Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Marketing & CommunicationsMarketing & CommunicationsOrganizational Governance
How to Engage Communities with Your Brand
How to Engage Communities with Your Brand
Published on December 8, 2013
About a 3 minute read

If the perception of your brand’s green efforts is falling short of reality, then it’s time to stop and re-examine all aspects of the social impact of your outreach. Gone are the days when consumers would buy “green” for green’s sake; they ... View More

Article
Marketing & CommunicationsMarketing & Communications
From Band-Aids to Blood Analyzers: J&J's Nimble Approach to Marketing Sustainability
From Band-Aids to Blood Analyzers: J&J's Nimble Approach to Marketing Sustainability
Published on December 7, 2013
About a 3 minute read

How do you ensure that your company’s marketing department doesn’t get too carried away in communicating the sustainability benefits of products? ... View More

Article
Marketing & Communications
Disney, Wells Fargo, Google Among U.S. Companies Proactively Pricing Carbon, Says CDP
Disney, Wells Fargo, Google Among U.S. Companies Proactively Pricing Carbon, Says CDP
Published on December 6, 2013
About a 3 minute read

CDP announced today that 29 major publicly traded companies based in or operating in the U.S. disclosed an internal price on carbon pollution to CDP (formerly known as the Carbon Disclosure Project) in 2013, detailing both the risk and potential busi... View More

Article
Consumer Behavior ChangeMarketing & Communications
How to Get People to Reuse Their Hotel Towels
How to Get People to Reuse Their Hotel Towels
Published on December 5, 2013
About a 4 minute read

in their excellent book, "Switch," researchers Dan and Chip Heath revealed promoting "contagious behavior" as an effective way to convince people to reuse their towels. ... View More

Article
Marketing & CommunicationsMarketing & Communications
New TV Ad in Iowa Enlists Public's Help to Save Renewable Fuel Standard
New TV Ad in Iowa Enlists Public's Help to Save Renewable Fuel Standard
Published on December 5, 2013
About a 2 minute read

On the same day the EPA is holding its public hearing on the proposed rule 2014 Standards for the Renewable Fuel Standard Program and the same week that Delta Air Lines takes its stand against it, Americans United for Change today announced it has cr... View More

Article
Marketing & CommunicationsMarketing & Communications
SASB Standards for Tech & Communications Sector Now Open for Public Comment
SASB Standards for Tech & Communications Sector Now Open for Public Comment
Published on December 2, 2013
About a 3 minute read

Innovation in the Technology and Communications sector is playing a powerful role in improving the sustainability performance of companies, governments and individuals across the economy. Disruptive sector trends such as cloud computing, expansion of... View More

Article
Consumer Behavior ChangeMarketing & Communications
For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season
For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season
Published on November 28, 2013
About a 6 minute read

While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event ... View More

Article
Marketing & CommunicationsMarketing & Communications
Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age
Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age
Published on November 27, 2013
About a 6 minute read

In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion industry, argues Nicola Giuggioli, CEO of Eco-Age. Accord... View More

Article
Marketing & CommunicationsCircular Economy
This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own
This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own
Published on November 27, 2013
About a 2 minute read

Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposa... View More

Article
Marketing & CommunicationsMarketing & Communications
Effective Sustainability Strategies Case Study #2: Soma Water
Effective Sustainability Strategies Case Study #2: Soma Water
Published on November 25, 2013
About a 5 minute read

In the first post of our multi-part series on proven sustainability strategies, we saw how Pret a Manger applied the “style & substance” sustainability strategy to create a £450 million a year sandwich business. In this post, we are excited ... View More

Article
Marketing & CommunicationsMarketing & Communications
Study: 90 Companies Responsible for Two-Thirds of GHG Emissions
Study: 90 Companies Responsible for Two-Thirds of GHG Emissions
Published on November 25, 2013
About a 2 minute read

Only 90 companies, including Shell, ExxonMobil, ChevronTexaco and BP, are responsible for causing nearly two-thirds of all man-made global emissions since the start of the Industrial Revolution, according to research by the Climate Accountability Ins... View More

Article
Marketing & CommunicationsInnovation & TechnologyMarketing & Communications
What Do People Really Want?
What Do People Really Want?
Published on November 22, 2013
About a 2 minute read

What people want was the nub of the most exciting conversations at Sustainable Brands London earlier this week. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Climate-Related Weather Disasters Cost U.S. Taxpayers $100B in 2012
Climate-Related Weather Disasters Cost U.S. Taxpayers $100B in 2012
Published on November 22, 2013
About a 4 minute read

Extreme weather events cost the United States $100 billion in 2012, most of which went towards federal crop, flood, wildfire and disaster relief, according to a new report by Ceres called Inaction on Climate Change: The Cost to Taxpayers. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Unilever's Project Sunlight Aims to Motivate People to Live More Sustainably
Unilever's Project Sunlight Aims to Motivate People to Live More Sustainably
Published on November 21, 2013
About a 5 minute read

In honor of Universal Children’s Day (November 20), Unilever today launches a new long-term initiative, Unilever Project Sunlight, to motivate millions to live sustainably. With the help of pop star and new mom Fergie, Unilever aims to inspire peop... View More

Article
Marketing & CommunicationsMarketing & Communications
Sustainable Minds' New Tool Adds Approachability to Product Life Cycle Transparency
Sustainable Minds' New Tool Adds Approachability to Product Life Cycle Transparency
Published on November 20, 2013
About a 4 minute read

In response to market demand and the release of LEED v4, LCA software pioneer Sustainable Minds has launched an innovative new way for manufacturers to transparently report the environmental performance of their products. SM Transparency ReportsTM is... View More

Article
Marketing & Communications
New Report Reveals Global Trends, 'Perspectives' on CR Reporting
New Report Reveals Global Trends, 'Perspectives' on CR Reporting
Published on November 19, 2013
About a 3 minute read

CorporateRegister.com, which hosts and manages the global online directory of corporate responsibility (CR) reports, today released its annual free CR Perspectives report, combining data, insight and opinion to reveal how global CR reporting has deve... View More

Article
Marketing & CommunicationsMarketing & Communications
Consumers Worldwide Think Business Should Solve Environmental Problems
Consumers Worldwide Think Business Should Solve Environmental Problems
Published on November 18, 2013
About a 3 minute read

Research presented this morning at the SB London conference reveals that many of the world’s consumers lay the responsibility of solving global environmental issues mostly at the door of businesses. ... View More

Article
Marketing & CommunicationsMarketing & Communications
'There's More Work to Do': A Conversation with Coke's Bea Perez
'There's More Work to Do': A Conversation with Coke's Bea Perez
Published on November 15, 2013
About a 5 minute read

Earlier this week, Coca-Cola released its 2012/2013 Sustainability Report, which outlined progress the global beverage giant has made in the areas of water conservation and restoration, supporting sustainable community initiatives and empowering fema... View More

Article
Marketing & CommunicationsMarketing & Communications
Brand Deep Dives: A Tool to Co-Create Common Convictions
Brand Deep Dives: A Tool to Co-Create Common Convictions
Published on November 15, 2013
About a 8 minute read

In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More

Article
Marketing & CommunicationsMarketing & Communications
New UNGC Guide Helps Companies Report Their Positions on Climate Policy
New UNGC Guide Helps Companies Report Their Positions on Climate Policy
Published on November 14, 2013
About a 4 minute read

The UN Global Compact (UNGC) today released a guide for companies to manage and report on their direct and indirect influences on climate policy. Now for the first time, companies have guidelines to help them engage in climate policy in a transparent... View More

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