Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
Trending: US, UK Unveil New Strategies to Kick Littering to the Curb
Trending: US, UK Unveil New Strategies to Kick Littering to the Curb
Published on April 14, 2017
About a 5 minute read

Cleaning up supply chains and designing impacts out of products through the application of circular principles are essential components of reducing waste, but a more holistic approach to the problem of waste is needed. Consumers are increasingly educ... View More

Article
Consumer Behavior Change
Report Finds Link Between Improved Health, Access to Nature
Report Finds Link Between Improved Health, Access to Nature
Published on March 29, 2017
About a 3 minute read

Obesity, mental health problems, air and noise pollution, heat stress and social exclusion — these are just a few of the health and social challenges Europeans face today. But according to a new report released by Friends of the Earth in conjunctio... View More

Article
Consumer Behavior Change
Unchecked Consumption Is the Elephant in the Boardroom
Unchecked Consumption Is the Elephant in the Boardroom
Published on March 24, 2017
About a 3 minute read

Many businesses measure growth by selling more stuff to more people, and consumer markets are expected to expand in the decades ahead. The world is on pace to exceed 9.5 billion people by 2050, with far fewer living in poverty than today. Thanks to t... View More

Slides
Consumer Behavior Change
50 Powerful Consumer Insights Quotes
50 Powerful Consumer Insights Quotes
Published on March 4, 2017

We have compiled a complimentary report listing 50 compelling customer insights from leading researchers to help the Sustainable Brands community find and articulate evidence that customers are willing to shop for more sustainable options.... View More

Article
Consumer Behavior Change
New Campaign from Outerknown Aims to Remind Us #ITSNOTOK to Pollute the Oceans
New Campaign from Outerknown Aims to Remind Us #ITSNOTOK to Pollute the Oceans
Published on February 23, 2017
About a 3 minute read

This week, sustainable menswear brand Outerknown launched #ITSNOTOK, an evergreen giveback program designed to bring awareness to environmental issues – particularly the declining health of our oceans, mostly due to pollution – all over the world... View More

Article
Consumer Behavior Change
Efficiency Engagement: Turning Employees Into Energy Ambassadors
Efficiency Engagement: Turning Employees Into Energy Ambassadors
Published on February 8, 2017
About a 4 minute read

Installing more efficient equipment is often at the forefront of an energy manager’s mind when it comes to driving down carbon emissions, but even the most energy-efficient kit still requires human involvement. Making that link, and understanding h... View More

Article
Consumer Behavior Change
Oslo Takes Inclusive Approach to Sustainability with New E-Bike Grant
Oslo Takes Inclusive Approach to Sustainability with New E-Bike Grant
Published on February 6, 2017
About a 3 minute read

Government-led initiatives designed to cut carbon emissions and reduce air pollution in cities, though well-intentioned, often come under fire from those who stand the most to gain from them — the public. Clean air is a high priority for government... View More

Article
Consumer Behavior Change
Sky's #OceanRescue Campaign Aiming to Put an End to Ocean Plastic Pollution
Sky's #OceanRescue Campaign Aiming to Put an End to Ocean Plastic Pollution
Published on February 2, 2017
About a 2 minute read

Marine plastics pose a serious problem for both marine ecosystems and human health. In fact, with between 4.8 million and 12.7 million tons of plastic ending up in the world’s oceans every year, it could be considered one of the most dangerous envi... View More

Article
Consumer Behavior ChangeMarketing & Communications
7 Ways to Advance Purpose in a Turbulent World
7 Ways to Advance Purpose in a Turbulent World
Published on January 27, 2017
About a 6 minute read

The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societa... View More

Article
Consumer Behavior Change
BBFAW: US Food Companies Continue Making Gains in Farm Animal Welfare
BBFAW: US Food Companies Continue Making Gains in Farm Animal Welfare
Published on January 26, 2017
About a 3 minute read

Every year, nearly 70 billion animals are farmed for food. With rising public awareness of the way animals are raised for food, animal health and welfare is an increasingly important area for businesses today — particularly for consumer-facing bran... View More

Article
Consumer Behavior Change
Playing the Planet Card: Will Talking About the Environment Finally Promote Energy Efficiency? 
Playing the Planet Card: Will Talking About the Environment Finally Promote Energy Efficiency? 
Published on January 13, 2017
About a 3 minute read

Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizi... View More

Article
Consumer Behavior Change
London Surpasses Annual Air Pollution Limits 5 Days Into 2017; Mary Poppins Is Not Amused
London Surpasses Annual Air Pollution Limits 5 Days Into 2017; Mary Poppins Is Not Amused
Published on January 9, 2017
About a 4 minute read

The City of London broke its 2017 air pollution limits just five days into the new year, a whole three days ahead of its 2016 record. In response, Greenpeace enlisted the help of Mary Poppins to call on politicians to clean up the UK’s air to prote... View More

Article
Consumer Behavior Change
The Five Thieves Threatening Humanity's Future
The Five Thieves Threatening Humanity's Future
Published on January 4, 2017
About a 9 minute read

Answer this question quickly without giving it much thought: Is the human species inherently a compassionate, constructive species destined to leave the Earth better than we found it? ... View More

Article
Consumer Behavior Change
Water Is an Increasingly Precious Resource — But Do Consumers Understand That?
Water Is an Increasingly Precious Resource — But Do Consumers Understand That?
Published on December 20, 2016
About a 5 minute read

Has a water crisis touched you or your community this year? You probably know that 2016 was a big headline year for water, from California’s lingering drought to Flint’s public health disaster. Here in East Tennessee, where we rarely worry about ... View More

Article
Consumer Behavior Change
Brown-Forman, Jack Daniel's Want You to Celebrate Responsibly This Holiday Season
Brown-Forman, Jack Daniel's Want You to Celebrate Responsibly This Holiday Season
Published on December 14, 2016
About a 3 minute read

The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey have teamed up to offer tips and techniques to emphasize safe and responsible alcohol consumption for this holiday season. The award-winning Live Free & Host Respons... View More

Article
Consumer Behavior Change
Fighting Food Waste Is Like Going to the Gym: 7 Excuses That Sabotage Success
Fighting Food Waste Is Like Going to the Gym: 7 Excuses That Sabotage Success
Published on December 13, 2016
About a 6 minute read

The importance of minimizing food waste is nearly as universally understood as the importance of good health. But in both cases, it’s easy to convince yourself that you’re doing a better job than you really are. Put yourself in the shoes of someo... View More

Article
Consumer Behavior Change
CDP: Underestimation of Deforestation Risks Could Cost Business Over $900B
CDP: Underestimation of Deforestation Risks Could Cost Business Over $900B
Published on December 9, 2016
About a 4 minute read

In a new CDP study released last week, global companies — including Colgate Palmolive, L’Oréal, McDonald’s Corporation and Marks & Spencer — report that, on average, 24 percent of their revenues depend upon four deforestation-linked comm... View More

Article
Consumer Behavior Change
Diageo Unveils VR Experience That Reminds Holiday Drinkers to Make Better Driving ‘Decisions’
Diageo Unveils VR Experience That Reminds Holiday Drinkers to Make Better Driving ‘Decisions’
Published on November 23, 2016
About a 3 minute read

Alcohol and spirits giant Diageo has unveiled “Decisions,” a first-of-its-kind virtual reality (VR) experience that puts consumers of legal drinking age in the middle of a fatal drunk driving crash. This launch is Diego’s latest effort to educa... View More

Article
Consumer Behavior Change
WRAP Advises Electronics Shoppers to Keep Calm and Be 'SMART' This Black Friday
WRAP Advises Electronics Shoppers to Keep Calm and Be 'SMART' This Black Friday
Published on November 21, 2016
About a 3 minute read

As retailers and shoppers gear up for another “highly charged” Black Friday, UK anti-waste advocacy organization WRAP has provided a ‘SMART’ guide for buying electronic products. Each year the UK buys 1.4 million tonnes (or £21 billion worth... View More

Article
Consumer Behavior Change
COPtimism: 5 Reasons to Be Optimistic About Our Future Climate
COPtimism: 5 Reasons to Be Optimistic About Our Future Climate
Published on November 11, 2016
About a 7 minute read

Every day brings more news stories about the disruption and damage wreaked by climate change. And since the international Paris Agreement for climate action was signed this time last year, the levels of carbon dioxide in the atmosphere have continued... View More

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