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Consumer Behavior Change

The latest ways brands are supporting a shift toward sustainable consumption, and best practices for brands aiming to encourage more conscious consumer behavior and lifestyles

Slides
Socio-Cultural Trends: 2022 Q4 Pulse Report

This 2022 Q4 Pulse report provides analysis and insights on consumer understanding of and desire for carbon labeling on products. Sustainable Brands, in partnership with Ipsos, fields ongoing socio-cultural research that is designed to understand ... View More

Article
Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change

By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change. ... View More

Article
Anheuser-Busch Brings ‘National Recycling League’ Action to Super Bowl LVII

Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL season tickets. ... View More

Article
Brand-Led Culture Change Key to a Flourishing Future

By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication. ... View More

Article
Will Mill Be a Game-Changing Solution to Home Food Waste?

The Mill system offers a practical, circular solution for reducing home food waste and the resulting, climate-changing greenhouse gases — with minimal effort on the part of users. ... View More

Article
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. ... View More

Article
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet

68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions r... View More

Article
‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale

COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more... View More

Article
For Sustainable Behavior Change, Brands Must Cut Through the Marketing Noise to the Hearts, Values of Consumers

This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we catch up on the latest ins... View More

Slides
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Highlights Report

Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More

Slides
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Full Report

Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More

Article
Sainsbury’s ‘Sainsfreeze’ Pop-Up Will Show Brits New Ways to Reduce Food Waste, Save Money

The pop-up will resemble a walk-in freezer with familiar food items frozen in innovative ways to help reduce food waste, keep nearly ‘off’ items fresh for longer and help maximize space — with all foods on display given away for free. ... View More

Article
Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action

Karma Wallet is banking on a recipe of behavior change, fintech and systems change to create a critical mass of consumers able to turn intent into action and pressure brands to make the broader changes the world needs. ... View More

Article
How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?

Research from Sustainable Brands and Ipsos reveals a global misperception on the most impactful sustainable behaviors — with a belief that recycling will yield bigger benefits than eating plant-based diets, increasing energy efficiency, and 58 more... View More

Slides
The Why and How of Product Carbon Labeling

Highlighting the carbon footprint of a product can be a good way for consumers to compare the climate impact of products and rethink their purchasing habits. This resource provides lessons learned by brands currently using carbon labels, consumer res... View More

Article
The Role of Brands in Supporting Consumers to Make More Sustainable Choices

Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is ... View More

Article
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement

To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. ... View More

Article
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change

Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningful... View More

Article
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands

On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live ... View More

Article
Why Pushing Doesn’t Work … and a Better Way to Change Minds

Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
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