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Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

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Diageo Unveils VR Experience That Reminds Holiday Drinkers to Make Better Driving ‘Decisions’

Alcohol and spirits giant Diageo has unveiled “Decisions,” a first-of-its-kind virtual reality (VR) experience that puts consumers of legal drinking age in the middle of a fatal drunk driving crash. This launch is Diego’s latest effort to educa... View More

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WRAP Advises Electronics Shoppers to Keep Calm and Be 'SMART' This Black Friday

As retailers and shoppers gear up for another “highly charged” Black Friday, UK anti-waste advocacy organization WRAP has provided a ‘SMART’ guide for buying electronic products. Each year the UK buys 1.4 million tonnes (or £21 billion worth... View More

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COPtimism: 5 Reasons to Be Optimistic About Our Future Climate

Every day brings more news stories about the disruption and damage wreaked by climate change. And since the international Paris Agreement for climate action was signed this time last year, the levels of carbon dioxide in the atmosphere have continued... View More

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Sodexo Campaigns Aim to Change Behavior to Save Food, Reduce Water Use and More

Serving more than 9,000 sites throughout North America, Sodexo is using its reach to try to influence behaviors among its millions of customers. ... View More

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Changing What We Eat: The Role of Junk Food in Our Global Food Crisis

Millions of people struggled to afford traditional staple foods like maize, rice and wheat when global food prices spiked between 2007 and 2011, and a recent study found that in 10 countries studied, they switched to western-style processed “junk f... View More

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Disney, Dole Launch Character-Clad Produce to Promote Healthy Eating

Disney Consumer Products and Interactive Media (DCPI) and Dole Food Company have announced a co-branded assortment of fresh fruits and vegetables featuring iconic Disney, Pixar, Star Wars, and Marvel characters. ... View More

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What the Personal Beauty Industry Can Teach Us About Men’s Diets

As a teenager growing up in England in the 1990s, so-called lads’ mags were all the rage. Back then, these kinds of magazines ruled the newsstands, promulgating a kind of macho boyhood that was rough and rowdy. They set a cultural expectation for y... View More

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Challenge Your Boss to an 'Edge Pledge' to Fight Extinction

Who wouldn’t want to dare their boss to a challenge that would put them ‘on the edge’? Perhaps seeing them sky dive, or getting a diamond nose piercing? Or even wearing a crazy costume to a company conference? Now there is a way you can legitim... View More

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How to Engage the 90% of Our Brains That Resists Changing Behaviour

In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which... View More

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Gap, Mr Black Campaign Asks Consumers to ‘Clean Less, Do More’ with Their Denim

High street apparel brand Gap and garment aftercare expert Mr. Black have partnered on a new campaign that highlights the links between denim care and sustainability. The two brands have joined forces to educate consumers that by adopting a simple af... View More

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Why We've Got Beef with Some of the US' Largest Food Companies

This week, the Union of Concerned Scientists (UCS) released a report — authored by myself and UCS analyst Lael Goodman — that scored 13 fast food, retail, and food manufacturing companies on their deforestation-free beef commitments and practices... View More

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€3.2M Behavior Change Campaign Aims to Reduce Food Waste, Boost Healthy Eating in London

Households in London toss an estimated 900,000 tonnes of food each year, of which 540,000 tonnes could have been eaten. Starting this month and set to run for three years, the latest initiative led by Resource London aims to reduce this avoidable foo... View More

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Knorr Campaign Asks Consumers to ‘Eat’ Less Water

While consumers have become more aware of food waste issues thanks to media campaigns and numerous initiatives led by startups and large companies alike, such efforts tend to overlook the intricate relationship between food production and water scarc... View More

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While Companies Continue to Strive for Sustainability, Consumers Still at the Heart of Lasting Change

A decade ago something remarkable happened: Business leaders watched Al Gore present An Inconvenient Truth, and accepted that man-made climate change was real and catastrophic. CEOs said that something must be done and embraced carbon pricing and emi... View More

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Dove Real Beauty Campaign ‘Searching’ for Teen Self-Esteem in Australia

Unilever Australia’s latest iteration of the Dove Campaign for Real Beauty focuses on the internet search terms used by young girls, which highlight the prevalence of negative body image and eating disorders. ... View More

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Sustainability by Default: Making Doing Good the Easiest Choice

One of the most vexing challenges in the sustainability movement is how to get people to do the right thing. Research by organizations such as GlobeScan suggest that the majority of consumers care about sustainability and want to do the right thing, ... View More

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Earth Overshoot Day Continues to Creep Up the Calendar

While Olympians are desperately competing in Rio for the fastest times and highest scores, humanity has achieved a different world record – we have used up nature’s budget for the entire year in record time. Earth Overshoot Day marks the date whe... View More

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Diageo Aiming to Drive Home Dangers of Drunk Driving with Immersive VR Experience

Alcohol giant Diageo — whose brands include Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies; and Smirnoff, Cîroc and Ketel One vodkas; along with Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness — recently announced plan... View More

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The Hubbub on Anti-Litter Campaigns: New Website Showcases Best Practices

Behavior change charity Hubbub has launched a new global website designed to aid councils and businesses who are looking for solutions in their fight to tackle litter. Complete with statistics on impact and costs per campaign, the charity hopes the w... View More

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Perdue Responds to Abuse Exposé with Groundbreaking Animal Welfare Policy

Perdue Foods, one of the nation's largest poultry producers, recently unveiled a precedent-setting commitment to improving animal welfare, which involves much higher standards and requirements for its poultry facilities. Citing the "five freedom... View More

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October 13-16, 2025
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