Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Playing the Planet Card: Will Talking About the Environment Finally Promote Energy Efficiency?
Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizi... View More
London Surpasses Annual Air Pollution Limits 5 Days Into 2017; Mary Poppins Is Not Amused
The City of London broke its 2017 air pollution limits just five days into the new year, a whole three days ahead of its 2016 record. In response, Greenpeace enlisted the help of Mary Poppins to call on politicians to clean up the UK’s air to prote... View More
The Five Thieves Threatening Humanity's Future
Answer this question quickly without giving it much thought: Is the human species inherently a compassionate, constructive species destined to leave the Earth better than we found it? ... View More
Water Is an Increasingly Precious Resource — But Do Consumers Understand That?
Has a water crisis touched you or your community this year? You probably know that 2016 was a big headline year for water, from California’s lingering drought to Flint’s public health disaster. Here in East Tennessee, where we rarely worry about ... View More
Brown-Forman, Jack Daniel's Want You to Celebrate Responsibly This Holiday Season
The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey have teamed up to offer tips and techniques to emphasize safe and responsible alcohol consumption for this holiday season. The award-winning Live Free & Host Respons... View More
Fighting Food Waste Is Like Going to the Gym: 7 Excuses That Sabotage Success
The importance of minimizing food waste is nearly as universally understood as the importance of good health. But in both cases, it’s easy to convince yourself that you’re doing a better job than you really are. Put yourself in the shoes of someo... View More
CDP: Underestimation of Deforestation Risks Could Cost Business Over $900B
In a new CDP study released last week, global companies — including Colgate Palmolive, L’Oréal, McDonald’s Corporation and Marks & Spencer — report that, on average, 24 percent of their revenues depend upon four deforestation-linked comm... View More
Diageo Unveils VR Experience That Reminds Holiday Drinkers to Make Better Driving ‘Decisions’
Alcohol and spirits giant Diageo has unveiled “Decisions,” a first-of-its-kind virtual reality (VR) experience that puts consumers of legal drinking age in the middle of a fatal drunk driving crash. This launch is Diego’s latest effort to educa... View More
WRAP Advises Electronics Shoppers to Keep Calm and Be 'SMART' This Black Friday
As retailers and shoppers gear up for another “highly charged” Black Friday, UK anti-waste advocacy organization WRAP has provided a ‘SMART’ guide for buying electronic products. Each year the UK buys 1.4 million tonnes (or £21 billion worth... View More
COPtimism: 5 Reasons to Be Optimistic About Our Future Climate
Every day brings more news stories about the disruption and damage wreaked by climate change. And since the international Paris Agreement for climate action was signed this time last year, the levels of carbon dioxide in the atmosphere have continued... View More
Sodexo Campaigns Aim to Change Behavior to Save Food, Reduce Water Use and More
Serving more than 9,000 sites throughout North America, Sodexo is using its reach to try to influence behaviors among its millions of customers. ... View More
Changing What We Eat: The Role of Junk Food in Our Global Food Crisis
Millions of people struggled to afford traditional staple foods like maize, rice and wheat when global food prices spiked between 2007 and 2011, and a recent study found that in 10 countries studied, they switched to western-style processed “junk f... View More
Disney, Dole Launch Character-Clad Produce to Promote Healthy Eating
Disney Consumer Products and Interactive Media (DCPI) and Dole Food Company have announced a co-branded assortment of fresh fruits and vegetables featuring iconic Disney, Pixar, Star Wars, and Marvel characters. ... View More
What the Personal Beauty Industry Can Teach Us About Men’s Diets
As a teenager growing up in England in the 1990s, so-called lads’ mags were all the rage. Back then, these kinds of magazines ruled the newsstands, promulgating a kind of macho boyhood that was rough and rowdy. They set a cultural expectation for y... View More
Challenge Your Boss to an 'Edge Pledge' to Fight Extinction
Who wouldn’t want to dare their boss to a challenge that would put them ‘on the edge’? Perhaps seeing them sky dive, or getting a diamond nose piercing? Or even wearing a crazy costume to a company conference? Now there is a way you can legitim... View More
How to Engage the 90% of Our Brains That Resists Changing Behaviour
In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which... View More
Gap, Mr Black Campaign Asks Consumers to ‘Clean Less, Do More’ with Their Denim
High street apparel brand Gap and garment aftercare expert Mr. Black have partnered on a new campaign that highlights the links between denim care and sustainability. The two brands have joined forces to educate consumers that by adopting a simple af... View More
Why We've Got Beef with Some of the US' Largest Food Companies
This week, the Union of Concerned Scientists (UCS) released a report — authored by myself and UCS analyst Lael Goodman — that scored 13 fast food, retail, and food manufacturing companies on their deforestation-free beef commitments and practices... View More
€3.2M Behavior Change Campaign Aims to Reduce Food Waste, Boost Healthy Eating in London
Households in London toss an estimated 900,000 tonnes of food each year, of which 540,000 tonnes could have been eaten. Starting this month and set to run for three years, the latest initiative led by Resource London aims to reduce this avoidable foo... View More
Knorr Campaign Asks Consumers to ‘Eat’ Less Water
While consumers have become more aware of food waste issues thanks to media campaigns and numerous initiatives led by startups and large companies alike, such efforts tend to overlook the intricate relationship between food production and water scarc... View More
