How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
During last week’s SB’13 conference in San Diego, Havas Media unveiled new research that could provide further insight into the minds of consumers. Results released this week from Havas’ latest Meaningful Brands study statistically demonstrate ... View More
There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sac... View More
Thursday, the morning of the fourth and final day of SB ‘13, continued the week’s momentum and lived up to its “Communications” theme with a variety of rousing speakers and conversations, peppered with examples of clever and successful sustai... View More
Cone Communications has launched a social media and CSR product called the CSR SocialScore, which serves as a real-time snapshot of how a brand uses social media to inform and engage stakeholders.The Boston-based public relations and marketing agency... View More
Toyota is tapping into one of the nation’s fastest growing markets: Latinos — a segment that’s rising in number, purchasing power and influence — and even so, a segment that most sustainable brands seem to be entirely sidestepping. ... View More
"Basing your decision to have a greenhouse gas emissions target on the fact that climate science has identified a problem, and then to turn around and set a target that doesn't reflect what that science says, for us is incongruous." That’... View More
This is the fourth in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits: Why Conservatives and Progressives Are Both Right, from the book ... View More
This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More
ExxonMobil, the nation’s largest natural gas producer, may finally start listening to their shareholders about hydraulic fracturing, commonly known as “fracking.” Many of the concerns people have surrounding the natural gas extraction process i... View More
Investors representing more than $450 billion of the world’s assets released a statement today expressing their support for the "Conflict Minerals" final rule, Section 1502 of the Dodd-Frank Wall Street Reform and Consumer Protection Act,... View More
Greenpeace today released its 2013 Carting Away the Oceans (CATO) report, which evaluates and ranks supermarkets on their sustainable seafood policies. ... View More
Toyota has announced a program aimed at promoting environmental awareness in the Hispanic communities in Miami and Los Angeles while also providing the tools to continue on the path of going green. ... View More
U.S.-based sustainability consulting firm Pure Strategies this week announced a partnership with the Carbon Disclosure Project (CDP) to help companies that disclose emissions to CDP to minimize climate risks and impacts in their organizations, produc... View More
Last week, the Sustainable Travel Leadership Network (STLN), a group of leading companies from major travel industry sectors united to share knowledge on responsible tourism, unveiled a new tool to help the travel industry make informed decisions on ... View More
This is the third in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America: ... View More
Consumers now expect companies to be an active participant — if not a driving force — in solving the most pressing social and environmental issues, according to the 2013 Cone Communications/Echo Global CSR Study. ... View More
A recent study by BBMG, GlobeScan and SustainAbility claims social sources such as consumer reviews, blogs and message boards as well as friends, family and co-workers now rival traditional sources such as certifications and media reports as consumer... View More
With transport now the fastest growing source of greenhouse gas emissions in the UK, sustainable travel can make a significant contribution to mitigating the effects of climate change. ... View More
At 2degrees, we’re all about engagement. ... View More
The Innovation Center for U.S. Dairy last week published a guide to help farms and dairy companies to measure and report on sustainability. ... View More