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Clif Bar & Company

Clif Bar was born on a bike. In 1990, Gary Erickson set off on a 175-mile bike ride. Exhausted and hungry, he realized he couldn’t take another bite of the energy bars he brought along. In that moment he now calls ‘the epiphany,’ he had the idea to make a better tasting energy bar.

Clif Bar & Company

Guided by Five Aspirations – Sustaining our People, our Business, our Brands, our Community and the Planet – Clif Bar is a family- and employee- owned company that loves food. We believe that food provides health, joy and energy to do the things we are passionate about. The food we create is good for people and the planet. We believe that happy, healthy people create the best food. We want to help our people live the lives they want to live so we’ve created an environment where our people can grow and succeed both personally and professionally.

Clif Bar & Company is tagged in 38 stories. Page 1 of 2.
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism

6 months ago - On the final morning of [Brand-Led Culture Change](https://events.sustainablebrands.com/conferences/culture-change), keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’

Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport
Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport

1 year ago - The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature.

US Corporates, Governments, NGOs Join Global Push to Plant 1T Trees
US Corporates, Governments, NGOs Join Global Push to Plant 1T Trees

3 years ago - Healthy and resilient forests are a key part of efforts to combat the negative impacts of climate change. Studies have shown trees can reduce temperatures by 9 degrees and energy costs by $7.8 billion a year. 

LEAD on Climate 2020 to Be Largest-Ever Virtual Lawmaker Advocacy Day for Climate Action
LEAD on Climate 2020 to Be Largest-Ever Virtual Lawmaker Advocacy Day for Climate Action

3 years ago - 300+ businesses in the largest-ever call to action from business leaders to the US Congress will call for a build-back-better strategy that centers around a resilient, clean energy economy.

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Ibotta Partners with 20+ CPG Brands to Highlight Wasteful Paper Couponing Industry
Ibotta Partners with 20+ CPG Brands to Highlight Wasteful Paper Couponing Industry

3 years ago - Ibotta teams with CLIF, Danone, Nestlé, The Honest Company and more to raise awareness of coupon waste; partners with Trees for the Future to plant 1M trees to offset environmental impact of paper coupons.

KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up
KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up

4 years ago - With ‘Sweeteners Uncovered’ pop-up in NYC and new online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks.

Clif Bar Ag Fund to Help Organic Farmers Weather Economic Challenges
Clif Bar Ag Fund to Help Organic Farmers Weather Economic Challenges

4 years ago - ***The Clif Ag Fund will help increase the economic resilience of organic farmers in Clif’s supply chain — including lower energy costs from day one.***

Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

5 years ago - Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries are attending the conference and Activation Hub.

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