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SB Circularity Communications Playbook

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Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing tools to shift how consumers think, feel, and act on circular behaviors—an essential resource for brand leaders.

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October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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Sponsored by Amazon
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