The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
It has taken the combined and herculean efforts of countless individuals, but this week, the vision of the landmark Great Bear Rainforest Agreements has finally been realized. Local communities have a vibrant future and 85 percent of the rainforest i... View More
A competition that began in October, the CoolCalifornia Challenge, is motivating Californians in 22 participating cities to reduce their water and energy consumption. The cities are competing for a share of $150,000 to put towards local sustainabilit... View More
For Chicken of the Sea, the new Dietary Guidelines for Americans give the right recommendation: People should eat more seafood, and it should replace of other protein foods for two meals per week. In response, the company launched the “Sea the Poss... View More
Sustainable Brands recently referenced a study from Ohio State University that shows that “not only do many consumers not want to put much effort toward finding out whether our purchases were produced ethically (which is not exactly news), they hav... View More
Benefit corporation Singularity University (SU) is in ambitious pursuit of solutions for eleven “global grand challenges” that its experts have identified: environment, security, health, learning, energy, food, prosperity, water, space, disaster ... View More
Every five years, the USDA releases updates to its dietary guidelines, aimed at helping improve American eating habits. The latest Iteration, the 2015-2020 Dietary Guidelines for Americans (DGA), has left some brands hungry for more, and others perfe... View More
Upgrading facilities to be LEED-certified, reducing carbon emissions, using recycled or compostable foodservice products, and diverting waste from landfills are common ways that sporting events are going green. However, especially with large events, ... View More
Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing their teeth. ... View More
Waste reduction charity WRAP’s new Clothing Durability Report reveals that extending the active life of clothing items by nine months could reduce carbon, waste and water footprints of clothing in the UK by 20 to 30 percent each and cut resource co... View More
Could the bicycle be the tool for change that our cities need? A new documentary and a related app are hoping to inspire better design, smarter political decisions, and reduced CO2 emissions in the urban planning process by shining a light on the bic... View More
Ahead of the UN 2015 Paris Climate Conference (COP21), Morgan Stanley and Wells Fargo became the latest major banks to pledge to eliminate their support for the coal industry in favor of reducing carbon pollution associated with the industry.Morgan S... View More
Joss Tantram of Terrafiniti started the final workshop of SB’15 London by simplifying the title of the session and calling it ‘old challenges, new tools,’ and giving us three change challenges to think about: ... View More
At least 36 percent and up to 57 percent of the the tree species in the Amazon Rainforest should qualify as threatened on the International Union for Conservation of Nature’s Red List, the most widely recognized authority on threats to species cons... View More
Danone, Nestlé, Procter & Gamble and Unilever continue to lead the corporate sector in making and living up to zero-deforestation commitments, but many firms have yet to make public sustainability commitments, according to a new ranking by the G... View More
Organizations in the United States and United Kingdom continue to concoct clever ways to convince their citizens that recycling is worthwhile. In England, a new behavior change campaign is trying to reinforce that every little bit helps: If every Lon... View More
What will our food system look like 10 years from now? According to a new report from the Waste and Resources Action Programme (WRAP), a sustainable, secure UK food system will depend on industry and government action to reframe issues and innovate. ... View More
Fires are raging across the 3,000 mile length of Indonesia, destroying tens of thousands of acres of forest. More than 127,000 forest fires have been detected so far this year, which is expected to be the worst on record. Visibility in some cities ha... View More
Environmental watchdog ForestEthics announced today that four major US companies — Xerox, Starwood Hotels & Resorts, Delta Dental and Bigelow Tea — have expanded their commitment to support and promote responsible forestry, by distancing thei... View More
A new cup will use aromas and a patented “sweet taste technology” to trick people who prefer sugary drinks into thinking they are drinking a fruit-flavored water. The Right Cup, designed to help people drink more water, will launch its crowdfundi... View More
The U.S. Forest Service is the latest organization to be targeted by environmental groups demanding action related to the California drought. On Tuesday, the Courage Campaign Institute, Story of Stuff Project, and Center for Biological Diversity file... View More