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Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

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H&M's Clevercare Labels Helping Customers Extend Clothing Life While Saving Energy, Water

At the Copenhagen Fashion Summit last week, designer Stella McCartney made an appearance via video to announce the launch of H&M’s new Clevercare garment labels.Developed in collaboration with Swiss global standard wash care label company Ginet... View More

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REI Foundation Awards $410,000 to Groups Engaging Youth in Nature

The REI Foundation has awarded a total of $410,000 to nonprofits that work to engage younger and more diverse populations in the outdoors. Children & Nature Network (C&NN), Futuro Media Group, Outdoor Foundation and YMCA of the USA were the c... View More

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APP Announces Plan to Protect, Restore One Million Hectares of Indonesian Rainforest

Just over a year after Asia Pulp and Paper (APP) launched its sector-leading Forest Conservation Policy (FCP), which committed to an immediate and permanent cessation of natural forest clearance across its supply chain, the Indonesian paper giant tod... View More

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Survey Reveals Shocking Truth: Kids Don't Spend Enough Time Outside

This week, the Nature Conservancy released the results of the first global survey to capture not only how much time kids spend outside, but also parents’ perspectives on the importance and benefits of time spent in nature.The survey, funded by Disn... View More

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P&G Upgrades Palm Oil Policy After Extensive Greenpeace Campaign

After a recent rash of new commitments from a number of its fellow consumer goods giants and a number of not-so-subtle hints from Greenpeace (including a high-profile protest at the company’s Cincinnati headquarters last month), Procter and Gamble ... View More

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Sweeping Commercial Fishing Bans Could Create Sea Change in Global Seafood Industry

Western seafood lovers may begin to notice a change in the availability of some of their favorite fish varieties as a result of a number of new restrictions placed on commercial fishing in recent weeks, in an effort to preserve the integrity of marin... View More

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H&M, Inditex Join Campaign to Eliminate Endangered Forests from Viscose Clothing

Today, H&M and Zara/Inditex, the world’s two largest clothing brands, announced commitments to eliminate ancient and endangered forests from all of their rayon and viscose clothing. The retail and design leaders developed these new purchasing c... View More

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Durex Encouraging Lovers to #TurnOffToTurnOn During Earth Hour

While people, organizations and superheroes around the world are preparing to take part in Earth Hour — an hour of darkness to raise awareness of climate change — tomorrow at 8:30pm local time, Durex condoms is taking the opportunity to encourage... View More

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We're Only Human: Personal Concerns Weigh Heavily on Business Purchases

At Shelton Group we’ve been polling Americans regularly for nearly a decade to understand their attitudes and behaviors related to energy and the environment so we can best help our clients define and leverage their sustainability stories. Until la... View More

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6 Cool Tools for Driving Behaviour Change and Innovation

When wrestling with the attitude-behaviour gap and grappling with the emotional and often-irrational nature of the human animal (aka any of your business's stakeholders), you’ll need all the help you can get. Whether you’re crafting a communicati... View More

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ExxonMobil Agrees to Report on Climate Change & Carbon Asset Risk

ExxonMobil for the first time ever has agreed to publish a Carbon Asset Risk report on its website describing how it assesses the risk of stranded assets from climate change. The report will provide investors with greater transparency into how ExxonM... View More

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General Mills, Colgate-Palmolive Announce No-Deforestation Commitments; NGOs Weigh In

Not long after Mars jumped on board earlier this month, this week the deforestation-free consumer products bandwagon got even fuller with new commitments from General Mills and Colgate-Palmolive. ... View More

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Earth-Friendly Diet Campaign Urges Americans: 'Take Extinction Off Your Plate'

As global meat consumption continues to drive accelerating deforestation, drought and other threats to endangered species, the Center for Biological Diversity (CBD) launched a new campaign this week urging Americans to “take extinction off your pla... View More

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Paris Imposes Car Ban After Air Pollution Hits Record High

In a bold and understandably unpopular move this week, the City of Paris banned half its motorists from driving their cars and motorcycles on Monday after a series of warm days and cold nights caused the city's worst pollution levels since 2007, BBC ... View More

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With GAR's Commitment, Over Half of World's Palm Oil Could Now Be Deforestation-Free

Singapore-based palm oil trader Golden Agri Resources (GAR) announced Friday it will extend its forest conservation policy across all of its third-party suppliers — pledging that all palm oil it produces, sources and trades will now be deforestatio... View More

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Greenpeace to P&G: Enough with the 'Dirty' Palm Oil

Greenpeace launched another massive campaign this week, this time demanding Procter & Gamble end its role in rainforest destruction through its careless sourcing of palm oil. ... View More

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Kellogg Commits to Fully Traceable Palm Oil by End of 2015

Kellogg Company has announced a commitment to work with its global palm oil suppliers to source fully traceable palm oil, “produced in a manner that's environmentally responsible, socially beneficial, and economically viable.”To do so, Kellogg is... View More

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Greenpeace Targeting 'Little Monsters' in Luxury Brands at Milan Fashion Week

Greenpeace certainly is on a roll, counting two major successes in as many weeks with commitments from fashion brand Burberry and retailer Primark to eliminate toxic chemicals from all of their products and production processes by 2020. ... View More

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Caesars Entertainment First to Sign On to EPA's WaterSense H2Otel Challenge

Last week, the US Environmental Protection Agency (EPA) announced the launch of the WaterSense H2Otel Challenge to encourage hotels to use best management practices that will save water and money, while reducing greenhouse gas (GHG) emissions that co... View More

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