Behavior Change
The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.
New Consumer Research Highlights Sustainability Opportunities for Brands in Asia
Cross-Posted from Marketing and Comms. The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia.
Knorr Gives Our Favorite Comfort Food a Planet-Friendlier Makeover
Cross-Posted from Product, Service & Design Innovation. Knorr’s ‘Plizza’ is the brand’s updated take on the classic dish that features plant-based, nutrient-rich ingredients from crust to toppings — in honor of World Eat for Good Day.
Fossil Free Banking Alliance to Help Conscious Consumers Put Their Money Where Their Mouths Are
Cross-Posted from Finance & Investment. Bank.Green’s new Alliance, made up of 8 founding members, aims to fuel the global movement towards a more sustainable and climate-resilient financial sector.
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’
Is There a Secret Recipe for Successful Consumer Climate Communication?
Cross-Posted from Marketing and Comms. It’s true what they say: The way to someone’s heart is often through their stomach. A new WRI study suggests that carefully reframing menu language can successfully nudge diners toward more climate-friendly food options.
New Tool Captures Employee Scope 3 Emissions Data, No Matter Where They Work
Cross-Posted from Organizational Change. New solution from WeSpire, Cox and South Pole dramatically improves how companies measure and reduce employee emissions in hybrid and increasingly remote work environments.
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth
Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to help guide brands and retailers through the process.
Music Industry Heavyweights Pledge Collaborative, Coordinated Climate Action
Cross-Posted from Collaboration. The Music Climate Pact marks a significant step in aligning the global music business around a coherent and industry-coordinated strategy — and unify existing climate initiatives.
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.
Poll Finds Disconnect Between Spanish, Latin American Mobility Preferences, Sustainability
While private car is the preferred mode of transport for Spanish and Latin Americans, 70% think cars take up too much space in cities. Cabify is working to raise awareness on the impact of transport and advancing a pioneering environmental strategy to decarbonize urban mobility.
Water and Climate: The Business Imperative to Change Behavior
While it can feel overwhelming to see how much our actions impact the Earth, we still have a small window of opportunity. And by changing how we consume, store and distribute water, the water sector alone could eliminate 10% of global GHG emissions.
New Campaign Empowers Consumers to Ditch Banks Financing Fossil Fuels
'Swap for COP' asserts that moving one’s money out of fossil-fuel-financing banks is one of the simplest and most impactful things that individuals can do to help mitigate the climate crisis.
Bottling the Secret Sauce: Brands Share Insights on Closing the Intention-Action Gap
At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared lessons learned from a variety of initiatives aimed at moving the needle on consumer behavior change.
How Kao Is Creating a More Sustainable, Beautiful, ‘Kirei’ Life for All
Cross-Posted from Walking the Talk. Through its Kirei Lifestyle Plan, Kao aims to empower at least 1 billion people to live more gently and sustainably by 2030. We caught up with Kao’s Dave Muenz to hear about the company’s progress toward its goals; and how the pandemic has both impacted, but also provided opportunities for, progress on sustainability.
P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits
The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes.
Affordability, Availability Are Biggest Barriers to Healthy and Sustainable Diets
New global consumer research from EAT and GlobeScan on healthy and sustainable food systems, in conjunction with the UN Food Systems Summit, uncovers barriers to better food habits around the world.
Nestlé Professional, WRI Expand Cool Food Meals to Foodservice Locations Across the US
Cross-Posted from Marketing and Comms. New partnership enables foodservice operators to easily guide diners toward climate-friendly food choices. Nestlé Professional Cool Food Meals will incorporate plant-based proteins from Sweet Earth Foods, which will be carbon neutral by 2025.
Carlsberg Group Joins Companies Using Marketing to Drive Climate Action
Cross-Posted from Marketing and Comms. The brewing giant joins 16 other global companies in signing onto the World Federation of Advertisers’ Planet Pledge, which aims to change marketing from a driver of consumption into a catalyst for more sustainable thinking and behavior.
How the Tourism Industry Can Help Fight the Plastic Pandemic
Cross-Posted from Waste Not. When COVID hit in 2020, tourism frantically tried to carry on, with hygiene at the crux — often by wrapping everything in plastic. As travel struggles to regain its footing, responsibility and sustainability must once again be given priority to futureproof the industry.
Tide, NFL Partner to Inspire Football Fans to #TurnToCold
The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions.
