Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
Patagonia Promises 100% Traceable Down by 2014
Patagonia Promises 100% Traceable Down by 2014
Published on November 8, 2013
About a 2 minute read

It’s been a busy fall for Patagonia — the outdoor apparel company kicked off October with the launch of its “Responsible Economy” campaign, which challenges consumers and businesses to think more consciously about disposability and resource a... View More

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Consumer Behavior ChangeMarketing & Communications
Investors Tell UK Firms Paying Living Wage Can Increase ‘Longevity and Productivity’
Investors Tell UK Firms Paying Living Wage Can Increase ‘Longevity and Productivity’
Published on November 8, 2013
About a 2 minute read

Here’s a novel idea: Paying people enough to live off comfortably motivates them to not only work harder, but stick around longer.In a recent letter published by the Financial Times, investors from local authorities, unions and charities, such as t... View More

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Marketing & CommunicationsMarketing & Communications
Star-Studded Short Conveys True Horror of Keystone XL
Star-Studded Short Conveys True Horror of Keystone XL
Published on November 7, 2013
About a 1 minute read

The perfect family. The perfect home. One huge mistake.As the battle rages on over the Keystone XL project, 350.org teamed up with True Climate Stories in an attempt to convey the truly terrifying implications of the potential pipeline. ... View More

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Marketing & CommunicationsMarketing & Communications
Futerra, BSR Launch Tool to Build Business Case for Living More Sustainable Lifestyles
Futerra, BSR Launch Tool to Build Business Case for Living More Sustainable Lifestyles
Published on November 7, 2013
About a 1 minute read

Although business leaders expect exponential growth in consumer interest and business action on sustainable lifestyles within five years, they are struggling to make the case for action, according to survey results released earlier this year by BSR a... View More

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Marketing & CommunicationsMarketing & Communications
Hilton Worldwide Saves $250 Million from Energy Efficiency in 4 Years
Hilton Worldwide Saves $250 Million from Energy Efficiency in 4 Years
Published on November 7, 2013
About a 2 minute read

Hilton Worldwide has saved nearly a quarter of a billion dollars from energy efficiency projects over the past 4 years, according to its 2012-2013 corporate responsibility report.Since 2009, the hospitality company reduced energy use by 12.2 percent ... View More

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Marketing & CommunicationsMarketing & Communications
FTC Cracking Down on Misleading, Unsubstantiated Biodegradability Claims
FTC Cracking Down on Misleading, Unsubstantiated Biodegradability Claims
Published on November 7, 2013
About a 4 minute read

The Federal Trade Commission recently announced enforcement actions against six companies — five of which address biodegradable plastic claims for the first time — as part of the agency’s ongoing crackdown on false and misleading environmental ... View More

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Marketing & CommunicationsMarketing & Communications
'Sesame Street' Characters Now Encouraging Kids to Eat Healthier
'Sesame Street' Characters Now Encouraging Kids to Eat Healthier
Published on November 6, 2013
About a 4 minute read

Last week, First Lady Michelle Obama was joined at the White House by Sesame Street characters Elmo and Rosita to announce a potentially game-changing collaboration in the fight against childhood obesity. Sesame Workshop and the Produce Marketing Ass... View More

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Marketing & CommunicationsMarketing & Communications
Wharton Professor Sees Misinformation on What Fiduciary Duty Really Means for U.S. Companies
Wharton Professor Sees Misinformation on What Fiduciary Duty Really Means for U.S. Companies
Published on November 1, 2013
About a 7 minute read

It has been a business maxim for years: Shareholder value trumps all when it comes to measuring corporate success. But by overrating shareholder value, management could focus too much on short-term stock price measures, given that outsized executive ... View More

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Marketing & CommunicationsMarketing & Communications
This Website Lets You Tell Everyone That All You Want for Christmas Is NO MORE STUFF
This Website Lets You Tell Everyone That All You Want for Christmas Is NO MORE STUFF
Published on October 31, 2013
About a 2 minute read

If you are like us, your family has already started asking you what you want for Christmas/Hanukkah/insert your mass-consumption holiday of choice here. And while we like getting presents, we really, really, honestly, we promise, do not need that muc... View More

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Marketing & CommunicationsMarketing & Communications
The Road Less Travelled: New Paths to Mainstream Consumer Engagement
The Road Less Travelled: New Paths to Mainstream Consumer Engagement
Published on October 29, 2013
About a 3 minute read

Mainstream consumers can be a fickle bunch can’t they? They tell us in research that they want to be more green, that they WILL purchase more eco-friendly products in the next year ahead than the one prior. But there’s that eternal gap between re... View More

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Collaboration & Co-CreationCollaboration & Co-CreationMarketing & Communications
Carbon Trust to Design Eco-Labeling Scheme for Mexico
Carbon Trust to Design Eco-Labeling Scheme for Mexico
Published on October 29, 2013
About a 3 minute read

The Carbon Trust has been selected to develop an environmental labeling scheme for products and services in Mexico, designed to promote sustainable purchasing and procurement for consumers, companies and the public sector.The objective of the project... View More

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Marketing & CommunicationsMarketing & Communications
Actions Speak Louder: How to Communicate More Than Just Words
Actions Speak Louder: How to Communicate More Than Just Words
Published on October 29, 2013
About a 6 minute read

The success of Chipotle’s recent ‘Scarecrow’ video goes beyond its glossy Cannes-worthy visuals or the 7 million views it has received since its launch last month: The online advertisement is a marketing feat because it taps into the power of s... View More

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Marketing & CommunicationsMarketing & Communications
Is Your Corporation Missing Its Compass?
Is Your Corporation Missing Its Compass?
Published on October 28, 2013
About a 3 minute read

I was sitting with a team of entrepreneurs yesterday. Together, we're launching a new retail concept (look for updates here — we open in January!).The conversation was all about naming. We'd landed on two great names, which one of the team had put ... View More

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Marketing & CommunicationsMarketing & Communications
Investors Ask Fossil Fuel Companies to Assess Plans For Low-Carbon Future
Investors Ask Fossil Fuel Companies to Assess Plans For Low-Carbon Future
Published on October 25, 2013
About a 3 minute read

A coalition of 70 global investors managing more than $3 trillion in collective assets on Thursday launched the first-ever coordinated effort to spur 45 of the world’s top oil and gas, coal and electric power companies to assess the financial risks... View More

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Marketing & CommunicationsMarketing & Communications
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three
Published on October 24, 2013
About a 9 minute read

In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More

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Marketing & CommunicationsMarketing & Communications
The Climate Declaration Scores Limited Run on Broadway
The Climate Declaration Scores Limited Run on Broadway
Published on October 24, 2013
About a 1 minute read

The Climate Declaration, which to date has been signed by more than 700 companies and thousands of individuals, is now up in lights in Times Square.The Declaration, part of an ongoing campaign organized by Ceres and BICEP, calls on federal policymake... View More

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Marketing & CommunicationsMarketing & Communications
The Big Yearning Question
The Big Yearning Question
Published on October 24, 2013
About a 5 minute read

I believe futureproof brands are built on a foundation of two fundamentals: the brand’s reason for existence and the consumer’s yearning.These concepts may sound a bit esoteric, so allow me to explain. ... View More

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Marketing & CommunicationsMarketing & Communications
J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom
J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom
Published on October 24, 2013
About a 3 minute read

While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers ... View More

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Marketing & CommunicationsMarketing & Communications
L'Oréal Announces Ambitious Sustainability Commitment for 2020
L'Oréal Announces Ambitious Sustainability Commitment for 2020
Published on October 23, 2013
About a 5 minute read

Jean-Paul Agon, Chairman and CEO of L'Oréal, today announced “Sharing Beauty with All,” the cosmetics giant’s ambitious new sustainability commitment to transform its footprint while achieving its business ambition by 2020. ... View More

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Consumer Behavior ChangeMarketing & Communications
Meet Bond, David Bond: Marketing Director for Nature
Meet Bond, David Bond: Marketing Director for Nature
Published on October 22, 2013
About a 4 minute read

This weekend, the feature-length documentary film Project Wild Thing opens in independent cinemas in the UK.The film explores the increasing disconnection between British children and the natural world around them; kids’ roaming distance from their... View More

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