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Roma McCaig

Senior Vice President of Impact & Communications
Clif Bar & Company

Roma McCaig joined Clif Bar & Company in 2021 as their first Senior Vice president of Impact and Communications where she oversees sustainability strategy, community initiatives, corporate brand, and employee communications.

Roma brings more than 25 years of corporate social responsibility, operational strategy, and communications experience to her role at Clif with a track record of driving high-profile business strategies and large change initiatives in the consumer-packaged goods, healthcare, and technology industries.

Prior to Clif, Roma was Vice President of Corporate Responsibility and Sustainability at Campbell Soup Company, where she led environmental, social, and governance strategy. Her work focused on enhancing business performance, energizing employees, and driving societal impact.

Roma McCaig is tagged in 4 assets.
Slides
Welcome to Day 3 of SB’24 San Diego

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Video
Welcome to Day 3 of SB’24 San Diego

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Video
Doing Business Better: The Role of Purpose in a Pushback Era (Sponsored)

In this session, we will explore the latest findings from Porter Novelli’s seventh annual Purpose Premium Report. Amid economic uncertainty, geopolitical tensions, and increasing ESG pushback, what is the future of purpose-driven business? This ses... View More

Video
To Act or Not to Act? Purposeful Brands Face A Wave of Resistance

Environmental and DE&I programs are good for the world, good for business, valued by employees and rewarded by consumers. But there is an opposing view that threatens both brands and progress. Over the last year, we’ve seen several brands hit with... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
Sponsored by Sustainable Brands
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