Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
Behaviour Change: The Power of Simple Messaging
Behaviour Change: The Power of Simple Messaging
Published on June 4, 2018
About a 4 minute read

Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour change. Leading brands are increasingly investing signif... View More

Article
Consumer Behavior Change
Wales Aims to Become First ‘Refill Nation,’ Teach Residents ‘Value of Tap Water’
Wales Aims to Become First ‘Refill Nation,’ Teach Residents ‘Value of Tap Water’
Published on May 17, 2018
About a 4 minute read

The Welsh Government and City to Sea, a group campaigning against single-use plastics, are collaborating on the development of campaigns to encourage refills and change residents’ behavior to make tap water their first choice for hydration. While t... View More

Article
Consumer Behavior Change
P&G: 'Long Live Fashion Formula' Can Quadruple Life of Clothes
P&G: 'Long Live Fashion Formula' Can Quadruple Life of Clothes
Published on May 14, 2018
About a 4 minute read

An announcement today from Procter & Gamble’s laundry brands, Ariel and Lenor (the European sister brands of Tide and Downy, here in the States), revealed that their ‘Long Live Fashion Formula’ could extend the life of clothes by four times... View More

Article
Consumer Behavior Change
How LG Is Teaching Teens the Science, Skills to ‘Experience Happiness’
How LG Is Teaching Teens the Science, Skills to ‘Experience Happiness’
Published on May 4, 2018
About a 10 minute read

One in four children are affected by anxiety disorders, putting our next generation of leaders and innovators at higher risk to perform poorly in school, miss out on important social experiences and engage in substance abuse. ... View More

Article
Consumer Behavior Change
Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking
Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking
Published on April 26, 2018
About a 4 minute read

A night of celebration for a friend moving for a new job turns to tragedy in a new virtual reality (VR) experience from Diageo about the dangers of binge drinking. In a follow-up to 2016's "Decisions," which placed viewers in the front seat... View More

Article
Consumer Behavior Change
Embracing Blockchain to Empower Consumers to Address Their Climate Impacts
Embracing Blockchain to Empower Consumers to Address Their Climate Impacts
Published on April 17, 2018
About a 4 minute read

Imagine buying a pair of shoes and being able to address the carbon emissions from those shoes’ production and transportation right when you buy them. To date, this hasn’t been possible: We didn’t have blockchain to immutably and transparently ... View More

Article
Consumer Behavior Change
Bangladeshi Garment Suppliers Can Now Evaluate Their Corporate Buyers
Bangladeshi Garment Suppliers Can Now Evaluate Their Corporate Buyers
Published on April 16, 2018
About a 3 minute read

Just over a week ahead of the five-year anniversary of the devastating Rana Plaza factory collapse, Better Buying and the Ethical Trading Initiative (ETI) have announced an 18-month partnership in Bangladesh to support and promote responsible buying ... View More

Article
Consumer Behavior Change
Canadian Municipalities Struggling with Costs of Contamination, Markets for Recyclables
Canadian Municipalities Struggling with Costs of Contamination, Markets for Recyclables
Published on April 10, 2018
About a 5 minute read

The world’s first curbside recycling program started where I live. Ontario, Canada’s Blue Box program made its official debut in the City of Kitchener in 1981 and became a blueprint for recycling programs in more than 150 countries around the wor... View More

Article
Consumer Behavior Change
80% of Brits Would Give Up Meat Over Their Car to Help the Environment
80% of Brits Would Give Up Meat Over Their Car to Help the Environment
Published on March 29, 2018
About a 4 minute read

2018 has already seen a number of environmentally conscious trends — such as a switch to electric vehicles and plant-based diets — make the headlines. ... View More

Article
Consumer Behavior Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Published on March 28, 2018
About a 5 minute read

We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainab... View More

Article
Consumer Behavior Change
Humana Addressing Social Determinants of Health through Bold Goals, Community Investments
Humana Addressing Social Determinants of Health through Bold Goals, Community Investments
Published on March 27, 2018
About a 5 minute read

2017 was a particularly challenging year for health in the United States. ... View More

Article
Consumer Behavior Change
Hubbub's ‘Meat Your Match’ Campaign Challenges Preconceptions Around Plant-Based Diets
Hubbub's ‘Meat Your Match’ Campaign Challenges Preconceptions Around Plant-Based Diets
Published on March 14, 2018
About a 2 minute read

Environmental charity Hubbub has launched a campaign that challenges male gym-goers to replace half of their animal-based protein with plant-based alternatives. ... View More

Article
Consumer Behavior Change
Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy
Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy
Published on March 9, 2018
About a 4 minute read

Businesses have a critical role to play in cleaning up the global economy, but it is consumers whole truly hold the key to achieving a more sustainable future. In a new report, PA Consulting Group shows that retailers can build customer loyalty — a... View More

Article
Consumer Behavior Change
UK Sustainability Sector Outstrips National Average for Job Satisfaction, Pay, Growth
UK Sustainability Sector Outstrips National Average for Job Satisfaction, Pay, Growth
Published on March 9, 2018
About a 3 minute read

Last week, new analysis from B Corp determined that companies using business as a force for good outperform those who don’t. Now, a study from the Institute of Environmental Management and Assessment (IEMA), an international professional body for e... View More

Article
Consumer Behavior Change
Why ‘Green’ Consumerism Isn’t Taking Off
Why ‘Green’ Consumerism Isn’t Taking Off
Published on February 26, 2018
About a 5 minute read

If sustainability is so “in,” why aren’t more people buying ethically made clothes? The past few decades have changed the shape of the apparel industry. A few iconic media scandals over child labor and sweatshop labor have made Western shoppers... View More

Article
Consumer Behavior Change
Pride, Not Guilt Biggest Driver of Pro-Environmental Actions
Pride, Not Guilt Biggest Driver of Pro-Environmental Actions
Published on February 21, 2018
About a 4 minute read

A lot of pro-environmental messages suggest that people will feel guilty if they don’t make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study from Princeton University finds that highlighting the pri... View More

Article
Consumer Behavior Change
Want Economic Equality? Change Your Shopping Habits
Want Economic Equality? Change Your Shopping Habits
Published on February 21, 2018
About a 5 minute read

The more mature you get, the more you start to understand that the little, normal things you do and the routines you follow make a big impact over time. Leave the water running while you’re brushing your teeth, and you’re wasting up to 200 gallon... View More

Article
Consumer Behavior Change
Patagonia Launches Digital Platform to Connect Customers with Grassroots Activism
Patagonia Launches Digital Platform to Connect Customers with Grassroots Activism
Published on February 9, 2018
About a 2 minute read

Patagonia is back at it — the outdoor gear company has launched a new digital platform connecting customers with local environmental organizations. The aim of the new platform, Patagonia Action Works, is to encourage Patagonia customers to learn mo... View More

Article
Consumer Behavior Change
New Calculator Illustrates Extent, Environmental Impacts of US Meat Consumption
New Calculator Illustrates Extent, Environmental Impacts of US Meat Consumption
Published on January 11, 2018
About a 3 minute read

The US consumes more meat than any other country in the world. But what does this mean for consumers on a personal level? Blitz Results has created a new calculator that shows users the impact of their dietary decisions on the environment. The tool c... View More

Article
Consumer Behavior ChangeMarketing & Communications
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
Published on January 8, 2018
About a 3 minute read

Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. ... View More

Upcoming Events

August 24-25, 2026
SB’26 Ōtautahi Christchurch
US Event
More Information
September 29-30, 2026
Sustainable Brands Türkiye’26
International Event
December 2-3, 2026
SB Member Network: Selling Sustainability and Shifting Consumer Demand and Behavior December Member Meeting
Member Event
More Information
See All Events >