Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
AdAge Releasing New Report on Navigating FTC Green Guides
AdAge Releasing New Report on Navigating FTC Green Guides
Published on September 16, 2013
About a 2 minute read

Advertising Age is releasing a report today entitled “How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides.” Co-authored by Jacquelyn Ottman of J. Ottman Consulting and David Mallen from the ... View More

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Marketing & Communications
Chipotle Launches Assault on Big Food with Short Film, and There's More to Come
Chipotle Launches Assault on Big Food with Short Film, and There's More to Come
Published on September 16, 2013
About a 4 minute read

Chipotle keeps sticking its neck out for "sustainable," locally produced food — now with an animated short-film attack on "Big Food" and with the promise of more expansive and aggressive efforts to come."The Scarecrow"... View More

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Marketing & CommunicationsMarketing & Communications
Sustainable Restaurant Association Inaugurates Accreditation Program for Food Destinations
Sustainable Restaurant Association Inaugurates Accreditation Program for Food Destinations
Published on September 13, 2013
About a 2 minute read

The Sustainable Restaurant Association (SRA) has launched its first sustainability accreditation for food destinations, developed with retail landlord Hammerson.The first initiative of its kind, SRA says the new rating will be rolled out to a variety... View More

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Marketing & CommunicationsMarketing & Communications
10% of World's Largest Companies Produce 73% of GHG
10% of World's Largest Companies Produce 73% of GHG
Published on September 13, 2013
About a 2 minute read

Fifty of the world’s 500 largest companies are responsible for nearly three quarters of the group’s 3.6 billion metric tons of greenhouse gas (GHG) emissions, according to the CDP Global 500 Climate Change Report 2013.Most of the top 50 carbon-po... View More

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Marketing & CommunicationsMarketing & Communications
Nestlé, Volkswagen, SAP, Air France Named Industry Leaders in 2013 Dow Jones Sustainability Indices
Nestlé, Volkswagen, SAP, Air France Named Industry Leaders in 2013 Dow Jones Sustainability Indices
Published on September 12, 2013
About a 3 minute read

S&P Dow Jones Indices, one of the world’s largest providers of financial market indices, and RobecoSAM, an investment specialist focused on sustainability investing, today announced the results of the annual Dow Jones Sustainability Indices (DJ... View More

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Marketing & CommunicationsMarketing & Communications
NASCAR Green Recognizes Achievements of Seven Motorsports Facilities
NASCAR Green Recognizes Achievements of Seven Motorsports Facilities
Published on September 12, 2013
About a 3 minute read

Seven motorsports facilities operated by the International Speedway Corporation (ISC) received the NASCAR Green track operator award during the recent 2013 NASCAR Green Summit.The award recognizes motorsports facilities for ongoing contributions to d... View More

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Marketing & CommunicationsMarketing & Communications
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One
Published on September 10, 2013
About a 8 minute read

In this series, Benoit Beaufils, founding partner of brand consultancy Innate Motion, along with several of his partners, presents the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit views their too... View More

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Marketing & CommunicationsMarketing & CommunicationsOrganizational Governance
Three Hidden Killers of Sustainability Programs
Three Hidden Killers of Sustainability Programs
Published on September 9, 2013
About a 4 minute read

In the past decade, corporate sustainability and corporate social responsibility (CSR) programs have come a long way, with companies putting real money and staff into the efforts. Increasingly, companies have appointed top executives to be held accou... View More

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Marketing & CommunicationsMarketing & Communications
G20 Takes Landmark Step in Fight Against Super Greenhouse Gases
G20 Takes Landmark Step in Fight Against Super Greenhouse Gases
Published on September 9, 2013
About a 2 minute read

The 20 biggest world economies have agreed to use the resources of the Montreal Protocol to initiate a global phase-down of hydrofluorocarbons (HFCs), a significant group of super greenhouse gases (GHGs).According to The Environmental Investigation A... View More

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Marketing & CommunicationsMarketing & Communications
UN Report Shows Significant Gap Between Corporate Sustainability Intentions and Actions
UN Report Shows Significant Gap Between Corporate Sustainability Intentions and Actions
Published on September 6, 2013
About a 2 minute read

There is a major gap between what companies say and do about sustainability, with 65 percent developing policies at the CEO level and only 35 percent taking action, according to a recent survey by the United Nations Global Compact.The Global Corporat... View More

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Marketing & CommunicationsMarketing & Communications
Investors, Human Rights Advocates Set Expectations for Transparency Around Conflict Minerals
Investors, Human Rights Advocates Set Expectations for Transparency Around Conflict Minerals
Published on September 5, 2013
About a 2 minute read

As companies prepare their first required reports on conflict mineral use to the U.S. Securities and Exchange Commission, the SEC, key investors and human rights groups have released a paper that sets expectations for the contents of the inaugural re... View More

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Marketing & CommunicationsMarketing & Communications
Consumers Now Expect Companies to Step Up During Disaster Relief Efforts
Consumers Now Expect Companies to Step Up During Disaster Relief Efforts
Published on September 5, 2013
About a 4 minute read

As communities around the world continue to recover from natural disasters on epic scales, citizens will and are looking to companies — not just governments or aid organizations — to provide critical relief assistance. According to the 2013 Cone ... View More

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Marketing & CommunicationsMarketing & Communications
Report: Product Sustainability Investments Will Accelerate as Business Benefits Revealed
Report: Product Sustainability Investments Will Accelerate as Business Benefits Revealed
Published on September 3, 2013
About a 2 minute read

Corporate spending on product sustainability initiatives will likely accelerate as sustainable product pioneers such as H&M, Nokia and PUMA share evidence of the business benefits they have achieved, according to a new report from independent ana... View More

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Marketing & CommunicationsMarketing & Communications
Starbucks Pledges to Not Cut Workers’ Benefits Under Obamacare
Starbucks Pledges to Not Cut Workers’ Benefits Under Obamacare
Published on August 30, 2013
About a 2 minute read

Starbucks CEO Howard Shultz told Reuters this week the company will not cut hours or benefits for employees — referred to as "partners" — in response to Obamacare.While many other large companies in the food service sector have said the... View More

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Marketing & CommunicationsMarketing & Communications
CEH Files Suit Citing Cancer-Causing Chemical in Nearly 100 Hair Care, Personal Care Products
CEH Files Suit Citing Cancer-Causing Chemical in Nearly 100 Hair Care, Personal Care Products
Published on August 29, 2013
About a 2 minute read

On Tuesday, the Center for Environmental Health (CEH) revealed independent testing finding a cancer-causing chemical in 98 shampoos, soaps and other personal care products sold by major national retailers. The chemical, cocamide diethanolamine (cocam... View More

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Marketing & CommunicationsMarketing & Communications
Could 'Brown' Be Your Brand's New 'Green'?
Could 'Brown' Be Your Brand's New 'Green'?
Published on August 29, 2013
About a 4 minute read

With the announcement of the first synthetic burger grown in a petri dish, would it be more or less shocking to say “human waste is the currency of the future”? “Carbon footprints” and “data footprints” are carving the way for “microbia... View More

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Marketing & CommunicationsMarketing & Communications
Don't Get Greenwashed: How to Make Sure Your Eco-Friendly Products Are the Real Deal
Don't Get Greenwashed: How to Make Sure Your Eco-Friendly Products Are the Real Deal
Published on August 29, 2013
About a 3 minute read

From electric cars to reusable shopping bags, it's undeniable that "going green" is one of the fastest growing trends out there today. This is great news for the eco-friendly consumer, as companies are scrambling to offer greener versions o... View More

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Marketing & CommunicationsMarketing & Communications
Six Ways to Make Brand Sustainability Resonate with Consumers
Six Ways to Make Brand Sustainability Resonate with Consumers
Published on August 28, 2013
About a 5 minute read

Climate change. Resource scarcity. Pollution. Human rights. These are some of the most pressing issues facing business today. They are also some of the most difficult for consumers to relate to, let alone orient their lives around.According to a rece... View More

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Marketing & CommunicationsMarketing & Communications
Why Green Product Brands Fail
Why Green Product Brands Fail
Published on August 27, 2013
About a 5 minute read

The Guardian recently published an excellent article on "Why Green Brands Are Failing to Capture Public Attention:"The answer is that environmental/social consciousness is only one part of what are much broader and more complex cultural shi... View More

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Marketing & CommunicationsCircular EconomyMarketing & Communications
Coca-Cola Joins with Sainsbury’s For 'Don't Waste. Create' Campaign
Coca-Cola Joins with Sainsbury’s For 'Don't Waste. Create' Campaign
Published on August 27, 2013
About a 2 minute read

Coca-Cola Enterprises has partnered with Sainsbury's to launch a new sustainability program that aims to increase the reuse and recycling of plastic bottles during the summer.The beverage company says its Don't Waste. Create campaign is designed to e... View More

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