Behavior Change

The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.

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Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values

Sustainable Brands recently referenced a study from Ohio State University that shows that “not only do many consumers not want to put much effort toward finding out whether our purchases were produced ethically (which is not exactly news), they have a way of looking down on those who do.”I can relate: My in-laws feel that way about me! They see organic food, for example, as expensive nonsense for fools/snobs/hippies who believe in that “green stuff.”

Singularity University, Amnesty International Turning to Tech to Tackle Human Rights Challenges

Benefit corporation Singularity University (SU) is in ambitious pursuit of solutions for eleven “global grand challenges” that its experts have identified: environment, security, health, learning, energy, food, prosperity, water, space, disaster resilience, and governance. SU hopes to use technology to address these challenges with the support of its Developing Organization Partners and their expertise.

New USDA Dietary Guidelines Gather Both Criticism and Praise from Brands

Every five years, the USDA releases updates to its dietary guidelines, aimed at helping improve American eating habits. The latest Iteration, the 2015-2020 Dietary Guidelines for Americans (DGA), has left some brands hungry for more, and others perfectly satiated.The guidelines stayed pretty much the same, continuing to recommend Americans limit their intake of saturated fats, trans fats, added sugars and sodium, and incorporate a variety of fruits, vegetables, grains, fat-free or low-fat dairy, oils and proteins into their diet. The most heated debates surround the language on added sugar intake, red and processed meat consumption, alcohol moderation, and sustainable food sourcing.

Super Bowl 50 Fans Asked to Play Their Part to Help Make Big Game Net Positive

Upgrading facilities to be LEED-certified, reducing carbon emissions, using recycled or compostable foodservice products, and diverting waste from landfills are common ways that sporting events are going green. However, especially with large events, much of the impact is contributed by the fans.

Colgate Hoping to Rally Super Bowl Viewers to Save Water with Debut Ad

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing their teeth.

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Trending: While WRAP, Scottish Designers Tout Merits of ‘Durable’ Fashion, MANGO Has a Different Idea

Waste reduction charity WRAP’s new Clothing Durability Report reveals that extending the active life of clothing items by nine months could reduce carbon, waste and water footprints of clothing in the UK by 20 to 30 percent each and cut resource costs by £5 billion.

“Bikes vs Cars” Wants to Liberate Cities from Traffic Jams and Urban Sprawl

Could the bicycle be the tool for change that our cities need? A new documentary and a related app are hoping to inspire better design, smarter political decisions, and reduced CO2 emissions in the urban planning process by shining a light on the bicycle and its growing conflict with the car.

Morgan Stanley, Wells Fargo Join Banks Cutting Out Coal

Ahead of the UN 2015 Paris Climate Conference (COP21), Morgan Stanley and Wells Fargo became the latest major banks to pledge to eliminate their support for the coal industry in favor of reducing carbon pollution associated with the industry.Morgan Stanley said that it “recognizes that climate change poses significant risks to the global economy and that reducing carbon emissions is critical to our success in addressing the challenges presented by a changing climate.”

How to *Use* Human Behavior to Change Human Behavior

Joss Tantram of Terrafiniti started the final workshop of SB’15 London by simplifying the title of the session and calling it ‘old challenges, new tools,’ and giving us three change challenges to think about:

Study: Deforestation Threatens Majority of Amazon Tree Species

At least 36 percent and up to 57 percent of the the tree species in the Amazon Rainforest should qualify as threatened on the International Union for Conservation of Nature’s Red List, the most widely recognized authority on threats to species conservation, according to a new study published in the journal Science Advances, as reported by The New York Times.

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Danone, Nestlé Lead on Zero Deforestation Commitments, But Many Firms Lagging

Danone, Nestlé, Procter & Gamble and Unilever continue to lead the corporate sector in making and living up to zero-deforestation commitments, but many firms have yet to make public sustainability commitments, according to a new ranking by the Global Canopy Programme.

Trending: Behavior Change Campaigns Aim to Boost Recycling Rates in the US, UK

Organizations in the United States and United Kingdom continue to concoct clever ways to convince their citizens that recycling is worthwhile. In England, a new behavior change campaign is trying to reinforce that every little bit helps: If every Londoner recycled one extra plastic bottle a week for a year, enough energy would be saved to power Wembley Stadium for two years – a venue that can hold 90,000 people. So Resource London is asking Londoners to recycle “just one thing,” in its new “Recycle for London” campaign.

Report: Serious Risks to UK Food System If We Don't Embrace 'Business Unusual' Approach to Food

What will our food system look like 10 years from now? According to a new report from the Waste and Resources Action Programme (WRAP), a sustainable, secure UK food system will depend on industry and government action to reframe issues and innovate. The waste-reduction charity predicts there will be new business opportunities in protein supply, data-enabled technology, and food designed for nutritional requirements.

Indonesia in Crisis: Fires Releasing More Emissions Than the Entire U.S. Economy

Fires are raging across the 3,000 mile length of Indonesia, destroying tens of thousands of acres of forest. More than 127,000 forest fires have been detected so far this year, which is expected to be the worst on record. Visibility in some cities has been reduced to 30 yards by noxious orange haze. There have been more than 500,000 cases of acute respiratory illness and at least 19 deaths.

Xerox, Starwood Hotels, Bigelow Shift Allegiance from SFI to FSC for Responsible Paper Practices

Environmental watchdog ForestEthics announced today that four major US companies — Xerox, Starwood Hotels & Resorts, Delta Dental and Bigelow Tea — have expanded their commitment to support and promote responsible forestry, by distancing their brands from the controversial Sustainable Forestry Initiative (SFI) paper and wood certification and labeling, and instead supporting and promoting that of the Forest Stewardship Council.

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Trending: Tricking People Into Making Healthier Choices

A new cup will use aromas and a patented “sweet taste technology” to trick people who prefer sugary drinks into thinking they are drinking a fruit-flavored water. The Right Cup, designed to help people drink more water, will launch its crowdfunding campaign in a few weeks.

Courage Campaign Suing US Forest Service for Allowing Nestlé to Bottle Water in California

The U.S. Forest Service is the latest organization to be targeted by environmental groups demanding action related to the California drought. On Tuesday, the Courage Campaign Institute, Story of Stuff Project, and Center for Biological Diversity filed a lawsuit against the U.S. Forest Service for allowing Nestlé to illegally bottle water from San Bernardino National Forest.

Shell CEO Calls for Carbon Pricing; Environmentalists Say Devil Is in the Details

Royal Dutch Shell PLC CEO Ben van Beurden promoted a carbon-pricing plan at the Oil & Money conference in London on Tuesday. The Wall Street Journal reports that the plan will encourage investment in renewables and favor cleaner-burning natural gas over more carbon-intensive coal.

Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids

Nestlé’s Pure Life® Purified Water recently announced a new campaign dedicated to encouraging children to drink more water. A recent study from the Harvard T.H. Chan School of Public Health found that a little more than half of all children and adolescents don’t get enough hydration. Although excessive dehydration — which is rare in the developed world — is associated with serious health problems, even mild dehydration can cause issues including headaches, irritability, poor physical performance and reduced cognitive functioning.1

Brilliant Behavior Change Campaign Helping Put a Dent in London Litter

On the heels of a coalition of British NGOs and businesses issuing a “litter manifesto” to help clean up the UK last month, research from Keep Britain Tidy has revealed that an anti-littering campaign launched in May has achieved rather impressive results.

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