Unlock New Opportunities for Thought Leadership with SB Webinars

Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Consumers Now Expect Companies to Step Up During Disaster Relief Efforts

As communities around the world continue to recover from natural disasters on epic scales, citizens will and are looking to companies — not just governments or aid organizations — to provide critical relief assistance. According to the 2013 Cone ... View More

Article
Report: Product Sustainability Investments Will Accelerate as Business Benefits Revealed

Corporate spending on product sustainability initiatives will likely accelerate as sustainable product pioneers such as H&M, Nokia and PUMA share evidence of the business benefits they have achieved, according to a new report from independent ana... View More

Article
Starbucks Pledges to Not Cut Workers’ Benefits Under Obamacare

Starbucks CEO Howard Shultz told Reuters this week the company will not cut hours or benefits for employees — referred to as "partners" — in response to Obamacare.While many other large companies in the food service sector have said the... View More

Article
CEH Files Suit Citing Cancer-Causing Chemical in Nearly 100 Hair Care, Personal Care Products

On Tuesday, the Center for Environmental Health (CEH) revealed independent testing finding a cancer-causing chemical in 98 shampoos, soaps and other personal care products sold by major national retailers. The chemical, cocamide diethanolamine (cocam... View More

Article
Could 'Brown' Be Your Brand's New 'Green'?

With the announcement of the first synthetic burger grown in a petri dish, would it be more or less shocking to say “human waste is the currency of the future”? “Carbon footprints” and “data footprints” are carving the way for “microbia... View More

Article
Don't Get Greenwashed: How to Make Sure Your Eco-Friendly Products Are the Real Deal

From electric cars to reusable shopping bags, it's undeniable that "going green" is one of the fastest growing trends out there today. This is great news for the eco-friendly consumer, as companies are scrambling to offer greener versions o... View More

Article
Six Ways to Make Brand Sustainability Resonate with Consumers

Climate change. Resource scarcity. Pollution. Human rights. These are some of the most pressing issues facing business today. They are also some of the most difficult for consumers to relate to, let alone orient their lives around.According to a rece... View More

Article
Why Green Product Brands Fail

The Guardian recently published an excellent article on "Why Green Brands Are Failing to Capture Public Attention:"The answer is that environmental/social consciousness is only one part of what are much broader and more complex cultural shi... View More

Article
Coca-Cola Joins with Sainsbury’s For 'Don't Waste. Create' Campaign

Coca-Cola Enterprises has partnered with Sainsbury's to launch a new sustainability program that aims to increase the reuse and recycling of plastic bottles during the summer.The beverage company says its Don't Waste. Create campaign is designed to e... View More

Article
Federal Government Rates Tesla Model S Safest Car of All Time

The Tesla Model S has received a five-star safety rating in every subcategory from the National Highway Traffic Safety Administration (NHTSA), making it part of the one percent of all vehicles tested by the federal government to achieve a perfect sco... View More

Article
Walmart, Gap Detail Bangladeshi Worker Safety Coalition Plan

Walmart, Gap and several other US retailers met this week in Chicago to implement their independent Bangladesh factory safety plan, which was developed after multiple factory accidents, most notably the Rana Plaza collapse in April that killed more t... View More

Article
Advancing Sustainability: From Revolution to Evolution

Sustainability, like brands, must not be a fight against or a vision outside society, but part of it. It is time to drop the proselytism, quit the “sacrifice for a better world” argument and above all stop trying to change people’s behaviours. ... View More

Article
First Stewardship Travel Program in US Launches in CA Wine Country

San Luis Obispo's County Business Improvement District (SLO CBID) has commenced the country's first Stewardship Travel program to promote appreciation for place and culture, adventure, enjoyment and learning, while also providing clear opportunities ... View More

Article
AT&T and the Nature Conservancy Team Up to Help Oregon Customers ‘Skip the Bag’

AT&T has partnered with The Nature Conservancy (TNC) to encourage AT&T customers to skip the bag when purchasing items from its retail stores in Oregon by donating 10 cents to the Nature Conservancy for each check out bag its customers choose... View More

Article
Investment Group Ranks Sweden ‘Most Sustainable Country in the World’

Swiss investment group RobecoSAM has ranked Sweden the most sustainable country in the world in its recent ranking of 59 countries, which gauges a wide range of environmental and social governance issues like carbon emissions, social cohesion and civ... View More

Article
Google Reduces Carbon Footprint By 9%

Google has announced it emitted 1.5 million metric tons of carbon dioxide in 2012, a 9 percent decrease from the year before, according to the company’s latest carbon footprint data.The search giant says it used new reporting guidance from the Carb... View More

Article
Sustainability Ideas Must Be 'Made to Stick'

Calls to shake up the sustainability community seem to be becoming increasingly frequent — the latest that I’ve read coming from the State of the World 2013 Report. With a warning that sustainability is in need of a “dramatic reboot,” it sugg... View More

Article
The Rise of the Scratch Card Brand

We're living in The Age of Scratch Card Brands — social networks have closed the gap between brands and the businesses that deliver them to the extent that businesses now sit immediately beneath their brands. Social networks have rendered the facto... View More

Article
Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry

Burt’s Bees is an incredible American success story. Roxanne Quimby’s venture into beeswax candles took her from New England craft fairs to lip balm and personal care products sold in thousands of drugstores across the United States, before she e... View More

Article
Democratic Approach to Business Governance Key to Long-Term Innovation

The Foundation for Enterprise Development (FED) has published a paper that explores the roots of representative structures and argues that a democratic approach to business governance is crucial to long term innovation.Sustained Innovation through Sh... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
More Information