Environmental and DE&I programs are good for the world, good for business, valued by employees and rewarded by consumers. But there is an opposing view that threatens both brands and progress. Over the last year, we’ve seen several brands hit with demands from a small but vocal group of activists with public–and political–outcry against measures of perceived corporate “wokeness” and anti-ESG rhetoric. Stakeholders across the business purpose spectrum are confused, angered and disappointed. So, what’s a company to do? Join Porter Novelli as we unveil our latest research report, taking a deep dive into consumer sentiment and attitude around social responsibility, political action by brands today. Learn how businesses can strike a balance between protecting their reputation and staying true to their values, while meeting the diverse, often conflicting demands of their consumers and other key stakeholders. Along with other industry leading experts, we will examine the impacts of both proactive and reactive approaches on brand perception and long-term sustainability.
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To Act or Not to Act? Purposeful Brands Face A Wave of Resistance
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