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Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

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Subway Eliminating Controversial Compound from Its Bread Dough

Subway announced late last week that it is removing a curious ingredient from its bread — a compound known as azodicarbonamide (or E927), whose other common uses include increasing the elasticity of items such as shoe soles and yoga mats, according... View More

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Why CVS' 'No Smokes' Decision Is Big News for Forward-Thinking Brands

On Feb. 5, drugstore chain CVS Caremark announced that it will stop selling tobacco products.It’s a big deal. Here’s why.It signals a step towards more businesses saying, “It’s wrong. So we’re stopping.” Even when the financials — what ... View More

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Driving Sustainability: Lessons from Public Health

Experts in public health have struggled with enabling behaviour change for years. The sustainability sector should learn what it can from their experiences. Consumer behaviour change is the challenge of our time. As governments and brands are beginni... View More

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CVS to Cut Tobacco Products From All Pharmacy Locations

In a bold yet intuitive move for a pharmacy, CVS Caremark announced Wednesday that it will stop selling cigarettes and other tobacco products at its more than 7,600 stores across the US by October 1, 2014. It is the first action of its kind by a nati... View More

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NGOs Weigh In on APRIL's Spotty New Sustainable Forest Management Policy

WWF says it is cautiously welcoming a first attempt at a Sustainable Forest Management Policy (SFMP) by Indonesian pulp and paper giant Asia Pacific Resources International Ltd (APRIL), released Tuesday. WWF notes that a commitment to support forest ... View More

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Subway Joins First Lady in Promoting Healthy Food to Kids by 'Powering Playtime with Veggies'

In the latest in a string of recent efforts to engage children in the joys of healthy eating, First Lady Michelle Obama announced last week that Subway® restaurants has joined the Partnership for a Healthier America (PHA) and Mrs. Obama’s Let’s ... View More

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Nestlé, Campbell's, Coke Among Companies That Eliminated 6.4T Calories from U.S. Marketplace

16 of the nation’s leading food and beverage companies sold 6.4 trillion fewer calories in the United States in 2012 than they did in 2007, according to the findings released last week by the Robert Wood Johnson Foundation (RWJF). The companies, ac... View More

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Dispelling the Dissonance: How Conscious Brands Can Turn Customer Beliefs Into Actions

In the 2010 UN Global Compact-Accenture Global CEO Study, 49% of CEOs said that the sustainability agenda can only move forward if driven by greater consumer demand; government and corporate initiatives will not be enough. While sustainability advoca... View More

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New Campaign Encouraging Brits to 'Smart Swap' Healthier Food Criticized for Shortsightedness

Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s... View More

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Making Energy Efficiency Work for Utilities: New Findings

How can utilities be persuaded to help their customers use less electricity and natural gas? It’s entirely possible, starting with regulatory reforms that remove any linkage between the financial health of our hometown utilities and the amount of e... View More

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How to Get People to Reuse Their Hotel Towels

We’ve all faced this great moral dilemma whenever we stay in a nice hotel. The little sign in the bathroom reads, “Please help us protect the environment and conserve water by reusing your towel.” Even those of us who consider ourselves environ... View More

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From Behavior Change to Transforming Everyday Practices: The Latest in Behavioral Science

From Unilever’s ‘five levers for change’ to Volkswagen’s ‘fun theory’ and Nike’s Fuelband, behavior change has become a key concern for businesses re-orienting their goals around the promotion of sustainable lives. This represents an op... View More

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For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season

While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event ... View More

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Greenpeace Praises Google, Apple, Facebook for Duke Clean Energy Breakthrough

Duke Energy Carolinas, which provides roughly 20,000 megawatts of electricity to approximately 2.4 million customers throughout the Carolinas through a mix of nuclear, coal-fired, natural gas and hydroelectric power generation, announced on Friday th... View More

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Why Water-Saving Advice Won’t Work

To the tune of Dolly Parton’s "Sometimes it’s hard to be a woman," I hear myself humming, "Sometimes It’s hard to be a sustainability person… giving all our love to just one plan."That plan — to educate, to warn, to info... View More

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Sprint Offering Buyback Credit on All Phones to Encourage Trade-Ins on America Recycles Day

Despite being the No. 3 wireless carrier in the United States, Sprint leads the industry in phone recycling. Last year, Sprint reclaimed 4.4 million phones through voluntary collection programs — compared to AT&T’s 3.1 million and Verizon’s... View More

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Employee Engagement: Why Motivating the Elephant Is Better Than Rewarding the Rider

Many organisations are grappling with the same question: How do we create an employee reward and recognition programme designed to deliver widely adopted and sustained pro-environmental behaviours? ... View More

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EOS Climate Launches System for Monetizing Harmful Refrigerants at End of Life

San Francisco-based EOS Climate, which incentivizes the complete life cycle management of harmful refrigerants, on Tuesday announced the launch of its Refrigerant Asset System™ (RAS), the first cross-sector business model that focuses on refrigeran... View More

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Investors Tell UK Firms Paying Living Wage Can Increase ‘Longevity and Productivity’

Here’s a novel idea: Paying people enough to live off comfortably motivates them to not only work harder, but stick around longer.In a recent letter published by the Financial Times, investors from local authorities, unions and charities, such as t... View More

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Meet Bond, David Bond: Marketing Director for Nature

This weekend, the feature-length documentary film Project Wild Thing opens in independent cinemas in the UK.The film explores the increasing disconnection between British children and the natural world around them; kids’ roaming distance from their... View More

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