Brands for Good
#BrandsForGood is a movement initiated by Sustainable Brands, the referential global organization, at work for over a decade around the world to enable brands to succeed by leading the way to a regenerative future.
Now reaching over 1 million readers each year with daily news and insights, operating conferences in 13 cities on 5 continents, and convening many of the world’s leading brands in a peer learning coalition, SB is recognized as the leading community of thought leaders world-wide in the field of brand transformation for an environmentally and socially sustainable future.
Today, 90% of consumers say companies and brands have a responsibility to take care of the planet and its people.* At the same time, desire for more sustainable lifestyles is on the rise. 92% of consumers around the world say they are trying to live more sustainably. 54% say they could be doing more — but they need help**
Through #BrandsForGood we aspire to surface what it means to live better for a better future, ensure brands are equipped to transform themselves for a sustainable future, and make sustainable brands and sustainable lifestyles more aspirational through the power of advertising and media.
Sponsored Webinars
Wednesday, March 31, 2021
Measuring the Movement: Are Your Purpose-Driven Ad Campaigns Effective?
SB Socio-Cultural Trends Research 2023 Pulse - Consumer Sustainability Segments and Gen Z
Sustainable Brands, in collaboration with Ipsos, fields ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping the... View More
SB Socio-Cultural Trends Research 2023 Highlights
Sustainable Brands, in collaboration with Ipsos, fields ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping the... View More
SB Socio-Cultural Trends Research 2023 Full Report
Sustainable Brands, in collaboration with Ipsos, fields ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping the... View More
Socio-Cultural Trends: 2022 Q4 Pulse Highlights Report
This 2022 Q4 Pulse report provides analysis and insights on consumer understanding of and desire for carbon labeling on products. Sustainable Brands, in partnership with Ipsos, fields ongoing socio-cultural research that is designed to understand ... View More
Socio-Cultural Trends: 2022 Q4 Pulse Report
This 2022 Q4 Pulse report provides analysis and insights on consumer understanding of and desire for carbon labeling on products. Sustainable Brands, in partnership with Ipsos, fields ongoing socio-cultural research that is designed to understand ... View More
Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change
When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results. ... View More
SB Excellence in Execution™ Series: Social Media for Good
Social Media for Good focuses on how the platform of social media can be used to drive sustainable living that results in good growth for our planet and our society. This playbook offers clarity and serves as a reference point for brands as they buil... View More
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Full Report
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Highlights Report
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
SOCIO-CULTURAL TRENDS: 2022 Q1 PULSE HIGHLIGHTS REPORT
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
SOCIO-CULTURAL TRENDS: 2022 Q1 PULSE REPORT
Full report is available exclusively to SB Brands for Good Partners. Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer ... View More
SB Excellence in Execution™ Series: Films for Good
Films for Good is the third in a series of playbooks dedicated to creating breakthrough creative work across a range of marketing areas. This playbook focuses on the important role that brands have in creating effective storytelling that inspires con... View More
SB Socio-Cultural Trends 2021 Q4 Pulse Report
Full report is available exclusively to SB Brands for Good Partners. Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer... View More
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth
Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to he... View More
SB Excellence in Execution Series: Retail Activation for Good
The second edition in a series of playbooks, dedicated to creating breakthrough creative work across a range of marketing areas, this playbook focuses on how omni-channel and shopper marketing campaigns can be used to encourage consumers to adopt the... View More
SB Socio-Cultural Trends 2021 Large Scale Survey Full Report
Full report is available exclusively to SB Brands for Good Partners. Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consume... View More
SB Socio-Cultural Trends: Driving Consumer Behavior Towards Sustainable Lifestyles
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
