Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Case Study: How We Changed the Behavior of Littering
Over the last few years, Shelton Group’s Pulse studies have tracked a decline in concern for several environmental issues — hypothesizing that some issues (such as climate change) have become highly politicized and that the country’s declining ... View More
Marcal Rebrand Lets the World Know That It's Always Been Green
In my speeches on "making green sexy," which I've given in a number of locations in the US and Europe, I talk about different types of message points for three different audiences: deep green, light green/lazy green, and non-green. I discus... View More
The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable
Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or not. ... View More
How to Jump-Start Behavior Change Around Energy Conservation
For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much farther down the list. ... View More
Is It Best to Approach Behavior Change from Inside or Outside of Your Company?
Work on behavior change cannot be considered a new area; various institutions, especially governments, have long sought to influence individuals’ behavior in areas such as health, transport, family planning, etc. It is also not new for companies an... View More
Futerra Launches Behavior Change Tactics That You Must Try at Home
At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to making tea. So the following article come... View More
Brands: The Historical Leaders in Creating Consumer Behavior Change
Brands have the potential to disrupt the status quo and promote behavior change. They certainly have a history of doing so. One of my favorite examples is the way that shampoo brands have changed the way we care for our hair over the past 100 years. ... View More
Driving Behavior Change: From Pioneering Practice to Tipping Point and Beyond
If you’re reading this then it’s safe to assume you are familiar with the global ecological and societal debt that currently accompanies the more familiar economic one. So, no need to remind you that planet Earth will probably make its way throug... View More
Welcome to Our Issue in Focus on Driving Behavior Change
It’s my great pleasure to welcome readers and contributors to this month’s Issue in Focus on Behavior Change.At Shelton Group, our purpose is to help companies define and leverage their sustainability commitments to gain a market advantage. ... View More
Report: Companies Increasingly Viewing Sustainability Reporting as Core Business Practice
Firms around the world are increasingly treating sustainability reporting as a core business practice because it can provide advantages over competitors, according to a recent joint report by Ernst & Young and Boston College. Other motivations in... View More
The Power of Brands To Change the World, Part Two
This is the second in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability a... View More
The Power of Brands To Change the World, Part One
This is the first in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained ... View More
What Are the Most Effective Ways to Drive Changes in Consumer Behavior?
Calling all innovators and implementers! Beginning in June, Sustainable Brands will launch a new “Issues in Focus” editorial package examining ways brands are “activating sustainability” — driving behavior change toward sustainable consumpt... View More
Validating Sustainable Consumption Research: We Don't Know What We Don't Know
Research on sustainable consumption has boomed since the mid 2000s. The rise of social media as a tool for interaction with, and scrutiny of, brands has increased consumer interest in sustainability, alternative products and lifestyle. ... View More
Is the Girl Effect Real?
I live as the sole injection of estrogen in a house full of testosterone with my husband and two young boys, aged nine and six. But suddenly I am swimming in estrogen. ... View More
Collaborative Consumption and the Sharing Economy in Developing Markets
This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013. ... View More
Ford's Worldwide Driving Skills For Life Program Now Helping Make India's Roads Safer
In 2003 Ford Motor Co. launched Driving Skills for Life (DSFL), a program the automaker created to teach newly licensed teenagers the necessary driving skills beyond the offerings of most drivers' education courses. ... View More
Greenpeace Weighs In on Yum!'s Commitment to Rainforest-Free Paper Packaging
Last week, Yum! Brands – parent company of KFC, Pizza Hut and Taco Bell – announced the release of its online Corporate Social Responsibility Report, “Serving the World.” ... View More
Toyota, Wyland Foundation Rallying U.S. Cities Around Water Conservation
As Earth month begins to take shape, Toyota has partnered up with the Wyland Foundation, the water conservation non-profit founded by renowned marine life artist Wyland, to launch the second annual National Mayor’s Challenge for Water Conservation.... View More
