Porter Novelli is a global Purpose communications consultancy born from the idea that the art of communication can advance society. We believe that organizations must find, live and tell their Purpose to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to healthier bottom lines.
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Wednesday, 29 April 2020
COVID-19: How Brand Action Today Redefines Future Brand Leaders
Porter Novelli
Porter Novelli is a global Purpose communications consultancy born from the idea that the art of communication can advance society. More than 45 years ago, we opened our doors – and people's eyes and minds – for brands driven to make a positive impact. Today, we believe that organizations must find, live and tell their Purpose in order to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to a healthier bottom line. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.
Research Shows Business Imperative for Authentic Action to Address Social Injustices
1 month ago - The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues.
US Consumers Looking to Business, Rather Than Government, for Leadership During Pandemic
3 months ago - The "Porter Novelli COVID-19 Tracker: Insights for a Time of Crisis" highlights the need for US companies to step up, authentically, to address the public’s needs and expectations.
‘Yes, and ...’: A Framework for an Uncertain Future
4 months ago - For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the power of “yes-and” thinking.
Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020
7 months ago - Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon.
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way
9 months ago - While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues.
Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose
10 months ago - Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.
How Brands Can Better Employ Empathy During Pride
1 year ago - Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.
SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World
1 year ago - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement
1 year ago - Today a coalition of leading global brands gathered at SB’19 Detroit to launch Brands for Good, a movement to make sustainable living easier and more rewarding for people around the world.
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
1 year ago - First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
2 years ago - Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more loyal to purpose-driven companies and would tell others to buy products from those companies (78 percent), while two-thirds (66 percent) say they would switch brands and over half (57 percent) would pay more.