How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
This week, Chipotle announced the upcoming premiere of “Farmed and Dangerous,” a new original comedy series that satirically explores the world of industrial agriculture in America. Produced by Chipotle and Piro, a New York-based studio known for... View More
What do dirty diapers and deceptive ads have in common? (We’ll pause a moment so you can add your own punch line.) Now that’s out of the way, the action against Portland-based Down to Earth Designs — consumers know them as gDiapers — is the... View More
There, we said it. Sustainability, that thing we all want — that we speak about ad nauseum — it’s dusty, dull, boring. What seems fundamental to the human spirit is that we all seek advancement, progress and growth. We went from the Ice Age to ... View More
With the open comment period on the proposed EPA rule to roll back the Renewable Fuel Standard (RFS) coming to a close on January 28, Americans United for Change (AUFC) is launching its next in a series of TV ads asking rural Americans to join the fi... View More
Corporate Knights, the Toronto-based media and investment advisory company, released the 2014 iteration of its Global 100 Most Sustainable Corporations in the World (Global 100) index today at the World Economic Forum in Davos.In its tenth year, the ... View More
A group made up of over 200 organizations including food companies, organic farming and environmental groups have signed a letter urging President Obama to enact labelling laws highlighting products that contain genetically modified ingredients. ... View More
GMO Inside, a campaign of Green America, learned from Post Foods on Thursday that the company has committed to rolling out Grape Nuts verified by the Non-GMO Project this month.In response to a request from GMO Inside, Post Foods responded: “We hav... View More
Hazardous chemicals have been found in children’s clothes and shoes made by major brands including Disney, Burberry and adidas, according to a new report, A Little Story About the Monsters in Your Closet, released yesterday by Greenpeace East Asia.... View More
The Grocery Manufacturers Association (GMA) — which represents food-industry giants including Coca-Cola, MARS, Kellogg, P&G, McDonald’s, Mondelez International, Starbucks, Hershey, General Mills and roughly 300 others — announced this week ... View More
As companies begin their 2014 planning, it is critical to have a firm understanding of the regulatory and sustainability trends that will impact core business. In a new publication series Let’s talk: sustainability, Ernst & Young’s Climate Ch... View More
Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contribut... View More
Food served in full-service restaurants often is just as unhealthy as, or even unhealthier than, food served in fast-food restaurants, despite consumer perceptions that full-service restaurants are healthier, according to a new study in the Journal o... View More
The D&AD White Pencil, an award that highlights excellent creative ideas with a social purpose — now in its third year — is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues... View More
Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s... View More
GMO Inside, a campaign of national non-profit organization Green America, celebrated a victory yesterday after target General Mills announced that its original Cheerios cereal would now be produced without the use of GMOs. ... View More
As you may remember, McDonald's announced in September a partnership with the Alliance for a Healthier Generation, to increase customers' access to fruit and vegetables and promote these healthier options to help families and children to make informe... View More
I have a bit of a bone to pick. Over the past couple of years, numerous well-intended articles have attempted to crystallize a moniker and definition for the work that we do. Universal language might help guide our efforts, but I don’t think we’r... View More
For those within the fashion industry who have been working for many years to highlight the need for more transparent, traceable and accountable supply chains, the Rana Plaza disaster in Bangladesh was a metaphorical call to arms. The days following ... View More
This is the third in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500. Earlier this month, we posted the beginning of ... View More
Kid President, whose viral “pep talk” we loved so much we showed it onstage at SB ’13 in June, is back this holiday season with a pertinent question: What if we all gave a gift that made the world a little bit better?The wise young sage, aka 10... View More