Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
A Millennial's Personal Sustainability Survival Guide
A Millennial's Personal Sustainability Survival Guide
Published on December 31, 2014
About a 5 minute read

When I was young, my grandfather placed stickers saying ‘Turn off if unnecessary’ on light switches, ‘Close the tap while brushing your teeth’ on the sink, and ‘Did you unplug all unnecessary electronics?’ next to the front door. Even tho... View More

Article
Consumer Behavior Change
Water Risk Prompting a New Wave of Innovation
Water Risk Prompting a New Wave of Innovation
Published on December 29, 2014
About a 4 minute read

What if someone said that they could help jumpstart your creativity? What if they said that the very thing that all businesses need to function can enable new thoughts to flow freely?I’m talking about water. Specifially, corporate water use and ris... View More

Article
Consumer Behavior Change
Why Consumer Education Is Vital for Corporate Sustainability Success
Why Consumer Education Is Vital for Corporate Sustainability Success
Published on December 17, 2014
About a 4 minute read

More and more, big companies have a growing responsibility, not just to help their bottom line, but to promote significant positive behaviors that contribute to a healthier world. That often means going above and beyond company-wide sustainability in... View More

Article
Consumer Behavior Change
Ghost Fishing: Time for the Fishing Industry to Clean Up Its Deadly Mess
Ghost Fishing: Time for the Fishing Industry to Clean Up Its Deadly Mess
Published on December 17, 2014
About a 5 minute read

More and more consumers are aware of overfishing and the effects plastic trash is having on the world’s oceans. Various companies are taking small steps in harvesting ocean garbage and recycling it while organizations such as the Marine Stewardship... View More

Article
Consumer Behavior Change
Climate Change Performance Index: U.S. Ranks 44th, Canada and Australia Worst Industrialized Offenders
Climate Change Performance Index: U.S. Ranks 44th, Canada and Australia Worst Industrialized Offenders
Published on December 10, 2014
About a 4 minute read

Global emissions have reached a new peak, but recent developments indicate a new readiness for action on climate protection. This is the message of the 10th edition of the Climate Change Performance Index (CCPI); a ranking of the climate-protection p... View More

Article
Consumer Behavior Change
Best Buy Does Better for Canada's Forests by Committing to Sustainable Paper
Best Buy Does Better for Canada's Forests by Committing to Sustainable Paper
Published on December 9, 2014
About a 2 minute read

Today, the world’s largest electronics retailer, Best Buy, announced that it will undertake important improvements to its paper supply chain to better protect Canada’s endangered Boreal Forest. A report launched by Greenpeace Canada two weeks ago... View More

Article
Consumer Behavior Change
Can Calorie Counts Change Consumer Eating Habits? Or Will the Lure of a Quick, Delicious Fix Always Win Out?
Can Calorie Counts Change Consumer Eating Habits? Or Will the Lure of a Quick, Delicious Fix Always Win Out?
Published on December 4, 2014
About a 4 minute read

Anyone who exercises regularly or watches what they eat already knows that fast food is bad for your health. But due to the continued popularity of fast food, the FDA has stepped in to try and provide the general public with more information and get ... View More

Article
Consumer Behavior Change
Global Climate Finance Falls for Second Year Running
Global Climate Finance Falls for Second Year Running
Published on November 20, 2014
About a 2 minute read

Global investment in activities that reduce the threat of climate change fell for the second year in a row from $359 billion in 2012 to $331 billion in 2013, according to a new study by the Climate Policy Initiative.Global Landscape of Climate Financ... View More

Article
Consumer Behavior Change
AOL, SAP Join Tech Company ALEC Exodus
AOL, SAP Join Tech Company ALEC Exodus
Published on November 11, 2014
About a 2 minute read

AOL and SAP have joined a slew of tech companies to cut ties with the American Legislative Exchange Council (ALEC), a conservative lobbying group that has become renowned for its opposition to environmental regulations.Last week, a company representa... View More

Article
Consumer Behavior Change
#SB14London: How Anglian Water Is Guiding Users to 'Keep It Clear'
#SB14London: How Anglian Water Is Guiding Users to 'Keep It Clear'
Published on November 5, 2014
About a 3 minute read

After a roundtable discussion hosted by Business in the Community, I sat down with Collette Parker of Anglian Water’s customer engagement program to find out more about the opportunities and challenges facing this UK water utility service. ... View More

Article
Consumer Behavior Change
#SB14London: The Holy Grail - Building Movements for Behavior Change at Scale
#SB14London: The Holy Grail - Building Movements for Behavior Change at Scale
Published on November 5, 2014
About a 4 minute read

On Tuesday afternoon, I joined three inspiring speakers at SB ’14 London to learn more on how to create lasting and impactful movements for social good. The session was hosted by Dan Burgess, who runs a wide range of social projects including Good ... View More

Article
Consumer Behavior Change
GRSB Approves Global Principles, Criteria for Sustainable Beef
GRSB Approves Global Principles, Criteria for Sustainable Beef
Published on November 5, 2014
About a 1 minute read

The Global Roundtable for Sustainable Beef (GRSB) has announced that its membership has overwhelmingly approved global Principles and Criteria for defining sustainable beef and sustainable beef production practices.More than 96 percent of the GRSB Ge... View More

Article
Consumer Behavior Change
Collaborative Business Campaign Helps UK Residents Be Energy Aware, Save £300 on Bills
Collaborative Business Campaign Helps UK Residents Be Energy Aware, Save £300 on Bills
Published on November 5, 2014
About a 3 minute read

A collaborative business effort, led by UK charity Business in the Community, brought together representatives from business and Government to tackle energy efficiency in the home.The fortnight campaign, Be Energy Aware, ran in October 2014 encouragi... View More

Article
Consumer Behavior Change
Study: Millennials, GenXers and Baby Boomers Have Similar Workplace Preferences
Study: Millennials, GenXers and Baby Boomers Have Similar Workplace Preferences
Published on November 4, 2014
About a 2 minute read

Age is less of a factor than widely thought when it comes to workplace preferences in the U.S., according to a new workplace strategy report by CBRE Group.The study found that, while current assumptions about millennials are driving the design of man... View More

Article
Consumer Behavior Change
Activists Dressed as Bees Protest at Lowe’s Stores in Philadelphia & Brooklyn
Activists Dressed as Bees Protest at Lowe’s Stores in Philadelphia & Brooklyn
Published on October 29, 2014
About a 2 minute read

Today, activists from SumOfUs.org, joined by concerned citizens in cities around the country are rallying outside Lowe’s Stores in an effort to build awareness of the company’s lack of action to eliminate bee-killing pesticides — known as neoni... View More

Article
Consumer Behavior Change
OECD: U.S. Has Worst Work-Life Balance Among Developed Countries
OECD: U.S. Has Worst Work-Life Balance Among Developed Countries
Published on October 24, 2014
About a 2 minute read

The United States has the worst work-life balance of the 23 developed nations recently ranked by the Organisation for Economic Co-operation and Development’s (OECD) Better Life Index.The OECD judged work-life balance based on three variables: ... View More

Article
Consumer Behavior Change
Report: As Companies Commit to Sustainability, Some Remain Skeptical
Report: As Companies Commit to Sustainability, Some Remain Skeptical
Published on October 15, 2014
About a 2 minute read

A growing number of companies are committed to policies to ensure environmental, social and governance sustainability — but some remain skeptical about their benefits, according to a new report from the Economist Intelligence Unit.New Business Mode... View More

Article
Consumer Behavior Change
eBay, Kindle Rated Most Sustainable Apps
eBay, Kindle Rated Most Sustainable Apps
Published on October 14, 2014
About a 2 minute read

eBay, Kindle and Skype are some of the best apps for creating sustainable behaviors, according to a new study by WSP, a global professional services consultancy.eBay ranked highest due to its huge popularity and ability to make selling unwanted goods... View More

Article
Consumer Behavior Change
LEGO Ends 50-Year Partnership with Shell After 6M People Campaign to Save the Arctic
LEGO Ends 50-Year Partnership with Shell After 6M People Campaign to Save the Arctic
Published on October 9, 2014
About a 3 minute read

Following an extensive multimedia Greenpeace campaign, LEGO published a statement this morning committing to "not renew the co-promotion contract with Shell." ... View More

Article
Consumer Behavior Change
The Answer to Effective Sustainability Marketing? Simple ... But Not Easy
The Answer to Effective Sustainability Marketing? Simple ... But Not Easy
Published on October 2, 2014
About a 3 minute read

While world leaders were converging in New York last week to debate climate change, I crisscrossed the country to attend three different conferences (thereby adding more carbon to the aforementioned UN debate, I realize). Specifically, I attended the... View More

Upcoming Events

September 29-30, 2026
Sustainable Brands Türkiye’26
International Event
More Information
December 2-3, 2026
SB Member Network: Selling Sustainability and Shifting Consumer Demand and Behavior December Member Meeting
Member Event
More Information
February 2-3, 2027
Enabling the Good Life Summit
US Event
More Information
See All Events >