Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
CDP: Companies Taking Climate Action Generating 18% Higher ROE Than Peers
CDP: Companies Taking Climate Action Generating 18% Higher ROE Than Peers
Published on September 24, 2014
About a 2 minute read

S&P 500 industry leaders that are actively managing and planning for climate change are generating 18 percent higher return on equity (ROE) than peers and 67 percent higher than companies that do not disclose on climate change, according to a new... View More

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Consumer Behavior Change
Branson, Carbon War Room Call for More Ports Fighting CO2
Branson, Carbon War Room Call for More Ports Fighting CO2
Published on September 22, 2014
About a 2 minute read

The number of sea ports using ship evaluation systems to decrease carbon emissions will expand from two to 10 in the next year, according to Virgin Group founder Richard Branson, Bloomberg reports.Branson is a founder of the Carbon War Room, a nonpro... View More

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Consumer Behavior Change
PepsiCo to Phase Out Hydroflourocarbon Equipment by 2020
PepsiCo to Phase Out Hydroflourocarbon Equipment by 2020
Published on September 19, 2014
About a 3 minute read

PepsiCo has announced that, by 2020, all of its future point-of-sale equipment purchased in the United States will be free of hydroflourocarbons (HFCs), a popular chemical coolant and considered a potent greenhouse gas (GHG) that contributes to clima... View More

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Consumer Behavior Change
G8 Taskforce Issues 8 Recommemdations to Catalyze Global Impact Investment
G8 Taskforce Issues 8 Recommemdations to Catalyze Global Impact Investment
Published on September 16, 2014
About a 3 minute read

The Social Impact Investment Taskforce, created by the governments of the G8 in June 2013 to nurture a global market for impact investing, has released eight high-level recommendations devised by government and private sector experts from across the ... View More

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Consumer Behavior Change
Report: Global Economies Must Decrease CO2 Emissions By 5 Times Current Levels
Report: Global Economies Must Decrease CO2 Emissions By 5 Times Current Levels
Published on September 15, 2014
About a 3 minute read

Global economies must cut their energy-related carbon emissions for every dollar of GDP by 6.2 percent — more than five times the rate currently achieved — every year from now to 2100 in order to to limit global warming to 2°C, according to a ne... View More

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Consumer Behavior Change
Recyclebank Celebrates 10 Years, 1.5 Billion Pounds of Waste Recycled in 2013
Recyclebank Celebrates 10 Years, 1.5 Billion Pounds of Waste Recycled in 2013
Published on September 5, 2014
About a 5 minute read

2014 marks Recyclebank’s 10th year of inspiring and rewarding smarter, everyday choices for a more sustainable future. Founded in 2004, the company set out with a simple idea: Could education and incentives get people to recycle more? After bringin... View More

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Consumer Behavior Change
Independent Study Shows APP Has Enough Plantation for Its Zero-Deforestation Commitment
Independent Study Shows APP Has Enough Plantation for Its Zero-Deforestation Commitment
Published on September 4, 2014
About a 3 minute read

An independent study released Wednesday has confirmed that Asia Pulp and Paper Group (APP) has sufficient plantation resources to meet the pulp requirements of its existing mills as well as its future mill in OKI, South Sumatra.The launch of the comp... View More

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Consumer Behavior Change
California Says Goodbye to Plastic Bags
California Says Goodbye to Plastic Bags
Published on September 4, 2014
About a 2 minute read

The California State Legislature has passed a bill to ban single-use plastic bags in California, which will now head to the governor’s desk.Last Friday, the California senate voted 22-15 to approve the ban, Senate Bill 270. After being signed into ... View More

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Consumer Behavior Change
Corruption Costs Developing Countries $1 Trillion Each Year
Corruption Costs Developing Countries $1 Trillion Each Year
Published on September 3, 2014
About a 3 minute read

Developing countries lose at least $1 trillion every year through shady deals for natural resources, the use of shell companies, money laundering and illegal tax evasion, according to a new report by the ONE Campaign.The ONE Campaign, co-founded by I... View More

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Consumer Behavior Change
Could Marketing Fresh Produce Like Junk Food Get Kids Eating More Fruits and Vegetables?
Could Marketing Fresh Produce Like Junk Food Get Kids Eating More Fruits and Vegetables?
Published on August 27, 2014
About a 4 minute read

Getting kids to eat more fruit and vegetables has long been a challenge that, despite their best efforts, many parents struggle to win. It’s not just parents — it appears that no one, including schools, retailers and health experts, has managed t... View More

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Consumer Behavior Change
Tyson Foods Could Lose $500 Million in Federal Contracts After Environmental Gaffe
Tyson Foods Could Lose $500 Million in Federal Contracts After Environmental Gaffe
Published on August 27, 2014
About a 2 minute read

Tyson Foods is in risk of losing close to $500 million in government contracts if found guilty in and ongoing criminal investigation by the Environmental Protection Agency over the recent release of toxic chemicals at a plant in Monett, Mo.The food c... View More

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Consumer Behavior Change
Toymakers, Advertisers Encouraging Young Girls to Redefine Gender Roles
Toymakers, Advertisers Encouraging Young Girls to Redefine Gender Roles
Published on August 26, 2014
About a 7 minute read

The gender divide starts young in our society, with boys and girls generally encouraged to adopt a standard set of acceptable behaviors and preferences from an early age. But a number of companies have recently begun to encourage young girls and wome... View More

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Consumer Behavior Change
Executives Say Saving Money Is No. 1 Sustainability Driver
Executives Say Saving Money Is No. 1 Sustainability Driver
Published on August 26, 2014
About a 1 minute read

Saving money is the number one reason executives cite for taking actions towards more eco-friendly business practices, according to a new report from Grant Thornton.The company’s 2014 International Business Report, Corporate social responsibility: ... View More

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Consumer Behavior Change
SeaWorld Doubling Size of Whale Environments After Documentary Ruins Revenue
SeaWorld Doubling Size of Whale Environments After Documentary Ruins Revenue
Published on August 18, 2014
About a 2 minute read

SeaWorld has announced plans to double the size of its killer whale environments at three parks and will fund new programs to protect ocean health and killer whales in the wild.The first of the new environments will be built at SeaWorld San Diego, wh... View More

Article
Consumer Behavior Change
Hyatt Partnering with WWF on Global Initiative to Source Sustainable Seafood
Hyatt Partnering with WWF on Global Initiative to Source Sustainable Seafood
Published on August 8, 2014
About a 4 minute read

Hyatt Hotels Corporation has announced a global initiative to increase its procurement of responsibly sourced seafood and eliminate the procurement of highly vulnerable seafood species, starting with an initial goal of responsibly sourcing more than ... View More

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Consumer Behavior Change
Should Fruit and Vegetables Be Marketed in the Same Way as Pharmaceuticals?
Should Fruit and Vegetables Be Marketed in the Same Way as Pharmaceuticals?
Published on August 6, 2014
About a 3 minute read

If the health benefits of fruit and vegetables were marketed more like pharmaceutical drugs, it could potentially develop into a multimillion-dollar boon for the pharmaceutical industry, claims one of the UK’s leading dieticians.Catherine Collins, ... View More

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Consumer Behavior Change
Report: Climate Change Adaptation Could Be $2 Billion Business
Report: Climate Change Adaptation Could Be $2 Billion Business
Published on August 4, 2014
About a 2 minute read

Weather-related disasters present significant opportunities for companies positioned to help clients prepare for, adapt to and even gain competitive advantage from the consequences of climate change, according to a new report by Environmental Busines... View More

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Consumer Behavior Change
The Widening Attitude/Behavior Gap: The Curse of an Improving Economy?
The Widening Attitude/Behavior Gap: The Curse of an Improving Economy?
Published on July 30, 2014
About a 4 minute read

Socially and environmentally conscious attitudes are gaining ground, but corresponding purchases and behaviors are stagnant or heading south — and the rebounding economy may be the culprit. That’s the latest finding from Shelton Group’s seventh... View More

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Consumer Behavior Change
Are Campaigns Pushing Fresh Fruit and Veggies Working?
Are Campaigns Pushing Fresh Fruit and Veggies Working?
Published on July 29, 2014
About a 3 minute read

Over the last few years, as awareness and urgency around the issue of obesity have grown, campaigns promoting more fruit and vegetable consumption have been launched all over the developed world. But according to a team of researchers at the Universi... View More

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Consumer Behavior Change
Commission Threatens Future of Tuna by Sidestepping WWF's Pleas to Limit Catch
Commission Threatens Future of Tuna by Sidestepping WWF's Pleas to Limit Catch
Published on July 22, 2014
About a 2 minute read

WWF says it will now urge a suspension of fishing for Pacific Bluefin tuna, if fishing nations fail to set binding catch limits in line with scientific recommendations this year.WWF’s hardening stance follows an inconclusive annual meeting of the I... View More

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