Porter Novelli is a global Purpose communications consultancy born from the idea that the art of communication can advance society. We believe that organizations must find, live and tell their Purpose to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to healthier bottom lines.
Sponsored Webinars
Wednesday, 29 April 2020
COVID-19: How Brand Action Today Redefines Future Brand Leaders
Monday, 19 October 2020
Purpose + Politics: Corporate Engagement in the Issues that Matter
Tuesday, 15 December 2020
A Year in Purpose: The Top 10 Trends of 2020
Thursday, 8 April 2021
Corporate Cancel Culture and Rise of Stakeholder Accountability
Porter Novelli
Porter Novelli is a global Purpose communications consultancy born from the idea that the art of communication can advance society. More than 45 years ago, we opened our doors – and people's eyes and minds – for brands driven to make a positive impact. Today, we believe that organizations must find, live and tell their Purpose in order to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to a healthier bottom line. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.
How Purpose Drives Emotional Action – And What This Means for Brand Leaders
4 days ago - One concept continued to resonate with SB Members during the meeting: What better way to change the world than to make responsible consumption more attractive and attainable at scale?
For Those Still Wondering About the Business Case for Purpose …
1 month ago - In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.
Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
2 months ago - The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand.
Porter Novelli Launches Justice, Equity, Diversity and Inclusion (JEDI) Advisory Service Offering in Reponse to Growing Business Imperative
2 months ago - Organizations continue to struggle, as nearly half of employees reconsider their current job because they feel their company hasn’t done enough around JEDI
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
4 months ago - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
Are You Making It Easy for Your Employees to Vote This Election Day?
6 months ago - The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues
6 months ago - But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
7 months ago - The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19.
#JustBrands: To Effectively Address Equity, Brands Need to Rebuild From Within
7 months ago - Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role in creating it.
Research Shows Business Imperative for Authentic Action to Address Social Injustices
9 months ago - The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues.
US Consumers Looking to Business, Rather Than Government, for Leadership During Pandemic
1 year ago - The "Porter Novelli COVID-19 Tracker: Insights for a Time of Crisis" highlights the need for US companies to step up, authentically, to address the public’s needs and expectations.
‘Yes, and ...’: A Framework for an Uncertain Future
1 year ago - For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the power of “yes-and” thinking.
Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020
1 year ago - Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon.
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way
1 year ago - While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues.
Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose
1 year ago - Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.
How Brands Can Better Employ Empathy During Pride
1 year ago - Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.
SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World
1 year ago - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement
1 year ago - Today a coalition of leading global brands gathered at SB’19 Detroit to launch Brands for Good, a movement to make sustainable living easier and more rewarding for people around the world.
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
1 year ago - First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
2 years ago - Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more loyal to purpose-driven companies and would tell others to buy products from those companies (78 percent), while two-thirds (66 percent) say they would switch brands and over half (57 percent) would pay more.