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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Investors Call For Food Companies That Oppose Labeling to Stay Out of Washington State GMO Battle

Companies that donated funds to oppose ballot initiatives to require the labeling of products containing genetically modified organisms (GMOs) are facing new pressure from shareholders to stay out of future elections. ... View More

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CVS and Humana Partner to Educate Customers About Health Coverage Options Under the ACA

CVS recently announced a partnership with health and well-being company Humana to help customers make sense of their healthcare coverage options under the Affordable Care Act (ACA).Starting this month, Humana representatives will be present at CVS’... View More

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Brands Embracing Transparency to Feed Consumers Hungry for Responsible Food Choices

While it might not win any Academy Awards, certainly the best title for a movie this year has to be the food industry critique, GMO OMG. On the surface, it is an attack on genetically modified seeds and what they are doing to our health. Underneath, ... View More

Article
Don't Just Sell Green, Sell Great

Heading into this year’s Sustainable Brands conference, I was looking forward to driving BMW’s electric prototype that was on display. In hindsight, however, the technical highlight of the show for me was the Tesla Model S. You know, the ones tha... View More

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Microsoft Achieves Carbon Neutrality, Increases Green Energy Use By 70%

Microsoft says it achieved carbon neutrality after introducing an internal carbon fee for renewable energy and carbon offsets, which led the company to increase the purchase of green energy in the U.S. by 70 percent, from 1.1 billion kilowatt hours (... View More

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Failure to Communicate: Dry Sustainability Reports a Missed Opportunity

Does your heart sink at the thought of reading yet another sustainability report?Over the last three years I’ve been documenting the ways companies are communicating sustainability online and using social media in particular. Time and time again, e... View More

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Defining Sustainability: A Process and Strategy Focus

Currently, sustainability is a lot like beauty — its definition lies in the eyes of the beholder. This author’s preference is for actionable definitions that can be integrated into daily operational processes. The following is an attempt to defin... View More

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Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance

For the second year in a row, consumers named Sustainable Brands® corporate member Microsoft the company with the best CSR reputation, according to a new study by corporate reputation management consultancy Reputation Institute. This year, the IT co... View More

Article
Dr. Bronner's Backing GMO Labeling Legislation with a Label of Its Own

Dr. Bronner’s Magic Soaps, family-owned maker of the top-selling natural brand of soap in North America and advocate for sustainable agriculture, has created a special agitprop label for its quart-size liquid soaps in support of GMO labeling and th... View More

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M&S, BT, Unilever, Sainsbury's Top FTSE 100 Carbon Ranking

For the second year in a row, retailer Marks & Spencer has topped Carbon Clear’s ranking of the carbon performance of the FTSE 100. This is the third year that Carbon Clear has undertaken the research, examining the extent and depth of FTSE (Lo... View More

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New NRDC Report Finds Progress on Promises Made at Rio+20, But Calls for More Accountability

There has been significant progress on many of the key globally negotiated and voluntary commitments made at Rio+20, the United Nations Conference on Sustainable Development held in June 2012, according to a new study by the Natural Resources Defense... View More

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The North Face Receives EPA Green Power Leadership Award

The North Face recently became one of eight organizations awarded a 2013 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA) for its commitment and contribution to helping advance the development of the nation’s volunta... View More

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Patagonia Launches 'Responsible Economy' Campaign

Leaders from outdoor apparel company Patagonia have announced a new campaign, The Responsible Economy, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation. ... View More

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The Story of Stuff Project's Latest Clip Focuses on 'Solutions'

Today marks the release of “The Story of Solutions” – the latest clip from The Story of Stuff Project and Free Range Studios. In the eight-minute clip, “Story of Stuff” storyteller Annie Leonard describes a set of solutions to the issues se... View More

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Report Finds Critical Gaps Between Manufacturer and Consumer Priorities

Ninety percent of manufacturers agree that the environment is becoming more important, but 40 percent of consumers think manufacturers are not doing enough in terms of environmentally friendly manufacturing procedures or products, according to a stud... View More

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McDonald's Announces Commitment to Promote Balanced Food and Beverage Choices

McDonald's announced it is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers' access to fruit and vegetables and help families and children to make informe... View More

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BPI Launches New Catalog of Compostable Products

Composters, consumers and foodservice companies now have unprecedented detail — and confidence — in BPI Certified Compostable Products thanks to the industry’s first item-level online database of products.Funded by the Biodegradable Products In... View More

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IPCC Confirms Climate Change Caused By Human Action

Leading scientists around the world are now 95 percent confident that human influence is the dominant cause of global warming, according to the Fifth Assessment Report by the Intergovernmental Panel on Climate Change (IPCC), released Friday.Statistic... View More

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New Report Highlights Seven Headlines of Latest Behaviour Change Research

New research released last week explores the latest views of leaders in the study of encouraging more conscious and responsible behaviour. The Motivating Millions research, conducted by UK behaviour change consultancy Corporate Culture, was carried o... View More

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Apathetic Consumer Discovers 'Hidden Consequences' of Irresponsible Products in Rainforest Alliance's Latest Video

As the Rainforest Alliance’s third annual Follow the Frog Week comes to a close, we take a look at this year’s campaign video, "Hidden Consequences." ... View More

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October 13-16, 2025
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March 18-19, 2025
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