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Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

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Give a Sh!rt™ About Our Environment, One Thrifted Item at a Time

The apparel and footwear industry accounts for 8 percent of global greenhouse gas emissions — that’s almost as much as the total emissions of the European Union. And the number of fashion cycles for clothing production has increased from two a ye... View More

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REI Again Urging Americans to #OptOutside, Studying Link to Human Health

For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family. ... View More

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New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets

Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth a... View More

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HP, Girl Rising Mark Int'l Day of the Girl with 12 Inspiring Stories of Empowerment

Today, in honor of International Day of the Girl, HP and Girl Rising — a nonprofit dedicated to eradicating poverty by providing education to girls — are celebrating 12 stories of female empowerment gathered from around the globe as part of the f... View More

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Reframing How We Think of Food, Creativity Key to Winning War on Food Waste

Food is one of those issues that gets everyone interested. We all eat it, love it, and unfortunately waste it. But that’s starting to change. Alongside plastic waste (including the cause of the moment — eliminating straws, food waste is an issue ... View More

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Seoul Spearheads Global Efforts to Promote Sustainable Urban Tourism

“Tourists, go home.” “Tourists: Your luxury trip, my daily misery.” “Your tourism kills my neighborhood.” These kinds of sentiments have likely been heard in travel destinations that have become victims of their own success and attractive... View More

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How One E-Waste Recycler Uses Education to Incentivize the Right Behaviors

In the early days of my career, more years ago than I care to admit, I spent a good part of my time explaining to people what e-waste was, that it was hazardous and that it shouldn’t be landfilled. I’m pleased to report that those days are over. ... View More

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10 Ways Restaurant Owners Can Take Food Waste Off the Menu

There’s something about your menu that you may not have noticed — a lot of it is trash. But it’s not the quality we’re talking about; it’s the waste. ... View More

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New Campaign Rallies iPhone 6s Users Against Planned Obsolescence

As Apple, the world’s second-largest smartphone producer, prepares to sign the death warrant of the wildly popular iPhone 6s with the rumored launch of multiple new models later this month, Back Market — the largest marketplace exclusively dedica... View More

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How a Celebrity Chef Learned to Love Farmed and Frozen Fish

Ned Bell has no shortage of opinions about seafood. He grew up fishing Pacific salmon off the west coast of Canada and now evangelizes for the future of fish as the founder of Chefs for Oceans and the executive chef at Ocean Wise, a nonprofit organiz... View More

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How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle

Is your grocery store’s meat aisle becoming obsolete? If it’s started carrying Beyond Burgers and sausages, it might be. That’s not because meat as we know it — the kind made from animals — is disappearing (at least not yet). Rather, the cr... View More

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Coca-Cola GB Campaign, Packaging Redesign Nudge Consumers Toward Lower-Sugar Options

Coca-Cola Great Britain has launched a new design for the Coca-Cola range, featuring new-look packaging for original Coca-Cola and Coca-Cola zero sugar. The changes unify both varieties with the trademark Coca-Cola red and form part of the company’... View More

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US Consumers, Experts Give Businesses a 'C' for Water Conservation

In Nestlé Waters North America's second annual survey of 6,142 US consumers and experts on water-related topics, released this week, respondents ranked clean water higher than getting enough sleep (25 percent of consumers and 22 percent of experts) ... View More

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Do We Lose Moral Self-Determination When We Work?

The co-working startup WeWork made headlines recently with a new policy banning meat from company functions and barring employees from expensing any meat dishes. The move is intended to reduce the company’s environmental impact, with the company pr... View More

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Right Treat Turning Asian Pork Lovers on to the Virtues of Plant-Based Protein

Serial entrepreneur David Yeung wants billions of consumers to join him on a quest to transform Asian cuisine into a leaner, healthier, more environmentally friendly version. And his latest venture, Omnipork, may just be the product that brings peopl... View More

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Coca-Cola Rewards Recycling at UK Theme Parks with 50% Discounts

Coca-Cola Great Britain and Coca-Cola European Partners have partnered with Merlin Entertainments to offer 50 percent discounts at some of the UK’s best-known attractions in exchange for empty plastic drink bottles. Specially created reverse vendin... View More

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Inspiring Consumers – and Companies – to Make Healthier Choices

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More

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New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’

Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming messaging style designed to motivate citizen behavior... View More

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Philip Morris International is Quitting Smoking — But Don't Take Their Word for It

Jennifer Motles Svigilsky detests cigarettes. But she recently began focusing on the ambitious vision to help 1.1B smokers quit smoking within a generation. Which is how she found herself in front of a crowded room at SB’18 Vancouver, representing ... View More

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Campaign Tackling Plastic Microfibres Prompts Consumers to Ask #WhatsInMyWash

New research released by environmental charity Hubbub reveals that 44 percent of people in the UK don’t realize that synthetic fibres such as polyester, acrylic or nylon are actually plastic. Despite that synthetic clothing is on the rise – it no... View More

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Circularity by Design: How to Influence Sustainable Consumer Behaviors
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