The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Walk to work. Recycle your aluminum cans. Remember your reusable shopping bags. These modern-day sustainability mantras help consumers take small steps every day to lower their environmental footprint, keeping plastics out of the oceans and carbon em... View More
Cleaning up supply chains and designing impacts out of products through the application of circular principles are essential components of reducing waste, but a more holistic approach to the problem of waste is needed. Consumers are increasingly educ... View More
Obesity, mental health problems, air and noise pollution, heat stress and social exclusion — these are just a few of the health and social challenges Europeans face today. But according to a new report released by Friends of the Earth in conjunctio... View More
Many businesses measure growth by selling more stuff to more people, and consumer markets are expected to expand in the decades ahead. The world is on pace to exceed 9.5 billion people by 2050, with far fewer living in poverty than today. Thanks to t... View More
We have compiled a complimentary report listing 50 compelling customer insights from leading researchers to help the Sustainable Brands community find and articulate evidence that customers are willing to shop for more sustainable options.... View More
This week, sustainable menswear brand Outerknown launched #ITSNOTOK, an evergreen giveback program designed to bring awareness to environmental issues – particularly the declining health of our oceans, mostly due to pollution – all over the world... View More
Installing more efficient equipment is often at the forefront of an energy manager’s mind when it comes to driving down carbon emissions, but even the most energy-efficient kit still requires human involvement. Making that link, and understanding h... View More
Government-led initiatives designed to cut carbon emissions and reduce air pollution in cities, though well-intentioned, often come under fire from those who stand the most to gain from them — the public. Clean air is a high priority for government... View More
Marine plastics pose a serious problem for both marine ecosystems and human health. In fact, with between 4.8 million and 12.7 million tons of plastic ending up in the world’s oceans every year, it could be considered one of the most dangerous envi... View More
The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societa... View More
Every year, nearly 70 billion animals are farmed for food. With rising public awareness of the way animals are raised for food, animal health and welfare is an increasingly important area for businesses today — particularly for consumer-facing bran... View More
Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizi... View More
The City of London broke its 2017 air pollution limits just five days into the new year, a whole three days ahead of its 2016 record. In response, Greenpeace enlisted the help of Mary Poppins to call on politicians to clean up the UK’s air to prote... View More
Answer this question quickly without giving it much thought: Is the human species inherently a compassionate, constructive species destined to leave the Earth better than we found it? ... View More
Has a water crisis touched you or your community this year? You probably know that 2016 was a big headline year for water, from California’s lingering drought to Flint’s public health disaster. Here in East Tennessee, where we rarely worry about ... View More
The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey have teamed up to offer tips and techniques to emphasize safe and responsible alcohol consumption for this holiday season. The award-winning Live Free & Host Respons... View More
The importance of minimizing food waste is nearly as universally understood as the importance of good health. But in both cases, it’s easy to convince yourself that you’re doing a better job than you really are. Put yourself in the shoes of someo... View More
In a new CDP study released last week, global companies — including Colgate Palmolive, L’Oréal, McDonald’s Corporation and Marks & Spencer — report that, on average, 24 percent of their revenues depend upon four deforestation-linked comm... View More
Alcohol and spirits giant Diageo has unveiled “Decisions,” a first-of-its-kind virtual reality (VR) experience that puts consumers of legal drinking age in the middle of a fatal drunk driving crash. This launch is Diego’s latest effort to educa... View More
As retailers and shoppers gear up for another “highly charged” Black Friday, UK anti-waste advocacy organization WRAP has provided a ‘SMART’ guide for buying electronic products. Each year the UK buys 1.4 million tonnes (or £21 billion worth... View More