Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Coca-Cola GB Campaign, Packaging Redesign Nudge Consumers Toward Lower-Sugar Options
Coca-Cola Great Britain has launched a new design for the Coca-Cola range, featuring new-look packaging for original Coca-Cola and Coca-Cola zero sugar. The changes unify both varieties with the trademark Coca-Cola red and form part of the company’... View More
US Consumers, Experts Give Businesses a 'C' for Water Conservation
In Nestlé Waters North America's second annual survey of 6,142 US consumers and experts on water-related topics, released this week, respondents ranked clean water higher than getting enough sleep (25 percent of consumers and 22 percent of experts) ... View More
Do We Lose Moral Self-Determination When We Work?
The co-working startup WeWork made headlines recently with a new policy banning meat from company functions and barring employees from expensing any meat dishes. The move is intended to reduce the company’s environmental impact, with the company pr... View More
Right Treat Turning Asian Pork Lovers on to the Virtues of Plant-Based Protein
Serial entrepreneur David Yeung wants billions of consumers to join him on a quest to transform Asian cuisine into a leaner, healthier, more environmentally friendly version. And his latest venture, Omnipork, may just be the product that brings peopl... View More
Coca-Cola Rewards Recycling at UK Theme Parks with 50% Discounts
Coca-Cola Great Britain and Coca-Cola European Partners have partnered with Merlin Entertainments to offer 50 percent discounts at some of the UK’s best-known attractions in exchange for empty plastic drink bottles. Specially created reverse vendin... View More
Inspiring Consumers – and Companies – to Make Healthier Choices
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More
New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’
Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming messaging style designed to motivate citizen behavior... View More
Philip Morris International is Quitting Smoking — But Don't Take Their Word for It
Jennifer Motles Svigilsky detests cigarettes. But she recently began focusing on the ambitious vision to help 1.1B smokers quit smoking within a generation. Which is how she found herself in front of a crowded room at SB’18 Vancouver, representing ... View More
Campaign Tackling Plastic Microfibres Prompts Consumers to Ask #WhatsInMyWash
New research released by environmental charity Hubbub reveals that 44 percent of people in the UK don’t realize that synthetic fibres such as polyester, acrylic or nylon are actually plastic. Despite that synthetic clothing is on the rise – it no... View More
Behaviour Change: The Power of Simple Messaging
Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour change. Leading brands are increasingly investing signif... View More
Wales Aims to Become First ‘Refill Nation,’ Teach Residents ‘Value of Tap Water’
The Welsh Government and City to Sea, a group campaigning against single-use plastics, are collaborating on the development of campaigns to encourage refills and change residents’ behavior to make tap water their first choice for hydration. While t... View More
P&G: 'Long Live Fashion Formula' Can Quadruple Life of Clothes
An announcement today from Procter & Gamble’s laundry brands, Ariel and Lenor (the European sister brands of Tide and Downy, here in the States), revealed that their ‘Long Live Fashion Formula’ could extend the life of clothes by four times... View More
How LG Is Teaching Teens the Science, Skills to ‘Experience Happiness’
One in four children are affected by anxiety disorders, putting our next generation of leaders and innovators at higher risk to perform poorly in school, miss out on important social experiences and engage in substance abuse. ... View More
Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking
A night of celebration for a friend moving for a new job turns to tragedy in a new virtual reality (VR) experience from Diageo about the dangers of binge drinking. In a follow-up to 2016's "Decisions," which placed viewers in the front seat... View More
Embracing Blockchain to Empower Consumers to Address Their Climate Impacts
Imagine buying a pair of shoes and being able to address the carbon emissions from those shoes’ production and transportation right when you buy them. To date, this hasn’t been possible: We didn’t have blockchain to immutably and transparently ... View More
Bangladeshi Garment Suppliers Can Now Evaluate Their Corporate Buyers
Just over a week ahead of the five-year anniversary of the devastating Rana Plaza factory collapse, Better Buying and the Ethical Trading Initiative (ETI) have announced an 18-month partnership in Bangladesh to support and promote responsible buying ... View More
Canadian Municipalities Struggling with Costs of Contamination, Markets for Recyclables
The world’s first curbside recycling program started where I live. Ontario, Canada’s Blue Box program made its official debut in the City of Kitchener in 1981 and became a blueprint for recycling programs in more than 150 countries around the wor... View More
80% of Brits Would Give Up Meat Over Their Car to Help the Environment
2018 has already seen a number of environmentally conscious trends — such as a switch to electric vehicles and plant-based diets — make the headlines. ... View More
Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainab... View More
Humana Addressing Social Determinants of Health through Bold Goals, Community Investments
2017 was a particularly challenging year for health in the United States. ... View More
