Behavior Change
The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.
New Tool Shows Billions at Stake in Meat Sector Due to Climate Concerns
Cross-Posted from Finance & Investment. $20T investor network releases first-of-its-kind tool to model the financial impacts of climate change on five leading meat firms and the animal protein sector at large.
Trending: Fresh Approaches to Managing Fashion’s Footprint
While Burberry delivers another carbon-neutral runway show and works to “inset” its emissions, a new report quantifies the staggering amount of travel emissions generated during a season’s worth of major fashion weeks.
Will We Get Closer to Circularity in 2020?
Cross-Posted from The Next Economy. While the concept of a circular economy has made its way into the public consciousness; unfortunately, as of 2018, circularity globally is only at 9%. In order for circularity to deliver on its potential in this decade, we’ll need to see more of the following …
#ItsInOurHands: How Cleansing Wipes Can Be Both Convenient and Sustainable
Cross-Posted from Chemistry, Materials & Packaging. Fact: Most personal-care wipes contain plastic and therefore can become a burden on the environment. Lenzing‘s biodegradable VEOCEL™ fibers offer an alternative solution. We talked to Jürgen Eizinger, VP of Global Business Management, Nonwovens at Lenzing, about the future of wet wipes.
Growing Coalition of Companies Reignites Efforts to Get US Voters to the Polls in November
Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause.
Here’s How to Encourage People to Dine Out More Sustainably
Created in collaboration with food-service experts, WRI’s new playbook is designed to enable the already-rich-in-expertise industry — so adept at marketing and selling foods — to help diners choose healthier and more sustainable, plant-rich options.
Sustainability Drove Us to Buy Less This Holiday Season
As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less.
Meet the Team Reconnecting Communities to Oceans, While Cleaning Them Up
The Ocean Legacy Foundation's new EPIC Program gives communities a four-step program for dealing with plastic pollution — education, policy interventions, improved infrastructure and ongoing clean-up efforts.
Air, Water and Earth: Reducing Environmental Impacts Across the Three Elements
Cross-Posted from Organizational Change. With goals to achieve carbon-neutral factories by 2030, to reduce CO2 emissions in its supply chain, combat deforestation and step up its efforts to tackle littering, PMI is working to reduce its environmental impacts, end to end.
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait
60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change.
New Tool to Help Companies Zero in on Sources of Palm Oil Deforestation
Cross-Posted from Supply Chain. WRI’s RADD (Radar Alerts for Detecting Deforestation) will be deployed initially in Malaysia and Indonesia, which together make up about 90% of palm oil production globally. According to WRI, it will detect deforestation weeks faster than existing optical-based systems.
Trending: CDP, LA, NYC Call for Radical Shift in Companies’ Treatment of Forests
Cross-Posted from Walking the Talk. New CDP research says industry 2020 zero-deforestation commitments are now impossible; and Councilmembers and Indigenous activists in New York and LA call for a boycott of Brazilian meat companies and a shift toward plant-based diets.
Combating Child Labor on India’s Tobacco Farms
Child labor and other labor abuses are recurring problems characteristic to tobacco-growing and other agricultural communities in countries such as India. But Philip Morris International’s Agricultural Labor Practices is creating a step change.
How Better Storytelling Can Get People to Vote: Lessons from the European Elections
Cross-Posted from Marketing and Comms. I strongly believe in the power of emotional storytelling that cuts through. We need to make people *feel* something. More than ever, we have to stand up for the values that we believe in — and to do that well, we need to take more risks.
As REI Prepares to #OptOutside for 5th Year, CEO Says It’s Not Enough
Cross-Posted from Organizational Change. Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste.
New Partnership Aims to Improve Hygiene, Nutrition in Indian Children
The collaboration between Unilever-Lifebuoy and The Power of Nutrition aims to reach mothers and expectant mothers in rural India via mobile app, to reduce infant mortality and boost overall health through handwashing.
Alaska Airlines Asks Guests to #FillBeforeYouFly, to Reduce Inflight Plastic Waste
Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle.
Purpose at Work: How to Engage Consumers to Do Good at Scale
Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.
Trending: Google, Prince Harry Aiming to Help People, Industry Decarbonize Travel
Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry.
In ‘Game Changers,’ Veggie Athletes Prove Everything We’ve Been Taught About Protein Was a Lie
New documentary follows world-class, high-performance athletes who’ve gone veggie and are beating their meat-eating counterparts at their own game — while also improving the health of the planet.
