Sustainable Brands, in collaboration with Ipsos, fields ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping them achieve their sustainability goals. This report includes a consumer segmentation based on environmental attitudes and actions, as well as a focus on Gen Z consumers.
Slides
SB Socio-Cultural Trends Research 2023 Pulse - Consumer Sustainability Segments and Gen Z
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