Last Chance to Join Us at SB'24 San Diego!
Clif Bar & Company

Clif Bar was born on a bike. In 1990, Gary Erickson set off on a 175-mile bike ride. Exhausted and hungry, he realized he couldn’t take another bite of the energy bars he brought along. In that moment he now calls ‘the epiphany,’ he had the idea to make a better tasting energy bar.

Clif Bar & Company

Guided by Five Aspirations – Sustaining our People, our Business, our Brands, our Community and the Planet – Clif Bar is a family- and employee- owned company that loves food. We believe that food provides health, joy and energy to do the things we are passionate about. The food we create is good for people and the planet. We believe that happy, healthy people create the best food. We want to help our people live the lives they want to live so we’ve created an environment where our people can grow and succeed both personally and professionally.

Clif Bar & Company is tagged in 38 stories. Page 1 of 2.
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism

1 year ago - On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’

Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport
Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport

2 years ago - The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature.

US Corporates, Governments, NGOs Join Global Push to Plant 1T Trees
US Corporates, Governments, NGOs Join Global Push to Plant 1T Trees

4 years ago - Healthy and resilient forests are a key part of efforts to combat the negative impacts of climate change. Studies have shown trees can reduce temperatures by 9 degrees and energy costs by $7.8 billion a year. 

LEAD on Climate 2020 to Be Largest-Ever Virtual Lawmaker Advocacy Day for Climate Action
LEAD on Climate 2020 to Be Largest-Ever Virtual Lawmaker Advocacy Day for Climate Action

4 years ago - 300+ businesses in the largest-ever call to action from business leaders to the US Congress will call for a build-back-better strategy that centers around a resilient, clean energy economy.

Ibotta Partners with 20+ CPG Brands to Highlight Wasteful Paper Couponing Industry
Ibotta Partners with 20+ CPG Brands to Highlight Wasteful Paper Couponing Industry

4 years ago - Ibotta teams with CLIF, Danone, Nestlé, The Honest Company and more to raise awareness of coupon waste; partners with Trees for the Future to plant 1M trees to offset environmental impact of paper coupons.

KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up
KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up

5 years ago - With ‘Sweeteners Uncovered’ pop-up in NYC and new online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks.

Clif Bar Ag Fund to Help Organic Farmers Weather Economic Challenges
Clif Bar Ag Fund to Help Organic Farmers Weather Economic Challenges

5 years ago - The Clif Ag Fund will help increase the economic resilience of organic farmers in Clif’s supply chain — including lower energy costs from day one.

Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

6 years ago - Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries are attending the conference and Activation Hub.

Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver
Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver

6 years ago - Sustainable Brands brings P&G, Braskem, PwC, Clif Bar, LG Electronics & others to collaborate on innovative products and services for The Good Life SAN FRANCISCO, May 23, 2018 – Sustainable Brands® recently unveiled the full programming and schedule for the Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The Activation Hub is the central hub of the Vancouver conference, an area where attendees gather to hear from solution-providers, to collaborate and co-create on market sector innovations, and to network with current and future partners.

Q&A: How Clif Bar Is Cultivating the Dual Power of Purpose and Play
Q&A: How Clif Bar Is Cultivating the Dual Power of Purpose and Play

6 years ago - In April of 2000, Clif Bar owner and founder Gary Erickson turned down a $120 million offer to buy Clif Bar & Company. Instead of taking it easy the rest of his life, Erickson decided to keep Clif Bar private and pursue a unique business model known as the Five Aspirations: Sustaining Its Business, Brands, People, Community and the Planet.

New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers
New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers

6 years ago - Clif Bar wants to help college seniors pursue meaningful post-graduate experiences, instead of deciding based on the pressure of paying down their debt.

Sustainable Brands Attracts Global Brand Leaders to Accelerate Business-led Change
Sustainable Brands Attracts Global Brand Leaders to Accelerate Business-led Change

6 years ago - P&G, Salesforce.org, Starbucks, Nestlé among companies showcasing initiatives in the Activation Hub at SB’18 Vancouver, June 4-7 SAN FRANCISCO, April 18, 2018 – Sustainable Brands® is evolving the concept of the traditional conference expo into an environment fostering inspiration and co-creation. The Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia, will bring together 3,000 insightful change makers, entrepreneurs and leading companies to collaborate through the lens of Design Thinking methodology.

Sustainable Brands Announces Full Conference Program for SB’18 Vancouver
Sustainable Brands Announces Full Conference Program for SB’18 Vancouver

6 years ago - Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The conference will convene more than 3,000 senior executives, top brand strategists and leading sustainability practitioners to discover how brands can update their products and services to prepare for a changing economy.

Bard: A Burgeoning Brand in Sustainable Business
Bard: A Burgeoning Brand in Sustainable Business

6 years ago - Dr. Eban Goodstein is a contradiction of sorts. Trained in “the dismal science” — economics — Goodstein is an inveterate optimist about the prospects for business to lead the way to a sustainable future, and sooner rather than later. He is turning that optimism into reality as director and founder of the Bard MBA in Sustainability program in New York City. That Goodstein is at the forefront of the sustainable MBA world is not surprising when one considers his career path.

Clif Bar, Estée Lauder Among Latest Global Companies Committed to 100% Renewables
Clif Bar, Estée Lauder Among Latest Global Companies Committed to 100% Renewables

7 years ago - In the lead-up to Climate Week NYC 2017 next week, organizer The Climate Group has announced that The Estée Lauder Companies, Kellogg Company, DBS Bank Ltd and Clif Bar & Company are the latest to join its

Companies, Cities, Including SB Corporate Members, Receive Climate Leadership Awards for Reducing their Carbon Impact
Companies, Cities, Including SB Corporate Members, Receive Climate Leadership Awards for Reducing their Carbon Impact

7 years ago - Ten companies and organizations, two partnerships, and three individuals today will receive 2017 Climate Leadership Awards for their accomplishments in reducing greenhouses gas emissions and addressing climate change. The awards, now in their sixth year, are a partnership program of the U.S. Environmental Protection Agency, the Center for Climate and Energy Solutions, and The Climate Registry. The awards are being presented this evening at the 2017 Climate Leadership Conference in Chicago. This year’s awardees represent a wide array of industries including finance, consumer products, retail, aviation, and technology, plus federal and local government.

Clif Bar, Kohler, Pixar, Timberland Share the 'Secret Sauce' of Employee Engagement
Clif Bar, Kohler, Pixar, Timberland Share the 'Secret Sauce' of Employee Engagement

8 years ago - “If you want to get people engaged, inspire them - don’t require them ... The most lasting changes people make are the ones they make themselves.” — Daniel Alvarez, Pixar Animation Studios Research increasingly shows that purpose-driven employees are more productive and more deeply engaged, as well as more satisfied at work.

Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It
Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It

8 years ago - The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose in business was the key theme of Tuesday evening’s plenaries at Sustainable Brands 2016. While Millennials often receive credit for compelling companies to embrace higher ideals, this actually is something all generations of demanded, said Shannon Schuyler, Chief Purpose Officer at PricewaterhouseCoopers (PwC). However, because Millennials are such a large demographic and constantly communicate via technology, their voices are being heard.

Food and Beverage Giants Appeal to Congress for Urgent Action on Climate Change
Food and Beverage Giants Appeal to Congress for Urgent Action on Climate Change

8 years ago - In the wake of the signing of the historic global climate agreement on Earth Day, more than a half-dozen leading food and beverage companies converged on Capitol Hill last week to press U.S. House lawmakers for federal action on climate change.

Top 5 Ways to Connect Consumers with Your Brand Purpose
Top 5 Ways to Connect Consumers with Your Brand Purpose

8 years ago - Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.