Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
Federal Government Rates Tesla Model S Safest Car of All Time
Federal Government Rates Tesla Model S Safest Car of All Time
Published on August 26, 2013
About a 3 minute read

The Tesla Model S has received a five-star safety rating in every subcategory from the National Highway Traffic Safety Administration (NHTSA), making it part of the one percent of all vehicles tested by the federal government to achieve a perfect sco... View More

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Marketing & CommunicationsMarketing & Communications
Walmart, Gap Detail Bangladeshi Worker Safety Coalition Plan
Walmart, Gap Detail Bangladeshi Worker Safety Coalition Plan
Published on August 23, 2013
About a 2 minute read

Walmart, Gap and several other US retailers met this week in Chicago to implement their independent Bangladesh factory safety plan, which was developed after multiple factory accidents, most notably the Rana Plaza collapse in April that killed more t... View More

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Consumer Behavior ChangeMarketing & Communications
Advancing Sustainability: From Revolution to Evolution
Advancing Sustainability: From Revolution to Evolution
Published on August 22, 2013
About a 5 minute read

Sustainability, like brands, must not be a fight against or a vision outside society, but part of it. It is time to drop the proselytism, quit the “sacrifice for a better world” argument and above all stop trying to change people’s behaviours. ... View More

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Marketing & CommunicationsMarketing & Communications
First Stewardship Travel Program in US Launches in CA Wine Country
First Stewardship Travel Program in US Launches in CA Wine Country
Published on August 22, 2013
About a 2 minute read

San Luis Obispo's County Business Improvement District (SLO CBID) has commenced the country's first Stewardship Travel program to promote appreciation for place and culture, adventure, enjoyment and learning, while also providing clear opportunities ... View More

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Consumer Behavior ChangeMarketing & Communications
AT&T and the Nature Conservancy Team Up to Help Oregon Customers ‘Skip the Bag’
AT&T and the Nature Conservancy Team Up to Help Oregon Customers ‘Skip the Bag’
Published on August 20, 2013
About a 2 minute read

AT&T has partnered with The Nature Conservancy (TNC) to encourage AT&T customers to skip the bag when purchasing items from its retail stores in Oregon by donating 10 cents to the Nature Conservancy for each check out bag its customers choose... View More

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Marketing & CommunicationsMarketing & Communications
Investment Group Ranks Sweden ‘Most Sustainable Country in the World’
Investment Group Ranks Sweden ‘Most Sustainable Country in the World’
Published on August 19, 2013
About a 2 minute read

Swiss investment group RobecoSAM has ranked Sweden the most sustainable country in the world in its recent ranking of 59 countries, which gauges a wide range of environmental and social governance issues like carbon emissions, social cohesion and civ... View More

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Marketing & CommunicationsMarketing & Communications
Google Reduces Carbon Footprint By 9%
Google Reduces Carbon Footprint By 9%
Published on August 16, 2013
About a 2 minute read

Google has announced it emitted 1.5 million metric tons of carbon dioxide in 2012, a 9 percent decrease from the year before, according to the company’s latest carbon footprint data.The search giant says it used new reporting guidance from the Carb... View More

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Marketing & CommunicationsMarketing & Communications
Sustainability Ideas Must Be 'Made to Stick'
Sustainability Ideas Must Be 'Made to Stick'
Published on August 15, 2013
About a 7 minute read

Calls to shake up the sustainability community seem to be becoming increasingly frequent — the latest that I’ve read coming from the State of the World 2013 Report. With a warning that sustainability is in need of a “dramatic reboot,” it sugg... View More

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Marketing & CommunicationsMarketing & Communications
The Rise of the Scratch Card Brand
The Rise of the Scratch Card Brand
Published on August 14, 2013
About a 7 minute read

We're living in The Age of Scratch Card Brands — social networks have closed the gap between brands and the businesses that deliver them to the extent that businesses now sit immediately beneath their brands. Social networks have rendered the facto... View More

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Marketing & CommunicationsMarketing & Communications
Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry
Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry
Published on August 14, 2013
About a 5 minute read

Burt’s Bees is an incredible American success story. Roxanne Quimby’s venture into beeswax candles took her from New England craft fairs to lip balm and personal care products sold in thousands of drugstores across the United States, before she e... View More

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Consumer Behavior ChangeMarketing & Communications
Democratic Approach to Business Governance Key to Long-Term Innovation
Democratic Approach to Business Governance Key to Long-Term Innovation
Published on August 14, 2013
About a 2 minute read

The Foundation for Enterprise Development (FED) has published a paper that explores the roots of representative structures and argues that a democratic approach to business governance is crucial to long term innovation.Sustained Innovation through Sh... View More

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Marketing & CommunicationsMarketing & Communications
Weyerhaeuser Certifies Nearly 20 Million Acres to Sustainable Forestry Initiative Standard
Weyerhaeuser Certifies Nearly 20 Million Acres to Sustainable Forestry Initiative Standard
Published on August 13, 2013
About a 2 minute read

The Weyerhaeuser Company has acquired Longview Timber’s approximately 645,000 acres of forestland in Washington state and Oregon, meaning it now owns or manages nearly 20.5 million acres of forestland in the U.S. and Canada, making the company one ... View More

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Marketing & CommunicationsMarketing & Communications
Investors Achieve Strong Results on Climate, Supply Chains, Water Issues During 2013 Proxy Season
Investors Achieve Strong Results on Climate, Supply Chains, Water Issues During 2013 Proxy Season
Published on August 12, 2013
About a 4 minute read

Investors achieved notable victories during this year’s shareholder proxy season, with a near-record 110 shareholder resolutions filed with 94 U.S. companies on corporate sustainability challenges such as climate change, supply chain issues and wat... View More

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Consumer Behavior ChangeMarketing & Communications
50% of Global Consumers Willing to Pay More for Socially Responsible Products
50% of Global Consumers Willing to Pay More for Socially Responsible Products
Published on August 12, 2013
About a 3 minute read

Fifty percent of global consumers are willing to pay more for goods and services from companies that have implemented programs to give back to society, according to a new study from Nielsen.The Nielsen Global Survey on Corporate Social Responsibility... View More

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Marketing & CommunicationsMarketing & Communications
One World Futbol, Sseko Designs Win 2013 Innovation Awards
One World Futbol, Sseko Designs Win 2013 Innovation Awards
Published on August 9, 2013
About a 4 minute read

Social Venture Network (SVN) has announced that One World Futbol, Sseko Designs, Fenugreen, Sustainable Health Enterprises and MASS Design Group have won its 2013 Innovation Awards, which recognizes companies that have a significant impact in reducin... View More

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Marketing & CommunicationsMarketing & Communications
Report Highlights Cleaning Industry’s Progress in Curbing Energy, Emissions, Water and Waste
Report Highlights Cleaning Industry’s Progress in Curbing Energy, Emissions, Water and Waste
Published on August 8, 2013
About a 2 minute read

The American Cleaning Institute’s (ACI) just-released 2013 Sustainability Report shows overall decreases by member companies in four environmental data categories: energy use, greenhouse gas (GHG) emissions, water use and solid waste generation. ... View More

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Marketing & CommunicationsMarketing & Communications
Study: Setting Sustainability Goals Can Improve Financial and Environmental Performance
Study: Setting Sustainability Goals Can Improve Financial and Environmental Performance
Published on August 7, 2013
About a 2 minute read

Companies that set tangible sustainability goals do a better job of improving both their financial and environmental performance, according to a new white paper by CH2M HILL, a global consulting, design, construction and operations firm.Sustainabilit... View More

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Marketing & CommunicationsMarketing & Communications
Mondelez, Kellogg Among Food Brands Backing Campaign to Push 'Facts Up Front' Labeling
Mondelez, Kellogg Among Food Brands Backing Campaign to Push 'Facts Up Front' Labeling
Published on August 6, 2013
About a 2 minute read

The ongoing battle over the increasing girth of American consumers is heating up — again.Marketers have joined forces on a $50 million campaign plugging front-of-pack labeling called Facts Up Front, dually motivated by bettering their image among c... View More

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Marketing & CommunicationsMarketing & Communications
Aimco Launches First Interactive Corporate Citizenship Report
Aimco Launches First Interactive Corporate Citizenship Report
Published on August 6, 2013
About a 2 minute read

Apartment Investment and Management Company (Aimco) has released its first interactive corporate citizenship report, which enable visitors to build their own online report or download a complete version.Aimco is a real estate investment trust headqua... View More

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Marketing & CommunicationsMarketing & Communications
Roatán Completes First Sustainable Tourism Diagnostic and Action Plan
Roatán Completes First Sustainable Tourism Diagnostic and Action Plan
Published on August 6, 2013
About a 2 minute read

The Honduran island of Roatán has become the first tourism destination to complete a comprehensive 360-degree assessment and action plan for destination-level sustainability, according to a recent announcement by Sustainable Travel International (ST... View More

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