The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour change. Leading brands are increasingly investing signif... View More
The Welsh Government and City to Sea, a group campaigning against single-use plastics, are collaborating on the development of campaigns to encourage refills and change residents’ behavior to make tap water their first choice for hydration. While t... View More
An announcement today from Procter & Gamble’s laundry brands, Ariel and Lenor (the European sister brands of Tide and Downy, here in the States), revealed that their ‘Long Live Fashion Formula’ could extend the life of clothes by four times... View More
One in four children are affected by anxiety disorders, putting our next generation of leaders and innovators at higher risk to perform poorly in school, miss out on important social experiences and engage in substance abuse. ... View More
A night of celebration for a friend moving for a new job turns to tragedy in a new virtual reality (VR) experience from Diageo about the dangers of binge drinking. In a follow-up to 2016's "Decisions," which placed viewers in the front seat... View More
Imagine buying a pair of shoes and being able to address the carbon emissions from those shoes’ production and transportation right when you buy them. To date, this hasn’t been possible: We didn’t have blockchain to immutably and transparently ... View More
Just over a week ahead of the five-year anniversary of the devastating Rana Plaza factory collapse, Better Buying and the Ethical Trading Initiative (ETI) have announced an 18-month partnership in Bangladesh to support and promote responsible buying ... View More
The world’s first curbside recycling program started where I live. Ontario, Canada’s Blue Box program made its official debut in the City of Kitchener in 1981 and became a blueprint for recycling programs in more than 150 countries around the wor... View More
2018 has already seen a number of environmentally conscious trends — such as a switch to electric vehicles and plant-based diets — make the headlines. ... View More
We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainab... View More
2017 was a particularly challenging year for health in the United States. ... View More
Environmental charity Hubbub has launched a campaign that challenges male gym-goers to replace half of their animal-based protein with plant-based alternatives. ... View More
Businesses have a critical role to play in cleaning up the global economy, but it is consumers whole truly hold the key to achieving a more sustainable future. In a new report, PA Consulting Group shows that retailers can build customer loyalty — a... View More
Last week, new analysis from B Corp determined that companies using business as a force for good outperform those who don’t. Now, a study from the Institute of Environmental Management and Assessment (IEMA), an international professional body for e... View More
If sustainability is so “in,” why aren’t more people buying ethically made clothes? The past few decades have changed the shape of the apparel industry. A few iconic media scandals over child labor and sweatshop labor have made Western shoppers... View More
A lot of pro-environmental messages suggest that people will feel guilty if they don’t make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study from Princeton University finds that highlighting the pri... View More
The more mature you get, the more you start to understand that the little, normal things you do and the routines you follow make a big impact over time. Leave the water running while you’re brushing your teeth, and you’re wasting up to 200 gallon... View More
Patagonia is back at it — the outdoor gear company has launched a new digital platform connecting customers with local environmental organizations. The aim of the new platform, Patagonia Action Works, is to encourage Patagonia customers to learn mo... View More
The US consumes more meat than any other country in the world. But what does this mean for consumers on a personal level? Blitz Results has created a new calculator that shows users the impact of their dietary decisions on the environment. The tool c... View More
Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. ... View More