Behavior Change
The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
Cross-Posted from Leadership. When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.
Pro Athletes, Coaches Team Up to Redefine Masculinity Through ‘Good Men in Sport’
The initiative unites professional and collegiate athletes to discuss and redefine the idea of what it means to be a man today and the legacies men want to leave.
A Sustainable Tobacco Company? Philip Morris International Thinks It’s Possible
In its 2018 Sustainability Report, the tobacco giant explains how it is finding success creating a smoke-free future by transforming its business.
Plastic Straws Are on the Path to Extinction; You’ll Never Guess What’s Next
The global feminine hygiene market accounted for $31.23 billion in 2017 and is expected to reach $62.84 billion by 2026. To stay relevant in this booming sector, investment in developing products responsive to these changing consumer demands is not only smart, it’s imperative.
25-Country Study to Help Identify Barriers, Opportunities for More Sustainable Lifestyles
A consortium of leading organizations has joined insights and strategy consultancy GlobeScan in launching a new global consumer research study on the topic of Healthy and Sustainable Living.
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind
Cross-Posted from Product, Service & Design Innovation. Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. Consumers are actively asking for more sustainable options — not alongside, but in place of traditional products and packaging.
P&G Brands Aim to Expand Leadership in Responsible Consumption
At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day.
Changing Behavior, One Reused Item at a Time
We are consuming more clothing, using it for nearly half as long and still filling up our Earth with unwanted and unused clothing and textiles. The existing solution we can utilize in our day-to-day lives and business practices is reuse.
Inspiring Travelers to Help Preserve Beloved Destinations — While We Still Can
Travel and tourism can bring us a billion opportunities to make the world a better and more sustainable place — or a billion disasters, if we do not manage it properly.
KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up
With ‘Sweeteners Uncovered’ pop-up in NYC and online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks.
Behavior Change Pilot Makes UK Consumers ‘Smarter’ About Water Use
Cross-Posted from Marketing and Comms. Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility.
Show Me the … Health Benefits?
Utilities, retailers, appliance brands, even public officials beat the same drum to market to consumers: “Save energy! Save money!” It’s an easy refrain, but it’s not the smartest one.
The New Protein Aisle: So We Don't Eat Ourselves Out of House and Home
Cross-Posted from The Next Economy. As the veggie diet revolution continues to gain ground, we look at plant-based doppelgangers of two of our most beloved animal-based foods and why they could be key to saving the planet from ourselves.
PepsiCo Latin America’s ‘Recycling with Purpose’ Incentivizes Circular Consumer Practices
Launched on Global Recycling Day (March 18), the program focuses on the new consumer incentive and rewards program in alliance with ecoins, and will be expanded to 10 countries in Latin America over the next two years.
#WearNext: Make Fashion Circular, NYC Partner to Tackle Clothing Waste
As well as being able to drop off clothing at stores and other collection points, New Yorkers will be encouraged to get involved by donating, repairing, reselling or swapping their old clothes to give them a new life.
Mastercard, Doconomy Launch the Future of Sustainable Payments
Cross-Posted from Finance & Investment. DO is a free, easy-to-use mobile banking service that lets users track, understand and reduce their CO2 footprints through carbon offsetting.
CPG Transparency Platform Now Incentivizes Consumers to Choose Sustainable Products
Cross-Posted from Finance & Investment. Almond, a groundbreaking economic framework that aims to tackle the world of sustainable consumer goods, rewards those who make an effort to purchase sustainable products and help to combat cheap consumer goods.
Knorr, WWF Suggest 50 Future Foods to Fix Our Food System
From naturally pest-resistant grains to vitamin-rich flowers and drought-defying roots, they outline 50 nutritious foods that are better for our health and environment.
Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas
Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%.
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales
WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods.
