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Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
#WearNext: Make Fashion Circular, NYC Partner to Tackle Clothing Waste

As well as being able to drop off clothing at stores and other collection points, New Yorkers will be encouraged to get involved by donating, repairing, reselling or swapping their old clothes to give them a new life. ... View More

Article
Knorr, WWF Suggest 50 Future Foods to Fix Our Food System

From naturally pest-resistant grains to vitamin-rich flowers and drought-defying roots, they outline 50 nutritious foods that are better for our health and environment. ... View More

Article
Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas

Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%. ... View More

Article
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales

WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods. ... View More

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Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors

White's work highlights actionable ways practitioners can influence consumers to behave more sustainably. ... View More

Article
Spreading a Message of Moderation for the Holidays

The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from dr... View More

Slides
Enabling the Good Life: Report

The research study shared here, done in partnership with Sustainable Brands, the Harris Poll and supported by Ketchum, represents a crucial first step towards helping us understand what The Good Life means to people today and how they feel about the ... View More

Article
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday

During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this... View More

Article
Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale

This article originally appeared on MeetingoftheMinds.org on October 22, 2018. ... View More

Article
Give a Sh!rt™ About Our Environment, One Thrifted Item at a Time

The apparel and footwear industry accounts for 8 percent of global greenhouse gas emissions — that’s almost as much as the total emissions of the European Union. And the number of fashion cycles for clothing production has increased from two a ye... View More

Article
REI Again Urging Americans to #OptOutside, Studying Link to Human Health

For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family. ... View More

Article
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets

Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth a... View More

Article
HP, Girl Rising Mark Int'l Day of the Girl with 12 Inspiring Stories of Empowerment

Today, in honor of International Day of the Girl, HP and Girl Rising — a nonprofit dedicated to eradicating poverty by providing education to girls — are celebrating 12 stories of female empowerment gathered from around the globe as part of the f... View More

Article
Reframing How We Think of Food, Creativity Key to Winning War on Food Waste

Food is one of those issues that gets everyone interested. We all eat it, love it, and unfortunately waste it. But that’s starting to change. Alongside plastic waste (including the cause of the moment — eliminating straws, food waste is an issue ... View More

Article
Seoul Spearheads Global Efforts to Promote Sustainable Urban Tourism

“Tourists, go home.” “Tourists: Your luxury trip, my daily misery.” “Your tourism kills my neighborhood.” These kinds of sentiments have likely been heard in travel destinations that have become victims of their own success and attractive... View More

Article
How One E-Waste Recycler Uses Education to Incentivize the Right Behaviors

In the early days of my career, more years ago than I care to admit, I spent a good part of my time explaining to people what e-waste was, that it was hazardous and that it shouldn’t be landfilled. I’m pleased to report that those days are over. ... View More

Article
10 Ways Restaurant Owners Can Take Food Waste Off the Menu

There’s something about your menu that you may not have noticed — a lot of it is trash. But it’s not the quality we’re talking about; it’s the waste. ... View More

Article
New Campaign Rallies iPhone 6s Users Against Planned Obsolescence

As Apple, the world’s second-largest smartphone producer, prepares to sign the death warrant of the wildly popular iPhone 6s with the rumored launch of multiple new models later this month, Back Market — the largest marketplace exclusively dedica... View More

Article
How a Celebrity Chef Learned to Love Farmed and Frozen Fish

Ned Bell has no shortage of opinions about seafood. He grew up fishing Pacific salmon off the west coast of Canada and now evangelizes for the future of fish as the founder of Chefs for Oceans and the executive chef at Ocean Wise, a nonprofit organiz... View More

Article
How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle

Is your grocery store’s meat aisle becoming obsolete? If it’s started carrying Beyond Burgers and sausages, it might be. That’s not because meat as we know it — the kind made from animals — is disappearing (at least not yet). Rather, the cr... View More

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