Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
REI Foundation Awards $410,000 to Groups Engaging Youth in Nature
REI Foundation Awards $410,000 to Groups Engaging Youth in Nature
Published on April 30, 2014
About a 3 minute read

The REI Foundation has awarded a total of $410,000 to nonprofits that work to engage younger and more diverse populations in the outdoors. Children & Nature Network (C&NN), Futuro Media Group, Outdoor Foundation and YMCA of the USA were the c... View More

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Consumer Behavior Change
APP Announces Plan to Protect, Restore One Million Hectares of Indonesian Rainforest
APP Announces Plan to Protect, Restore One Million Hectares of Indonesian Rainforest
Published on April 28, 2014
About a 4 minute read

Just over a year after Asia Pulp and Paper (APP) launched its sector-leading Forest Conservation Policy (FCP), which committed to an immediate and permanent cessation of natural forest clearance across its supply chain, the Indonesian paper giant tod... View More

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Consumer Behavior Change
Survey Reveals Shocking Truth: Kids Don't Spend Enough Time Outside
Survey Reveals Shocking Truth: Kids Don't Spend Enough Time Outside
Published on April 11, 2014
About a 4 minute read

This week, the Nature Conservancy released the results of the first global survey to capture not only how much time kids spend outside, but also parents’ perspectives on the importance and benefits of time spent in nature.The survey, funded by Disn... View More

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Consumer Behavior Change
P&G Upgrades Palm Oil Policy After Extensive Greenpeace Campaign
P&G Upgrades Palm Oil Policy After Extensive Greenpeace Campaign
Published on April 8, 2014
About a 3 minute read

After a recent rash of new commitments from a number of its fellow consumer goods giants and a number of not-so-subtle hints from Greenpeace (including a high-profile protest at the company’s Cincinnati headquarters last month), Procter and Gamble ... View More

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Consumer Behavior Change
Sweeping Commercial Fishing Bans Could Create Sea Change in Global Seafood Industry
Sweeping Commercial Fishing Bans Could Create Sea Change in Global Seafood Industry
Published on April 4, 2014
About a 5 minute read

Western seafood lovers may begin to notice a change in the availability of some of their favorite fish varieties as a result of a number of new restrictions placed on commercial fishing in recent weeks, in an effort to preserve the integrity of marin... View More

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Consumer Behavior Change
H&M, Inditex Join Campaign to Eliminate Endangered Forests from Viscose Clothing
H&M, Inditex Join Campaign to Eliminate Endangered Forests from Viscose Clothing
Published on April 2, 2014
About a 3 minute read

Today, H&M and Zara/Inditex, the world’s two largest clothing brands, announced commitments to eliminate ancient and endangered forests from all of their rayon and viscose clothing. The retail and design leaders developed these new purchasing c... View More

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Consumer Behavior Change
Durex Encouraging Lovers to #TurnOffToTurnOn During Earth Hour
Durex Encouraging Lovers to #TurnOffToTurnOn During Earth Hour
Published on March 28, 2014
About a 3 minute read

While people, organizations and superheroes around the world are preparing to take part in Earth Hour — an hour of darkness to raise awareness of climate change — tomorrow at 8:30pm local time, Durex condoms is taking the opportunity to encourage... View More

Article
Consumer Behavior Change
We're Only Human: Personal Concerns Weigh Heavily on Business Purchases
We're Only Human: Personal Concerns Weigh Heavily on Business Purchases
Published on March 26, 2014
About a 3 minute read

At Shelton Group we’ve been polling Americans regularly for nearly a decade to understand their attitudes and behaviors related to energy and the environment so we can best help our clients define and leverage their sustainability stories. Until la... View More

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Consumer Behavior Change
6 Cool Tools for Driving Behaviour Change and Innovation
6 Cool Tools for Driving Behaviour Change and Innovation
Published on March 25, 2014
About a 4 minute read

When wrestling with the attitude-behaviour gap and grappling with the emotional and often-irrational nature of the human animal (aka any of your business's stakeholders), you’ll need all the help you can get. Whether you’re crafting a communicati... View More

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Consumer Behavior Change
ExxonMobil Agrees to Report on Climate Change & Carbon Asset Risk
ExxonMobil Agrees to Report on Climate Change & Carbon Asset Risk
Published on March 25, 2014
About a 2 minute read

ExxonMobil for the first time ever has agreed to publish a Carbon Asset Risk report on its website describing how it assesses the risk of stranded assets from climate change. The report will provide investors with greater transparency into how ExxonM... View More

Article
Consumer Behavior Change
General Mills, Colgate-Palmolive Announce No-Deforestation Commitments; NGOs Weigh In
General Mills, Colgate-Palmolive Announce No-Deforestation Commitments; NGOs Weigh In
Published on March 24, 2014
About a 5 minute read

Not long after Mars jumped on board earlier this month, this week the deforestation-free consumer products bandwagon got even fuller with new commitments from General Mills and Colgate-Palmolive. ... View More

Article
Consumer Behavior Change
Earth-Friendly Diet Campaign Urges Americans: 'Take Extinction Off Your Plate'
Earth-Friendly Diet Campaign Urges Americans: 'Take Extinction Off Your Plate'
Published on March 19, 2014
About a 4 minute read

As global meat consumption continues to drive accelerating deforestation, drought and other threats to endangered species, the Center for Biological Diversity (CBD) launched a new campaign this week urging Americans to “take extinction off your pla... View More

Article
Consumer Behavior Change
Paris Imposes Car Ban After Air Pollution Hits Record High
Paris Imposes Car Ban After Air Pollution Hits Record High
Published on March 19, 2014
About a 2 minute read

In a bold and understandably unpopular move this week, the City of Paris banned half its motorists from driving their cars and motorcycles on Monday after a series of warm days and cold nights caused the city's worst pollution levels since 2007, BBC ... View More

Article
Consumer Behavior Change
Michelin Asking Brits to Be More Mindful of Their Tire Pressure
Michelin Asking Brits to Be More Mindful of Their Tire Pressure
Published on March 12, 2014
About a 2 minute read

According to global tire manufacturer Michelin, British motorists could be spending over £1B a year and needlessly emitting more than 2B tons of CO2 per year due to under-inflated tires.Michelin’s research suggests that three-quarters of Britain�... View More

Article
Consumer Behavior Change
With GAR's Commitment, Over Half of World's Palm Oil Could Now Be Deforestation-Free
With GAR's Commitment, Over Half of World's Palm Oil Could Now Be Deforestation-Free
Published on March 5, 2014
About a 3 minute read

Singapore-based palm oil trader Golden Agri Resources (GAR) announced Friday it will extend its forest conservation policy across all of its third-party suppliers — pledging that all palm oil it produces, sources and trades will now be deforestatio... View More

Article
Consumer Behavior Change
Greenpeace to P&G: Enough with the 'Dirty' Palm Oil
Greenpeace to P&G: Enough with the 'Dirty' Palm Oil
Published on February 27, 2014
About a 3 minute read

Greenpeace launched another massive campaign this week, this time demanding Procter & Gamble end its role in rainforest destruction through its careless sourcing of palm oil. ... View More

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Consumer Behavior Change
Kellogg Commits to Fully Traceable Palm Oil by End of 2015
Kellogg Commits to Fully Traceable Palm Oil by End of 2015
Published on February 19, 2014
About a 4 minute read

Kellogg Company has announced a commitment to work with its global palm oil suppliers to source fully traceable palm oil, “produced in a manner that's environmentally responsible, socially beneficial, and economically viable.”To do so, Kellogg is... View More

Article
Consumer Behavior Change
Greenpeace Targeting 'Little Monsters' in Luxury Brands at Milan Fashion Week
Greenpeace Targeting 'Little Monsters' in Luxury Brands at Milan Fashion Week
Published on February 19, 2014
About a 2 minute read

Greenpeace certainly is on a roll, counting two major successes in as many weeks with commitments from fashion brand Burberry and retailer Primark to eliminate toxic chemicals from all of their products and production processes by 2020. ... View More

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Consumer Behavior Change
Caesars Entertainment First to Sign On to EPA's WaterSense H2Otel Challenge
Caesars Entertainment First to Sign On to EPA's WaterSense H2Otel Challenge
Published on February 11, 2014
About a 3 minute read

Last week, the US Environmental Protection Agency (EPA) announced the launch of the WaterSense H2Otel Challenge to encourage hotels to use best management practices that will save water and money, while reducing greenhouse gas (GHG) emissions that co... View More

Article
Consumer Behavior Change
Subway Eliminating Controversial Compound from Its Bread Dough
Subway Eliminating Controversial Compound from Its Bread Dough
Published on February 11, 2014
About a 3 minute read

Subway announced late last week that it is removing a curious ingredient from its bread — a compound known as azodicarbonamide (or E927), whose other common uses include increasing the elasticity of items such as shoe soles and yoga mats, according... View More

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