Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Hubbub's ‘Meat Your Match’ Campaign Challenges Preconceptions Around Plant-Based Diets
Environmental charity Hubbub has launched a campaign that challenges male gym-goers to replace half of their animal-based protein with plant-based alternatives. ... View More
Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy
Businesses have a critical role to play in cleaning up the global economy, but it is consumers whole truly hold the key to achieving a more sustainable future. In a new report, PA Consulting Group shows that retailers can build customer loyalty — a... View More
UK Sustainability Sector Outstrips National Average for Job Satisfaction, Pay, Growth
Last week, new analysis from B Corp determined that companies using business as a force for good outperform those who don’t. Now, a study from the Institute of Environmental Management and Assessment (IEMA), an international professional body for e... View More
Why ‘Green’ Consumerism Isn’t Taking Off
If sustainability is so “in,” why aren’t more people buying ethically made clothes? The past few decades have changed the shape of the apparel industry. A few iconic media scandals over child labor and sweatshop labor have made Western shoppers... View More
Pride, Not Guilt Biggest Driver of Pro-Environmental Actions
A lot of pro-environmental messages suggest that people will feel guilty if they don’t make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study from Princeton University finds that highlighting the pri... View More
Want Economic Equality? Change Your Shopping Habits
The more mature you get, the more you start to understand that the little, normal things you do and the routines you follow make a big impact over time. Leave the water running while you’re brushing your teeth, and you’re wasting up to 200 gallon... View More
Patagonia Launches Digital Platform to Connect Customers with Grassroots Activism
Patagonia is back at it — the outdoor gear company has launched a new digital platform connecting customers with local environmental organizations. The aim of the new platform, Patagonia Action Works, is to encourage Patagonia customers to learn mo... View More
New Calculator Illustrates Extent, Environmental Impacts of US Meat Consumption
The US consumes more meat than any other country in the world. But what does this mean for consumers on a personal level? Blitz Results has created a new calculator that shows users the impact of their dietary decisions on the environment. The tool c... View More
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. ... View More
Why You Should Care About the NRDC's Antibiotics Scorecard
Since 2015, the Natural Resources Defense Council (NRDC) has been publishing its Chain Reaction report, produced in collaboration with Friends of the Earth, Consumers Union, Food Animal Concerns Trust and Center for Food Safety. Chain Reaction is bas... View More
Ørsted’s New Interactive Film Hits 'Home,' Puts Personal Spin on Climate Change
Over the past decade, Danish energy company Ørsted has effectively transformed itself into one of Europe’s leading sustainable energy companies, transitioning away from oil and coal in favor of offshore wind. The company has already reduced carbon... View More
Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support
This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters.[1] Without even counting Hurricanes Harvey, Irma and Maria or the California fires, the US has sustained 218-plus weather and clima... View More
Chicken or Egg: Does Happiness Lead to Sustainable Lifestyles, or Vice Versa?
What better way to kick off Sustainable Brands ‘17 Copenhagen than to explore the personal motivations behind changing consumer behaviours in favour of society and planet? ... View More
How to Inspire Natural Resource Conservation at the Consumer Level
October is Campus Sustainability Month (CSM), an international celebration of sustainability in higher education. One focus of this year’s CSM is the conservation of water, a natural resource that humans need to survive. ... View More
What Difference Can Consumers Really Make to Improve Sustainability in Fashion?
“This conversation is great, but it’s too polite! Where is the sense of urgency in the room?” During our most recent event at Fashion for Good, themed Power to the Consumer, one woman called us out: “I’ve heard this conversation before, but... View More
KIND Foundation Launches ‘Empatico’ Platform to Connect Students Globally, Foster Empathy
On its quest to create a kinder, healthier world — one snack at a time — the KIND Foundation, a nonprofit established by KIND Snacks, has launched a $20 million, multi-year initiative to inspire meaningful interactions between kids across the wor... View More
FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk
Good for your health, good for the environment, good for the future. These common themes have consumers embracing trends toward products that are responsibly sourced and manufactured. As with many things, consumers hold the key. And for products deri... View More
Unilever: Consumer Behavior Remains the Elusive Key to Sustainability
News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More
Why Halloween Is the Perfect Holiday to Consider Thrift
North Americans love to celebrate Halloween — from trick-or-treating to costume parties to haunted houses, there is no doubt a Halloween frenzy takes over even before October hits. In fact, 50 percent of Americans report Halloween is their favorite... View More
