Consumer Behavior Change
The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
People Need Help Turning Healthy, Sustainable Aspirations into Action
New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable. ... View More
Socio-Cultural Trends: 2020 Large-Scale Survey Highlights Report
Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. ... View More
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July. ... View More
MSC Report Shows Sustainable Tuna Success as Global Demand Soars
As demand for canned tuna soars during the COVID-19 pandemic, the Marine Stewardship Council urges consumers to continue to choose sustainably. ... View More
Ibotta Partners with 20+ CPG Brands to Highlight Wasteful Paper Couponing Industry
Ibotta teams with CLIF, Danone, Nestlé, The Honest Company and more to raise awareness of coupon waste; partners with Trees for the Future to plant 1M trees to offset environmental impact of paper coupons. ... View More
When Changing Our Behavior Becomes a Public Health Imperative
According to Krukow Behavioral Design, a combination of the right colors, behavioral transmitters and social norms can help fuel the mass behavior change necessary from stemming the spread of COVID-19. ... View More
The Lizard, the Lion and the Lamb: The Tension Between Fear, Action and Just Being Present
As individuals, we’re experiencing multiple concurrent responses to the crisis, which confuse and further un-nerve us. We are oscillating between fear and uncertainty, the urgent prompt to act; the rise of compassion and love, and also a need to co... View More
Forest for the Trees: Is the New Normal a Great Mistake?
I suggest we take a deep breath, pause and assess what our reactions to the Coronavirus will do for the climate crisis and sustainability movement. We may be doing more harm than good in taking these drastic actions to cancel events and meetings aime... View More
New App Aims to Reconnect Youth with Wonders of the Natural World
Mammalz is a mobile- and web-based, community-driven content platform giving youth around the globe a highly engaging and interactive way to connect with nature. ... View More
Trending: Fresh Approaches to Managing Fashion’s Footprint
While Burberry delivers another carbon-neutral runway show and works to “inset” its emissions, a new report quantifies the staggering amount of travel emissions generated during a season’s worth of major fashion weeks. ... View More
Growing Coalition of Companies Reignites Efforts to Get US Voters to the Polls in November
Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause. ... View More
Here’s How to Encourage People to Dine Out More Sustainably
Created in collaboration with food-service experts, WRI’s new playbook is designed to enable the already-rich-in-expertise industry — so adept at marketing and selling foods — to help diners choose healthier and more sustainable, plant-rich opt... View More
Sustainability Drove Us to Buy Less This Holiday Season
As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less. ... View More
Meet the Team Reconnecting Communities to Oceans, While Cleaning Them Up
The Ocean Legacy Foundation's new EPIC Program gives communities a four-step program for dealing with plastic pollution — education, policy interventions, improved infrastructure and ongoing clean-up efforts. ... View More
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait
60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change. ... View More
Combating Child Labor on India’s Tobacco Farms
Child labor and other labor abuses are recurring problems characteristic to tobacco-growing and other agricultural communities in countries such as India. But Philip Morris International’s Agricultural Labor Practices is creating a step change. ... View More
New Partnership Aims to Improve Hygiene, Nutrition in Indian Children
The collaboration between Unilever-Lifebuoy and The Power of Nutrition aims to reach mothers and expectant mothers in rural India via mobile app, to reduce infant mortality and boost overall health through handwashing. ... View More
Alaska Airlines Asks Guests to #FillBeforeYouFly, to Reduce Inflight Plastic Waste
Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle. ... View More
Purpose at Work: How to Engage Consumers to Do Good at Scale
Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you. ... View More
