SB'25 San Diego is open for registration!

Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
How to Jump-Start Behavior Change Around Energy Conservation

For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much farther down the list. ... View More

Article
Is It Best to Approach Behavior Change from Inside or Outside of Your Company?

Work on behavior change cannot be considered a new area; various institutions, especially governments, have long sought to influence individuals’ behavior in areas such as health, transport, family planning, etc. It is also not new for companies an... View More

Article
Futerra Launches Behavior Change Tactics That You Must Try at Home

At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to making tea. So the following article come... View More

Article
Brands: The Historical Leaders in Creating Consumer Behavior Change

Brands have the potential to disrupt the status quo and promote behavior change. They certainly have a history of doing so. One of my favorite examples is the way that shampoo brands have changed the way we care for our hair over the past 100 years. ... View More

Article
Driving Behavior Change: From Pioneering Practice to Tipping Point and Beyond

If you’re reading this then it’s safe to assume you are familiar with the global ecological and societal debt that currently accompanies the more familiar economic one. So, no need to remind you that planet Earth will probably make its way throug... View More

Article
Welcome to Our Issue in Focus on Driving Behavior Change

It’s my great pleasure to welcome readers and contributors to this month’s Issue in Focus on Behavior Change.At Shelton Group, our purpose is to help companies define and leverage their sustainability commitments to gain a market advantage. ... View More

Article
Report: Companies Increasingly Viewing Sustainability Reporting as Core Business Practice

Firms around the world are increasingly treating sustainability reporting as a core business practice because it can provide advantages over competitors, according to a recent joint report by Ernst & Young and Boston College. Other motivations in... View More

Article
The Power of Brands To Change the World, Part Two

This is the second in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability a... View More

Article
The Power of Brands To Change the World, Part One

This is the first in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More

Article
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration

Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained ... View More

Article
What Are the Most Effective Ways to Drive Changes in Consumer Behavior?

Calling all innovators and implementers! Beginning in June, Sustainable Brands will launch a new “Issues in Focus” editorial package examining ways brands are “activating sustainability” — driving behavior change toward sustainable consumpt... View More

Article
Validating Sustainable Consumption Research: We Don't Know What We Don't Know

Research on sustainable consumption has boomed since the mid 2000s. The rise of social media as a tool for interaction with, and scrutiny of, brands has increased consumer interest in sustainability, alternative products and lifestyle. ... View More

Article
Is the Girl Effect Real?

I live as the sole injection of estrogen in a house full of testosterone with my husband and two young boys, aged nine and six. But suddenly I am swimming in estrogen. ... View More

Article
Collaborative Consumption and the Sharing Economy in Developing Markets

This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013. ... View More

Article
Ford's Worldwide Driving Skills For Life Program Now Helping Make India's Roads Safer

In 2003 Ford Motor Co. launched Driving Skills for Life (DSFL), a program the automaker created to teach newly licensed teenagers the necessary driving skills beyond the offerings of most drivers' education courses. ... View More

Article
Greenpeace Weighs In on Yum!'s Commitment to Rainforest-Free Paper Packaging

Last week, Yum! Brands – parent company of KFC, Pizza Hut and Taco Bell – announced the release of its online Corporate Social Responsibility Report, “Serving the World.” ... View More

Article
Toyota, Wyland Foundation Rallying U.S. Cities Around Water Conservation

As Earth month begins to take shape, Toyota has partnered up with the Wyland Foundation, the water conservation non-profit founded by renowned marine life artist Wyland, to launch the second annual National Mayor’s Challenge for Water Conservation.... View More

Article
Nestlé Commits To Fighting Obesity and Climate Change with New Goals

Nestlé has published a set of 30 social and environmental goals focused on countering the global nutrition crisis and environmental decline, to be achieved by or before 2020. ... View More

Article
Walmart Meets 20% Emissions Reduction Goal a Year Early

Walmart announced it has achieved its objective of reducing greenhouse gas (GHG) emissions in all facilities built before 2005 a year earlier than expected. ... View More

Article
Global Poll Shows Consumer Environmental Concerns at an All-Time Low

Environmental concerns among citizens around the world have been falling since 2009 and have now reached twenty-year lows, according to a multi-country GlobeScan poll. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information

April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
More Information