Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Trending: Google, Prince Harry Aiming to Help People, Industry Decarbonize Travel
Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry. ... View More
In ‘Game Changers,’ Veggie Athletes Prove Everything We’ve Been Taught About Protein Was a Lie
New documentary follows world-class, high-performance athletes who’ve gone veggie and are beating their meat-eating counterparts at their own game — while also improving the health of the planet. ... View More
Clothing Giants Join Forces to Fight Gender-Based Violence in African Factories
Levi Strauss, The Children’s Place and Kontoor Brands have launched a pilot program aimed at ending gender-based harassment at five factories owned and operated by supplier Nien Hsing Textile Co. Ltd., in Lesotho. ... View More
Helsinki’s Flow Festival Introduces Artist Sustainability Rider
The carbon-neutral Flow Festival’s new Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders — tackling items from transportation and food to recycling and energy production. ... View More
Burgers for Biodiversity? How Much Difference Can the Impossible Burger Really Make?
For a country that loves its burgers, the Impossible Burger’s swift uptake has been a bit of a surprise. But it shouldn’t be — Impossible Foods is giving people what they really want: taste, health and ethics. ... View More
Philip Morris International Is Now in the Life Insurance Business
PMI’s new insurance company, reviti, offers discounted premiums to people who quit smoking or switch to e-cigarettes, and incentives for continued improvements in lifestyle habits. ... View More
Impossible Foods Celebrates Consumer Paradigm Shift to Plant-Based Meat
The report also offers a first look at soon-to-be-published research that helps quantify the ways that plant-based diets can literally turn back the clock on climate change. ... View More
How Brands Are Influencing Better Behaviors, Legislation, Supply Chains
On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage stakeholders on a variety of topics — from more sustainable food choices and healthier masculinity to much-needed changes in policy. ... View More
#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality. ... View More
Brands Large and Small on Driving the Change They Wish to See in the World
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More
Pro Athletes, Coaches Team Up to Redefine Masculinity Through ‘Good Men in Sport’
The initiative unites professional and collegiate athletes to discuss and redefine the idea of what it means to be a man today and the legacies men want to leave. ... View More
A Sustainable Tobacco Company? Philip Morris International Thinks It’s Possible
In its 2018 Sustainability Report, the tobacco giant explains how it is finding success by transforming its business, and allowing stakeholders to see concretely how the company is shifting its resources to achieve a smoke-free future. ... View More
Plastic Straws Are on the Path to Extinction; You’ll Never Guess What’s Next
The global feminine hygiene market accounted for $31.23 billion in 2017 and is expected to reach $62.84 billion by 2026. To stay relevant in this booming sector, investment in developing products responsive to these changing consumer demands is not o... View More
25-Country Study to Help Identify Barriers, Opportunities for More Sustainable Lifestyles
A consortium of leading organizations has joined insights and strategy consultancy GlobeScan in launching a new global consumer research study on the topic of Healthy and Sustainable Living. ... View More
P&G Brands Aim to Expand Leadership in Responsible Consumption
At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day. ... View More
Changing Behavior, One Reused Item at a Time
Despite inspirational efforts being made across the top fashion brands, we are consuming more clothing, using it for nearly half as long and still filling up our Earth with unwanted and unused clothing and textiles. The existing solution we can utili... View More
Inspiring Travelers to Help Preserve Beloved Destinations — While We Still Can
The UN estimates that nearly 2 billion people will be on the move by 2030, traveling to destinations all over the world. Travel and tourism can bring us a billion opportunities to make the world a better and more sustainable place — or a billion di... View More
KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up
With ‘Sweeteners Uncovered’ pop-up in NYC and new online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks. ... View More
Show Me the … Health Benefits?
Utilities, retailers, appliance brands, even public officials beat the same drum to market to consumers: “Save energy! Save money!” It’s an easy refrain, but it’s not the smartest one. ... View More
PepsiCo Latin America’s ‘Recycling with Purpose’ Incentivizes Circular Consumer Practices
Launched on Global Recycling Day (March 18), the program focuses on the new consumer incentive and rewards program in alliance with ecoins, and will be expanded to 10 countries in Latin America over the next two years. ... View More
