Porter Novelli
Porter Novelli is a global Purpose communications consultancy born from the idea that the art of communication can advance society. We believe that organizations must find, live and tell their Purpose to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to healthier bottom lines.
3 Key Drivers for the Regenerative Leadership We Need
At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs. ... View More
Rethinking How Brands Engage Pride, Worldwide
As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people, no matter where they are in one’s wo... View More
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice (DEIJ) issues — and how stakeholders will no longer tolerate a gap betwe... View More
Fresh Data Insights: Stakeholder Expectations of Just Brands Today Sponsored by Porter Novelli
2020 will go down in history as a defining moment and catalyst in the long fight for social justice. For some companies, change had been brewing for years. Yet, for many, 2020 put brands on check – some for the first time. Consumers, employees and ... View More
Fresh Data & Insights: Stakeholder Expectations of Just Brands Today, Sponsored by Porter Novelli
2020 will go down in history as a defining moment and catalyst in the long fight for social justice. For some companies, change had been brewing for years. Yet, for many, 2020 put brands on check – some for the first time. Consumers, employees and ... View More
Day One Opening Remarks
This session sets up key questions companies are facing around diversity, equity, inclusion and justice in business.... View More
How Purpose Drives Emotional Action – And What This Means for Brand Leaders
One concept continued to resonate with SB Members during the meeting: What better way to change the world than to make responsible consumption more attractive and attainable at scale? ... View More
For Those Still Wondering About the Business Case for Purpose …
In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business st... View More
Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand. ... View More
Porter Novelli Launches Justice, Equity, Diversity and Inclusion (JEDI) Advisory Service Offering in Reponse to Growing Business Imperative
Organizations continue to struggle, as nearly half of employees reconsider their current job because they feel their company hasn’t done enough around JEDI ... View More
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More
Are You Making It Easy for Your Employees to Vote This Election Day?
The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3. ... View More
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues
But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues. ... View More
CMOs for Good
Learn from the leadership lessons, knowledge exchange and insights of prominent marketing executives from some of the world’s best-loved brands. Hear observations on the role of brands as drivers of culture change, how to pivot amidst uncertainty, ... View More
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. ... View More
#JustBrands: To Effectively Address Equity, Brands Need to Rebuild From Within
Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role i... View More
Research Shows Business Imperative for Authentic Action to Address Social Injustices
The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues. ... View More
‘Yes, and ...’: A Framework for an Uncertain Future
For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the po... View More
Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020
Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change a... View More
