Whitney Dailey

EVP, Purpose
Allison+Partners

With nearly 15 years of experience in the purpose/ESG/impact space, Whitney Dailey is a leading practitioner at the intersection of purpose and communications. At Allison+Partners, Whitney serves as Executive Vice President of Purpose and leads the agency’s newly formed Purpose Center of Excellence – a dedicated team specializing in Purpose brand strategy and ESG leadership, backed by A+P’s global network of more than 500+ creatives and storytellers. In this role, Whitney helps clients establish, communicate and measure ESG goals and strategies, as well as build breakthrough social impact programs and thoughtful, strategic Purpose programs and initiatives from the ground up.

In her previous role as Senior Vice President of Purpose Marketing, Research & Insights at Porter Novelli, Whitney bolstered the agency’s Purpose profile through a host of speaking engagements, POVs, op-eds, insights, and more – including leading in the development and distribution of award-winning research studies, such as the 2021 Porter Novelli Business of Cancel Culture Study and 2019 Porter Novelli/Cone Purpose Biometrics Study (named Top 14 Research Insights by Institute for Public Relations).

Whitney holds an MBA in Environmental Management from the University of Massachusetts, Boston and a BA in Business Administration from the George Washington University. She also earned an MBA Certificate in Clean Energy and Sustainability from the University of Massachusetts, Boston. She sits on the board of the Impact Relations Institute. Whitney has personally authored upwards of 400 articles and 30 research reports on sustainability, social justice, and ESG topics and shared her message from the digital wavelengths of myriad podcasts, the lectern at Harvard University the stage of Sundance and Fordham’s Responsible Business and Future Fashion Coalitions.

Whitney Dailey is tagged in 9 stories.
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic

Organizational Change / New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact. - 5 months ago

Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond
Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond

Walking the Talk / To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know trends for today and tomorrow. - 11 months ago

How Purpose Drives Emotional Action – And What This Means for Brand Leaders
How Purpose Drives Emotional Action – And What This Means for Brand Leaders

Corporate Member Update / One concept continued to resonate with SB Members during the meeting: What better way to change the world than to make responsible consumption more attractive and attainable at scale? - 1 year ago

2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

Walking the Talk / In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow. - 1 year ago

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Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020
Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020

Marketing and Comms / Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon. - 2 years ago

The Conscious Consumer vs. the Consumer Unconscious
The Conscious Consumer vs. the Consumer Unconscious

Marketing and Comms / Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest insights on a multitude of themes pertinent to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the sustainability equation, by putting their money where their mouths are. - 4 years ago

Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Know Your Audience: Why Patagonia Can Sue the President — and Thrive

Marketing and Comms / Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitively bold move — even for the likes of the brand that brought us “Don’t Buy This Jacket” an - 4 years ago

As 2014 CSR Reports File In, Research Shows Companies Must Go Beyond a PDF
As 2014 CSR Reports File In, Research Shows Companies Must Go Beyond a PDF

Press Release / Only 17 percent of Americans say they have read a CSR report in the past 12 months, according to Cone Communications global researchAlthough 82 percent of Americans expect companies to report on the progress of their social and environmental efforts, only 17 percent of Americans say they have read a corporate social responsibility (CSR) report in the past 12 months, according to the newly released 2015 Cone Communications/Ebiquity Global CSR Study. This gap presents a need for companies to innovate the ways they inform and engage consumers and other stakeholders of their progress against goals. - 7 years ago

Global Consumers Willing to Make Personal Sacrifices to Address Social and Environmental Issues, According to New Research by Cone Communications and Ebiquity
Global Consumers Willing to Make Personal Sacrifices to Address Social and Environmental Issues, According to New Research by Cone Communications and Ebiquity

Press Release / BOSTON (May 27, 2015) – Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. Near universal in their demands for companies to act responsibly, nine-in-10 consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues. Global consumers echo that high standard in their own lives and shopping behavior. - 7 years ago

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