Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
How Domtar Improved Water Quality, Fish Health in Canada’s Thompson River
Flowing through south-central British Columbia is a crisp river, idyllically flanked by black cliffs. But in the 1970s, the clear water of the Thompson River took on a brown hue and bubbled with foam. Rocks were covered with a thick slime. Area leade... View More
Panera Bread® Unveils Nation’s Largest Clean Kids' Menu, Challenges Fast Food CEOs to Eat from Their Own
Panera Bread has established itself as a champion of the ‘clean food’ movement, throwing its weight behind efforts to improve industry transparency and deliver ‘food as it should be.’ Building on its Kids Meal Promise, the restaurant chain ha... View More
#ClimateOptimist Campaign Gears Up to Kick Climate Fatalism to the Curb
A new survey from The Climate Group and change agency Futerra has revealed that a majority of people globally are optimistic about our ability to address climate change, with 64 percent of global citizens believing that climate change can be addresse... View More
L'Oréal’s Holistic Sustainability Approach Bringing It Closer to ‘Sharing Beauty with All’
News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More
NRDC Updates 'Wasted'; Enlists Dan Barber, Alexa for Phase 2 of 'Save the Food' Campaign
The Natural Resources Defense Council and Ad Council today launched the second phase of their Save The Food national public service campaign, aimed at combatting America’s food waste problem from its largest source — consumers. In doing so, they ... View More
WWF Shows UK Consumers How to Fight Climate Change with Their Forks
The World Wildlife Fund has published a new report, Eating for 2 Degrees — New and Updated Livewell Plates, which outlines how simple steps, such as reducing red meat consumption, could help to cut greenhouse gas emissions by 30 percent by 2030. ... View More
Landmark Research Shows Americans Are Redefining The “Good Life”
In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lea... View More
The Business of Behavior Change: Why Brands Are Motivating Action Through Social Marketing
With Earth Day 2017 quickly fading in the rearview mirror, I’m reminded of the challenge we face every other day of the year: maintaining high awareness and action on sustainability issues. Government agencies and nonprofits have traditionally shou... View More
Avery Dennison Teams Up with Fashion Revolution to Uncover New #Haulternatives
Seventy-five million people work directly in the fashion and textiles industry. Many are subject to exploitation; verbal and physical abuse, unsafe working conditions and poor pay. While some progress has been made since the collapse of the Rana Plaz... View More
New Report Finds People Still Throwing Away a Sh!rt Ton of Clothing
Walk to work. Recycle your aluminum cans. Remember your reusable shopping bags. These modern-day sustainability mantras help consumers take small steps every day to lower their environmental footprint, keeping plastics out of the oceans and carbon em... View More
Trending: US, UK Unveil New Strategies to Kick Littering to the Curb
Cleaning up supply chains and designing impacts out of products through the application of circular principles are essential components of reducing waste, but a more holistic approach to the problem of waste is needed. Consumers are increasingly educ... View More
Report Finds Link Between Improved Health, Access to Nature
Obesity, mental health problems, air and noise pollution, heat stress and social exclusion — these are just a few of the health and social challenges Europeans face today. But according to a new report released by Friends of the Earth in conjunctio... View More
Unchecked Consumption Is the Elephant in the Boardroom
Many businesses measure growth by selling more stuff to more people, and consumer markets are expected to expand in the decades ahead. The world is on pace to exceed 9.5 billion people by 2050, with far fewer living in poverty than today. Thanks to t... View More
50 Powerful Consumer Insights Quotes
We have compiled a complimentary report listing 50 compelling customer insights from leading researchers to help the Sustainable Brands community find and articulate evidence that customers are willing to shop for more sustainable options.... View More
New Campaign from Outerknown Aims to Remind Us #ITSNOTOK to Pollute the Oceans
This week, sustainable menswear brand Outerknown launched #ITSNOTOK, an evergreen giveback program designed to bring awareness to environmental issues – particularly the declining health of our oceans, mostly due to pollution – all over the world... View More
Efficiency Engagement: Turning Employees Into Energy Ambassadors
Installing more efficient equipment is often at the forefront of an energy manager’s mind when it comes to driving down carbon emissions, but even the most energy-efficient kit still requires human involvement. Making that link, and understanding h... View More
Oslo Takes Inclusive Approach to Sustainability with New E-Bike Grant
Government-led initiatives designed to cut carbon emissions and reduce air pollution in cities, though well-intentioned, often come under fire from those who stand the most to gain from them — the public. Clean air is a high priority for government... View More
Sky's #OceanRescue Campaign Aiming to Put an End to Ocean Plastic Pollution
Marine plastics pose a serious problem for both marine ecosystems and human health. In fact, with between 4.8 million and 12.7 million tons of plastic ending up in the world’s oceans every year, it could be considered one of the most dangerous envi... View More
7 Ways to Advance Purpose in a Turbulent World
The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societa... View More
BBFAW: US Food Companies Continue Making Gains in Farm Animal Welfare
Every year, nearly 70 billion animals are farmed for food. With rising public awareness of the way animals are raised for food, animal health and welfare is an increasingly important area for businesses today — particularly for consumer-facing bran... View More
