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Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Web Series Puts California’s Drought, Oil Wastewater Use, Gas Prices in the Spotlight

“The California you don't see on postcards” is featured in a new web series: Spotlight California. In each episode, comedienne Kiran Deol speaks to community activists and people directly affected by issues such as the state's drought, high gas p... View More

Article
Tyson Foods Dumps More Pollution Into Waterways Each Year Than ExxonMobil

Tyson Foods Inc. was the second biggest polluter of America’s waterways from 2010 to 2014, according to data the company submitted to the U.S. Environmental Protection Agency’s (EPA’s) Toxic Release Inventory. ... View More

Article
Global Companies Played Key Role in Precedent-Setting Great Bear Conservation Agreement

It has taken the combined and herculean efforts of countless individuals, but this week, the vision of the landmark Great Bear Rainforest Agreements has finally been realized. Local communities have a vibrant future and 85 percent of the rainforest i... View More

Article
Mayors Get Creative as Competition for 'Coolest City in California' Heats Up

A competition that began in October, the CoolCalifornia Challenge, is motivating Californians in 22 participating cities to reduce their water and energy consumption. The cities are competing for a share of $150,000 to put towards local sustainabilit... View More

Article
'Sea the Possibilities' Healthy Eating Challenge Not So Healthy for the Oceans

For Chicken of the Sea, the new Dietary Guidelines for Americans give the right recommendation: People should eat more seafood, and it should replace of other protein foods for two meals per week. In response, the company launched the “Sea the Poss... View More

Article
Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values

Sustainable Brands recently referenced a study from Ohio State University that shows that “not only do many consumers not want to put much effort toward finding out whether our purchases were produced ethically (which is not exactly news), they hav... View More

Article
Singularity University, Amnesty International Turning to Tech to Tackle Human Rights Challenges

Benefit corporation Singularity University (SU) is in ambitious pursuit of solutions for eleven “global grand challenges” that its experts have identified: environment, security, health, learning, energy, food, prosperity, water, space, disaster ... View More

Article
New USDA Dietary Guidelines Gather Both Criticism and Praise from Brands

Every five years, the USDA releases updates to its dietary guidelines, aimed at helping improve American eating habits. The latest Iteration, the 2015-2020 Dietary Guidelines for Americans (DGA), has left some brands hungry for more, and others perfe... View More

Article
Super Bowl 50 Fans Asked to Play Their Part to Help Make Big Game Net Positive

Upgrading facilities to be LEED-certified, reducing carbon emissions, using recycled or compostable foodservice products, and diverting waste from landfills are common ways that sporting events are going green. However, especially with large events, ... View More

Article
Colgate Hoping to Rally Super Bowl Viewers to Save Water with Debut Ad

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing their teeth. ... View More

Article
Trending: While WRAP, Scottish Designers Tout Merits of ‘Durable’ Fashion, MANGO Has a Different Idea

Waste reduction charity WRAP’s new Clothing Durability Report reveals that extending the active life of clothing items by nine months could reduce carbon, waste and water footprints of clothing in the UK by 20 to 30 percent each and cut resource co... View More

Article
“Bikes vs Cars” Wants to Liberate Cities from Traffic Jams and Urban Sprawl

Could the bicycle be the tool for change that our cities need? A new documentary and a related app are hoping to inspire better design, smarter political decisions, and reduced CO2 emissions in the urban planning process by shining a light on the bic... View More

Article
Morgan Stanley, Wells Fargo Join Banks Cutting Out Coal

Ahead of the UN 2015 Paris Climate Conference (COP21), Morgan Stanley and Wells Fargo became the latest major banks to pledge to eliminate their support for the coal industry in favor of reducing carbon pollution associated with the industry.Morgan S... View More

Article
How to *Use* Human Behavior to Change Human Behavior

Joss Tantram of Terrafiniti started the final workshop of SB’15 London by simplifying the title of the session and calling it ‘old challenges, new tools,’ and giving us three change challenges to think about: ... View More

Article
Study: Deforestation Threatens Majority of Amazon Tree Species

At least 36 percent and up to 57 percent of the the tree species in the Amazon Rainforest should qualify as threatened on the International Union for Conservation of Nature’s Red List, the most widely recognized authority on threats to species cons... View More

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Danone, Nestlé Lead on Zero Deforestation Commitments, But Many Firms Lagging

Danone, Nestlé, Procter & Gamble and Unilever continue to lead the corporate sector in making and living up to zero-deforestation commitments, but many firms have yet to make public sustainability commitments, according to a new ranking by the G... View More

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Trending: Behavior Change Campaigns Aim to Boost Recycling Rates in the US, UK

Organizations in the United States and United Kingdom continue to concoct clever ways to convince their citizens that recycling is worthwhile. In England, a new behavior change campaign is trying to reinforce that every little bit helps: If every Lon... View More

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Report: Serious Risks to UK Food System If We Don't Embrace 'Business Unusual' Approach to Food

What will our food system look like 10 years from now? According to a new report from the Waste and Resources Action Programme (WRAP), a sustainable, secure UK food system will depend on industry and government action to reframe issues and innovate. ... View More

Article
Indonesia in Crisis: Fires Releasing More Emissions Than the Entire U.S. Economy

Fires are raging across the 3,000 mile length of Indonesia, destroying tens of thousands of acres of forest. More than 127,000 forest fires have been detected so far this year, which is expected to be the worst on record. Visibility in some cities ha... View More

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Xerox, Starwood Hotels, Bigelow Shift Allegiance from SFI to FSC for Responsible Paper Practices

Environmental watchdog ForestEthics announced today that four major US companies — Xerox, Starwood Hotels & Resorts, Delta Dental and Bigelow Tea — have expanded their commitment to support and promote responsible forestry, by distancing thei... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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