The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles
Ibotta teams with CLIF, Danone, Nestlé, The Honest Company and more to raise awareness of coupon waste; partners with Trees for the Future to plant 1M trees to offset environmental impact of paper coupons. ... View More
According to Krukow Behavioral Design, a combination of the right colors, behavioral transmitters and social norms can help fuel the mass behavior change necessary from stemming the spread of COVID-19. ... View More
As individuals, we’re experiencing multiple concurrent responses to the crisis, which confuse and further un-nerve us. We are oscillating between fear and uncertainty, the urgent prompt to act; the rise of compassion and love, and also a need to co... View More
I suggest we take a deep breath, pause and assess what our reactions to the Coronavirus will do for the climate crisis and sustainability movement. We may be doing more harm than good in taking these drastic actions to cancel events and meetings aime... View More
Mammalz is a mobile- and web-based, community-driven content platform giving youth around the globe a highly engaging and interactive way to connect with nature. ... View More
While Burberry delivers another carbon-neutral runway show and works to “inset” its emissions, a new report quantifies the staggering amount of travel emissions generated during a season’s worth of major fashion weeks. ... View More
Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause. ... View More
Created in collaboration with food-service experts, WRI’s new playbook is designed to enable the already-rich-in-expertise industry — so adept at marketing and selling foods — to help diners choose healthier and more sustainable, plant-rich opt... View More
As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less. ... View More
The Ocean Legacy Foundation's new EPIC Program gives communities a four-step program for dealing with plastic pollution — education, policy interventions, improved infrastructure and ongoing clean-up efforts. ... View More
60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change. ... View More
Child labor and other labor abuses are recurring problems characteristic to tobacco-growing and other agricultural communities in countries such as India. But Philip Morris International’s Agricultural Labor Practices is creating a step change. ... View More
The collaboration between Unilever-Lifebuoy and The Power of Nutrition aims to reach mothers and expectant mothers in rural India via mobile app, to reduce infant mortality and boost overall health through handwashing. ... View More
Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle. ... View More
Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you. ... View More
Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry. ... View More
New documentary follows world-class, high-performance athletes who’ve gone veggie and are beating their meat-eating counterparts at their own game — while also improving the health of the planet. ... View More
Levi Strauss, The Children’s Place and Kontoor Brands have launched a pilot program aimed at ending gender-based harassment at five factories owned and operated by supplier Nien Hsing Textile Co. Ltd., in Lesotho. ... View More
The carbon-neutral Flow Festival’s new Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders — tackling items from transportation and food to recycling and energy production. ... View More
For a country that loves its burgers, the Impossible Burger’s swift uptake has been a bit of a surprise. But it shouldn’t be — Impossible Foods is giving people what they really want: taste, health and ethics. ... View More