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Allison

Allison is tagged in 7 stories.
Latest Ban on ‘High-Carbon’ Ads Shows Appetite for Clean-Energy Transition
Latest Ban on ‘High-Carbon’ Ads Shows Appetite for Clean-Energy Transition

1 month ago - Edinburgh’s recent ban on ads for fossil fuels and other high-carbon products exemplifies a desire to shift those ad spaces toward cleaner, more viable alternatives and ads that promote low-carbon behaviors.

Making a Clean Break from Fossil Fuels
Making a Clean Break from Fossil Fuels

8 months ago - Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.

Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action

1 year ago - Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.

2022 Trends in Purpose and What They Mean for the Year Ahead
2022 Trends in Purpose and What They Mean for the Year Ahead

1 year ago - This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023.

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Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure

2 years ago - Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, and rethinking assumptions of who the ‘sustainable consumer’ could be.

Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands

2 years ago - On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live in.

Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic

2 years ago - New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact.