Porter Novelli

Porter Novelli is a global Purpose communications consultancy born from the idea that the art of communication can advance society. We believe that organizations must find, live and tell their Purpose to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to healthier bottom lines.

Porter Novelli is a global Purpose communications consultancy born from the idea that the art of communication can advance society. More than 45 years ago, we opened our doors – and people's eyes and minds – for brands driven to make a positive impact. Today, we believe that organizations must find, live and tell their Purpose in order to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to a healthier bottom line. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.

Doing Business Better: The Role of Purpose in a Pushback Era (Sponsored)

Published on October 16, 2024

Runtime: 47:35

In this session, we will explore the latest findings from Porter Novelli’s seventh annual Purpose Premium Report. Amid economic uncertainty, geopolitical tensions, and increasing ESG pushback, what is the future of purpose-driven business? This ses... View More

Article

Marketing & Communications

The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration

Published on October 24, 2023

About a 9 minute read

Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all. ... View More

Article

Marketing & Communications

When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society

Published on October 24, 2023

About a 11 minute read

Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. ... View More

Video

Addressing the “Purpose Fragility” Phenomenon: Navigating Challenging Circumstances with Courage and Vulnerability Log In Required

Published on October 19, 2023

Runtime: 25:16

This session will stand on the shoulders of a breakout discussion session on the same topic earlier in the week. Participants will bring highlights from that discussion, and then continue the conversation here on the main stage. Above all, this sessi... View More

Article

Circular Economy

Brands Putting Rubber to Road to Create a Regenerative Near-Future

Published on October 18, 2023

About a 11 minute read

Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm ... View More

Video

To Act or Not to Act? Purposeful Brands Face A Wave of Resistance Log In Required

Published on October 18, 2023

Runtime: 59:36

Environmental and DE&I programs are good for the world, good for business, valued by employees and rewarded by consumers. But there is an opposing view that threatens both brands and progress. Over the last year, we’ve seen several brands hit with... View More

Article

Organizational Governance

Regenerating Local: Starting Small to Build Exponential Shared Value

Published on October 17, 2023

About a 8 minute read

This week at SB’23 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and collaboration opportunities aimed at building a regenerative future for all. Here, our opening-night keynotes highlight the ... View More

Slides

How Does Purpose Thrive in a Push-Back World? Log In Required

Published on October 17, 2023

Creating value in an anti-woke, anti-ESG era requires a new orientation from businesses – one that is more than communications and campaigns but is rooted in strategy. Hear from Sandy Skees, author and Conroy Boxhill, Porter Novelli President, whos... View More

Video

How Does Purpose Thrive in a Push-Back World?

Published on October 17, 2023

Runtime: 16:30

Video

Opening Remarks: Welcome to SB'23 San Diego! Log In Required

Published on October 16, 2023

Runtime: 10:03

View Video

Slides

Current Challenges in Corporate Political Responsibility: Explaining "Why" & "How" in an Environment of Distrust Log In Required

Published on October 16, 2023

As the political environment becomes increasingly challenging, brands are faced with urgent questions about whether and how to engage. What do stakeholders want and expect? What are the costs of action and inaction? How do companies simultaneously ch... View More

Video

Current Challenges in Corporate Political Responsibility: Explaining "Why" & "How" in an Environment of Distrust Log In Required

Published on October 16, 2023

Runtime: 1:37:23

Article

Consumer Behavior Change Collaboration & Co-Creation Marketing & Communications

‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale

Published on November 2, 2022

About a 4 minute read

COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more... View More

Article

Consumer Behavior Change Marketing & Communications

For Sustainable Behavior Change, Brands Must Cut Through the Marketing Noise to the Hearts, Values of Consumers

Published on October 19, 2022

About a 6 minute read

This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we catch up on the latest ins... View More

Video

Examining The Gap Between Say + Do: The Sustainability Engagement Spectrum

Published on October 19, 2022

Runtime: 52:06

Living more sustainably is an aspiration for almost everyone – study after study tells us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In this session, Porter Novelli wil... View More

Video

Activating Social Media for Good Log In Required

Published on October 18, 2022

Runtime: 58:40

Social media has a unique and powerful influence on modern culture, and it can be a key tool for brands to drive sustainable behavior at scale and create positive culture change. In this session, we’ll discuss vital principles for purpose-led brand... View More

Video

Welcome, and a Call to Community Log In Required

Published on October 17, 2022

Runtime: 07:54

View Video

Video

SB Webinar - Deconstructing Gender in Products & Marketing Log In Required

Published on June 22, 2022

Runtime: 59:46

As society embraces diversity in gender, so too must companies. This manifests as consumer expectation for brands to weigh in on the growing number of anti-LGBTQ+ state legislative efforts -- specifically those levied against the trans community. A g... View More

Video

Purpose & The Stakeholder Factor: 10 Trends for 2021

Published on December 15, 2021

Runtime: 1:00:08

In 2021, brands across the globe had to answer increasingly urgent calls from stakeholders on climate action, racial and social justice, divisive political issues, promises made in 2020 and more. The companies that have come through this year success... View More

Article

Organizational Governance Innovation & Technology Marketing & Communications

Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond

Published on December 14, 2021

About a 10 minute read

To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know t... View More

Upcoming Events

October 13-16, 2025

SB'25 San Diego

US Event

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March 18-19, 2025

SB'25 Tokyo Marunouchi

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April 9-10, 2025

SB Member Network: Accelerating Good Growth Spring Member Meeting

Member Event

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Porter Novelli

Sponsored Webinars

Addressing the “Purpose Fragility” Phenomenon: Navigating Challenging Circumstances with Courage and Vulnerability Log In Required

To Act or Not to Act? Purposeful Brands Face A Wave of Resistance Log In Required

How Does Purpose Thrive in a Push-Back World? Log In Required

Opening Remarks: Welcome to SB'23 San Diego! Log In Required

Current Challenges in Corporate Political Responsibility: Explaining "Why" & "How" in an Environment of Distrust Log In Required

Current Challenges in Corporate Political Responsibility: Explaining "Why" & "How" in an Environment of Distrust Log In Required

Activating Social Media for Good Log In Required

Welcome, and a Call to Community Log In Required

SB Webinar - Deconstructing Gender in Products & Marketing Log In Required

Upcoming Events

SB'25 San Diego

SB'25 Tokyo Marunouchi

SB Member Network: Accelerating Good Growth Spring Member Meeting