Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
SASB Standards for Tech & Communications Sector Now Open for Public Comment
SASB Standards for Tech & Communications Sector Now Open for Public Comment
Published on December 2, 2013
About a 3 minute read

Innovation in the Technology and Communications sector is playing a powerful role in improving the sustainability performance of companies, governments and individuals across the economy. Disruptive sector trends such as cloud computing, expansion of... View More

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Consumer Behavior ChangeMarketing & Communications
For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season
For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season
Published on November 28, 2013
About a 6 minute read

While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event ... View More

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Marketing & CommunicationsMarketing & Communications
Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age
Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age
Published on November 27, 2013
About a 6 minute read

In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion industry, argues Nicola Giuggioli, CEO of Eco-Age. Accord... View More

Article
Marketing & CommunicationsCircular Economy
This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own
This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own
Published on November 27, 2013
About a 2 minute read

Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposa... View More

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Marketing & CommunicationsMarketing & Communications
Effective Sustainability Strategies Case Study #2: Soma Water
Effective Sustainability Strategies Case Study #2: Soma Water
Published on November 25, 2013
About a 5 minute read

In the first post of our multi-part series on proven sustainability strategies, we saw how Pret a Manger applied the “style & substance” sustainability strategy to create a £450 million a year sandwich business. In this post, we are excited ... View More

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Marketing & CommunicationsMarketing & Communications
Study: 90 Companies Responsible for Two-Thirds of GHG Emissions
Study: 90 Companies Responsible for Two-Thirds of GHG Emissions
Published on November 25, 2013
About a 2 minute read

Only 90 companies, including Shell, ExxonMobil, ChevronTexaco and BP, are responsible for causing nearly two-thirds of all man-made global emissions since the start of the Industrial Revolution, according to research by the Climate Accountability Ins... View More

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Marketing & CommunicationsInnovation & TechnologyMarketing & Communications
What Do People Really Want?
What Do People Really Want?
Published on November 22, 2013
About a 2 minute read

What people want was the nub of the most exciting conversations at Sustainable Brands London earlier this week. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Climate-Related Weather Disasters Cost U.S. Taxpayers $100B in 2012
Climate-Related Weather Disasters Cost U.S. Taxpayers $100B in 2012
Published on November 22, 2013
About a 4 minute read

Extreme weather events cost the United States $100 billion in 2012, most of which went towards federal crop, flood, wildfire and disaster relief, according to a new report by Ceres called Inaction on Climate Change: The Cost to Taxpayers. ... View More

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Marketing & CommunicationsMarketing & Communications
Unilever's Project Sunlight Aims to Motivate People to Live More Sustainably
Unilever's Project Sunlight Aims to Motivate People to Live More Sustainably
Published on November 21, 2013
About a 5 minute read

In honor of Universal Children’s Day (November 20), Unilever today launches a new long-term initiative, Unilever Project Sunlight, to motivate millions to live sustainably. With the help of pop star and new mom Fergie, Unilever aims to inspire peop... View More

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Marketing & CommunicationsMarketing & Communications
Sustainable Minds' New Tool Adds Approachability to Product Life Cycle Transparency
Sustainable Minds' New Tool Adds Approachability to Product Life Cycle Transparency
Published on November 20, 2013
About a 4 minute read

In response to market demand and the release of LEED v4, LCA software pioneer Sustainable Minds has launched an innovative new way for manufacturers to transparently report the environmental performance of their products. SM Transparency ReportsTM is... View More

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Marketing & Communications
New Report Reveals Global Trends, 'Perspectives' on CR Reporting
New Report Reveals Global Trends, 'Perspectives' on CR Reporting
Published on November 19, 2013
About a 3 minute read

CorporateRegister.com, which hosts and manages the global online directory of corporate responsibility (CR) reports, today released its annual free CR Perspectives report, combining data, insight and opinion to reveal how global CR reporting has deve... View More

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Marketing & CommunicationsMarketing & Communications
Consumers Worldwide Think Business Should Solve Environmental Problems
Consumers Worldwide Think Business Should Solve Environmental Problems
Published on November 18, 2013
About a 3 minute read

Research presented this morning at the SB London conference reveals that many of the world’s consumers lay the responsibility of solving global environmental issues mostly at the door of businesses. ... View More

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Marketing & CommunicationsMarketing & Communications
'There's More Work to Do': A Conversation with Coke's Bea Perez
'There's More Work to Do': A Conversation with Coke's Bea Perez
Published on November 15, 2013
About a 5 minute read

Earlier this week, Coca-Cola released its 2012/2013 Sustainability Report, which outlined progress the global beverage giant has made in the areas of water conservation and restoration, supporting sustainable community initiatives and empowering fema... View More

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Marketing & CommunicationsMarketing & Communications
Brand Deep Dives: A Tool to Co-Create Common Convictions
Brand Deep Dives: A Tool to Co-Create Common Convictions
Published on November 15, 2013
About a 8 minute read

In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More

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Marketing & CommunicationsMarketing & Communications
New UNGC Guide Helps Companies Report Their Positions on Climate Policy
New UNGC Guide Helps Companies Report Their Positions on Climate Policy
Published on November 14, 2013
About a 4 minute read

The UN Global Compact (UNGC) today released a guide for companies to manage and report on their direct and indirect influences on climate policy. Now for the first time, companies have guidelines to help them engage in climate policy in a transparent... View More

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Marketing & CommunicationsInnovation & TechnologyMarketing & Communications
Can Aspirationals Help Make Sustainable Consumption Cool?
Can Aspirationals Help Make Sustainable Consumption Cool?
Published on November 13, 2013
About a 8 minute read

Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumpt... View More

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Marketing & CommunicationsMarketing & Communications
Transforming Desire: What Gets People In and Out of Bed When It Comes to Sustainability
Transforming Desire: What Gets People In and Out of Bed When It Comes to Sustainability
Published on November 12, 2013
About a 6 minute read

There’s nothing sexy about a Materiality Report. Delicately revealing your intimate water stewardship credentials is unlikely to get any one hot under the collar. And no one at your local is going to leap out of bed for a carbon-reduction conversat... View More

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Marketing & CommunicationsCircular EconomyMarketing & Communications
On November 15, Give Your Garbage Another Life for America Recycles Day
On November 15, Give Your Garbage Another Life for America Recycles Day
Published on November 12, 2013
About a 3 minute read

Keep America Beautiful (KAB) is encouraging people to give their garbage another life on America Recycles Day, taking place this year on Friday, Nov. 15.The organization says the average American produces 4.4 pounds of trash in a single day, yet we r... View More

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Marketing & CommunicationsCircular EconomyMarketing & Communications
86% of Americans Surveyed Expect Food and Beverage Brands to Recycle Packaging
86% of Americans Surveyed Expect Food and Beverage Brands to Recycle Packaging
Published on November 11, 2013
About a 3 minute read

There is an increasing need for public and private sector collaboration to create and implement recycling solutions across the country, as shown by a recent survey conducted by Research Data + Insights on behalf of the Carton Council of North America... View More

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Marketing & CommunicationsMarketing & Communications
Coke's Latest Sustainability Report Highlights Progress on Company's 'Me, We, World' Commitments
Coke's Latest Sustainability Report Highlights Progress on Company's 'Me, We, World' Commitments
Published on November 11, 2013
About a 3 minute read

Coca Cola improved water efficiency by 21.4 percent since 2004 and supported an estimated replenishment of approximately 52 percent of the water used in finished beverage products through 2012, according to the company’s tenth annual Sustainability... View More

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