The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much farther down the list. ... View More
Work on behavior change cannot be considered a new area; various institutions, especially governments, have long sought to influence individuals’ behavior in areas such as health, transport, family planning, etc. It is also not new for companies an... View More
At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to making tea. So the following article come... View More
Brands have the potential to disrupt the status quo and promote behavior change. They certainly have a history of doing so. One of my favorite examples is the way that shampoo brands have changed the way we care for our hair over the past 100 years. ... View More
If you’re reading this then it’s safe to assume you are familiar with the global ecological and societal debt that currently accompanies the more familiar economic one. So, no need to remind you that planet Earth will probably make its way throug... View More
It’s my great pleasure to welcome readers and contributors to this month’s Issue in Focus on Behavior Change.At Shelton Group, our purpose is to help companies define and leverage their sustainability commitments to gain a market advantage. ... View More
Firms around the world are increasingly treating sustainability reporting as a core business practice because it can provide advantages over competitors, according to a recent joint report by Ernst & Young and Boston College. Other motivations in... View More
This is the second in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability a... View More
This is the first in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More
Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained ... View More
Calling all innovators and implementers! Beginning in June, Sustainable Brands will launch a new “Issues in Focus” editorial package examining ways brands are “activating sustainability” — driving behavior change toward sustainable consumpt... View More
Research on sustainable consumption has boomed since the mid 2000s. The rise of social media as a tool for interaction with, and scrutiny of, brands has increased consumer interest in sustainability, alternative products and lifestyle. ... View More
I live as the sole injection of estrogen in a house full of testosterone with my husband and two young boys, aged nine and six. But suddenly I am swimming in estrogen. ... View More
This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013. ... View More
In 2003 Ford Motor Co. launched Driving Skills for Life (DSFL), a program the automaker created to teach newly licensed teenagers the necessary driving skills beyond the offerings of most drivers' education courses. ... View More
Last week, Yum! Brands – parent company of KFC, Pizza Hut and Taco Bell – announced the release of its online Corporate Social Responsibility Report, “Serving the World.” ... View More
As Earth month begins to take shape, Toyota has partnered up with the Wyland Foundation, the water conservation non-profit founded by renowned marine life artist Wyland, to launch the second annual National Mayor’s Challenge for Water Conservation.... View More
Nestlé has published a set of 30 social and environmental goals focused on countering the global nutrition crisis and environmental decline, to be achieved by or before 2020. ... View More
Walmart announced it has achieved its objective of reducing greenhouse gas (GHG) emissions in all facilities built before 2005 a year earlier than expected. ... View More
Environmental concerns among citizens around the world have been falling since 2009 and have now reached twenty-year lows, according to a multi-country GlobeScan poll. ... View More