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Clif Bar & Company

Clif Bar & Company

Clif Bar was born on a bike. In 1990, Gary Erickson set off on a 175-mile bike ride. Exhausted and hungry, he realized he couldn’t take another bite of the energy bars he brought along. In that moment he now calls ‘the epiphany,’ he had the idea to make a better tasting energy bar.

Guided by Five Aspirations – Sustaining our People, our Business, our Brands, our Community and the Planet – Clif Bar is a family- and employee- owned company that loves food. We believe that food provides health, joy and energy to do the things we are passionate about. The food we create is good for people and the planet. We believe that happy, healthy people create the best food. We want to help our people live the lives they want to live so we’ve created an environment where our people can grow and succeed both personally and professionally.

Clif Bar & Company is tagged in 38 assets. Page 1 of 2.
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Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism

On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’ ... View More

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Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport

The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature. ... View More

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US Corporates, Governments, NGOs Join Global Push to Plant 1T Trees

Healthy and resilient forests are a key part of efforts to combat the negative impacts of climate change. Studies have shown trees can reduce temperatures by 9 degrees and energy costs by $7.8 billion a year.  ... View More

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LEAD on Climate 2020 to Be Largest-Ever Virtual Lawmaker Advocacy Day for Climate Action

300+ businesses in the largest-ever call to action from business leaders to the US Congress will call for a build-back-better strategy that centers around a resilient, clean energy economy. ... View More

Article
Ibotta Partners with 20+ CPG Brands to Highlight Wasteful Paper Couponing Industry

Ibotta teams with CLIF, Danone, Nestlé, The Honest Company and more to raise awareness of coupon waste; partners with Trees for the Future to plant 1M trees to offset environmental impact of paper coupons. ... View More

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KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up

With ‘Sweeteners Uncovered’ pop-up in NYC and new online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks. ... View More

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Clif Bar Ag Fund to Help Organic Farmers Weather Economic Challenges

The Clif Ag Fund will help increase the economic resilience of organic farmers in Clif’s supply chain — including lower energy costs from day one. ... View More

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Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries... View More

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Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver

Sustainable Brands brings P&G, Braskem, PwC, Clif Bar, LG Electronics & others to collaborate on innovative products and services for The Good Life SAN FRANCISCO, May 23, 2018 – Sustainable Brands® recently unveiled the full programming an... View More

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Q&A: How Clif Bar Is Cultivating the Dual Power of Purpose and Play

In April of 2000, Clif Bar owner and founder Gary Erickson turned down a $120 million offer to buy Clif Bar & Company. Instead of taking it easy the rest of his life, Erickson decided to keep Clif Bar private and pursue a unique business model kn... View More

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New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers

Clif Bar wants to help college seniors pursue meaningful post-graduate experiences, instead of deciding based on the pressure of paying down their debt. ... View More

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Sustainable Brands Attracts Global Brand Leaders to Accelerate Business-led Change

P&G, Salesforce.org, Starbucks, Nestlé among companies showcasing initiatives in the Activation Hub at SB’18 Vancouver, June 4-7 SAN FRANCISCO, April 18, 2018 – Sustainable Brands® is evolving the concept of the traditional conference expo ... View More

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Sustainable Brands Announces Full Conference Program for SB’18 Vancouver

Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’1... View More

Article
Bard: A Burgeoning Brand in Sustainable Business

Dr. Eban Goodstein is a contradiction of sorts. Trained in “the dismal science” — economics — Goodstein is an inveterate optimist about the prospects for business to lead the way to a sustainable future, and sooner rather than later. He is tu... View More

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Clif Bar, Estée Lauder Among Latest Global Companies Committed to 100% Renewables

In the lead-up to Climate Week NYC 2017 next week, organizer The Climate Group has announced that The Estée Lauder Companies, Kellogg Company, DBS Bank Ltd and Clif Bar & Company are the latest to join its ... View More

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Companies, Cities, Including SB Corporate Members, Receive Climate Leadership Awards for Reducing their Carbon Impact

Ten companies and organizations, two partnerships, and three individuals today will receive 2017 Climate Leadership Awards for their accomplishments in reducing greenhouses gas emissions and addressing climate change. The awards, now in their sixth y... View More

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Clif Bar, Kohler, Pixar, Timberland Share the 'Secret Sauce' of Employee Engagement

“If you want to get people engaged, inspire them - don’t require them ... The most lasting changes people make are the ones they make themselves.” — Daniel Alvarez, Pixar Animation Studios Research increasingly shows that purpose-driven emplo... View More

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Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It

The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a ... View More

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Food and Beverage Giants Appeal to Congress for Urgent Action on Climate Change

In the wake of the signing of the historic global climate agreement on Earth Day, more than a half-dozen leading food and beverage companies converged on Capitol Hill last week to press U.S. House lawmakers for federal action on climate change. ... View More

Article
Top 5 Ways to Connect Consumers with Your Brand Purpose

Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to activ... View More

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