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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Retailers, Manufacturers Launching Consumer Water Efficiency Label for Bathroom Products

A group of leading DIY retailers, builders’ merchants and manufacturers in the UK – including Argos, B&Q, Chandlers’ Building Supplies, Homebase, Travis Perkins, Saint Gobain, Wolseley UK and Southern Water — are joining forces to launch ... View More

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The Top 8 Things We Learned from Marks & Spencer's 2013 Plan A Report

Year after year, Marks & Spencer sets a high standard for environmental sustainability in the UK retail world. Its large scale and high level of social consciousness give it the unique position to promote change throughout the industry. As a part... View More

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Playing the Big Game: Are We Branding for Sustainability?

When it comes to sustainable brands, we can play the big game or the small game. What I call “Branding of Sustainability” is the small game. It simply means applying old-school brand action, such as advertising and other marketing communications,... View More

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Listen Up: How One Brand Learned That Greenwashing Is Never an 'Ethical Choice'

Dole has both made a U-turn and reached out to critics in an apparent desire to understand where they went wrong in this market and how they might set things right. ... View More

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Three Tips for Successful Rebranding

In the early 2000s, revered British clothing brand Burberry was experiencing some hiccups. For decades, the Burberry name had been synonymous with English culture, but as the 20th century moved into the 21st, the company began to overextend itself. E... View More

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The Power of Peer Influence on Consumer Habits

When it comes to motivating behavior change, there’s nothing more powerful than the recommendations of your peers. This applies to everything from musical tastes of teenagers to brand selections among consumers to farmers in India.This power of pee... View More

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Mars Named Best Private Company in 2013 Responsible Business Awards

Mars, Incorporated has been named “Best Private Company” by the 2013 Ethical Corporation Responsible Business Awards. Ethical Corporation is a UK-based global business publication focused on global ethical business and exploring how large compani... View More

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WindMade Introduces Product Label and Calls on Consumers to 'Show You Care'

The WindMade organization has launched the first global consumer label for products made with wind energy, according to a recent announcement.The WindMade Product Label can be applied to all products using a minimum share of 75 percent of renewable e... View More

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Scope 5 Helping Businesses Find New Insights Into Their Sustainability Data

With the continued, rampant growth of our community come countless opportunities to engage with new, innovative companies and the brains behind them. Today, meet Scope 5 founder Yoram Bernet. ... View More

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Nickelodeon Refuses to Ban Junk-Food Ads

Children's entertainment network Nickelodeon says it will not give in to public pressure to ban advertisements for junk food despite childhood obesity concerns.The Viacom-owned network has no plans to follow in Walt Disney Co.’s footsteps, which la... View More

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Browbeating Is Bad and Charming Isn’t Enough: Sustainability Stories Should Be All About Stakeholders

These days, many conversations about the status of sustainability in business and society seem to fall into two categories. These can be summarized as 1. It’s mainstreaming, and 2. It’s not mainstreaming, or it’s not mainstreaming enough, or as... View More

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Mooncup: How to Market the Unmentionable

In his book The Green Marketing Manifesto, environmental advertising guru John Grant admits that there is one product that he had no idea how to sell. The problem is not product performance. The little disruptive innovation in question is not just gr... View More

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Forget the 'S' Word: How to Make a Sustainable Lifestyle Sexy and Aspirational

This is a call for lots less chatter, twitter and yammer about the earth’s limits and in place of those, a world of new, real and lively conversations around ‘persuasive’ limits.Let me give an example of why: According to the latest data, conce... View More

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Rhode Island Whole Foods' Produce Display Urges Consumers to Help Preserve Pivotal Pollinators

On Friday, a Whole Foods Market in University Heights, Rhode Island found an effective way to illustrate the pivotal role that bees play in our food system by removing all produce items that are dependent on bees and other pollinators, according to t... View More

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Marcal Rebrand Lets the World Know That It's Always Been Green

In my speeches on "making green sexy," which I've given in a number of locations in the US and Europe, I talk about different types of message points for three different audiences: deep green, light green/lazy green, and non-green. I discus... View More

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The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable

Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or not. ... View More

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Toyota, Ford and Tech Companies Top List of ‘Best Global Green Brands’

For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell. O... View More

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Study: "Meaningful Brands" Outperform Stock Market by 120%

During last week’s SB’13 conference in San Diego, Havas Media unveiled new research that could provide further insight into the minds of consumers. Results released this week from Havas’ latest Meaningful Brands study statistically demonstrate ... View More

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Storytelling the Overriding Theme on Final Day of SB '13

There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sac... View More

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SB '13 Day Four Speakers, Debates, Ads and Songs Exemplify Successful Sustainability Communications

Thursday, the morning of the fourth and final day of SB ‘13, continued the week’s momentum and lived up to its “Communications” theme with a variety of rousing speakers and conversations, peppered with examples of clever and successful sustai... View More

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October 13-16, 2025
SB'25 San Diego
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December 11-12, 2024
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March 18-19, 2025
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