The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.
Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.
Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry.
New documentary follows world-class, high-performance athletes who’ve gone veggie and are beating their meat-eating counterparts at their own game — while also improving the health of the planet.
Cross-Posted from Waste Not. The UN set a global goal to cut food loss and waste in half by 2030. Alarming figures show just how big of a challenge remains. The size of the prize is huge. So, too, must be the action to seize it.
Cross-Posted from Waste Not. By helping to incentivize, develop and scale circular and environmentally beneficial projects, we can maximize the value of waste, empower communities and create a more sustainable future.
Levi Strauss, The Children’s Place and Kontoor Brands have launched a pilot program aimed at ending gender-based harassment at five factories owned and operated by supplier Nien Hsing Textile Co., in Lesotho.
The Flow Festival’s new Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders — tackling items from transportation and food to recycling and energy production.
For a country that loves its burgers, the Impossible Burger’s swift uptake has been a bit of a surprise. But it shouldn’t be — Impossible Foods is giving people what they really want: taste, health and ethics.
Cross-Posted from Collaboration. Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead.
PMI’s new insurance company, reviti, offers discounted premiums to people who quit smoking or switch to e-cigarettes, and incentives for continued improvements in lifestyle habits.
The report also offers a first look at soon-to-be-published research that helps quantify the ways that plant-based diets can literally turn back the clock on climate change.
On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage consumers on everything from more sustainable food choices and healthier masculinity to much-needed changes in policy.
On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
Cross-Posted from Leadership. When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.
The initiative unites professional and collegiate athletes to discuss and redefine the idea of what it means to be a man today and the legacies men want to leave.
In its 2018 Sustainability Report, the tobacco giant explains how it is finding success creating a smoke-free future by transforming its business.
The global feminine hygiene market accounted for $31.23 billion in 2017 and is expected to reach $62.84 billion by 2026. To stay relevant in this booming sector, investment in developing products responsive to these changing consumer demands is not only smart, it’s imperative.
A consortium of leading organizations has joined insights and strategy consultancy GlobeScan in launching a new global consumer research study on the topic of Healthy and Sustainable Living.
Cross-Posted from Product, Service & Design Innovation. Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. Consumers are actively asking for more sustainable options — not alongside, but in place of traditional products and packaging.