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Whitney Dailey

Senior Vice President, Marketing, Research & Insights
Porter Novelli

Whitney Dailey guides agency brand strategy, marketing and thought leadership as Senior Vice President, Marketing/Research & Insights at Porter Novelli. With a strong background in Purpose, CSR and social impact issues, Whitney positions the agency for growth while furthering its legacy as a pioneer in Purpose communications.

For nearly ten years, Whitney has led the development of the agency’s award-winning research, such as the 2020 Porter Novelli Executive Purpose Study and 2019 Porter Novelli/Cone Purpose Biometrics Study (named Top 14 Research Insights by Institute for Public Relations). Whitney has her finger on the pulse of all that’s trending within the world of Purpose, which makes her a sought-after after expert in the space from the podium and in client engagements. She has provided her insights from the stage at The Drum Predictions (2021), Sustainable Brands (2017, 2018, 2019), Sundance’s ChefDance (2020), 3BL Forum (2018, 2019, 2020), Benevity Goodness Matters (2019, 2020), From Day One Conference (2019), Cause Marketing Summit (2018), among other events.

Whitney Dailey is tagged in 7 stories.
How Purpose Drives Emotional Action – And What This Means for Brand Leaders
How Purpose Drives Emotional Action – And What This Means for Brand Leaders

Corporate Member Update / One concept continued to resonate with SB Members during the meeting: What better way to change the world than to make responsible consumption more attractive and attainable at scale? - 5 months ago

2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

Walking the Talk / In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow. - 9 months ago

Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020
Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020

Marketing and Comms / Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon. - 1 year ago

The Conscious Consumer vs. the Consumer Unconscious
The Conscious Consumer vs. the Consumer Unconscious

Marketing and Comms / Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest insights on a multitude of themes pertinent to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the sustainability equation, by putting their money where their mouths are. - 3 years ago

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Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Know Your Audience: Why Patagonia Can Sue the President — and Thrive

Marketing and Comms / Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitively bold move — even for the likes of the brand that brought us “Don’t Buy This Jacket” an - 3 years ago

As 2014 CSR Reports File In, Research Shows Companies Must Go Beyond a PDF
As 2014 CSR Reports File In, Research Shows Companies Must Go Beyond a PDF

Press Release / Only 17 percent of Americans say they have read a CSR report in the past 12 months, according to Cone Communications global researchAlthough 82 percent of Americans expect companies to report on the progress of their social and environmental efforts, only 17 percent of Americans say they have read a corporate social responsibility (CSR) report in the past 12 months, according to the newly released 2015 Cone Communications/Ebiquity Global CSR Study. This gap presents a need for companies to innovate the ways they inform and engage consumers and other stakeholders of their progress against goals. - 6 years ago

Global Consumers Willing to Make Personal Sacrifices to Address Social and Environmental Issues, According to New Research by Cone Communications and Ebiquity
Global Consumers Willing to Make Personal Sacrifices to Address Social and Environmental Issues, According to New Research by Cone Communications and Ebiquity

Press Release / BOSTON (May 27, 2015) – Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. Near universal in their demands for companies to act responsibly, nine-in-10 consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues. Global consumers echo that high standard in their own lives and shopping behavior. - 6 years ago

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