Behavior Change

The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.

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Humana Addressing Social Determinants of Health through Bold Goals, Community Investments

2017 was a particularly challenging year for health in the United States.

Hubbub's ‘Meat Your Match’ Campaign Challenges Preconceptions Around Plant-Based Diets

Environmental charity Hubbub has launched a campaign that challenges male gym-goers to replace half of their animal-based protein with plant-based alternatives.

Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy

Businesses have a critical role to play in cleaning up the global economy, but it is consumers whole truly hold the key to achieving a more sustainable future. In a new report, PA Consulting Group shows that retailers can build customer loyalty — and grow sales — by providing customers with reasons to stay engaged by returning to stores to resell, recycle and donate clothing and electronics.

UK Sustainability Sector Outstrips National Average for Job Satisfaction, Pay, Growth

Last week, new analysis from B Corp determined that companies using business as a force for good outperform those who don’t. Now, a study from the Institute of Environmental Management and Assessment (IEMA), an international professional body for environmental practitioners, has revealed that sustainability professionals report higher job satisfaction than the UK average.

Why ‘Green’ Consumerism Isn’t Taking Off

If sustainability is so “in,” why aren’t more people buying ethically made clothes? The past few decades have changed the shape of the apparel industry. A few iconic media scandals over child labor and sweatshop labor have made Western shoppers sensitive to certain social responsibility topics.

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Pride, Not Guilt Biggest Driver of Pro-Environmental Actions

A lot of pro-environmental messages suggest that people will feel guilty if they don’t make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study from Princeton University finds that highlighting the pride people will feel if they take such actions may be a better way to change environmental behaviors.

Want Economic Equality? Change Your Shopping Habits

The more mature you get, the more you start to understand that the little, normal things you do and the routines you follow make a big impact over time. Leave the water running while you’re brushing your teeth, and you’re wasting up to 200 gallons of water each month. Bike to work every day, and you’re cutting down on household emissions by at least 6 percent while lessening vehicular pollution by about .97 pounds per mile.

Patagonia Launches Digital Platform to Connect Customers with Grassroots Activism

Patagonia is back at it — the outdoor gear company has launched a new digital platform connecting customers with local environmental organizations. The aim of the new platform, Patagonia Action Works, is to encourage Patagonia customers to learn more about local environmental issues and get involved with events, petitions, fundraising and volunteering in their area.

New Calculator Illustrates Extent, Environmental Impacts of US Meat Consumption

The US consumes more meat than any other country in the world. But what does this mean for consumers on a personal level? Blitz Results has created a new calculator that shows users the impact of their dietary decisions on the environment. The tool calculates the resources required for an individual's consumption of meat, and provides users with a glimpse at how eating vegetarian alternatives can help drive down their impact.

‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change

Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. New data from online search behavioral specialist Hitwise reaffirms this and demonstrates how mainstream television can be used to inspire consumers into action.

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Why You Should Care About the NRDC's Antibiotics Scorecard

Since 2015, the Natural Resources Defense Council (NRDC) has been publishing its Chain Reaction report, produced in collaboration with Friends of the Earth, Consumers Union, Food Animal Concerns Trust and Center for Food Safety. Chain Reaction is basically a report card, showing how well major fast-food (and -casual) restaurants are doing at limiting their reliance on meat products raised on antibiotics. Here’s a look at 2017’s scorecard:

Ørsted’s New Interactive Film Hits 'Home,' Puts Personal Spin on Climate Change

Over the past decade, Danish energy company Ørsted has effectively transformed itself into one of Europe’s leading sustainable energy companies, transitioning away from oil and coal in favor of offshore wind. The company has already reduced carbon emissions by 52 percent since 2006 and is on track to achieve its science-based target of 96 percent by 2023.

'Your Food's Roots' Series Aims to Reconnect People with Their Food

Consumers have a critical role to play in pushing forward the sustainability agenda, particularly when it comes to food. But initiating change requires both educating the public about the issues and inspiring them to action, the latter of which isn’t always a straightforward process.

Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support

This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters.[1] Without even counting Hurricanes Harvey, Irma and Maria or the California fires, the US has sustained 218-plus weather and climate disasters since 1980, totaling more than $1.2 trillion in recovery costs.

Chicken or Egg: Does Happiness Lead to Sustainable Lifestyles, or Vice Versa?

What better way to kick off Sustainable Brands ‘17 Copenhagen than to explore the personal motivations behind changing consumer behaviours in favour of society and planet?

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How to Inspire Natural Resource Conservation at the Consumer Level

October is Campus Sustainability Month (CSM), an international celebration of sustainability in higher education. One focus of this year’s CSM is the conservation of water, a natural resource that humans need to survive.

What Difference Can Consumers Really Make to Improve Sustainability in Fashion?

“This conversation is great, but it’s too polite! Where is the sense of urgency in the room?” During our most recent event at Fashion for Good, themed Power to the Consumer, one woman called us out: “I’ve heard this conversation before, but nothing seems to change! What can we do?” Lady, we hear you! This is exactly why we formed the True Fashion Collective. We want to bridge the gap between niche sustainable fashion enthusiasts and mainstream audiences because we too fear the urgency around this topic is fading.

KIND Foundation Launches ‘Empatico’ Platform to Connect Students Globally, Foster Empathy

On its quest to create a kinder, healthier world — one snack at a time — the KIND Foundation, a nonprofit established by KIND Snacks, has launched a $20 million, multi-year initiative to inspire meaningful interactions between kids across the world and foster empathy. Empatico is a free online learning tool that enables students to practice communication and leadership skills needed in a divided country and interdependent world.

FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk

Good for your health, good for the environment, good for the future. These common themes have consumers embracing trends toward products that are responsibly sourced and manufactured. As with many things, consumers hold the key. And for products derived from the forest, the reality is no different.

Unilever: Consumer Behavior Remains the Elusive Key to Sustainability

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 13th article in the series.

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