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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
The Rise of the Scratch Card Brand

We're living in The Age of Scratch Card Brands — social networks have closed the gap between brands and the businesses that deliver them to the extent that businesses now sit immediately beneath their brands. Social networks have rendered the facto... View More

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Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry

Burt’s Bees is an incredible American success story. Roxanne Quimby’s venture into beeswax candles took her from New England craft fairs to lip balm and personal care products sold in thousands of drugstores across the United States, before she e... View More

Article
Democratic Approach to Business Governance Key to Long-Term Innovation

The Foundation for Enterprise Development (FED) has published a paper that explores the roots of representative structures and argues that a democratic approach to business governance is crucial to long term innovation.Sustained Innovation through Sh... View More

Article
Weyerhaeuser Certifies Nearly 20 Million Acres to Sustainable Forestry Initiative Standard

The Weyerhaeuser Company has acquired Longview Timber’s approximately 645,000 acres of forestland in Washington state and Oregon, meaning it now owns or manages nearly 20.5 million acres of forestland in the U.S. and Canada, making the company one ... View More

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Investors Achieve Strong Results on Climate, Supply Chains, Water Issues During 2013 Proxy Season

Investors achieved notable victories during this year’s shareholder proxy season, with a near-record 110 shareholder resolutions filed with 94 U.S. companies on corporate sustainability challenges such as climate change, supply chain issues and wat... View More

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50% of Global Consumers Willing to Pay More for Socially Responsible Products

Fifty percent of global consumers are willing to pay more for goods and services from companies that have implemented programs to give back to society, according to a new study from Nielsen.The Nielsen Global Survey on Corporate Social Responsibility... View More

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One World Futbol, Sseko Designs Win 2013 Innovation Awards

Social Venture Network (SVN) has announced that One World Futbol, Sseko Designs, Fenugreen, Sustainable Health Enterprises and MASS Design Group have won its 2013 Innovation Awards, which recognizes companies that have a significant impact in reducin... View More

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Report Highlights Cleaning Industry’s Progress in Curbing Energy, Emissions, Water and Waste

The American Cleaning Institute’s (ACI) just-released 2013 Sustainability Report shows overall decreases by member companies in four environmental data categories: energy use, greenhouse gas (GHG) emissions, water use and solid waste generation. ... View More

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Study: Setting Sustainability Goals Can Improve Financial and Environmental Performance

Companies that set tangible sustainability goals do a better job of improving both their financial and environmental performance, according to a new white paper by CH2M HILL, a global consulting, design, construction and operations firm.Sustainabilit... View More

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Mondelez, Kellogg Among Food Brands Backing Campaign to Push 'Facts Up Front' Labeling

The ongoing battle over the increasing girth of American consumers is heating up — again.Marketers have joined forces on a $50 million campaign plugging front-of-pack labeling called Facts Up Front, dually motivated by bettering their image among c... View More

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Aimco Launches First Interactive Corporate Citizenship Report

Apartment Investment and Management Company (Aimco) has released its first interactive corporate citizenship report, which enable visitors to build their own online report or download a complete version.Aimco is a real estate investment trust headqua... View More

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Roatán Completes First Sustainable Tourism Diagnostic and Action Plan

The Honduran island of Roatán has become the first tourism destination to complete a comprehensive 360-degree assessment and action plan for destination-level sustainability, according to a recent announcement by Sustainable Travel International (ST... View More

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Seventh Generation Reduces Virgin Plastic Use By 16% While Increasing Sales

Seventh Generation, a leading brand of non-toxic bio-based and renewable consumer products, has achieved a 16 percent reduction in virgin plastic use and a 13 percent decrease in normalized greenhouse gas emissions — all despite a 9 percent increas... View More

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New Leaf Paper Joins 17 Firms Registering as Benefit Corps in Delaware

New Leaf Paper and Plum Organics were among the 17 companies on Thursday that were the first to register as Delaware benefit corporations after the legislation legalizing it was signed on July 17.Some of the other registering companies included leadi... View More

Article
A Powerful Lever for Mainstreaming Sustainability: Moving from 'Should' to 'Ought'

In driving engagement and behavior change, the power is often in the subtleties. So here’s a little thought that just might be a big thought: As we work toward mainstreaming sustainability, we should stop talking in terms of should, and instead we ... View More

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Monadnock Paper Mills Wins EPA 2013 Environmental Merit Award

Family-owned paper company Monadnock Paper Mills has been recognized by the Environmental Protection Agency (EPA) as a recipient of a 2013 Environmental Merit Award for its significant contributions to environmental awareness and problem solving.Awar... View More

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Marriott Pledges to Create Sustainable Development, Jobs as It Grows in Emerging Markets

Marriott International recently released its 2013 Sustainability Report update, which claims the company reduced global water usage by 12 percent and greenhouse gas emissions by 16.5 percent in 2012.The international hotel chain also says it is looki... View More

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FTC to Mattress Companies: Don't Pad Your Green Claims

If you or your clients make environmental marketing claims, don’t sleep on three actions the FTC just announced against companies that sell mattresses. What's more, the pleadings in one case offer insights into a course of conduct advertisers shoul... View More

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Intel, Microsoft and Kohl’s Top EPA’s Green Power Rankings

Intel recently topped the Environmental Protection Agency’s Green Power list of partner organizations utilizing renewable energy. The technology and telecom company uses renewables such as biogas, biomass, small-hydro, solar and wind to generate mo... View More

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PepsiCo No Longer Labeling Naked Juices as ‘All Natural’

PepsiCo has announced that it will no longer label its Naked juices as being ‘‘all natural,’’ after paying $9 million to settle a lawsuit that claimed the drinks contain artificial ingredients.The company said in an email statement that it us... View More

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