Unlock New Opportunities for Thought Leadership with SB Webinars

Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Energy Sector Shareholders Continue to Push Companies to Address Climate, Fossil Fuels

Investors have achieved notable victories during this year’s shareholder proxy season, with a near record 110 shareholder resolutions filed with 94 U.S. companies on hydraulic fracturing, flaring, fossil fuel reserve risks and other climate- and su... View More

Article
Why Be a B Corp? Ask a Millennial

Every year, four million Millennials — Generation Y, born between 1982 and 2002 — set out on their own to join the workforce. This generation, which makes up about quarter of today’s population, is one of the most diverse, technologically conne... View More

Article
Beanfields Snacks Awarded B Corporation Status

Bean and rice tortilla chip maker Beanfields Snacks has achieved its certification as a B Corporation.The family-owned company joins Ben and Jerry’s, Etsy, Patagonia and hundreds of others companies worldwide using the power of business to tackle s... View More

Article
Molson Coors Sustainability Report Details Successes, Failures, Next Steps in Improving Its 'Beer Print'

On Tuesday, Molson Coors Brewing Company released its 2013 Corporate Responsibility Report, covering the company’s performance in five key areas: Governance and Ethics, Alcohol Responsibility, Environmental Stewardship, Employees and Community and ... View More

Article
Ford Becomes First Automaker to Join Greenhouse Gas Reporting Program in India

Ford Motor Company announced today it is taking another major step toward helping stabilize carbon dioxide emissions globally, becoming the first automaker to join a voluntary greenhouse gas (GHG) reporting program recently established in India. The ... View More

Article
Delaware Combines Power of Business and Social Good With New Benefit Corporation Legislation

As The New Metrics of Sustainable Business Conference draws closer, we will be building up the conversation around industry developments to explore future investments in sustainability. One of the latest developments is the enactment of benefit corpo... View More

Article
Stop Talking About Sustainability, Start Sharing What Works

What makes a company like GSK give away information about thousands of potential malaria-treating drugs? Why did Nike spend 6 million USD developing their Enironmental Design Apparel Tool (minimising the impact of their products in the design process... View More

Article
How to Assess Credibility in a Sea of Ecolabels

More and more products on supermarket shelves bear sustainability claims, promising everything from biodegradable household cleaners to bird-friendly coffee. But with over 400 ecolabels on the market (according to the Ecolabel Index) it can be diffic... View More

Article
Inditex Re-Affirms Its Commitment to Sustainability, Health & Safety

Spanish multinational clothing company Inditex says that in 2012 it conducted nearly 1.5 million tests on its clothing worldwide to ensure health and safety standards, as well as carrying out more than 3,500 audits on suppliers under its Code of Cond... View More

Article
"With Great Power ...": How to Give Consumers Formal Responsibility for Addressing Sustainability

The Internet and by extension social media have made it possible for consumers to obtain information easily and to voice their opinions about products, companies, and people. Consumers also have the power to speak directly to product and service prov... View More

Article
Unilever, Molson Coors, Co-operative Top Sustainability Champion Awards

The Co-operative Group, Unilever and Molson Coors are among the winners of the 2degrees 2013 Sustainability Champions Awards, which each year recognizes success in the execution of sustainability initiatives. ... View More

Article
Branding for Sustainability: A Manifesto!

I wrote recently about branding for sustainability, rather than the branding of sustainability. The main point is that branding is no longer merely about communication techniques that get tacked on to a business. Instead, branding shapes the entire l... View More

Article
Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream

Bob Dylan understood the sustainability challenge long ago when he sang, “People seldom do what they believe in / They do what is convenient, then repent” in “Brownsville Girl.”For sustainability to become mainstream, we need to reframe the d... View More

Article
New 'I Want to Be Recycled' Campaign Targeting 62% of Americans Who Are Not Avid Recyclers

The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). ... View More

Article
Stop Speaking Martian: How to Effectively Translate the Language of Sustainability

As the sustainability profession grapples with how it can invite and entice a new internal conversation with a broader, ‘beyond-sustainability-silo’ brand and business audience, we are struggling with many fundamental challenges. Language is one ... View More

Article
Volkswagen Wants Brands, Plants to 'Think Blue' for Sustainability Leadership

Volkswagen finished last of the global automakers that occupied five of the top seven spots in Interbrand's recently released Best Global Green Brands 2013 report. That was a pretty good showing, but the German giant seems determined to hoist itself ... View More

Article
Coca-Cola and WWF Expand Global Partnership, Announce New Environmental Goals

Coca-Cola has announced a new set of environmental goals, including returning 100 percent of the water from its manufacturing facilities back to the environment at a level that supports aquatic life by 2020.Coca-Cola says it is extending its nearly d... View More

Article
New Documentary 'Sparks' Collaboration That Could Benefit People in Need Locally and Globally

At the dawn of the 21st century, America’s spiraling energy consumption hijacks our democracy and gambles our planet’s future. Meanwhile, 50 million Americans live in poverty, while our government stalls behind party lines. Next spring a new docu... View More

Article
Global Sustainable Tourism Council Initiative Promotes Careers in Sustainable Tourism

The Global Sustainable Tourism Council (GSTC) has announced a partnership with the Global Travel & Tourism Partnership (GTTP) to launch an industry philanthropic initiative aimed at promoting sustainable tourism development and educating secondar... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information