Cross-Posted from Marketing and Comms.
Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility.
Cross-Posted from The Next Economy.
As the veggie diet revolution
continues to gain ground, we look at plant-based doppelgangers of two of our most beloved animal-based foods and why they could be key to saving the planet from ourselves.
Launched on Global Recycling Day (March 18), the program focuses on the new consumer incentive and rewards program in alliance with ecoins, and will be expanded to 10 countries in Latin America over the next two years.
As well as being able to drop off clothing at stores and other collection
points, New Yorkers will be encouraged to get involved by donating, repairing, reselling or swapping their old clothes to give them a new life.
Cross-Posted from Finance & Investment.
Almond, a groundbreaking economic framework that aims to tackle the world of sustainable consumer goods, rewards those who make an effort to purchase sustainable products and help to combat cheap consumer goods.
The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers.
But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from drunk driving–related accidents. We’re approaching one of the most dangerous times in the year: January 1st is the worst time for drunk driving and accidents caused by drunk drivers.
During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.
The apparel and footwear industry accounts for 8 percent of global greenhouse gas emissions — that’s almost as much as the total emissions of the European Union. And the number of fashion cycles for clothing production has increased from two a year to as many as 50-100. Each cotton T-shirt we own withdrew more than 700 gallons of water from our natural resources during production.
Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world.
Now, a new report from the Changing Markets Foundation, Mighty Earth and Compassion in World Farming points the finger at governments, which they say are failing to tackle meat over-consumption to meet climate targets.
Cross-Posted from Organizational Change.
Jennifer Motles and her colleagues at Philip Morris International (PMI) are on a crusade to end smoking. They know many of us probably won’t believe them. And they are OK with that; they just want the chance to prove it.