When sustainability and marketing sit in separate lanes, brands get reports on one side and campaigns on the other. When they align, something powerful happens: relevance, resilience and real results.
Join globally-renowned marketing activist Thomas Kolster and Tony’s Chocolonely’s global brand leader Sadira Furlow for a candid conversation about the “wow spot”—that sweet intersection point where purpose fuels creativity, commercial ambition, and measurable impact. Drawing on experience building globally recognized purpose-led brands and helping companies turn sustainability into growth platforms, they’ll unpack what it really takes to move sustainability from a side narrative to an effectiveness multiplier.
If you’re ready to multiply your impact — and your effectiveness — this is the conversation you don’t want to miss.
Learning Outcomes:
- Understand how CMOs and sustainability leaders can shift from internal friction to shared ambition
- Learn where brand relevance, bold creativity, and real impact can reinforce each other for bigger impact
See how to turn sustainability into a driver of performance and not just a compliance exercise