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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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The Two Deficits, Part Four: The Innovation Solution and the Second Productivity Revolution

This is the fourth in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits: Why Conservatives and Progressives Are Both Right, from the book ... View More

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The Power of Brands to Change the World, Part Three

This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More

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ExxonMobil Shareholders Express Concerns About Fracking

ExxonMobil, the nation’s largest natural gas producer, may finally start listening to their shareholders about hydraulic fracturing, commonly known as “fracking.” Many of the concerns people have surrounding the natural gas extraction process i... View More

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Investors Continue to Express Support for Conflict Minerals Disclosure Rule

Investors representing more than $450 billion of the world’s assets released a statement today expressing their support for the "Conflict Minerals" final rule, Section 1502 of the Dodd-Frank Wall Street Reform and Consumer Protection Act,... View More

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Whole Foods, Safeway, Trader Joe's Top Greenpeace's Newest Seafood Sustainability Scorecard

Greenpeace today released its 2013 Carting Away the Oceans (CATO) report, which evaluates and ranks supermarkets on their sustainable seafood policies. ... View More

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Toyota Launches Initiative To Drive Environmental Awareness In U.S. Hispanic Community

Toyota has announced a program aimed at promoting environmental awareness in the Hispanic communities in Miami and Los Angeles while also providing the tools to continue on the path of going green. ... View More

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Pure Strategies Partners With CDP To Help Companies Disclose Emissions, Reduce Climate Risks

U.S.-based sustainability consulting firm Pure Strategies this week announced a partnership with the Carbon Disclosure Project (CDP) to help companies that disclose emissions to CDP to minimize climate risks and impacts in their organizations, produc... View More

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Sustainable Travel Leadership Network Releases Tool To Help Destinations Assess, Improve Sustainability

Last week, the Sustainable Travel Leadership Network (STLN), a group of leading companies from major travel industry sectors united to share knowledge on responsible tourism, unveiled a new tool to help the travel industry make informed decisions on ... View More

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The Two Deficits, Part Three: The Root of the Conflict

This is the third in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America: ... View More

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Report: CSR No Longer Optional, Now a Reputational Imperative

Consumers now expect companies to be an active participant — if not a driving force — in solving the most pressing social and environmental issues, according to the 2013 Cone Communications/Echo Global CSR Study. ... View More

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Report Finds Peers, Consumer Reviews Now as Trusted as Certifications for Sustainability Claims

A recent study by BBMG, GlobeScan and SustainAbility claims social sources such as consumer reviews, blogs and message boards as well as friends, family and co-workers now rival traditional sources such as certifications and media reports as consumer... View More

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#BetheStart Campaign - Week 4: Smarter Travel

With transport now the fastest growing source of greenhouse gas emissions in the UK, sustainable travel can make a significant contribution to mitigating the effects of climate change. ... View More

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How To Use an Awards Scheme To Engage Your Stakeholders

At 2degrees, we’re all about engagement. ... View More

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Dairy Supply Chain Launches Sustainability Reporting Guide

The Innovation Center for U.S. Dairy last week published a guide to help farms and dairy companies to measure and report on sustainability. ... View More

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SAP Advances Business Case for Integrated Reporting

SAP is using its integrated sustainability and annual report to promote more deeply embedded sustainability in its operations, the software company’s chief sustainability officer, Dr. ... View More

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The Two Deficits, Part Two: What's Exceptional About America?

This is the second in a multi-part series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America: ... View More

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Sustainability: Understand, Adapt, Then Signal

Engagement with sustainability offers many perks to a company: It improves brand reputation, it helps raise prices, it maintains one’s position in the market long term and it can open doors to better investment packages. Signals are one way that co... View More

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#BetheStart Campaign – Week 3: More Vibrant Communities

Imagine a world where everyone could truthfully say they lived in a vibrant, trusting local community and global society — where our communities were places where residents felt engaged, supported, appreciated and valued; where the local economy wa... View More

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13 Hot Research Reports on Corporate Sustainability Issues, Tools and Trends

As the fourth and final piece in our 4-part series of ‘hot lists’ (check out our other picks for hot products, books and business model innovations), this week we introduce 13 hot research reports tracking the state of various aspects of corporat... View More

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The Two Deficits: Why Conservatives and Progressives Are Both Right, Part One

This is the first in a multi-part series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America: Ideas To Bridge the Left and Right and Move the Natio ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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