Behavior Change

The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.

Advertisement
Trending: Fossil Fuel Divestment Enters Primetime

From universities and churches to prominent investment funds, fossil fuel divestment continues to gain traction among diverse groups around the world.80 percent of global fossil fuel reserves need to remain unburned to avoid global warming more than two degrees above pre-industrial levels, the internationally accepted target for climate policy.

World's Largest Rayon Producer Announces Game-Changing Forest Protection Policy

Today, global viscose giant Aditya Birla Group announced an industry-leading commitment to eliminate sourcing from the world’s ancient and endangered forests for all of its Viscose fibers, which are widely used in clothing and textiles.Aditya Birla is India’s largest multinational conglomerate (with US$40B in revenue) and the world’s largest producer of Viscose, manufacturing 20 percent of the world’s supply of the material, which is made from wood pulp. The commitment applies to wood and pulp sourcing for all its mills, including those in Canada, Indonesia and China.

Chipotle Cuts Genetically Altered Food From Menu

Chipotle has become the first major restaurant chain to announce it will begin serving only food that is free of genetically engineered ingredients, The New York Times reports.Steve Ells, founder and co-chief executive of Chipotle, said this is another step toward the company’s vision of changing the way people think about and eat fast food.“Just because food is served fast doesn’t mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabilizers and artificial colors and flavors,” he said.

European Commission Launches Scientific Debate On How to Feed the Planet

The European Commission has launched an online consultation on how science and innovation can help the EU “ensure safe, nutritious, sufficient and sustainable food globally.”The consultation will underpin the debate on a future research agenda to help tackle global food and nutrition security challenges. It will focus on the areas where the EU's research efforts can have the strongest impact, including how to improve public health through nutrition; increase food safety and quality; reduce food loss and waste; make rural development more sustainable; increase agricultural yields through sustainable intensification; and how to better understand food markets and increase access to food for people around the world.

Paper: Definition, Focus, Accountability Needed to Turn Deforestation Commitments Into Action

In its new position paper published today, Halting Deforestation and Achieving Sustainability, the Rainforest Alliance addresses the recent surge in deforestation-free pledges. Timed to coincide with an Innovation Forum event in Washington, DC on “How Business Can Tackle Deforestation,” the paper argues the deforestation-free trend is an exciting development, but needs definition, focus, and accountability to deliver lasting benefits for forests, people and the planet.

Advertisement
Pulp Nonfiction: 'Out of Fashion' Campaign Targets Apparel Brands Contributing to Deforestation

In recent years it’s become common knowledge that companies using palm oil in their snack foods or publishers sourcing paper fiber from Indonesian pulp mills may be at risk of contributing to deforestation and labor rights abuses.

NGOs Say Yum! Brands' New Palm Oil Commitment Is a Good Start, But It Lacks Meat

Today, Yum! Brands, the second-largest fast-food giant in America thanks to its KFC, Taco Bell and Pizza Hut brands, became the latest food company to commit to sourcing deforestation- and peat-free palm oil. NGOs including the Union of Concerned Scientists (UCS) and Greenpeace are applauding Yum! for being the biggest global fast food company to commit to sourcing better palm oil, but note that the commitment falls short of perfect.According to Yum!'s new palm oil policy:

Trending: Activists, Shareholders Continue to Rail Against Companies Lagging on Sustainable Palm Oil

This week, stakeholders continued to take action to pressure companies into turning over a new leaf when it comes to their sourcing practices — around what has become known as Conflict Palm Oil.

REI, National Parks Encouraging People to #FindYourPark and Truly Experience the Great Outdoors

REI has announced its support of the 100-year anniversary of the National Park Service in 2016 through a multi-year, multimillion-dollar partnership with the National Park Foundation, the official charity of America’s national parks. The partnership kicks off this week with the launch of Find Your Park, a public awareness and education campaign celebrating the milestone centennial anniversary of the National Park Service and setting the stage for the next 100 years.

Target Becomes Latest Retailer to Raise Worker Pay

Target plans to increase the pay of all its workers to at least $9 an hour starting next month, following similar moves by rivals Walmart and T.J. Maxx.In February, Walmart announced it would be giving pay raises to around 500,000 full-time and part-time associates at Walmart U.S. stores and Sam's Clubs in the first half of 2015. Starting in April, current and future hourly associates will make $9.00 per hour, or $1.75 above the federal minimum wage. By February 2016, current associates will earn at least $10.00 per hour.

Advertisement
Trending: NGOs Prompt Sweeping Improvements to Animal Welfare in the Dairy Supply Chain

Animal welfare NGOs Mercy for Animals (MFA) and The Humane League declared victories this week, having motivated more large food companies to reform their animal treatment policies, this time after exposing supplier cruelty toward dairy cows and veal calves.

3M and ForestEthics End Multi-Year Conflict Over Paper Sourcing Policy

After an often-heated six years of confrontation between activist group ForestEthics and paper and packaging giant 3M, the conflict finally came to an end yesterday as 3M announced its new paper and wood pulp sourcing policy. ForestEthics, which has been critical of the corporation’s sourcing policy, has applauded its new commitment to tracing its virgin wood fiber and ensuring it comes from renewable sources.

McDonald’s to Cut Human-Related Antibiotics for Chicken Sold in U.S.

McDonald’s announced on Wednesday that it is committing to serving chicken raised without antibiotics used in human medicine in all of its U.S. restaurants within two years.The company isn’t going completely antibiotic-free — but will cut the use of antibiotics that contribute to “superbugs” or drug-resistant bacteria that can also harm humans. Often, these human antibiotics are fed to livestock to maximize growth, rather than to treat illness.

Survey: Millennials and Women Leading the Sustainable Investing Charge

Seventy-one percent of active individual investors describe themselves as interested in sustainable investing, and nearly two in three (65 percent) believe sustainable investing will become more prevalent over the next five years, according to a new survey by the Morgan Stanley Institute for Sustainable Investing.The Sustainable Signals report examines the attitudes and perceptions of individual investors towards sustainable investing and considers the broader implications for investors, corporations and governments.

Hershey Promises GMO-Free Kisses by the End of the Year

U.S. chocolate giant Hershey has announced that it “will transition some of its most popular chocolate brands, including Hershey's Kisses Milk Chocolates and Hershey's Milk Chocolate Bars to simpler ingredients." The shift comes in response to tens of thousands of Facebook posts, emails and telephone calls from consumers who took part in a recent campaign spearheaded by GMO Inside, calling on Hershey's to move to non-GMO ingredients.Hershey's confirmed that as part of its commitment to simpler ingredients, its two iconic products, Hershey's Kisses and Hershey's Milk Chocolate Bars, will be non-GMO by the end of the year.In their recent statement, Hershey’s outlines three key principles for moving forward:

Advertisement
Can FNV Do for Produce What Finger-Wagging Hasn't?

Parents have known from time immemorial that fruits and vegetables are good for their children and that everyone should eat more of them. Now, they’re getting more help in their quest than ever before from the federal government, celebrities and Madison Avenue.

Report: Global Sustainable Investing Market Surpasses $21 Trillion

The global sustainable investment market has grown “substantially” in the past two years with assets reaching $21.4 trillion by the start of 2014, according to a new report by the Global Sustainable Investment Alliance (GSIA).The Global Sustainable Investment Review 2014 finds that the assets employing sustainable investing strategies have risen from 21.5 percent to 30.2 percent of the professional management assets across the regions covered.

Eat 'Green,' U.S. Dietary Panel Recommends – and That Doesn’t Mean Just Vegetables

A draft of the official new U.S. recommendations for Americans’ diets is out, and for the first time the Dietary Guidelines Advisory Committee has advocated for strong consideration of environmental sustainability in our consumption patterns. Not surprisingly, the “green” aspects of their recommendations are controversial.The committee’s guidance will weigh heavily in the final guidelines issued later this year, after public comment, by the U.S. Department of Health and Human Services, which will use them to guide spending on government food programs and to educate the American public on the latest thinking about nutrition.

Walmart Raises Hourly Pay for 500,000 Store Employees

Walmart has announced it will give pay raises to approximately 500,000 full-time and part-time associates at Walmart U.S. stores and Sam's Clubs in the first half of the current fiscal year.Starting in April, current and future hourly associates will make $9.00 per hour, or $1.75 above the federal minimum wage. By February 2016, current associates will earn at least $10.00 per hour.The compensation announcement came as part of $1 billion worth of comprehensive changes to the company’s hiring, training and scheduling programs, as well as to store management structure. The retailer says these changes will give its associates the opportunity to earn higher pay and advance in their careers.

A Vaccine For Global Warming

You may not immediately see the similarities between the recent measles outbreak in the U.S., and the ever-contentious hydra-headed problem of global warming. But on closer scrutiny, both come from what may seem like an insane refusal to accept facts and act in the best interests of everyone concerned. Of course, to those who militate against vaccinating their children and attack the idea of global warming as a human-induced phenomenon, their actions don’t seem insane at all. It should be clear from these two examples that we are controlled by irrational forces that have successfully created the illusion that we are not controlled by irrational forces.

Advertisement
Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2019 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.