Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
Keurig, PepsiCo Discuss How Owning Up to Failure Can Lead to Long-Term Success
Keurig, PepsiCo Discuss How Owning Up to Failure Can Lead to Long-Term Success
Published on June 10, 2016
About a 3 minute read

“Failure is temporary but change is real,” said Sophia Mendelsohn, head of Sustainability at JetBlue Airways, during the Wednesday evening plenary at SB'16 San Diego. While many Silicon Valley tech firms wear failure as badges of honor, many bran... View More

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Consumer Behavior ChangeInnovation & Technology
Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It
Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It
Published on June 9, 2016
About a 5 minute read

The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a ... View More

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Consumer Behavior Change
Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism
Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism
Published on June 8, 2016
About a 4 minute read

Nick Aster, founder and publisher of TriplePundit, moderated a panel discussion Tuesday morning about activism and purchasing power, featuring Aria Finger, CEO of DoSomething.org; Shayna Englin, Managing Director of Change.org North America; Briana Q... View More

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Consumer Behavior Change
Morningstar Farms Docu-Series Tells 5 ‘Veg Effect’ Stories of ‘When Less Meats More’
Morningstar Farms Docu-Series Tells 5 ‘Veg Effect’ Stories of ‘When Less Meats More’
Published on May 18, 2016
About a 3 minute read

From a veg-loving hip-hop family from Atlanta, to butchers who support ‘Meatless Mondays,’ the new docu-series The Veg EffectTM features five unique, personal stories from across the United States. Through the series, frozen veggie foods brand Mo... View More

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Consumer Behavior Change
Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously
Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously
Published on May 18, 2016
About a 3 minute read

With hundreds of millions of individuals logging into social media accounts every day, using the medium as a platform for social change and activism is just common sense. Today, about 61 percent of consumers use social platforms to learn about sustai... View More

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Consumer Behavior Change
Waitrose Joins Tesco in Threatening to Can John West Over Broken Tuna Sustainability Pledge
Waitrose Joins Tesco in Threatening to Can John West Over Broken Tuna Sustainability Pledge
Published on May 9, 2016
About a 3 minute read

Waitrose has joined Tesco as the latest UK retailer to take seafood giant John West to task over its fishing practices, threatening to remove its canned tuna from store shelves if it does not follow through on its promise to improve. The decision wil... View More

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Consumer Behavior Change
How Standardized Labels, Celebrities and Brands Are Working to Help the Public ‘Recycle Right!’
How Standardized Labels, Celebrities and Brands Are Working to Help the Public ‘Recycle Right!’
Published on May 6, 2016
About a 6 minute read

In celebration of Earth Month (shouldn’t every month be Earth Month?), our nonprofit organization Recycle Across America (RAA) hosted an exciting pair of events to discuss the faltering recycling industry and a simple solution that can help begin t... View More

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Consumer Behavior Change
How a Shrub in Africa Made Me Want to Change the Food Industry
How a Shrub in Africa Made Me Want to Change the Food Industry
Published on April 26, 2016
About a 7 minute read

In 2004 I was on my knees scrabbling through the Cameroon rainforest. A keen botanist, I’d signed up as a volunteer with an NGO to help map the forest and search for new species. One day whilst hiking along a surging river, I came across a little s... View More

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Consumer Behavior Change
Disney, Recyclebank Extol the 'Magic of Conservation' to Encourage Kids to Recycle, Respect Environment
Disney, Recyclebank Extol the 'Magic of Conservation' to Encourage Kids to Recycle, Respect Environment
Published on April 13, 2016
About a 3 minute read

A new collaboration between Disney and Recyclebank, a Marketing-as-a-Service (MaaS) company that promotes sustainable behavior change, “hopes to inspire teachable moments with kids and families” across the U.S. and encourage recycling through the... View More

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Consumer Behavior Change
41 Energy Companies Accept EPA Challenge to Reduce Methane Emissions
41 Energy Companies Accept EPA Challenge to Reduce Methane Emissions
Published on April 5, 2016
About a 3 minute read

Duke Energy, PG&E, National Grid and TransCanada Pipelines are among the 41 energy companies that have accepted a challenge from the EPA to reduce their methane emissions. ... View More

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Consumer Behavior Change
What Difference Does One Make?
What Difference Does One Make?
Published on April 1, 2016
About a 4 minute read

My family eats a mostly vegetarian diet. Some kids at school were making fun of my 9-year-old son, telling him how great meat tastes. Before diving into the challenge of dealing with childhood peers, I asked him if he knew why we’re vegetarian. Whe... View More

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Consumer Behavior Change
UK Announces Tax on Sugary Beverages; Industry May Sue
UK Announces Tax on Sugary Beverages; Industry May Sue
Published on March 23, 2016
About a 5 minute read

In a surprise announcement on March 16, the UK government unveiled a tax on sugary drinks amidst its budgetary plans. Companies have 2 years to reformulate their products, but the director general of the Food and Drink Federation (FDF) said they were... View More

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Consumer Behavior Change
Criticism Over Coffee Cup Waste Leads to Starbucks Discount, Call to Go Biodegradable
Criticism Over Coffee Cup Waste Leads to Starbucks Discount, Call to Go Biodegradable
Published on March 22, 2016
About a 3 minute read

A successful campaign led by chef-turned-activist Hugh Fearnley-Whittingstall drew attention to a big problem: coffee cup waste. Fearnley-Whittingstall claims that in the UK, less than 6 million takeaway hot beverage cups are recycled each year, whil... View More

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Consumer Behavior Change
Study: More Conscious Living Increases Happiness; Tetra Pak Challenges Consumers to Find Out
Study: More Conscious Living Increases Happiness; Tetra Pak Challenges Consumers to Find Out
Published on March 18, 2016
About a 3 minute read

New findings from a survey and a social experiment suggest that ‘the key to happiness’ may be as simple as making small lifestyle changes that help protect Earth’s natural resources. 70 percent of the survey respondents and all of the participa... View More

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Consumer Behavior Change
Love for 'Ugly Fruit and Veg' Slowly Growing in the U.S., But Food Waste Fight Still Needs Steam
Love for 'Ugly Fruit and Veg' Slowly Growing in the U.S., But Food Waste Fight Still Needs Steam
Published on March 9, 2016
About a 4 minute read

The amount of food we waste globally has become a front-of-mind concern recently and with good reason: In the U.S. alone, an estimated 26 percent of all food produced is wasted. In a country where, in 2013, an estimated 17.5 million households faced ... View More

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Consumer Behavior Change
6 Chinese Rayon Producers Join Effort to End Use of Ancient Forest Fiber in Fabrics
6 Chinese Rayon Producers Join Effort to End Use of Ancient Forest Fiber in Fabrics
Published on March 8, 2016
About a 3 minute read

Today, Canadian environmental NGO Canopy welcomes six large Chinese viscose producers to the growing roster of fashion and textile leaders committed to eliminating the world’s ancient and endangered forests from their fabrics. While to date 60 bran... View More

Article
Consumer Behavior Change
How Supermarkets Can Help Fight Obesity, One Receipt at a Time
How Supermarkets Can Help Fight Obesity, One Receipt at a Time
Published on February 24, 2016
About a 3 minute read

Obesity is a big problem in numerous countries around the world. Obesity rates are above 20 percent in every US state, and exceed 35 percent in 3 states (Arkansas, West Virginia and Mississippi). Every state is expected to reach a rate of at least 44... View More

Article
Consumer Behavior Change
Web Series Puts California’s Drought, Oil Wastewater Use, Gas Prices in the Spotlight
Web Series Puts California’s Drought, Oil Wastewater Use, Gas Prices in the Spotlight
Published on February 17, 2016
About a 2 minute read

“The California you don't see on postcards” is featured in a new web series: Spotlight California. In each episode, comedienne Kiran Deol speaks to community activists and people directly affected by issues such as the state's drought, high gas p... View More

Article
Consumer Behavior Change
Tyson Foods Dumps More Pollution Into Waterways Each Year Than ExxonMobil
Tyson Foods Dumps More Pollution Into Waterways Each Year Than ExxonMobil
Published on February 12, 2016
About a 5 minute read

Tyson Foods Inc. was the second biggest polluter of America’s waterways from 2010 to 2014, according to data the company submitted to the U.S. Environmental Protection Agency’s (EPA’s) Toxic Release Inventory. ... View More

Article
Consumer Behavior Change
Global Companies Played Key Role in Precedent-Setting Great Bear Conservation Agreement
Global Companies Played Key Role in Precedent-Setting Great Bear Conservation Agreement
Published on February 3, 2016
About a 5 minute read

It has taken the combined and herculean efforts of countless individuals, but this week, the vision of the landmark Great Bear Rainforest Agreements has finally been realized. Local communities have a vibrant future and 85 percent of the rainforest i... View More

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