Allison

Allison is tagged in 7 stories.

Latest Ban on ‘High-Carbon’ Ads Shows Appetite for Clean-Energy Transition

3 months ago - Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors.

Making a Clean Break from Fossil Fuels

11 months ago - Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.

Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action

1 year ago - Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.

2022 Trends in Purpose and What They Mean for the Year Ahead

1 year ago - This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023.

Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure

2 years ago - Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, and rethinking assumptions of who the ‘sustainable consumer’ could be.

Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands

2 years ago - On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live in.

Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic

2 years ago - New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact.