Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Tesla Opens Up Patents to Advance EV Movement
Tesla Motors CEO Elon Musk on Thursday announced that his company is removing patent barriers currently protecting its intellectual property in an effort to advance the development of electric vehicle (EV) technology.In a blog post on Tesla’s websi... View More
Ceres: Water and Climate Risks Growing Threat to US Corn Production
Water and climate change risks are rising in the $67 billion U.S. corn sector, contributing to production and price volatility and growing concern by corn buyers that the nation’s largest crop needs to be grown more sustainably, according to a new ... View More
Energy Upgrade California Aims to Promote Energy-, Water-Saving Behaviors
California recently launched Energy Upgrade California, a statewide education campaign to help Californians manage their energy usage, save money and help the state meet its climate goals. Energy Upgrade California will engage people to better manage... View More
Reports Explore Corporates’ Climate-Related Risks — and What They Can Do to Mitigate Them
Two reports released this week examine the increasingly urgent risks to which major corporations around the world are vulnerable thanks to climate change, along with their own part in exacerbating those risks and how they could act to mitigate them.G... View More
Shelton Continues to Drive Changes in Behaviors, Attitudes Around Energy Efficiency
Shelton Group, known for its 2011 “Wasting Water Is Weird” campaign, has set its sights on helping consumers understand and improve energy efficiency in the home through a series of campaigns, partnerships and interactive tools. We spoke with CEO... View More
Fossil-Free Financial Portfolios Up 50 Percent from 2013
The number of investment professionals in the US offering fossil fuel-free portfolios to investors jumped by more than 50 percent over the past year — from 22 percent to 36 percent, according to a new survey by First Affirmative Financial Network.T... View More
City of Austin Partners with Keep America Beautiful to Increase Residential Recycling
Keep America Beautiful and the Ad Council have announced that the City of Austin is the first city to partner on their “I Want to Be Recycled” multimedia public service advertising (PSA) campaign, which aims to motivate Americans to recycle every... View More
Coca-Cola Enterprises, OpenIDEO Challenging Consumers to Improve Recycling Habits
Coke bottler Coca-Cola Enterprises (CCE) has teamed up with online innovation platform OpenIDEO to try and break the habit of poor recycling performance in homes across Britain and France. Only roughly half of all plastic bottles sold currently colle... View More
Turlington to Fashion Industry: 'One Preventable Death Is a Death Too Many'
When over 1,100 garment workers died in the Rana Plaza factory collapse in April 2013, it shined an unflinching light on the untenable conditions that many in the industry have long been forced to endure. Since then, consumers, activists and other st... View More
H&M's Clevercare Labels Helping Customers Extend Clothing Life While Saving Energy, Water
At the Copenhagen Fashion Summit last week, designer Stella McCartney made an appearance via video to announce the launch of H&M’s new Clevercare garment labels.Developed in collaboration with Swiss global standard wash care label company Ginet... View More
REI Foundation Awards $410,000 to Groups Engaging Youth in Nature
The REI Foundation has awarded a total of $410,000 to nonprofits that work to engage younger and more diverse populations in the outdoors. Children & Nature Network (C&NN), Futuro Media Group, Outdoor Foundation and YMCA of the USA were the c... View More
APP Announces Plan to Protect, Restore One Million Hectares of Indonesian Rainforest
Just over a year after Asia Pulp and Paper (APP) launched its sector-leading Forest Conservation Policy (FCP), which committed to an immediate and permanent cessation of natural forest clearance across its supply chain, the Indonesian paper giant tod... View More
Survey Reveals Shocking Truth: Kids Don't Spend Enough Time Outside
This week, the Nature Conservancy released the results of the first global survey to capture not only how much time kids spend outside, but also parents’ perspectives on the importance and benefits of time spent in nature.The survey, funded by Disn... View More
P&G Upgrades Palm Oil Policy After Extensive Greenpeace Campaign
After a recent rash of new commitments from a number of its fellow consumer goods giants and a number of not-so-subtle hints from Greenpeace (including a high-profile protest at the company’s Cincinnati headquarters last month), Procter and Gamble ... View More
Sweeping Commercial Fishing Bans Could Create Sea Change in Global Seafood Industry
Western seafood lovers may begin to notice a change in the availability of some of their favorite fish varieties as a result of a number of new restrictions placed on commercial fishing in recent weeks, in an effort to preserve the integrity of marin... View More
H&M, Inditex Join Campaign to Eliminate Endangered Forests from Viscose Clothing
Today, H&M and Zara/Inditex, the world’s two largest clothing brands, announced commitments to eliminate ancient and endangered forests from all of their rayon and viscose clothing. The retail and design leaders developed these new purchasing c... View More
Durex Encouraging Lovers to #TurnOffToTurnOn During Earth Hour
While people, organizations and superheroes around the world are preparing to take part in Earth Hour — an hour of darkness to raise awareness of climate change — tomorrow at 8:30pm local time, Durex condoms is taking the opportunity to encourage... View More
We're Only Human: Personal Concerns Weigh Heavily on Business Purchases
At Shelton Group we’ve been polling Americans regularly for nearly a decade to understand their attitudes and behaviors related to energy and the environment so we can best help our clients define and leverage their sustainability stories. Until la... View More
6 Cool Tools for Driving Behaviour Change and Innovation
When wrestling with the attitude-behaviour gap and grappling with the emotional and often-irrational nature of the human animal (aka any of your business's stakeholders), you’ll need all the help you can get. Whether you’re crafting a communicati... View More
ExxonMobil Agrees to Report on Climate Change & Carbon Asset Risk
ExxonMobil for the first time ever has agreed to publish a Carbon Asset Risk report on its website describing how it assesses the risk of stranded assets from climate change. The report will provide investors with greater transparency into how ExxonM... View More
