The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
The more mature you get, the more you start to understand that the little, normal things you do and the routines you follow make a big impact over time. Leave the water running while you’re brushing your teeth, and you’re wasting up to 200 gallon... View More
Patagonia is back at it — the outdoor gear company has launched a new digital platform connecting customers with local environmental organizations. The aim of the new platform, Patagonia Action Works, is to encourage Patagonia customers to learn mo... View More
The US consumes more meat than any other country in the world. But what does this mean for consumers on a personal level? Blitz Results has created a new calculator that shows users the impact of their dietary decisions on the environment. The tool c... View More
Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. ... View More
Since 2015, the Natural Resources Defense Council (NRDC) has been publishing its Chain Reaction report, produced in collaboration with Friends of the Earth, Consumers Union, Food Animal Concerns Trust and Center for Food Safety. Chain Reaction is bas... View More
Over the past decade, Danish energy company Ørsted has effectively transformed itself into one of Europe’s leading sustainable energy companies, transitioning away from oil and coal in favor of offshore wind. The company has already reduced carbon... View More
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This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters.[1] Without even counting Hurricanes Harvey, Irma and Maria or the California fires, the US has sustained 218-plus weather and clima... View More
What better way to kick off Sustainable Brands ‘17 Copenhagen than to explore the personal motivations behind changing consumer behaviours in favour of society and planet? ... View More
October is Campus Sustainability Month (CSM), an international celebration of sustainability in higher education. One focus of this year’s CSM is the conservation of water, a natural resource that humans need to survive. ... View More
“This conversation is great, but it’s too polite! Where is the sense of urgency in the room?” During our most recent event at Fashion for Good, themed Power to the Consumer, one woman called us out: “I’ve heard this conversation before, but... View More
On its quest to create a kinder, healthier world — one snack at a time — the KIND Foundation, a nonprofit established by KIND Snacks, has launched a $20 million, multi-year initiative to inspire meaningful interactions between kids across the wor... View More
Good for your health, good for the environment, good for the future. These common themes have consumers embracing trends toward products that are responsibly sourced and manufactured. As with many things, consumers hold the key. And for products deri... View More
News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More
North Americans love to celebrate Halloween — from trick-or-treating to costume parties to haunted houses, there is no doubt a Halloween frenzy takes over even before October hits. In fact, 50 percent of Americans report Halloween is their favorite... View More
Flowing through south-central British Columbia is a crisp river, idyllically flanked by black cliffs. But in the 1970s, the clear water of the Thompson River took on a brown hue and bubbled with foam. Rocks were covered with a thick slime. Area leade... View More
Panera Bread has established itself as a champion of the ‘clean food’ movement, throwing its weight behind efforts to improve industry transparency and deliver ‘food as it should be.’ Building on its Kids Meal Promise, the restaurant chain ha... View More
A new survey from The Climate Group and change agency Futerra has revealed that a majority of people globally are optimistic about our ability to address climate change, with 64 percent of global citizens believing that climate change can be addresse... View More
The Natural Resources Defense Council and Ad Council today launched the second phase of their Save The Food national public service campaign, aimed at combatting America’s food waste problem from its largest source — consumers. In doing so, they ... View More