Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
3M and ForestEthics End Multi-Year Conflict Over Paper Sourcing Policy
3M and ForestEthics End Multi-Year Conflict Over Paper Sourcing Policy
Published on March 6, 2015
About a 5 minute read

After an often-heated six years of confrontation between activist group ForestEthics and paper and packaging giant 3M, the conflict finally came to an end yesterday as 3M announced its new paper and wood pulp sourcing policy. ForestEthics, which has ... View More

Article
Consumer Behavior Change
McDonald’s to Cut Human-Related Antibiotics for Chicken Sold in U.S.
McDonald’s to Cut Human-Related Antibiotics for Chicken Sold in U.S.
Published on March 5, 2015
About a 2 minute read

McDonald’s announced on Wednesday that it is committing to serving chicken raised without antibiotics used in human medicine in all of its U.S. restaurants within two years.The company isn’t going completely antibiotic-free — but will cut the u... View More

Article
Consumer Behavior Change
Survey: Millennials and Women Leading the Sustainable Investing Charge
Survey: Millennials and Women Leading the Sustainable Investing Charge
Published on March 4, 2015
About a 2 minute read

Seventy-one percent of active individual investors describe themselves as interested in sustainable investing, and nearly two in three (65 percent) believe sustainable investing will become more prevalent over the next five years, according to a new ... View More

Article
Consumer Behavior Change
Hershey Promises GMO-Free Kisses by the End of the Year
Hershey Promises GMO-Free Kisses by the End of the Year
Published on March 3, 2015
About a 3 minute read

U.S. chocolate giant Hershey has announced that it “will transition some of its most popular chocolate brands, including Hershey's Kisses Milk Chocolates and Hershey's Milk Chocolate Bars to simpler ingredients." The shift comes in response to... View More

Article
Consumer Behavior Change
Can FNV Do for Produce What Finger-Wagging Hasn't?
Can FNV Do for Produce What Finger-Wagging Hasn't?
Published on March 2, 2015
About a 3 minute read

Parents have known from time immemorial that fruits and vegetables are good for their children and that everyone should eat more of them. Now, they’re getting more help in their quest than ever before from the federal government, celebrities and Ma... View More

Article
Consumer Behavior Change
Report: Global Sustainable Investing Market Surpasses $21 Trillion
Report: Global Sustainable Investing Market Surpasses $21 Trillion
Published on February 26, 2015
About a 2 minute read

The global sustainable investment market has grown “substantially” in the past two years with assets reaching $21.4 trillion by the start of 2014, according to a new report by the Global Sustainable Investment Alliance (GSIA).The Global Sustainab... View More

Article
Consumer Behavior Change
Eat 'Green,' U.S. Dietary Panel Recommends – and That Doesn’t Mean Just Vegetables
Eat 'Green,' U.S. Dietary Panel Recommends – and That Doesn’t Mean Just Vegetables
Published on February 26, 2015
About a 3 minute read

A draft of the official new U.S. recommendations for Americans’ diets is out, and for the first time the Dietary Guidelines Advisory Committee has advocated for strong consideration of environmental sustainability in our consumption patterns. Not s... View More

Article
Consumer Behavior Change
Walmart Raises Hourly Pay for 500,000 Store Employees
Walmart Raises Hourly Pay for 500,000 Store Employees
Published on February 20, 2015
About a 3 minute read

Walmart has announced it will give pay raises to approximately 500,000 full-time and part-time associates at Walmart U.S. stores and Sam's Clubs in the first half of the current fiscal year.Starting in April, current and future hourly associates will... View More

Article
Consumer Behavior Change
A Vaccine For Global Warming
A Vaccine For Global Warming
Published on February 19, 2015
About a 3 minute read

You may not immediately see the similarities between the recent measles outbreak in the U.S., and the ever-contentious hydra-headed problem of global warming. But on closer scrutiny, both come from what may seem like an insane refusal to accept facts... View More

Article
Consumer Behavior Change
The New Industrial Revolution: Can Manufacturing Learn a Lesson From Farm-to-Table?
The New Industrial Revolution: Can Manufacturing Learn a Lesson From Farm-to-Table?
Published on February 17, 2015
About a 5 minute read

There's a lot of talk about manufacturing’s “New Industrial Revolution.” But the way we interpret “industrial” — and its definition moving forward — is going to change dramatically. Fewer smokestacks, more 3D printers, more choices. Whe... View More

Article
Consumer Behavior Change
New Tools Helping Companies Holistically Reduce Impacts of TV Productions
New Tools Helping Companies Holistically Reduce Impacts of TV Productions
Published on February 17, 2015
About a 4 minute read

Anybody that has seen an episode of Ross Kemp’s “Extreme World" might forgive the production crew if environmental footprint reduction wasn’t top of their agenda when making the show. As the former soap star dodges bullets among far-right ... View More

Article
Consumer Behavior Change
Inditex Bans Use of Angora, Donating Leftover Stock to Syrian Refugees
Inditex Bans Use of Angora, Donating Leftover Stock to Syrian Refugees
Published on February 12, 2015
About a 2 minute read

Inditex, one of the world's biggest fashion firms, has banned the sale of angora wool after activists highlighted the cruel treatment of rabbits by farms in China.The parent company of Zara, Massimo Dutti and Bershka said it would stop selling angora... View More

Article
Consumer Behavior Change
Activist Groups Challenging Signet to Show Its Supply Chain Some Love This Valentine's Day
Activist Groups Challenging Signet to Show Its Supply Chain Some Love This Valentine's Day
Published on February 9, 2015
About a 4 minute read

Despite being one of the most popular gifts for a loved one on Valentine’s Day, jewelry has been notorious for coming at a social and environmental cost that goes well beyond the price tag. Now Signet, the world’s largest jewelry retailer, is bei... View More

Article
Consumer Behavior Change
APP on Slow Progress of Zero Deforestation Policy: 'We Must Have the Courage to Continually Improve'
APP on Slow Progress of Zero Deforestation Policy: 'We Must Have the Courage to Continually Improve'
Published on February 4, 2015
About a 6 minute read

On Wednesday, the two-year anniversary of the launch of Asia Pulp & Paper’s (APP) Forest Conservation Policy (FCP), an unprecedented initiative aimed at defining a new standard and business model for achieving a deforestation-free paper supply ... View More

Article
Consumer Behavior Change
Trending: How Mars, Wilmar Are Making Good on Their Zero-Deforestation Commitments
Trending: How Mars, Wilmar Are Making Good on Their Zero-Deforestation Commitments
Published on January 26, 2015
About a 4 minute read

The devastating effects of deforestation and efforts to end it are at the forefront of the sustainability conversation, and global corporations across a variety of industries have responded with zero-deforestation commitments. And, as both PepsiCo an... View More

Article
Consumer Behavior Change
Energy Upgrade California Launches 'Play Your Part' Sweepstakes to Enlist Residents' Help in Meeting Energy Goals
Energy Upgrade California Launches 'Play Your Part' Sweepstakes to Enlist Residents' Help in Meeting Energy Goals
Published on January 21, 2015
About a 2 minute read

Energy Upgrade California®, a statewide initiative aimed at helping residents make more informed energy-management choices, has launched a ten-week contest that will reward Californians playing their part in reducing the state’s energy demands.The... View More

Article
Consumer Behavior Change
Report Finds Asia Pulp & Paper Lagging on Social Responsibility Commitments; APP Says It Will Take Time
Report Finds Asia Pulp & Paper Lagging on Social Responsibility Commitments; APP Says It Will Take Time
Published on January 16, 2015
About a 5 minute read

A field-based survey by Rainforest Action Network (RAN) investigating Asia Pulp and Paper’s (APP) performance, providing input into an evaluation of APP’s progress on fulfilling its social responsibility commitments, and making recommendations to... View More

Article
Consumer Behavior Change
PepsiCo Reacts to New Ads Slamming Doritos Over Lax Palm Oil Policy
PepsiCo Reacts to New Ads Slamming Doritos Over Lax Palm Oil Policy
Published on January 16, 2015
About a 4 minute read

On Tuesday, SumOfUs, an international consumer advocacy organization, released a new parody video — in conjunction with Doritos’ annual “Crash the Super Bowl” commercial competition — that calls out Doritos and its parent company, PepsiCo, ... View More

Article
Consumer Behavior Change
Asda's 'Wonky Veg' Campaign Aims to Show Ugly Produce Is 'Beautiful on the Inside'
Asda's 'Wonky Veg' Campaign Aims to Show Ugly Produce Is 'Beautiful on the Inside'
Published on January 14, 2015
About a 3 minute read

UK supermarket giant Asda is trialing a new range of vegetable products it’s calling “Wonky Veg,” in a bid to reduce food waste.The retailer created its new range of misshapen fruit and vegetables — sold at reduced prices — after working al... View More

Article
Consumer Behavior Change
A Millennial's Personal Sustainability Survival Guide
A Millennial's Personal Sustainability Survival Guide
Published on December 31, 2014
About a 5 minute read

When I was young, my grandfather placed stickers saying ‘Turn off if unnecessary’ on light switches, ‘Close the tap while brushing your teeth’ on the sink, and ‘Did you unplug all unnecessary electronics?’ next to the front door. Even tho... View More

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event
February 18-19, 2026
SB'26 Tokyo
US Event
See All Events >