In 2021, brands across the globe had to answer increasingly urgent calls from stakeholders on climate action, racial and social justice, divisive political issues, promises made in 2020 and more. The companies that have come through this year successfully in the wake of so many different pressures had two common themes: a deep understanding of stakeholder needs and demands – and a clearly articulated and tested mission, purpose and values.
Now, as 2021 comes to a close, Porter Novelli has evaluated the past 365 days’ worth of campaigns, initiatives and announcements that centered around stakeholder intelligence, purpose and impact – to bring you the Top 10 Trends of 2021. Join us as we examine shifts in the private sector, the implications for business and what’s on the horizon for 2022.
What you will learn
- Uncover 2021's trends in the Purpose and a stakeholder-led marketplace
- Gain insight into the business implications of Purpose, especially in crisis
- Find out what 2022 could hold for us