Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
Ørsted’s New Interactive Film Hits 'Home,' Puts Personal Spin on Climate Change
Ørsted’s New Interactive Film Hits 'Home,' Puts Personal Spin on Climate Change
Published on December 5, 2017
About a 3 minute read

Over the past decade, Danish energy company Ørsted has effectively transformed itself into one of Europe’s leading sustainable energy companies, transitioning away from oil and coal in favor of offshore wind. The company has already reduced carbon... View More

Article
Consumer Behavior Change
'Your Food's Roots' Series Aims to Reconnect People with Their Food
'Your Food's Roots' Series Aims to Reconnect People with Their Food
Published on November 28, 2017
About a 2 minute read

Consumers have a critical role to play in pushing forward the sustainability agenda, particularly when it comes to food. But initiating change requires both educating the public about the issues and inspiring them to action, the latter of which isn�... View More

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Consumer Behavior Change
Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support
Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support
Published on November 27, 2017
About a 4 minute read

This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters.[1] Without even counting Hurricanes Harvey, Irma and Maria or the California fires, the US has sustained 218-plus weather and clima... View More

Article
Consumer Behavior Change
Chicken or Egg: Does Happiness Lead to Sustainable Lifestyles, or Vice Versa?
Chicken or Egg: Does Happiness Lead to Sustainable Lifestyles, or Vice Versa?
Published on October 30, 2017
About a 6 minute read

What better way to kick off Sustainable Brands ‘17 Copenhagen than to explore the personal motivations behind changing consumer behaviours in favour of society and planet? ... View More

Article
Consumer Behavior Change
How to Inspire Natural Resource Conservation at the Consumer Level
How to Inspire Natural Resource Conservation at the Consumer Level
Published on October 27, 2017
About a 3 minute read

October is Campus Sustainability Month (CSM), an international celebration of sustainability in higher education. One focus of this year’s CSM is the conservation of water, a natural resource that humans need to survive. ... View More

Article
Consumer Behavior Change
What Difference Can Consumers Really Make to Improve Sustainability in Fashion?
What Difference Can Consumers Really Make to Improve Sustainability in Fashion?
Published on October 20, 2017
About a 6 minute read

“This conversation is great, but it’s too polite! Where is the sense of urgency in the room?” During our most recent event at Fashion for Good, themed Power to the Consumer, one woman called us out: “I’ve heard this conversation before, but... View More

Article
Consumer Behavior Change
KIND Foundation Launches ‘Empatico’ Platform to Connect Students Globally, Foster Empathy
KIND Foundation Launches ‘Empatico’ Platform to Connect Students Globally, Foster Empathy
Published on October 18, 2017
About a 3 minute read

On its quest to create a kinder, healthier world — one snack at a time — the KIND Foundation, a nonprofit established by KIND Snacks, has launched a $20 million, multi-year initiative to inspire meaningful interactions between kids across the wor... View More

Article
Consumer Behavior Change
FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk
FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk
Published on October 9, 2017
About a 4 minute read

Good for your health, good for the environment, good for the future. These common themes have consumers embracing trends toward products that are responsibly sourced and manufactured. As with many things, consumers hold the key. And for products deri... View More

Article
Consumer Behavior Change
Unilever: Consumer Behavior Remains the Elusive Key to Sustainability
Unilever: Consumer Behavior Remains the Elusive Key to Sustainability
Published on October 5, 2017
About a 7 minute read

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

Article
Consumer Behavior Change
Why Halloween Is the Perfect Holiday to Consider Thrift
Why Halloween Is the Perfect Holiday to Consider Thrift
Published on October 3, 2017
About a 3 minute read

North Americans love to celebrate Halloween — from trick-or-treating to costume parties to haunted houses, there is no doubt a Halloween frenzy takes over even before October hits. In fact, 50 percent of Americans report Halloween is their favorite... View More

Article
Consumer Behavior Change
How Domtar Improved Water Quality, Fish Health in Canada’s Thompson River
How Domtar Improved Water Quality, Fish Health in Canada’s Thompson River
Published on September 25, 2017
About a 5 minute read

Flowing through south-central British Columbia is a crisp river, idyllically flanked by black cliffs. But in the 1970s, the clear water of the Thompson River took on a brown hue and bubbled with foam. Rocks were covered with a thick slime. Area leade... View More

Article
Consumer Behavior Change
Panera Bread® Unveils Nation’s Largest Clean Kids' Menu, Challenges Fast Food CEOs to Eat from Their Own
Panera Bread® Unveils Nation’s Largest Clean Kids' Menu, Challenges Fast Food CEOs to Eat from Their Own
Published on September 20, 2017
About a 3 minute read

Panera Bread has established itself as a champion of the ‘clean food’ movement, throwing its weight behind efforts to improve industry transparency and deliver ‘food as it should be.’ Building on its Kids Meal Promise, the restaurant chain ha... View More

Article
Consumer Behavior Change
#ClimateOptimist Campaign Gears Up to Kick Climate Fatalism to the Curb
#ClimateOptimist Campaign Gears Up to Kick Climate Fatalism to the Curb
Published on September 19, 2017
About a 4 minute read

A new survey from The Climate Group and change agency Futerra has revealed that a majority of people globally are optimistic about our ability to address climate change, with 64 percent of global citizens believing that climate change can be addresse... View More

Article
Consumer Behavior Change
L'Oréal’s Holistic Sustainability Approach Bringing It Closer to ‘Sharing Beauty with All’
L'Oréal’s Holistic Sustainability Approach Bringing It Closer to ‘Sharing Beauty with All’
Published on September 1, 2017
About a 5 minute read

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

Article
Consumer Behavior Change
NRDC Updates 'Wasted'; Enlists Dan Barber, Alexa for Phase 2 of 'Save the Food' Campaign
NRDC Updates 'Wasted'; Enlists Dan Barber, Alexa for Phase 2 of 'Save the Food' Campaign
Published on August 17, 2017
About a 5 minute read

The Natural Resources Defense Council and Ad Council today launched the second phase of their Save The Food national public service campaign, aimed at combatting America’s food waste problem from its largest source — consumers. In doing so, they ... View More

Article
Consumer Behavior Change
WWF Shows UK Consumers How to Fight Climate Change with Their Forks
WWF Shows UK Consumers How to Fight Climate Change with Their Forks
Published on July 5, 2017
About a 3 minute read

The World Wildlife Fund has published a new report, Eating for 2 Degrees — New and Updated Livewell Plates, which outlines how simple steps, such as reducing red meat consumption, could help to cut greenhouse gas emissions by 30 percent by 2030. ... View More

Article
Consumer Behavior Change
Landmark Research Shows Americans Are Redefining The “Good Life”
Landmark Research Shows Americans Are Redefining The “Good Life”
Published on May 23, 2017
About a 5 minute read

In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lea... View More

Article
Consumer Behavior Change
The Business of Behavior Change: Why Brands Are Motivating Action Through Social Marketing
The Business of Behavior Change: Why Brands Are Motivating Action Through Social Marketing
Published on May 12, 2017
About a 1 minute read

With Earth Day 2017 quickly fading in the rearview mirror, I’m reminded of the challenge we face every other day of the year: maintaining high awareness and action on sustainability issues. Government agencies and nonprofits have traditionally shou... View More

Article
Consumer Behavior ChangeMarketing & Communications
Avery Dennison Teams Up with Fashion Revolution to Uncover New #Haulternatives
Avery Dennison Teams Up with Fashion Revolution to Uncover New #Haulternatives
Published on April 24, 2017
About a 3 minute read

Seventy-five million people work directly in the fashion and textiles industry. Many are subject to exploitation; verbal and physical abuse, unsafe working conditions and poor pay. While some progress has been made since the collapse of the Rana Plaz... View More

Article
Consumer Behavior Change
New Report Finds People Still Throwing Away a Sh!rt Ton of Clothing
New Report Finds People Still Throwing Away a Sh!rt Ton of Clothing
Published on April 18, 2017
About a 5 minute read

Walk to work. Recycle your aluminum cans. Remember your reusable shopping bags. These modern-day sustainability mantras help consumers take small steps every day to lower their environmental footprint, keeping plastics out of the oceans and carbon em... View More

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