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Behavior Change

The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.

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25-Country Study to Help Identify Barriers, Opportunities for More Sustainable Lifestyles

A consortium of leading organizations has joined insights and strategy consultancy GlobeScan in launching a new global consumer research study on the topic of Healthy and Sustainable Living.

Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind

Cross-Posted from Product, Service & Design Innovation. Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. Consumers are actively asking for more sustainable options — not alongside, but in place of traditional products and packaging.

P&G Brands Aim to Expand Leadership in Responsible Consumption

At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day.

Changing Behavior, One Reused Item at a Time

We are consuming more clothing, using it for nearly half as long and still filling up our Earth with unwanted and unused clothing and textiles. The existing solution we can utilize in our day-to-day lives and business practices is reuse.

Inspiring Travelers to Help Preserve Beloved Destinations — While We Still Can

Travel and tourism can bring us a billion opportunities to make the world a better and more sustainable place — or a billion disasters, if we do not manage it properly.

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KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up

With ‘Sweeteners Uncovered’ pop-up in NYC and online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks.

Behavior Change Pilot Makes UK Consumers ‘Smarter’ About Water Use

Cross-Posted from Marketing and Comms. Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility.

Show Me the … Health Benefits?

Utilities, retailers, appliance brands, even public officials beat the same drum to market to consumers: “Save energy! Save money!” It’s an easy refrain, but it’s not the smartest one.

The New Protein Aisle: So We Don't Eat Ourselves Out of House and Home

Cross-Posted from The Next Economy. As the veggie diet revolution continues to gain ground, we look at plant-based doppelgangers of two of our most beloved animal-based foods and why they could be key to saving the planet from ourselves.

PepsiCo Latin America’s ‘Recycling with Purpose’ Incentivizes Circular Consumer Practices

Launched on Global Recycling Day (March 18), the program focuses on the new consumer incentive and rewards program in alliance with ecoins, and will be expanded to 10 countries in Latin America over the next two years. 

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#WearNext: Make Fashion Circular, NYC Partner to Tackle Clothing Waste

As well as being able to drop off clothing at stores and other collection points, New Yorkers will be encouraged to get involved by donating, repairing, reselling or swapping their old clothes to give them a new life.

Mastercard, Doconomy Launch the Future of Sustainable Payments

Cross-Posted from Finance & Investment. DO is a free, easy-to-use mobile banking service that lets users track, understand and reduce their CO2 footprints through carbon offsetting.

CPG Transparency Platform Now Incentivizes Consumers to Choose Sustainable Products

Cross-Posted from Finance & Investment. Almond, a groundbreaking economic framework that aims to tackle the world of sustainable consumer goods, rewards those who make an effort to purchase sustainable products and help to combat cheap consumer goods.

Knorr, WWF Suggest 50 Future Foods to Fix Our Food System

From naturally pest-resistant grains to vitamin-rich flowers and drought-defying roots, they outline 50 nutritious foods that are better for our health and environment.

Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas

Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%.

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Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales

WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods.

Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors

Her work highlights actionable ways practitioners can influence consumers to behave more sustainably.

‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

Cross-Posted from Marketing and Comms. We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.

Spreading a Message of Moderation for the Holidays

The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from drunk driving–related accidents. We’re approaching one of the most dangerous times in the year: January 1st is the worst time for drunk driving and accidents caused by drunk drivers.

The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday

During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.

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