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Behavior Change

The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.

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New Partnership Aims to Improve Hygiene, Nutrition in Indian Children

The collaboration between Unilever-Lifebuoy and The Power of Nutrition aims to reach mothers and expectant mothers in rural India via mobile app, to reduce infant mortality and boost overall health through handwashing.

Alaska Airlines Asks Guests to #FillBeforeYouFly, to Reduce Inflight Plastic Waste

Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle.

Purpose at Work: How to Engage Consumers to Do Good at Scale

Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.

Trending: Google, Prince Harry Aiming to Help People, Industry Decarbonize Travel

Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry.

In ‘Game Changers,’ Veggie Athletes Prove Everything We’ve Been Taught About Protein Was a Lie

New documentary follows world-class, high-performance athletes who’ve gone veggie and are beating their meat-eating counterparts at their own game — while also improving the health of the planet.

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A 10-Step Plan for Halving Food Loss and Waste by 2030

Cross-Posted from Waste Not. The UN set a global goal to cut food loss and waste in half by 2030. Alarming figures show just how big of a challenge remains. The size of the prize is huge. So, too, must be the action to seize it.

How Dow Is Helping Global Communities Tackle Plastic Waste

Cross-Posted from Waste Not. By helping to incentivize, develop and scale circular and environmentally beneficial projects, we can maximize the value of waste, empower communities and create a more sustainable future.

Clothing Giants Join Forces to Fight Gender-Based Violence in African Factories

Levi Strauss, The Children’s Place and Kontoor Brands have launched a pilot program aimed at ending gender-based harassment at five factories owned and operated by supplier Nien Hsing Textile Co., in Lesotho.

Helsinki’s Flow Festival Introduces Artist Sustainability Rider

The Flow Festival’s new Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders — tackling items from transportation and food to recycling and energy production.

Burgers for Biodiversity? How Much Difference Can the Impossible Burger Really Make?

For a country that loves its burgers, the Impossible Burger’s swift uptake has been a bit of a surprise. But it shouldn’t be — Impossible Foods is giving people what they really want: taste, health and ethics.

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KLM Issues Global Call to Industry, Travelers to 'Fly Responsibly'

Cross-Posted from Collaboration. Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead.

Philip Morris International Is Now in the Life Insurance Business

PMI’s new insurance company, reviti, offers discounted premiums to people who quit smoking or switch to e-cigarettes, and incentives for continued improvements in lifestyle habits.

Impossible Foods Celebrates Consumer Paradigm Shift to Plant-Based Meat

The report also offers a first look at soon-to-be-published research that helps quantify the ways that plant-based diets can literally turn back the clock on climate change.

SB’19 Detroit: Brands Influencing Better Behaviors, Legislation, Supply Chains

On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage consumers on everything from more sustainable food choices and healthier masculinity to much-needed changes in policy.

SB’19 Detroit: #BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change

On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.

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SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World

SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.

#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers

Cross-Posted from Leadership. When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.

Pro Athletes, Coaches Team Up to Redefine Masculinity Through ‘Good Men in Sport’

The initiative unites professional and collegiate athletes to discuss and redefine the idea of what it means to be a man today and the legacies men want to leave.

A Sustainable Tobacco Company? Philip Morris International Thinks It’s Possible

In its 2018 Sustainability Report, the tobacco giant explains how it is finding success creating a smoke-free future by transforming its business.

Plastic Straws Are on the Path to Extinction; You’ll Never Guess What’s Next

The global feminine hygiene market accounted for $31.23 billion in 2017 and is expected to reach $62.84 billion by 2026. To stay relevant in this booming sector, investment in developing products responsive to these changing consumer demands is not only smart, it’s imperative.

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