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Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Inspiring Travelers to Help Preserve Beloved Destinations — While We Still Can

The UN estimates that nearly 2 billion people will be on the move by 2030, traveling to destinations all over the world. Travel and tourism can bring us a billion opportunities to make the world a better and more sustainable place — or a billion di... View More

Article
KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up

With ‘Sweeteners Uncovered’ pop-up in NYC and new online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks. ... View More

Article
Show Me the … Health Benefits?

Utilities, retailers, appliance brands, even public officials beat the same drum to market to consumers: “Save energy! Save money!” It’s an easy refrain, but it’s not the smartest one. ... View More

Article
PepsiCo Latin America’s ‘Recycling with Purpose’ Incentivizes Circular Consumer Practices

Launched on Global Recycling Day (March 18), the program focuses on the new consumer incentive and rewards program in alliance with ecoins, and will be expanded to 10 countries in Latin America over the next two years. ... View More

Article
#WearNext: Make Fashion Circular, NYC Partner to Tackle Clothing Waste

As well as being able to drop off clothing at stores and other collection points, New Yorkers will be encouraged to get involved by donating, repairing, reselling or swapping their old clothes to give them a new life. ... View More

Article
Knorr, WWF Suggest 50 Future Foods to Fix Our Food System

From naturally pest-resistant grains to vitamin-rich flowers and drought-defying roots, they outline 50 nutritious foods that are better for our health and environment. ... View More

Article
Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas

Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%. ... View More

Article
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales

WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods. ... View More

Article
Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors

White's work highlights actionable ways practitioners can influence consumers to behave more sustainably. ... View More

Article
Spreading a Message of Moderation for the Holidays

The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from dr... View More

Slides
Enabling the Good Life: Report

The research study shared here, done in partnership with Sustainable Brands, the Harris Poll and supported by Ketchum, represents a crucial first step towards helping us understand what The Good Life means to people today and how they feel about the ... View More

Article
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday

During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this... View More

Article
Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale

This article originally appeared on MeetingoftheMinds.org on October 22, 2018. ... View More

Article
Give a Sh!rt™ About Our Environment, One Thrifted Item at a Time

The apparel and footwear industry accounts for 8 percent of global greenhouse gas emissions — that’s almost as much as the total emissions of the European Union. And the number of fashion cycles for clothing production has increased from two a ye... View More

Article
REI Again Urging Americans to #OptOutside, Studying Link to Human Health

For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family. ... View More

Article
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets

Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth a... View More

Article
HP, Girl Rising Mark Int'l Day of the Girl with 12 Inspiring Stories of Empowerment

Today, in honor of International Day of the Girl, HP and Girl Rising — a nonprofit dedicated to eradicating poverty by providing education to girls — are celebrating 12 stories of female empowerment gathered from around the globe as part of the f... View More

Article
Reframing How We Think of Food, Creativity Key to Winning War on Food Waste

Food is one of those issues that gets everyone interested. We all eat it, love it, and unfortunately waste it. But that’s starting to change. Alongside plastic waste (including the cause of the moment — eliminating straws, food waste is an issue ... View More

Article
Seoul Spearheads Global Efforts to Promote Sustainable Urban Tourism

“Tourists, go home.” “Tourists: Your luxury trip, my daily misery.” “Your tourism kills my neighborhood.” These kinds of sentiments have likely been heard in travel destinations that have become victims of their own success and attractive... View More

Article
How One E-Waste Recycler Uses Education to Incentivize the Right Behaviors

In the early days of my career, more years ago than I care to admit, I spent a good part of my time explaining to people what e-waste was, that it was hazardous and that it shouldn’t be landfilled. I’m pleased to report that those days are over. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Tuesday, July 1, 2025
The CMO + CSO Power Partnership: Boosting Brand Value Together
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Sponsored by Ipsos North America
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Tuesday, July 15, 2025
Behind the Label: Why Third-Party Certifications Matter in Sustainable Marketing
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