Roma McCaig joined Clif Bar & Company in 2021 as their first Senior Vice president of Impact and Communications where she oversees sustainability strategy, community initiatives, corporate brand, and employee communications.
Roma brings more than 25 years of corporate social responsibility, operational strategy, and communications experience to her role at Clif with a track record of driving high-profile business strategies and large change initiatives in the consumer-packaged goods, healthcare, and technology industries.
Prior to Clif, Roma was Vice President of Corporate Responsibility and Sustainability at Campbell Soup Company, where she led environmental, social, and governance strategy. Her work focused on enhancing business performance, energizing employees, and driving societal impact.