How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
On Tuesday, Molson Coors Brewing Company released its 2013 Corporate Responsibility Report, covering the company’s performance in five key areas: Governance and Ethics, Alcohol Responsibility, Environmental Stewardship, Employees and Community and ... View More
Ford Motor Company announced today it is taking another major step toward helping stabilize carbon dioxide emissions globally, becoming the first automaker to join a voluntary greenhouse gas (GHG) reporting program recently established in India. The ... View More
As The New Metrics of Sustainable Business Conference draws closer, we will be building up the conversation around industry developments to explore future investments in sustainability. One of the latest developments is the enactment of benefit corpo... View More
What makes a company like GSK give away information about thousands of potential malaria-treating drugs? Why did Nike spend 6 million USD developing their Enironmental Design Apparel Tool (minimising the impact of their products in the design process... View More
More and more products on supermarket shelves bear sustainability claims, promising everything from biodegradable household cleaners to bird-friendly coffee. But with over 400 ecolabels on the market (according to the Ecolabel Index) it can be diffic... View More
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Spanish multinational clothing company Inditex says that in 2012 it conducted nearly 1.5 million tests on its clothing worldwide to ensure health and safety standards, as well as carrying out more than 3,500 audits on suppliers under its Code of Cond... View More
The Internet and by extension social media have made it possible for consumers to obtain information easily and to voice their opinions about products, companies, and people. Consumers also have the power to speak directly to product and service prov... View More
The Co-operative Group, Unilever and Molson Coors are among the winners of the 2degrees 2013 Sustainability Champions Awards, which each year recognizes success in the execution of sustainability initiatives. ... View More
I wrote recently about branding for sustainability, rather than the branding of sustainability. The main point is that branding is no longer merely about communication techniques that get tacked on to a business. Instead, branding shapes the entire l... View More
Bob Dylan understood the sustainability challenge long ago when he sang, “People seldom do what they believe in / They do what is convenient, then repent” in “Brownsville Girl.”For sustainability to become mainstream, we need to reframe the d... View More
The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). ... View More
As the sustainability profession grapples with how it can invite and entice a new internal conversation with a broader, ‘beyond-sustainability-silo’ brand and business audience, we are struggling with many fundamental challenges. Language is one ... View More
Volkswagen finished last of the global automakers that occupied five of the top seven spots in Interbrand's recently released Best Global Green Brands 2013 report. That was a pretty good showing, but the German giant seems determined to hoist itself ... View More
Coca-Cola has announced a new set of environmental goals, including returning 100 percent of the water from its manufacturing facilities back to the environment at a level that supports aquatic life by 2020.Coca-Cola says it is extending its nearly d... View More
At the dawn of the 21st century, America’s spiraling energy consumption hijacks our democracy and gambles our planet’s future. Meanwhile, 50 million Americans live in poverty, while our government stalls behind party lines. Next spring a new docu... View More
The Global Sustainable Tourism Council (GSTC) has announced a partnership with the Global Travel & Tourism Partnership (GTTP) to launch an industry philanthropic initiative aimed at promoting sustainable tourism development and educating secondar... View More
A group of leading DIY retailers, builders’ merchants and manufacturers in the UK – including Argos, B&Q, Chandlers’ Building Supplies, Homebase, Travis Perkins, Saint Gobain, Wolseley UK and Southern Water — are joining forces to launch ... View More
Year after year, Marks & Spencer sets a high standard for environmental sustainability in the UK retail world. Its large scale and high level of social consciousness give it the unique position to promote change throughout the industry. As a part... View More
When it comes to sustainable brands, we can play the big game or the small game. What I call “Branding of Sustainability” is the small game. It simply means applying old-school brand action, such as advertising and other marketing communications,... View More