Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation; its Common Threads Partnership urges customers to only buy what they need and to recycle their worn-out Patagonia gear through the company’s take-back program; and, perhaps most famously, with its full-page New York Times ad on Black Friday 2011 suggesting that people “Don’t buy this jacket.”
But in case someone hasn’t quite gotten the message, the company is continuing to drive it home with "Worn Wear" — “an invitation to celebrate the stuff you already own.” The 30-min short film by Keith, Lauren, Chris and Dan Malloy tells the stories of eight people and the well-loved, well-used pieces of Patagonia clothing that have become part of their lives.
This year, Patagonia is hosting Black Friday Worn Wear parties at select stores nationwide. The parties will feature screenings of the film, along with live music, food, Patagonia’s limited-edition beer and a Patagonia repair clinic with guides from iFixit, where customers can repair their used Patagonia gear.
Join the party at these Patagonia locations:
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.
Austin, TX
Boston, MA
Cardiff, CA
Chicago Lincoln Park, IL
Denver, CO
New York Bowery, NY
New York Meatpacking, NY
Palo Alto, CA
Portland, OR
San Francisco, CA
Santa Cruz, CA
Santa Monica, CA
Seattle, WA
Ventura, CA
Washington DC
Other ways to not buy or receive quite as much new stuff this holiday season — or to help ensure what you do buy or receive is useful and meaningful — include signing up for a SoKind alternative gift registry, which encourages the giving of homemade gifts, charitable donations, secondhand goods, experiences, time, day-of-event help and more; or perusing the hundreds of well-loved items up for grabs for free on the sharing site Yerdle, which will celebrate its one-year anniversary on Black Friday.
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Published Nov 27, 2013 5pm EST / 2pm PST / 10pm GMT / 11pm CET