Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
How to *Use* Human Behavior to Change Human Behavior
Joss Tantram of Terrafiniti started the final workshop of SB’15 London by simplifying the title of the session and calling it ‘old challenges, new tools,’ and giving us three change challenges to think about: ... View More
Study: Deforestation Threatens Majority of Amazon Tree Species
At least 36 percent and up to 57 percent of the the tree species in the Amazon Rainforest should qualify as threatened on the International Union for Conservation of Nature’s Red List, the most widely recognized authority on threats to species cons... View More
Danone, Nestlé Lead on Zero Deforestation Commitments, But Many Firms Lagging
Danone, Nestlé, Procter & Gamble and Unilever continue to lead the corporate sector in making and living up to zero-deforestation commitments, but many firms have yet to make public sustainability commitments, according to a new ranking by the G... View More
Trending: Behavior Change Campaigns Aim to Boost Recycling Rates in the US, UK
Organizations in the United States and United Kingdom continue to concoct clever ways to convince their citizens that recycling is worthwhile. In England, a new behavior change campaign is trying to reinforce that every little bit helps: If every Lon... View More
Report: Serious Risks to UK Food System If We Don't Embrace 'Business Unusual' Approach to Food
What will our food system look like 10 years from now? According to a new report from the Waste and Resources Action Programme (WRAP), a sustainable, secure UK food system will depend on industry and government action to reframe issues and innovate. ... View More
Indonesia in Crisis: Fires Releasing More Emissions Than the Entire U.S. Economy
Fires are raging across the 3,000 mile length of Indonesia, destroying tens of thousands of acres of forest. More than 127,000 forest fires have been detected so far this year, which is expected to be the worst on record. Visibility in some cities ha... View More
Xerox, Starwood Hotels, Bigelow Shift Allegiance from SFI to FSC for Responsible Paper Practices
Environmental watchdog ForestEthics announced today that four major US companies — Xerox, Starwood Hotels & Resorts, Delta Dental and Bigelow Tea — have expanded their commitment to support and promote responsible forestry, by distancing thei... View More
Trending: Tricking People Into Making Healthier Choices
A new cup will use aromas and a patented “sweet taste technology” to trick people who prefer sugary drinks into thinking they are drinking a fruit-flavored water. The Right Cup, designed to help people drink more water, will launch its crowdfundi... View More
Courage Campaign Suing US Forest Service for Allowing Nestlé to Bottle Water in California
The U.S. Forest Service is the latest organization to be targeted by environmental groups demanding action related to the California drought. On Tuesday, the Courage Campaign Institute, Story of Stuff Project, and Center for Biological Diversity file... View More
Shell CEO Calls for Carbon Pricing; Environmentalists Say Devil Is in the Details
Royal Dutch Shell PLC CEO Ben van Beurden promoted a carbon-pricing plan at the Oil & Money conference in London on Tuesday. The Wall Street Journal reports that the plan will encourage investment in renewables and favor cleaner-burning natural g... View More
Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids
Nestlé’s Pure Life® Purified Water recently announced a new campaign dedicated to encouraging children to drink more water. A recent study from the Harvard T.H. Chan School of Public Health found that a little more than half of all children and a... View More
Brilliant Behavior Change Campaign Helping Put a Dent in London Litter
On the heels of a coalition of British NGOs and businesses issuing a “litter manifesto” to help clean up the UK last month, research from Keep Britain Tidy has revealed that an anti-littering campaign launched in May has achieved rather impressiv... View More
Jamie Oliver Proposes Tax on Sugary Drinks in UK; Industry Is Not Amused
UK chef and “Food Revolution”-ary Jamie Oliver teamed up with food lobbying organization Sustain to encourage the UK government to consider a tax on sugary drinks and use the proceeds to help curb childhood obesity.Oliver launched a petition last... View More
Subaru Campaign Aims to Get Public to Stop Trashing Our National Parks
On Friday, Subaru released a trailer for “Who We Are Is What We Leave Behind,” a video series documenting the car company’s National Parks zero-landfill initiative. See episode one below: ... View More
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US
One year after drugstore chain CVS Health stopped selling cigarettes, the company released new data that shows the decision has influenced tobacco sales across many types of retailers and announced a new school-based tobacco-prevention program. ... View More
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More
McDonald's, Wrigley's Among Companies Behind 'Litter Manifesto' Calling for Strategy to Clean Up UK
A coalition of British NGOs and businesses is collaborating on a call for concerted action to curb littering. In a letter to the Guardian, leaders from national companies such as the British Soft Drinks Association and British Plastics Association, a... View More
Global Investors Urging Food, Beverage Companies to Better Manage Water Risks
Amid growing concerns over escalating water scarcity and pollution risks, more than 60 leading North American and European institutional investors, collectively managing $2.6 trillion in assets, sent joint letters to 15 food and beverage companies la... View More
Report: Connection Charges Can Encourage Water Efficiency
Even as many U.S. communities struggle to support growing populations with limited water resources, few are utilizing water connection charges to increase water-savvy residential development projects in their communities, according to a new report by... View More
Trending: Walmart, Tom's of Maine Face Up to Misleading Label Claims
Today’s instant communication means brands must respond to calls for transparency or risk widespread exposure to reputational damage. Two recent investigations of major brands reveal the power of public calls for accountability in motivating brand ... View More
