How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Heading into this year’s Sustainable Brands conference, I was looking forward to driving BMW’s electric prototype that was on display. In hindsight, however, the technical highlight of the show for me was the Tesla Model S. You know, the ones tha... View More
Microsoft says it achieved carbon neutrality after introducing an internal carbon fee for renewable energy and carbon offsets, which led the company to increase the purchase of green energy in the U.S. by 70 percent, from 1.1 billion kilowatt hours (... View More
Does your heart sink at the thought of reading yet another sustainability report?Over the last three years I’ve been documenting the ways companies are communicating sustainability online and using social media in particular. Time and time again, e... View More
Currently, sustainability is a lot like beauty — its definition lies in the eyes of the beholder. This author’s preference is for actionable definitions that can be integrated into daily operational processes. The following is an attempt to defin... View More
For the second year in a row, consumers named Sustainable Brands® corporate member Microsoft the company with the best CSR reputation, according to a new study by corporate reputation management consultancy Reputation Institute. This year, the IT co... View More
Dr. Bronner’s Magic Soaps, family-owned maker of the top-selling natural brand of soap in North America and advocate for sustainable agriculture, has created a special agitprop label for its quart-size liquid soaps in support of GMO labeling and th... View More
For the second year in a row, retailer Marks & Spencer has topped Carbon Clear’s ranking of the carbon performance of the FTSE 100. This is the third year that Carbon Clear has undertaken the research, examining the extent and depth of FTSE (Lo... View More
There has been significant progress on many of the key globally negotiated and voluntary commitments made at Rio+20, the United Nations Conference on Sustainable Development held in June 2012, according to a new study by the Natural Resources Defense... View More
The North Face recently became one of eight organizations awarded a 2013 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA) for its commitment and contribution to helping advance the development of the nation’s volunta... View More
Leaders from outdoor apparel company Patagonia have announced a new campaign, The Responsible Economy, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation. ... View More
Today marks the release of “The Story of Solutions” – the latest clip from The Story of Stuff Project and Free Range Studios. In the eight-minute clip, “Story of Stuff” storyteller Annie Leonard describes a set of solutions to the issues se... View More
Ninety percent of manufacturers agree that the environment is becoming more important, but 40 percent of consumers think manufacturers are not doing enough in terms of environmentally friendly manufacturing procedures or products, according to a stud... View More
McDonald's announced it is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers' access to fruit and vegetables and help families and children to make informe... View More
Composters, consumers and foodservice companies now have unprecedented detail — and confidence — in BPI Certified Compostable Products thanks to the industry’s first item-level online database of products.Funded by the Biodegradable Products In... View More
Leading scientists around the world are now 95 percent confident that human influence is the dominant cause of global warming, according to the Fifth Assessment Report by the Intergovernmental Panel on Climate Change (IPCC), released Friday.Statistic... View More
New research released last week explores the latest views of leaders in the study of encouraging more conscious and responsible behaviour. The Motivating Millions research, conducted by UK behaviour change consultancy Corporate Culture, was carried o... View More
As the Rainforest Alliance’s third annual Follow the Frog Week comes to a close, we take a look at this year’s campaign video, "Hidden Consequences." ... View More
Jones Lang LaSalle last week released its 2012 Sustainability Report, “Moving toward a more sustainable enterprise,” which details the company’s services, operations and client-focused strategies to achieve long-term sustainable solutions acros... View More
Business calls for strong climate change action are getting louder. A half-dozen more leading global companies including Microsoft, Owens Corning, Diageo, Thornton Tomasetti, and Acer America Corporation last week joined hundreds of other U.S. busine... View More
Nearly 40 percent of all shareholder proposals filed in 2013 came from the environmental and social (E&S) category, representing the largest category overall, according to a recent report by Ernst & Young.Taking flight: Environmental sustaina... View More