Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Article
Consumer Behavior Change
Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids
Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids
Published on September 30, 2015
About a 4 minute read

Nestlé’s Pure Life® Purified Water recently announced a new campaign dedicated to encouraging children to drink more water. A recent study from the Harvard T.H. Chan School of Public Health found that a little more than half of all children and a... View More

Article
Consumer Behavior Change
Brilliant Behavior Change Campaign Helping Put a Dent in London Litter
Brilliant Behavior Change Campaign Helping Put a Dent in London Litter
Published on September 16, 2015
About a 2 minute read

On the heels of a coalition of British NGOs and businesses issuing a “litter manifesto” to help clean up the UK last month, research from Keep Britain Tidy has revealed that an anti-littering campaign launched in May has achieved rather impressiv... View More

Article
Consumer Behavior Change
Jamie Oliver Proposes Tax on Sugary Drinks in UK; Industry Is Not Amused
Jamie Oliver Proposes Tax on Sugary Drinks in UK; Industry Is Not Amused
Published on September 8, 2015
About a 3 minute read

UK chef and “Food Revolution”-ary Jamie Oliver teamed up with food lobbying organization Sustain to encourage the UK government to consider a tax on sugary drinks and use the proceeds to help curb childhood obesity.Oliver launched a petition last... View More

Article
Consumer Behavior Change
Subaru Campaign Aims to Get Public to Stop Trashing Our National Parks
Subaru Campaign Aims to Get Public to Stop Trashing Our National Parks
Published on September 8, 2015
About a 2 minute read

On Friday, Subaru released a trailer for “Who We Are Is What We Leave Behind,” a video series documenting the car company’s National Parks zero-landfill initiative. See episode one below: ... View More

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Consumer Behavior Change
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US
Published on September 3, 2015
About a 3 minute read

One year after drugstore chain CVS Health stopped selling cigarettes, the company released new data that shows the decision has influenced tobacco sales across many types of retailers and announced a new school-based tobacco-prevention program. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Published on August 26, 2015
About a 4 minute read

Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More

Article
Consumer Behavior Change
McDonald's, Wrigley's Among Companies Behind 'Litter Manifesto' Calling for Strategy to Clean Up UK
McDonald's, Wrigley's Among Companies Behind 'Litter Manifesto' Calling for Strategy to Clean Up UK
Published on August 25, 2015
About a 2 minute read

A coalition of British NGOs and businesses is collaborating on a call for concerted action to curb littering. In a letter to the Guardian, leaders from national companies such as the British Soft Drinks Association and British Plastics Association, a... View More

Article
Consumer Behavior Change
Global Investors Urging Food, Beverage Companies to Better Manage Water Risks
Global Investors Urging Food, Beverage Companies to Better Manage Water Risks
Published on August 21, 2015
About a 5 minute read

Amid growing concerns over escalating water scarcity and pollution risks, more than 60 leading North American and European institutional investors, collectively managing $2.6 trillion in assets, sent joint letters to 15 food and beverage companies la... View More

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Consumer Behavior Change
Report: Connection Charges Can Encourage Water Efficiency
Report: Connection Charges Can Encourage Water Efficiency
Published on August 12, 2015
About a 2 minute read

Even as many U.S. communities struggle to support growing populations with limited water resources, few are utilizing water connection charges to increase water-savvy residential development projects in their communities, according to a new report by... View More

Article
Consumer Behavior Change
Trending: Walmart, Tom's of Maine Face Up to Misleading Label Claims
Trending: Walmart, Tom's of Maine Face Up to Misleading Label Claims
Published on August 11, 2015
About a 3 minute read

Today’s instant communication means brands must respond to calls for transparency or risk widespread exposure to reputational damage. Two recent investigations of major brands reveal the power of public calls for accountability in motivating brand ... View More

Article
Consumer Behavior Change
Stakeholders Applaud Biggest U.S.' Carbon Emission-Reduction Measure in History
Stakeholders Applaud Biggest U.S.' Carbon Emission-Reduction Measure in History
Published on August 3, 2015
About a 5 minute read

Today, the U.S. Environmental Protection Agency (EPA) released the final version of its Clean Power Plan, the nation’s first-ever limits on carbon emissions from power plants — the single largest source of U.S. global warming pollution. ... View More

Article
Consumer Behavior Change
Sustainability, Virtuous Cycles and (Gasp!) Brand Self-Actualization
Sustainability, Virtuous Cycles and (Gasp!) Brand Self-Actualization
Published on July 22, 2015
About a 6 minute read

“Intrinsic growth of what is already in the organism, or more accurately of what is the organism itself ... self-actualization is growth-motivated rather than deficiency-motivated.” — Abraham MaslowConsumer expectations of sustainable business ... View More

Article
Consumer Behavior Change
IKEA to Raise UK Employee Pay Above National Living Wage By 2016
IKEA to Raise UK Employee Pay Above National Living Wage By 2016
Published on July 21, 2015
About a 2 minute read

IKEA will be the first national retailer in the United Kingdom to pay workers above the government's new National Living Wage, BBC News reports.The Swedish furniture company said it would pay all of its 9,000 UK workers at least £7.85 (US $12.22) pe... View More

Article
Consumer Behavior Change
Chipotle Continues Effort to Educate Consumers on What's in Their Food with 'Friend or Faux'
Chipotle Continues Effort to Educate Consumers on What's in Their Food with 'Friend or Faux'
Published on July 17, 2015
About a 4 minute read

While major restaurant chains including McDonald’s, Subway, Panera and Taco Bell have recently begun to move away from unpronouncable, unfamiliar ingredients such as propionic acid and Yellow No. ... View More

Article
Consumer Behavior Change
New 'Water Deeply' Platform Will Help Public Understand California Water Crisis
New 'Water Deeply' Platform Will Help Public Understand California Water Crisis
Published on July 15, 2015
About a 3 minute read

Following ongoing campaigns to urge both businesses and citizens to more effectively conserve water, this week saw the launch of Water Deeply, a comprehensive new media platform created to connect the public with experts to better understand the Cali... View More

Article
Consumer Behavior Change
Trending: Major Brands Adopting Bold Anti-Smoking Stances
Trending: Major Brands Adopting Bold Anti-Smoking Stances
Published on July 14, 2015
About a 3 minute read

While a shift in consumer attitudes away from smoking has been mounting for decades, major brands are now stepping up to do their part to extinguish the unhealthy habit.First, CVS Health Corporation resigned from the U.S. Chamber of Commerce last wee... View More

Article
Consumer Behavior Change
Whole Foods, Wegmans Top Greenpeace Scorecard for Sustainable Seafood
Whole Foods, Wegmans Top Greenpeace Scorecard for Sustainable Seafood
Published on July 14, 2015
About a 4 minute read

Greenpeace released the ninth edition of its Carting Away the Oceans (CATO) report today, ranking 25 supermarkets on the sustainability of their seafood procurement. Whole Foods ranked first for the third year in a row, followed by Wegmans, Hy-Vee, ... View More

Article
Consumer Behavior Change
General Mills Removing Artificial Flavors, Colors from Cereals by End of 2016
General Mills Removing Artificial Flavors, Colors from Cereals by End of 2016
Published on June 29, 2015
About a 3 minute read

General Mills cereals has committed to removing artificial flavors and colors from artificial sources from the rest of its cereals in response to consumers’ changing preferences. The company says more than 60 percent of its cereals, including Cinna... View More

Article
Consumer Behavior Change
Trending: Subway, Kroger Face Public Pressure to Ditch Antibiotic-Laden Meat
Trending: Subway, Kroger Face Public Pressure to Ditch Antibiotic-Laden Meat
Published on June 26, 2015
About a 3 minute read

Growing public health and consumer safety concerns about the overuse of antibiotics in food has sparked a wave of resistance, with both Subway and Kroger facing pressure this week to curb their reliance on antibiotics — which the companies say they... View More

Article
Consumer Behavior Change
Top Mexican Companies Will Abstain from Fishing Pacific Bluefin Tuna Until 2020
Top Mexican Companies Will Abstain from Fishing Pacific Bluefin Tuna Until 2020
Published on June 17, 2015
About a 2 minute read

Member companies of the Pacific Alliance for Sustainable Tuna, representing 93 percent of tuna production in Mexico, have announced they will refrain from fishing Pacific Bluefin tuna until 2020. ... View More

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