Social Media for Good focuses on how the platform of social media can be used to drive sustainable living that results in good growth for our planet and our society. This playbook offers clarity and serves as a reference point for brands as they build out their social campaigns that drive demand for more sustainable products and services, inspire adoption of more sustainable behaviors at scale, and leverage culturally relevant moments to drive positive change.
Slides
SB Excellence in Execution™ Series:
Social Media for Good
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