Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
Patagonia Launches 'Responsible Economy' Campaign
Patagonia Launches 'Responsible Economy' Campaign
Published on October 1, 2013
About a 5 minute read

Leaders from outdoor apparel company Patagonia have announced a new campaign, The Responsible Economy, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation. ... View More

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Marketing & CommunicationsMarketing & Communications
The Story of Stuff Project's Latest Clip Focuses on 'Solutions'
The Story of Stuff Project's Latest Clip Focuses on 'Solutions'
Published on October 1, 2013
About a 5 minute read

Today marks the release of “The Story of Solutions” – the latest clip from The Story of Stuff Project and Free Range Studios. In the eight-minute clip, “Story of Stuff” storyteller Annie Leonard describes a set of solutions to the issues se... View More

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Marketing & CommunicationsMarketing & Communications
Report Finds Critical Gaps Between Manufacturer and Consumer Priorities
Report Finds Critical Gaps Between Manufacturer and Consumer Priorities
Published on October 1, 2013
About a 3 minute read

Ninety percent of manufacturers agree that the environment is becoming more important, but 40 percent of consumers think manufacturers are not doing enough in terms of environmentally friendly manufacturing procedures or products, according to a stud... View More

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Marketing & CommunicationsMarketing & Communications
McDonald's Announces Commitment to Promote Balanced Food and Beverage Choices
McDonald's Announces Commitment to Promote Balanced Food and Beverage Choices
Published on September 30, 2013
About a 5 minute read

McDonald's announced it is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers' access to fruit and vegetables and help families and children to make informe... View More

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Marketing & CommunicationsMarketing & Communications
BPI Launches New Catalog of Compostable Products
BPI Launches New Catalog of Compostable Products
Published on September 30, 2013
About a 2 minute read

Composters, consumers and foodservice companies now have unprecedented detail — and confidence — in BPI Certified Compostable Products thanks to the industry’s first item-level online database of products.Funded by the Biodegradable Products In... View More

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Marketing & CommunicationsMarketing & Communications
IPCC Confirms Climate Change Caused By Human Action
IPCC Confirms Climate Change Caused By Human Action
Published on September 30, 2013
About a 3 minute read

Leading scientists around the world are now 95 percent confident that human influence is the dominant cause of global warming, according to the Fifth Assessment Report by the Intergovernmental Panel on Climate Change (IPCC), released Friday.Statistic... View More

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Consumer Behavior ChangeMarketing & Communications
New Report Highlights Seven Headlines of Latest Behaviour Change Research
New Report Highlights Seven Headlines of Latest Behaviour Change Research
Published on September 25, 2013
About a 3 minute read

New research released last week explores the latest views of leaders in the study of encouraging more conscious and responsible behaviour. The Motivating Millions research, conducted by UK behaviour change consultancy Corporate Culture, was carried o... View More

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Marketing & CommunicationsMarketing & Communications
Apathetic Consumer Discovers 'Hidden Consequences' of Irresponsible Products in Rainforest Alliance's Latest Video
Apathetic Consumer Discovers 'Hidden Consequences' of Irresponsible Products in Rainforest Alliance's Latest Video
Published on September 25, 2013
About a 1 minute read

As the Rainforest Alliance’s third annual Follow the Frog Week comes to a close, we take a look at this year’s campaign video, "Hidden Consequences." ... View More

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Marketing & Communications
Jones Lang LaSalle Illustrates Commitment to Responsible Business in Latest Sustainability Report
Jones Lang LaSalle Illustrates Commitment to Responsible Business in Latest Sustainability Report
Published on September 25, 2013
About a 2 minute read

Jones Lang LaSalle last week released its 2012 Sustainability Report, “Moving toward a more sustainable enterprise,” which details the company’s services, operations and client-focused strategies to achieve long-term sustainable solutions acros... View More

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Collaboration & Co-CreationCollaboration & Co-CreationMarketing & Communications
Microsoft, Diageo Among Latest Companies Urging Policymakers to Address Climate Change
Microsoft, Diageo Among Latest Companies Urging Policymakers to Address Climate Change
Published on September 24, 2013
About a 3 minute read

Business calls for strong climate change action are getting louder. A half-dozen more leading global companies including Microsoft, Owens Corning, Diageo, Thornton Tomasetti, and Acer America Corporation last week joined hundreds of other U.S. busine... View More

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Marketing & CommunicationsMarketing & Communications
E&S Topics Comprised 40% of Shareholder Proposals Filed in 2013
E&S Topics Comprised 40% of Shareholder Proposals Filed in 2013
Published on September 24, 2013
About a 2 minute read

Nearly 40 percent of all shareholder proposals filed in 2013 came from the environmental and social (E&S) category, representing the largest category overall, according to a recent report by Ernst & Young.Taking flight: Environmental sustaina... View More

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Marketing & CommunicationsMarketing & Communications
Starbucks Jumps on the Sustainably Sourced Wagon with New Origins Campaign
Starbucks Jumps on the Sustainably Sourced Wagon with New Origins Campaign
Published on September 23, 2013
About a 2 minute read

Continuing a positive trend of transparency in the food industry, Starbucks' latest campaign focuses on the quality and sourcing of its coffee beans, as sustainability and health concerns continue to motivate consumers to ask, "Where does this c... View More

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Marketing & CommunicationsMarketing & Communications
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Two
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Two
Published on September 23, 2013
About a 8 minute read

In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More

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Marketing & CommunicationsMarketing & Communications
Report: Greater Corporate Sustainability Reporting Needed in Africa
Report: Greater Corporate Sustainability Reporting Needed in Africa
Published on September 23, 2013
About a 2 minute read

Corporate reporting on sustainability issues in Africa remains patchy and should be expanded in scope, according to the Africa Sustainability Barometer, which gauges the state of corporate sustainability reporting (CSR) on the continent.A new joint i... View More

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Marketing & CommunicationsMarketing & Communications
M&S the First of Few Companies That Come to UK Consumers’ Minds as Being Environmentally Responsible
M&S the First of Few Companies That Come to UK Consumers’ Minds as Being Environmentally Responsible
Published on September 20, 2013
About a 3 minute read

New research released this week by the Carbon Trust reveals that, while consumers see business as the key to economic recovery, they do not yet see it as key to fixing our environmental problems, with over two-thirds (68 percent) of respondents unabl... View More

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Marketing & CommunicationsMarketing & Communications
UN Global Compact Launches Stock Index
UN Global Compact Launches Stock Index
Published on September 19, 2013
About a 2 minute read

The UN Global Compact (GC) yesterday launched a new stock index of companies committed to the GC's ten principles, which shows a total investment return of 26.4 percent during the past year.The Global Compact 100 was released in partnership with rese... View More

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Marketing & CommunicationsMarketing & Communications
Certification Showing It’s Worth the Investment
Certification Showing It’s Worth the Investment
Published on September 18, 2013
About a 4 minute read

Around the world, governments, companies and consumers are thirsty for ways to support responsible business practice and to trust that the products they endorse are making a measurable difference for people and the planet. With so many options now at... View More

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Marketing & CommunicationsMarketing & Communications
M&S Establishing Link to Workers Throughout Its South Asian Supply Chain
M&S Establishing Link to Workers Throughout Its South Asian Supply Chain
Published on September 18, 2013
About a 3 minute read

Marks & Spencer (M&S) has signed a one-year deal to work with social enterprise technology provider Good World Solutions to facilitate direct communications with workers in its clothing supply chain via mobile technology.M&S will use Labo... View More

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Marketing & CommunicationsMarketing & Communications
Ed Begley, Jr Chronicles Building of LEED Platinum Family Home in New Series, "On Begley Street"
Ed Begley, Jr Chronicles Building of LEED Platinum Family Home in New Series, "On Begley Street"
Published on September 18, 2013
About a 3 minute read

On Sunday, evōx, (pronounced e-vokes), the new online marketplace and entertainment network geared toward sustainable lifestyles, hosted the premiere of “On Begley Street” at the California Institute of Technology (Caltech) in Pasadena, CA.Produ... View More

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Marketing & CommunicationsMarketing & Communications
Sustainia Announces Its Top 10 Sustainability Innovations for 2013
Sustainia Announces Its Top 10 Sustainability Innovations for 2013
Published on September 17, 2013
About a 3 minute read

Intelligent streetlights that turn off when streets are empty; an electric city bus with a 250 km range; and a piece of paper that reduces food waste. International innovation platform Sustainia has launched its list of the top 10 best sustainability... View More

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