Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
Sodexo Campaigns Aim to Change Behavior to Save Food, Reduce Water Use and More
Sodexo Campaigns Aim to Change Behavior to Save Food, Reduce Water Use and More
Published on October 31, 2016
About a 3 minute read

Serving more than 9,000 sites throughout North America, Sodexo is using its reach to try to influence behaviors among its millions of customers. ... View More

Article
Consumer Behavior Change
Changing What We Eat: The Role of Junk Food in Our Global Food Crisis
Changing What We Eat: The Role of Junk Food in Our Global Food Crisis
Published on October 24, 2016
About a 6 minute read

Millions of people struggled to afford traditional staple foods like maize, rice and wheat when global food prices spiked between 2007 and 2011, and a recent study found that in 10 countries studied, they switched to western-style processed “junk f... View More

Article
Consumer Behavior Change
Disney, Dole Launch Character-Clad Produce to Promote Healthy Eating
Disney, Dole Launch Character-Clad Produce to Promote Healthy Eating
Published on October 20, 2016
About a 2 minute read

Disney Consumer Products and Interactive Media (DCPI) and Dole Food Company have announced a co-branded assortment of fresh fruits and vegetables featuring iconic Disney, Pixar, Star Wars, and Marvel characters. ... View More

Article
Consumer Behavior Change
What the Personal Beauty Industry Can Teach Us About Men’s Diets
What the Personal Beauty Industry Can Teach Us About Men’s Diets
Published on October 13, 2016
About a 6 minute read

As a teenager growing up in England in the 1990s, so-called lads’ mags were all the rage. Back then, these kinds of magazines ruled the newsstands, promulgating a kind of macho boyhood that was rough and rowdy. They set a cultural expectation for y... View More

Article
Consumer Behavior Change
Challenge Your Boss to an 'Edge Pledge' to Fight Extinction
Challenge Your Boss to an 'Edge Pledge' to Fight Extinction
Published on October 12, 2016
About a 3 minute read

Who wouldn’t want to dare their boss to a challenge that would put them ‘on the edge’? Perhaps seeing them sky dive, or getting a diamond nose piercing? Or even wearing a crazy costume to a company conference? Now there is a way you can legitim... View More

Article
Consumer Behavior ChangeMarketing & Communications
How to Engage the 90% of Our Brains That Resists Changing Behaviour
How to Engage the 90% of Our Brains That Resists Changing Behaviour
Published on September 27, 2016
About a 4 minute read

In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which... View More

Article
Consumer Behavior Change
Gap, Mr Black Campaign Asks Consumers to ‘Clean Less, Do More’ with Their Denim
Gap, Mr Black Campaign Asks Consumers to ‘Clean Less, Do More’ with Their Denim
Published on September 22, 2016
About a 2 minute read

High street apparel brand Gap and garment aftercare expert Mr. Black have partnered on a new campaign that highlights the links between denim care and sustainability. The two brands have joined forces to educate consumers that by adopting a simple af... View More

Article
Consumer Behavior Change
Why We've Got Beef with Some of the US' Largest Food Companies
Why We've Got Beef with Some of the US' Largest Food Companies
Published on September 13, 2016
About a 5 minute read

This week, the Union of Concerned Scientists (UCS) released a report — authored by myself and UCS analyst Lael Goodman — that scored 13 fast food, retail, and food manufacturing companies on their deforestation-free beef commitments and practices... View More

Article
Consumer Behavior Change
€3.2M Behavior Change Campaign Aims to Reduce Food Waste, Boost Healthy Eating in London
€3.2M Behavior Change Campaign Aims to Reduce Food Waste, Boost Healthy Eating in London
Published on September 6, 2016
About a 3 minute read

Households in London toss an estimated 900,000 tonnes of food each year, of which 540,000 tonnes could have been eaten. Starting this month and set to run for three years, the latest initiative led by Resource London aims to reduce this avoidable foo... View More

Article
Consumer Behavior Change
Knorr Campaign Asks Consumers to ‘Eat’ Less Water
Knorr Campaign Asks Consumers to ‘Eat’ Less Water
Published on September 2, 2016
About a 4 minute read

While consumers have become more aware of food waste issues thanks to media campaigns and numerous initiatives led by startups and large companies alike, such efforts tend to overlook the intricate relationship between food production and water scarc... View More

Article
Consumer Behavior Change
While Companies Continue to Strive for Sustainability, Consumers Still at the Heart of Lasting Change
While Companies Continue to Strive for Sustainability, Consumers Still at the Heart of Lasting Change
Published on August 24, 2016
About a 4 minute read

A decade ago something remarkable happened: Business leaders watched Al Gore present An Inconvenient Truth, and accepted that man-made climate change was real and catastrophic. CEOs said that something must be done and embraced carbon pricing and emi... View More

Article
Consumer Behavior Change
Dove Real Beauty Campaign ‘Searching’ for Teen Self-Esteem in Australia
Dove Real Beauty Campaign ‘Searching’ for Teen Self-Esteem in Australia
Published on August 17, 2016
About a 2 minute read

Unilever Australia’s latest iteration of the Dove Campaign for Real Beauty focuses on the internet search terms used by young girls, which highlight the prevalence of negative body image and eating disorders. ... View More

Article
Consumer Behavior Change
Sustainability by Default: Making Doing Good the Easiest Choice
Sustainability by Default: Making Doing Good the Easiest Choice
Published on August 10, 2016
About a 8 minute read

One of the most vexing challenges in the sustainability movement is how to get people to do the right thing. Research by organizations such as GlobeScan suggest that the majority of consumers care about sustainability and want to do the right thing, ... View More

Article
Consumer Behavior Change
Earth Overshoot Day Continues to Creep Up the Calendar
Earth Overshoot Day Continues to Creep Up the Calendar
Published on August 10, 2016
About a 4 minute read

While Olympians are desperately competing in Rio for the fastest times and highest scores, humanity has achieved a different world record – we have used up nature’s budget for the entire year in record time. Earth Overshoot Day marks the date whe... View More

Article
Consumer Behavior Change
Diageo Aiming to Drive Home Dangers of Drunk Driving with Immersive VR Experience
Diageo Aiming to Drive Home Dangers of Drunk Driving with Immersive VR Experience
Published on July 7, 2016
About a 4 minute read

Alcohol giant Diageo — whose brands include Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies; and Smirnoff, Cîroc and Ketel One vodkas; along with Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness — recently announced plan... View More

Article
Consumer Behavior Change
The Hubbub on Anti-Litter Campaigns: New Website Showcases Best Practices
The Hubbub on Anti-Litter Campaigns: New Website Showcases Best Practices
Published on July 7, 2016
About a 4 minute read

Behavior change charity Hubbub has launched a new global website designed to aid councils and businesses who are looking for solutions in their fight to tackle litter. Complete with statistics on impact and costs per campaign, the charity hopes the w... View More

Article
Consumer Behavior Change
Perdue Responds to Abuse Exposé with Groundbreaking Animal Welfare Policy
Perdue Responds to Abuse Exposé with Groundbreaking Animal Welfare Policy
Published on July 6, 2016
About a 3 minute read

Perdue Foods, one of the nation's largest poultry producers, recently unveiled a precedent-setting commitment to improving animal welfare, which involves much higher standards and requirements for its poultry facilities. Citing the "five freedom... View More

Article
Consumer Behavior Change
Why the UN's REDD+ Program Needs More Short-Term Focus
Why the UN's REDD+ Program Needs More Short-Term Focus
Published on July 4, 2016
About a 5 minute read

The time has come to revisit REDD+ — the UN initiative that attempts to create financial value for the carbon locked in forests — to ensure that it is truly delivering on the momentum from Paris 2015. ... View More

Article
Consumer Behavior Change
Target, CVS Expand Wellness, Healthy Food Efforts
Target, CVS Expand Wellness, Healthy Food Efforts
Published on June 30, 2016
About a 6 minute read

In 2014, CVS made headlines when it rebranded to CVS Health and made the bold decision to discontinue the sale of all tobacco products. In September, the company claimed that the latter decision had a wider impact on public health; the data showed th... View More

Article
Consumer Behavior Change
More Recycling Evangelists, Fewer Space Heaters Under the Desks
More Recycling Evangelists, Fewer Space Heaters Under the Desks
Published on June 15, 2016
About a 6 minute read

I used to work in an office where the technical writer, a former environmental scientist, was so passionate about sustainability that she went out of her way to encourage and educate others about recycling. She even started a k-cup recycling program ... View More

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