Ch... View More
Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contribut... View More
Food served in full-service restaurants often is just as unhealthy as, or even unhealthier than, food served in fast-food restaurants, despite consumer perceptions that full-service restaurants are healthier, according to a new study in the Journal o... View More
The D&AD White Pencil, an award that highlights excellent creative ideas with a social purpose — now in its third year — is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues... View More
Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s... View More
GMO Inside, a campaign of national non-profit organization Green America, celebrated a victory yesterday after target General Mills announced that its original Cheerios cereal would now be produced without the use of GMOs. ... View More
As you may remember, McDonald's announced in September a partnership with the Alliance for a Healthier Generation, to increase customers' access to fruit and vegetables and promote these healthier options to help families and children to make informe... View More
I have a bit of a bone to pick. Over the past couple of years, numerous well-intended articles have attempted to crystallize a moniker and definition for the work that we do. Universal language might help guide our efforts, but I don’t think we’r... View More
For those within the fashion industry who have been working for many years to highlight the need for more transparent, traceable and accountable supply chains, the Rana Plaza disaster in Bangladesh was a metaphorical call to arms. The days following ... View More
This is the third in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500. Earlier this month, we posted the beginning of ... View More
Kid President, whose viral “pep talk” we loved so much we showed it onstage at SB ’13 in June, is back this holiday season with a pertinent question: What if we all gave a gift that made the world a little bit better?The wise young sage, aka 10... View More
This is the second in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500, co-written by CEO Bill Shireman, COO Erik Wohl... View More
Mosaic, the first U.S. company to crowdsource investments for solar projects, is kicking off 2014 with a New Year’s Resolution campaign to “Put Solar on It.” The campaign invites anyone to pledge to put solar on a local home, school, place of w... View More
A 60-second ad released by Pantene last month in the Philippines called "Be Strong and Shine," which tackles the dichotomy of gender labels, has gone viral far beyond the island country, with more than 5.9 million views and thousands of com... View More
In an interesting yet ‘bah humbug’ kind of study, a group of scientists at the University of Leeds' School of Earth & Environment got together and calculated that Santa's carbon footprint from delivering Christmas gifts to the UK alone could ... View More
Business in the Community (BITC), the UK's business-led charity championing corporate social responsibility, is calling for entries from businesses engaging customers on sustainability. ... View More
As 2013 comes rapidly to a close, it is worth noting, I think, that this was arguably the three hundredth anniversary of sustainability management, the formal discipline, as we know it. Indeed, the concept of sustainability management in commerce fir... View More
Earlier this month, the CDP released a report highlighting 29 public U.S. companies across various industries that have incorporated an internal carbon price as a strategic planning tool, effectively holding themselves accountable for the carbon emis... View More
In 2012, Caesars Entertainment Corporation achieved a total savings of roughly 750 million kWh since its benchmark year in 2007, representing an 8.5 percent absolute reduction in electricity and gas. The savings equal enough energy to power a communi... View More
On Thursday, Ford Motor Company released its second annual trend report for the upcoming year. Among the top 10 predicted global consumer trends on the list: Consumers reevaluating their relationships with technology, balancing the need to be constan... View More