June 7-9: Brand-Led Culture Change Virtual Event

Behavior Change

The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.

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Tide Aiming to Decarbonize Laundry by Reducing Carbon, Plastic, Hot-Water Washing

Cross-Posted from Product, Service & Design Innovation. Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture and reducing virgin plastic — so that ‘every load of laundry does a load of good.’

Klarna: Can ‘Buy Now, Pay Later’ Be Used for Good?

Cross-Posted from Finance & Investment. It is easy for people with money to write off services such as these for those who don’t have it, but there is a massive opportunity for Klarna to rewrite the rules of ’buy now, pay later’ and create genuinely positive impacts.

Healthy People, Healthy Ocean: How Conscious Consumers Are Helping Build a More Sustainable Seafood Sector

Recent research shows that people’s awareness of the link between their personal wellness and that of the environment has increased. How can simple solutions make a big impact? When it comes to food, we need to make it easy for people to make smart, sustainable choices.

SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond

Cross-Posted from The Next Economy. At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.

Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism

Popular destinations are increasingly prioritizing quality over quantity, dispersing travelers across larger geographic areas, and clearly defining the kind of travelers they want to attract. By addressing overtourism in this way, they also place locals’ wellbeing at the forefront.

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S’well’s New Sustainability-as-a-Service Platform Riding GroundS’well of Demand for Circular Products

Cross-Posted from Product, Service & Design Innovation. Best known for its fashionable reusable bottles and hydration accessories, S’well recently launched GroundS’well — a sustainability-as-a-service platform that aims to help brands improve consumer habits while decreasing single-use plastic waste.

With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere

The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage.

HMTX Industries Aims to Raise $1 Million to Battle Addiction Crisis

The luxury vinyl maker’s support of this cause is a unique example of how companies are committing themselves to social sustainability — an important component of the corporate social responsibility model.

Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency

Cross-Posted from The Next Economy. Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months.

Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Cross-Posted from Marketing and Comms. Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers.

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The Business of Sport Starts to Find Purpose

Cross-Posted from Organizational Change. In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.

A Sustainable Future for Tourism Requires Kicking the Bucket (List)

Bucket lists are powerful sales and marketing tools — and applying the concept to “must-see” destinations or activities is a natural fit. But that model is changing; and with the industry’s shift in focus from quantity to quality, it’s time to rethink the travel-focused bucket list.

Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season

New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action.

Report: Small Behavioral Interventions with Pilots Add Up to Massive Savings for Airlines

A new whitepaper details an 8-month study conducted with Virgin Atlantic — in which a behavioral intervention with pilots created $6.1M in fuel savings, and demonstrated the most cost-effective carbon-abatement solution in history.

COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort

The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.

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‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals

Cross-Posted from Marketing and Comms. Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish.

People Need Help Turning Healthy, Sustainable Aspirations into Action

New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable.

In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles

Cross-Posted from Chemistry, Materials & Packaging. While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers.

Retailers Could Be the Most Important Player in Reducing Food Waste

Cross-Posted from Marketing and Comms. If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them.

Enabling Climate-Smart Eating: Lessons from Our Carbon-Labeling Journey

Cross-Posted from Marketing and Comms. Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread. 

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