Behavior Change
The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.
In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles
Cross-Posted from Chemistry, Materials & Packaging. While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers.
Retailers Could Be the Most Important Player in Reducing Food Waste
Cross-Posted from Marketing and Comms. If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them.
Enabling Climate-Smart Eating: Lessons from Our Carbon-Labeling Journey
Cross-Posted from Marketing and Comms. Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread.
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Cross-Posted from Marketing and Comms. A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes.
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19.
#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’
Cross-Posted from Organizational Change. After a humbling, informative and inspiring first day, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice.
#JustBrands: To Effectively Address Equity, Brands Need to Rebuild From Within
Cross-Posted from Organizational Change. Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role in creating it.
prAna’s Responsible Packaging Movement Aims to Foster Sea Change in Fashion
Cross-Posted from Chemistry, Materials & Packaging. Leading by example, the sustainable fashion brand has pledging to eliminate plastic from its consumer packaging by 2021, the use of Ancient and Endangered Forest by 2022, and to eliminate virgin forest fibers by 2025.
Kolster to Brands: Tout Not How Great Your Product Is, But What It Can Help People Become
Cross-Posted from Marketing and Comms. In his new book, The Hero Trap, Thomas Kolster says rather than promoting what’s good about their company or products, brands need to shift their focus to their customers — specifically, their brand’s role in helping its customers transform their lives.
Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose
Cross-Posted from Marketing and Comms. NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap.
P&G Embraces Natural Climate Solutions to Achieve Global Climate Neutrality
Cross-Posted from Finance & Investment. The goal is to reduce its GHGs by 50%, use 100% renewable electricity at all manufacturing sites by 2030, and advance natural climate solutions to achieve carbon neutrality for the decade.
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July.
Kolster to Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Cross-Posted from Walking the Talk. Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet to his earlier beliefs around purpose-driven brands in a new book, “The Hero Trap.” He says the one question brands need to be asking and acting on to change behaviors at scale and unlock sustainable growth that benefits all is ‘Who can you help people become?’
Meet the Innovators Ensuring the COVID Plastic Boom Doesn't Last Forever
Cross-Posted from Product, Service & Design Innovation. With health concerns momentarily outweighing mindful consumption, global efforts to wean the world off of single-use plastics have ground to a halt — and suddenly, in the race to protect citizens, plastic is everywhere. Thankfully, lockdown has also triggered radical innovation and ingenuity.
MSC Report Shows Sustainable Tuna Success as Global Demand Soars
As demand for canned tuna soars during the COVID-19 pandemic, the Marine Stewardship Council urges consumers to continue to choose sustainably.
Ibotta Partners with 20+ CPG Brands to Highlight Wasteful Paper Couponing Industry
Ibotta teams with CLIF, Danone, Nestlé, The Honest Company and more to raise awareness of coupon waste; partners with Trees for the Future to plant 1M trees to offset environmental impact of paper coupons.
3 Ways the Coronavirus Outbreak Can Lead to a More Sustainable Future
Cross-Posted from The Next Economy. Although the danger to our health is currently very present and very real, experts expect this crisis will at some point pass, and we will be able to resume our normal lives with a renewed sense of appreciation. The question is, what will a return to “business as usual” look like?
Let’s Not Feed the ‘Futurism Frenzy’
Cross-Posted from The Next Economy. If we look at the original Greek root of the word “crisis,” we learn it means to “sift and separate” — what if we are being called on to sift through and look at our lives, and let fall all that is not important? What does not get sifted, what remains with us, is where our energy should go.
When Changing Our Behavior Becomes a Public Health Imperative
According to Krukow Behavioral Design, a combination of the right colors, behavioral transmitters and social norms can help fuel the mass behavior change necessary from stemming the spread of COVID-19.
The Lizard, the Lion and the Lamb: The Tension Between Fear, Action and Just Being Present
As individuals, we’re experiencing multiple concurrent responses to the crisis, which confuse and further un-nerve us. We are oscillating between fear and uncertainty, the urgent prompt to act; the rise of compassion and love, and also a need to cocoon and wait it out. These responses are reflections of how we function as human beings.
