Porter Novelli
How Brands Can Better Employ Empathy During Pride
1 month ago - Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.
SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World
2 months ago - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement
2 months ago - Today a coalition of leading global brands gathered at SB’19 Detroit to launch Brands for Good, a movement to make sustainable living easier and more rewarding for people around the world.
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
2 months ago - First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
1 year ago - Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more loyal to purpose-driven companies and would tell others to buy products from those companies (78 percent), while two-thirds (66 percent) say they would switch brands and over half (57 percent) would pay more.