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Brands for Good

#BrandsForGood is a movement initiated by Sustainable Brands, the referential global organization, at work for over a decade around the world to enable brands to succeed by leading the way to a regenerative future.​

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Brands for Good

Now reaching over 1 million readers each year with daily news and insights, operating conferences in 13 cities on 5 continents, and convening many of the world’s leading brands in a peer learning coalition, SB is recognized as the leading community of thought leaders world-wide in the field of brand transformation for an environmentally and socially sustainable future.

Today, 90% of consumers say companies and brands have a responsibility to take care of the planet and its people.* At the same time, desire for more sustainable lifestyles is on the rise. 92% of consumers around the world say they are trying to live more sustainably. 54% say they could be doing more — but they need help**

Through #BrandsForGood we aspire to surface what it means to live better for a better future, ensure brands are equipped to transform themselves for a sustainable future, and make sustainable brands and sustainable lifestyles more aspirational through the power of advertising and media.

Brands for Good is tagged in 2 stories.
Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change
Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change

1 year ago - When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results.

How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth

1 year ago - Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to help guide brands and retailers through the process.