Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
Australian Government Backtracks on Carbon Tax
Australian Government Backtracks on Carbon Tax
Published on July 21, 2014
About a 2 minute read

The Australian Senate has voted 39-32 to repeal the country's carbon tax after years of fierce political debate.The tax on the country’s biggest polluters was passed by a previous government. Introduced in July 2012, it charges the 348 highest poll... View More

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Consumer Behavior Change
Give the People What They Want — Start Selling 'Better'
Give the People What They Want — Start Selling 'Better'
Published on July 15, 2014
About a 2 minute read

Our annual Eco Pulse study will be out later this month, and we’ll start blogging about what we found over the next few weeks. One consistent theme that we see in this study and last year’s Energy Pulse is this:People want better.They don’t wan... View More

Article
Consumer Behavior Change
WWF to Fisheries: Catch 50% Less or Lose Pacific Bluefin Tuna Altogether
WWF to Fisheries: Catch 50% Less or Lose Pacific Bluefin Tuna Altogether
Published on July 14, 2014
About a 4 minute read

The long-term sustainability of the Pacific Bluefin Tuna fishery can only be guaranteed by following the science and halving catch limits, WWF will tell the two Regional Fisheries Management Organisations (RFMOs) covering the Pacific. ... View More

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Consumer Behavior Change
Home Depot Among a Dozen Home & Garden Retailers Working to Ban Bee-Killing Pesticides
Home Depot Among a Dozen Home & Garden Retailers Working to Ban Bee-Killing Pesticides
Published on July 8, 2014
About a 4 minute read

A dozen US home and garden retailers, including Home Depot and BJ's Wholesale Club, are working to ban or limit use of neonicotinoid, or neonic, pesticides, suspected of contributing to dramatic declines in honeybee populations, according to Reuters.... View More

Article
Consumer Behavior Change
It's Not You, It's We: Why Values Alone Aren't Enough for a Sustainable World
It's Not You, It's We: Why Values Alone Aren't Enough for a Sustainable World
Published on June 30, 2014
About a 5 minute read

“The circumstances of the world are continually changing….That which may be thought right and found convenient in one age, may be thought wrong and found inconvenient in another. In such cases, who is to decide, the living, or the dead?”Thomas ... View More

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Consumer Behavior Change
First Fossil-Free Index Launched in US
First Fossil-Free Index Launched in US
Published on June 30, 2014
About a 2 minute read

Fossil Free Indexes LLC (FFI), an environmental, social and governance (ESG) index and research company, has released its first index covering the US equity markets.Fossil Free Indexes US (FFIUS), based on the S&P 500 and screened to exclude the ... View More

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Consumer Behavior Change
Report: Doing Nothing to Cut GHGs Is ‘Risky Business’
Report: Doing Nothing to Cut GHGs Is ‘Risky Business’
Published on June 27, 2014
About a 2 minute read

It’s not too late for businesses to avoid the most severe risks from climate change through early investments in resilience and immediate action to reduce the pollution that causes global warming, according to a report by the Risky Business Project... View More

Article
Consumer Behavior Change
Education Doesn't Change Behavior? I Might Have Been Wrong.
Education Doesn't Change Behavior? I Might Have Been Wrong.
Published on June 24, 2014
About a 3 minute read

If you’ve heard me speak at a conference, you know there’s a point in the presentation where I typically say, “Don’t try to educate your audience into changing their behaviors.” Then I ask the audience to raise their hands if they can think... View More

Article
Consumer Behavior Change
Plan Could Save $303 Billion Annually in US Health Care Costs
Plan Could Save $303 Billion Annually in US Health Care Costs
Published on June 23, 2014
About a 2 minute read

The United States could save $217-303 billion in annual health care costs if businesses and governments adopt existing evidence-based health promotion and chronic disease prevention methods, according to a new report released by the Vitality Institut... View More

Article
Consumer Behavior Change
Tesco Ireland Removing Sweets, Chocolates from Checkout Areas
Tesco Ireland Removing Sweets, Chocolates from Checkout Areas
Published on June 16, 2014
About a 2 minute read

Tesco, the UK’s largest grocery chain, recently announced plans to remove sweets and chocolates from all checkouts across all of its Irish stores. The change will be fully implemented by the end of the year across all 146 stores and is a Tesco init... View More

Article
Consumer Behavior Change
Tesla Opens Up Patents to Advance EV Movement
Tesla Opens Up Patents to Advance EV Movement
Published on June 13, 2014
About a 3 minute read

Tesla Motors CEO Elon Musk on Thursday announced that his company is removing patent barriers currently protecting its intellectual property in an effort to advance the development of electric vehicle (EV) technology.In a blog post on Tesla’s websi... View More

Article
Consumer Behavior Change
Ceres: Water and Climate Risks Growing Threat to US Corn Production
Ceres: Water and Climate Risks Growing Threat to US Corn Production
Published on June 12, 2014
About a 4 minute read

Water and climate change risks are rising in the $67 billion U.S. corn sector, contributing to production and price volatility and growing concern by corn buyers that the nation’s largest crop needs to be grown more sustainably, according to a new ... View More

Article
Consumer Behavior Change
Energy Upgrade California Aims to Promote Energy-, Water-Saving Behaviors
Energy Upgrade California Aims to Promote Energy-, Water-Saving Behaviors
Published on May 30, 2014
About a 3 minute read

California recently launched Energy Upgrade California, a statewide education campaign to help Californians manage their energy usage, save money and help the state meet its climate goals. Energy Upgrade California will engage people to better manage... View More

Article
Consumer Behavior Change
Reports Explore Corporates’ Climate-Related Risks — and What They Can Do to Mitigate Them
Reports Explore Corporates’ Climate-Related Risks — and What They Can Do to Mitigate Them
Published on May 23, 2014
About a 5 minute read

Two reports released this week examine the increasingly urgent risks to which major corporations around the world are vulnerable thanks to climate change, along with their own part in exacerbating those risks and how they could act to mitigate them.G... View More

Article
Consumer Behavior Change
Shelton Continues to Drive Changes in Behaviors, Attitudes Around Energy Efficiency
Shelton Continues to Drive Changes in Behaviors, Attitudes Around Energy Efficiency
Published on May 21, 2014
About a 6 minute read

Shelton Group, known for its 2011 “Wasting Water Is Weird” campaign, has set its sights on helping consumers understand and improve energy efficiency in the home through a series of campaigns, partnerships and interactive tools. We spoke with CEO... View More

Article
Consumer Behavior Change
Fossil-Free Financial Portfolios Up 50 Percent from 2013
Fossil-Free Financial Portfolios Up 50 Percent from 2013
Published on May 15, 2014
About a 2 minute read

The number of investment professionals in the US offering fossil fuel-free portfolios to investors jumped by more than 50 percent over the past year — from 22 percent to 36 percent, according to a new survey by First Affirmative Financial Network.T... View More

Article
Consumer Behavior Change
City of Austin Partners with Keep America Beautiful to Increase Residential Recycling
City of Austin Partners with Keep America Beautiful to Increase Residential Recycling
Published on May 14, 2014
About a 3 minute read

Keep America Beautiful and the Ad Council have announced that the City of Austin is the first city to partner on their “I Want to Be Recycled” multimedia public service advertising (PSA) campaign, which aims to motivate Americans to recycle every... View More

Article
Consumer Behavior Change
Coca-Cola Enterprises, OpenIDEO Challenging Consumers to Improve Recycling Habits
Coca-Cola Enterprises, OpenIDEO Challenging Consumers to Improve Recycling Habits
Published on May 13, 2014
About a 4 minute read

Coke bottler Coca-Cola Enterprises (CCE) has teamed up with online innovation platform OpenIDEO to try and break the habit of poor recycling performance in homes across Britain and France. Only roughly half of all plastic bottles sold currently colle... View More

Article
Consumer Behavior Change
Turlington to Fashion Industry: 'One Preventable Death Is a Death Too Many'
Turlington to Fashion Industry: 'One Preventable Death Is a Death Too Many'
Published on May 7, 2014
About a 2 minute read

When over 1,100 garment workers died in the Rana Plaza factory collapse in April 2013, it shined an unflinching light on the untenable conditions that many in the industry have long been forced to endure. Since then, consumers, activists and other st... View More

Article
Consumer Behavior Change
H&M's Clevercare Labels Helping Customers Extend Clothing Life While Saving Energy, Water
H&M's Clevercare Labels Helping Customers Extend Clothing Life While Saving Energy, Water
Published on April 30, 2014
About a 2 minute read

At the Copenhagen Fashion Summit last week, designer Stella McCartney made an appearance via video to announce the launch of H&M’s new Clevercare garment labels.Developed in collaboration with Swiss global standard wash care label company Ginet... View More

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