Behavior Change
The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.
Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics
Cross-Posted from Marketing and Comms. Gelo’s ‘Parent Track’ aims to build on the recent surge of kids educating their parents and driving more sustainable practices at home.
3 Psychological Concepts That Can Propel Your Sustainability Efforts
Cross-Posted from Marketing and Comms. These three concepts highlight how understanding human thought processes can influence the adoption of sustainable behaviors and promote corporate sustainability. Think about the messages you’re giving as a business, and how these can be tweaked to empower your stakeholders.
Digital Payment Giants Join Forces to Nudge 1B Users into Climate Action
Mastercard, BBVA and Ant Group are among 12 global firms aiming to steer consumers toward behaviors that help support climate action and restore biodiversity around the world.
Second Life: Are Consumers Really Ready for a Circular Shopping Economy?
In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap.
Epicurious Chops Beef to ‘Encourage More Sustainable Cooking’
The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options.
Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?
Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term.
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.
What Gets People to Act: Doom and Gloom or Rainbows and Sunshine?
Cross-Posted from Marketing and Comms. The negative framing that accompanies “traditional” climate communications risks turning people off, but exclusively positive framing has its own issues. Long story short, we need both. Here are a few tips for choosing the right one.
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?
The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible.
Tide Aiming to Decarbonize Laundry by Reducing Carbon, Plastic, Hot-Water Washing
Cross-Posted from Product, Service & Design Innovation. Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture and reducing virgin plastic — so that ‘every load of laundry does a load of good.’
Klarna: Can ‘Buy Now, Pay Later’ Be Used for Good?
Cross-Posted from Finance & Investment. It is easy for people with money to write off services such as these for those who don’t have it, but there is a massive opportunity for Klarna to rewrite the rules of ’buy now, pay later’ and create genuinely positive impacts.
Healthy People, Healthy Ocean: How Conscious Consumers Are Helping Build a More Sustainable Seafood Sector
Recent research shows that people’s awareness of the link between their personal wellness and that of the environment has increased. How can simple solutions make a big impact? When it comes to food, we need to make it easy for people to make smart, sustainable choices.
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
Cross-Posted from The Next Economy. At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.
Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism
Popular destinations are increasingly prioritizing quality over quantity, dispersing travelers across larger geographic areas, and clearly defining the kind of travelers they want to attract. By addressing overtourism in this way, they also place locals’ wellbeing at the forefront.
S’well’s New Sustainability-as-a-Service Platform Riding GroundS’well of Demand for Circular Products
Cross-Posted from Product, Service & Design Innovation. Best known for its fashionable reusable bottles and hydration accessories, S’well recently launched GroundS’well — a sustainability-as-a-service platform that aims to help brands improve consumer habits while decreasing single-use plastic waste.
With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere
The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage.
HMTX Industries Aims to Raise $1 Million to Battle Addiction Crisis
The luxury vinyl maker’s support of this cause is a unique example of how companies are committing themselves to social sustainability — an important component of the corporate social responsibility model.
Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency
Cross-Posted from The Next Economy. Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months.
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Cross-Posted from Marketing and Comms. Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers.
The Business of Sport Starts to Find Purpose
Cross-Posted from Organizational Change. In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.
