How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
It’s been a busy fall for Patagonia — the outdoor apparel company kicked off October with the launch of its “Responsible Economy” campaign, which challenges consumers and businesses to think more consciously about disposability and resource a... View More
Here’s a novel idea: Paying people enough to live off comfortably motivates them to not only work harder, but stick around longer.In a recent letter published by the Financial Times, investors from local authorities, unions and charities, such as t... View More
The perfect family. The perfect home. One huge mistake.As the battle rages on over the Keystone XL project, 350.org teamed up with True Climate Stories in an attempt to convey the truly terrifying implications of the potential pipeline. ... View More
Although business leaders expect exponential growth in consumer interest and business action on sustainable lifestyles within five years, they are struggling to make the case for action, according to survey results released earlier this year by BSR a... View More
Hilton Worldwide has saved nearly a quarter of a billion dollars from energy efficiency projects over the past 4 years, according to its 2012-2013 corporate responsibility report.Since 2009, the hospitality company reduced energy use by 12.2 percent ... View More
The Federal Trade Commission recently announced enforcement actions against six companies — five of which address biodegradable plastic claims for the first time — as part of the agency’s ongoing crackdown on false and misleading environmental ... View More
Last week, First Lady Michelle Obama was joined at the White House by Sesame Street characters Elmo and Rosita to announce a potentially game-changing collaboration in the fight against childhood obesity. Sesame Workshop and the Produce Marketing Ass... View More
It has been a business maxim for years: Shareholder value trumps all when it comes to measuring corporate success. But by overrating shareholder value, management could focus too much on short-term stock price measures, given that outsized executive ... View More
If you are like us, your family has already started asking you what you want for Christmas/Hanukkah/insert your mass-consumption holiday of choice here. And while we like getting presents, we really, really, honestly, we promise, do not need that muc... View More
Mainstream consumers can be a fickle bunch can’t they? They tell us in research that they want to be more green, that they WILL purchase more eco-friendly products in the next year ahead than the one prior. But there’s that eternal gap between re... View More
The Carbon Trust has been selected to develop an environmental labeling scheme for products and services in Mexico, designed to promote sustainable purchasing and procurement for consumers, companies and the public sector.The objective of the project... View More
The success of Chipotle’s recent ‘Scarecrow’ video goes beyond its glossy Cannes-worthy visuals or the 7 million views it has received since its launch last month: The online advertisement is a marketing feat because it taps into the power of s... View More
I was sitting with a team of entrepreneurs yesterday. Together, we're launching a new retail concept (look for updates here — we open in January!).The conversation was all about naming. We'd landed on two great names, which one of the team had put ... View More
A coalition of 70 global investors managing more than $3 trillion in collective assets on Thursday launched the first-ever coordinated effort to spur 45 of the world’s top oil and gas, coal and electric power companies to assess the financial risks... View More
In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More
The Climate Declaration, which to date has been signed by more than 700 companies and thousands of individuals, is now up in lights in Times Square.The Declaration, part of an ongoing campaign organized by Ceres and BICEP, calls on federal policymake... View More
I believe futureproof brands are built on a foundation of two fundamentals: the brand’s reason for existence and the consumer’s yearning.These concepts may sound a bit esoteric, so allow me to explain. ... View More
While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers ... View More
Jean-Paul Agon, Chairman and CEO of L'Oréal, today announced “Sharing Beauty with All,” the cosmetics giant’s ambitious new sustainability commitment to transform its footprint while achieving its business ambition by 2020. ... View More
This weekend, the feature-length documentary film Project Wild Thing opens in independent cinemas in the UK.The film explores the increasing disconnection between British children and the natural world around them; kids’ roaming distance from their... View More