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Whitney Dailey

Senior Vice President, Marketing, Research & Insights
Allison

With nearly 15 years of experience in the purpose/ESG/impact space, Whitney Dailey is a leading practitioner at the intersection of purpose and communications. At Allison+Partners, Whitney serves as Executive Vice President of Purpose and leads the agency’s newly formed Purpose Center of Excellence – a dedicated team specializing in Purpose brand strategy and ESG leadership, backed by A+P’s global network of more than 500+ creatives and storytellers. In this role, Whitney helps clients establish, communicate and measure ESG goals and strategies, as well as build breakthrough social impact programs and thoughtful, strategic Purpose programs and initiatives from the ground up.

In her previous role as Senior Vice President of Purpose Marketing, Research & Insights at Porter Novelli, Whitney bolstered the agency’s Purpose profile through a host of speaking engagements, POVs, op-eds, insights, and more – including leading in the development and distribution of award-winning research studies, such as the 2021 Porter Novelli Business of Cancel Culture Study and 2019 Porter Novelli/Cone Purpose Biometrics Study (named Top 14 Research Insights by Institute for Public Relations).

Whitney holds an MBA in Environmental Management from the University of Massachusetts, Boston and a BA in Business Administration from the George Washington University. She also earned an MBA Certificate in Clean Energy and Sustainability from the University of Massachusetts, Boston. She sits on the board of the Impact Relations Institute. Whitney has personally authored upwards of 400 articles and 30 research reports on sustainability, social justice, and ESG topics and shared her message from the digital wavelengths of myriad podcasts, the lectern at Harvard University the stage of Sundance and Fordham’s Responsible Business and Future Fashion Coalitions.

Whitney Dailey is tagged in 28 assets. Page 1 of 2.
Slides
Revitalizing Our Food System to Nourish Communities

Our food systems are in need of urgent change with the disruptions of climate change, natural disasters, and global political unrest. While we take the time to reimagine the ideal picture, we are simultaneously building the structure and upskilling w... View More

Video
Revitalizing Our Food System to Nourish Communities

Our food systems are in need of urgent change with the disruptions of climate change, natural disasters, and global political unrest. While we take the time to reimagine the ideal picture, we are simultaneously building the structure and upskilling w... View More

Slides
Using Applied Behavioral Science to Shape New Shopping and Consumption Behaviors

This session offers multidisciplinary insights and tools to help brands make progress in the difficult quest toward incentivizing new cultural norms around shopping and consumption. By combining the power of a set of tactics derived from behavioral... View More

Video
Using Applied Behavioral Science to Shape New Shopping and Consumption Behaviors

This session offers multidisciplinary insights and tools to help brands make progress in the difficult quest toward incentivizing new cultural norms around shopping and consumption. By combining the power of a set of tactics derived from behavioral... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Slides
Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Leveraging Purpose in Today's Volatile World

Stakeholders are increasingly pressuring organizations to be more timely in their response to the latest breaking story of environmental and social challenges. But whether, when and how to respond to such challenges can be anything but clear-cut. Fin... View More

Slides
Leveraging Purpose in Today’s Volatile World

Stakeholders are increasingly pressuring organizations to be more timely in their response to the latest breaking story of environmental and social challenges. But whether, when and how to respond to such challenges can be anything but clear-cut. Fin... View More

Video
OK Doomer: Generation Regeneration Insights

Gen Z is calling out other generations for their part in the climate crisis, but are they really activating and adopting sustainable lifestyles to the same degree as others? Join a conversation with leading research and insights speakers as they disc... View More

Article
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic

New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact. ... View More

Video
Purpose & The Stakeholder Factor: 10 Trends for 2021

In 2021, brands across the globe had to answer increasingly urgent calls from stakeholders on climate action, racial and social justice, divisive political issues, promises made in 2020 and more. The companies that have come through this year success... View More

Article
Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond

To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know t... View More

Slides
Fresh Data Insights: Stakeholder Expectations of Just Brands Today Sponsored by Porter Novelli

2020 will go down in history as a defining moment and catalyst in the long fight for social justice. For some companies, change had been brewing for years. Yet, for many, 2020 put brands on check – some for the first time. Consumers, employees and ... View More

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