Porter Novelli

Porter Novelli is a global Purpose communications consultancy born from the idea that the art of communication can advance society. We believe that organizations must find, live and tell their Purpose to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to healthier bottom lines.

Porter Novelli

Porter Novelli is tagged in 22 stories. Page 2 of 2.
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion

2 years ago - First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.

Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers

3 years ago - Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more loyal to purpose-driven companies and would tell others to buy products from those companies (78 percent), while two-thirds (66 percent) say they would switch brands and over half (57 percent) would pay more.

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