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A quiet but important shift is taking place in how people shop. Consumers aren’t just buying products—they’re increasingly paying attention to the values and practices behind them. From production to packaging, sustainability has become a meani... View More
For Fukunari Wakabayashi, sake brewing isn’t just a craft — it’s a living expression of harmony between people, nature, and place. Inspired by his grandparents’ rice paddies and the creatures that thrived there, Wakabayashi founded Yamane-Shu... View More
When it comes to living well in this aging modern world, one major challenge is dysphagia, a condition where swallowing becomes difficult due to illness or old age. In Japan, where glutinous rice pounded into a sticky dough called mochi is traditiona... View More
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The second Consumer Research & Insights Learning Circle brought together SB Members across functions to discuss highlights from the Consumer Food Insights December 2024 study from Purdue University’s Center for Food Demand Analysis & Sustainability... View More
Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional rewards, and strategies for fostering impactful be... View More
Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing tools to shift how consumers think, feel, and act... View More
This Socio-Cultural Trends Research report, conducted in partnership with Ipsos, explores the nuanced landscape of consumer attitudes and actions towards sustainability. It highlights motivators, barriers, and perception gaps that shape behavior.... View More
Join industry leaders in shaping the future of sustainable commerce as brands showcase their innovation initiatives and thought leadership toward smarter, healthier, and faster transitions to sustainable and regenerative business models. ... View More
SB Consumer Research: Analysis & Insights on Consumer Sustainability Intentions & Actions - Highlights. Gen Z and Millennial consumers are driving the growth of the sustainability market, with nearly 40% switching brands in the last six months due... View More
SB proudly announces the launch of the SB Go Circular Collaborative, a pioneering initiative aimed at inspiring and enabling the transition to a circular economy. This collaborative working group seeks to drive brand-led activations and sustainable c... View More
SB Consumer Research: Analysis & Insights on Consumer Sustainability Intentions & Actions - Full Report... View More
Hear from pioneering authors shaping the future of marketing, sustainability, and leadership, offering actionable insights for driving impactful change. ... View More
MARS, Reddit, Land O’ Lakes, Procter & Gamble, Target, The Guardian are among the companies confirmed to showcase how brands are redesigning products and services that influence culture and behavior toward more sustainable consumption and lifes... View More
Uber users will now see two ratings in the app — their 'Emission Savings' score, alongside their rider rating. ... View More
Consumer Research Highlights: Sustainability Segments and Deep Dive on Gen Z... View More
Sustainable Brands, in collaboration with Ipsos, fields ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping the... View More
This 2022 Q4 Pulse report provides analysis and insights on consumer understanding of and desire for carbon labeling on products. Sustainable Brands, in partnership with Ipsos, fields ongoing socio-cultural research that is designed to understand ... View More