Porter Novelli is a global Purpose communications consultancy born from the idea that the art of communication can advance society. We believe that organizations must find, live and tell their Purpose to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to healthier bottom lines.
Wednesday, 29 April 2020
COVID-19: How Brand Action Today Redefines Future Brand Leaders
Monday, 19 October 2020
Purpose + Politics: Corporate Engagement in the Issues that Matter
Tuesday, 15 December 2020
A Year in Purpose: The Top 10 Trends of 2020
Thursday, 8 April 2021
Corporate Cancel Culture and Rise of Stakeholder Accountability
Porter Novelli is a global Purpose communications consultancy born from the idea that the art of communication can advance society. More than 45 years ago, we opened our doors – and people's eyes and minds – for brands driven to make a positive impact. Today, we believe that organizations must find, live and tell their Purpose in order to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to a healthier bottom line. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.
4 days ago - One concept continued to resonate with SB Members during the meeting: What better way to change the world than to make responsible consumption more attractive and attainable at scale?
1 month ago - In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.
2 months ago - The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand.
2 months ago - Organizations continue to struggle, as nearly half of employees reconsider their current job because they feel their company hasn’t done enough around JEDI
4 months ago - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
6 months ago - The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.
6 months ago - But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.
7 months ago - The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19.
7 months ago - Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role in creating it.
9 months ago - The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues.
1 year ago - The "Porter Novelli COVID-19 Tracker: Insights for a Time of Crisis" highlights the need for US companies to step up, authentically, to address the public’s needs and expectations.
1 year ago - For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the power of “yes-and” thinking.
1 year ago - Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon.
1 year ago - While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues.
1 year ago - Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.
1 year ago - Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.
1 year ago - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
1 year ago - Today a coalition of leading global brands gathered at SB’19 Detroit to launch Brands for Good, a movement to make sustainable living easier and more rewarding for people around the world.
1 year ago - First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
2 years ago - Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more loyal to purpose-driven companies and would tell others to buy products from those companies (78 percent), while two-thirds (66 percent) say they would switch brands and over half (57 percent) would pay more.