#BrandsForGood is a movement initiated by Sustainable Brands, the referential global organization, at work for over a decade around the world to enable brands to succeed by leading the way to a regenerative future.
Wednesday, 31 March 2021
Measuring the Movement: Are Your Purpose-Driven Ad Campaigns Effective?
Now reaching over 1 million readers each year with daily news and insights, operating conferences in 13 cities on 5 continents, and convening many of the world’s leading brands in a peer learning coalition, SB is recognized as the leading community of thought leaders world-wide in the field of brand transformation for an environmentally and socially sustainable future.
Today, 90% of consumers say companies and brands have a responsibility to take care of the planet and its people.* At the same time, desire for more sustainable lifestyles is on the rise. 92% of consumers around the world say they are trying to live more sustainably. 54% say they could be doing more — but they need help**
Through #BrandsForGood we aspire to surface what it means to live better for a better future, ensure brands are equipped to transform themselves for a sustainable future, and make sustainable brands and sustainable lifestyles more aspirational through the power of advertising and media.