Porter Novelli is a global Purpose communications consultancy born from the idea that the art of communication can advance society. We believe that organizations must find, live and tell their Purpose to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to healthier bottom lines.
Sponsored Webinars
Wednesday, 29 April 2020
COVID-19: How Brand Action Today Redefines Future Brand Leaders
Monday, 19 October 2020
Purpose + Politics: Corporate Engagement in the Issues that Matter
Tuesday, 15 December 2020
A Year in Purpose: The Top 10 Trends of 2020
Thursday, 8 April 2021
Corporate Cancel Culture and Rise of Stakeholder Accountability
Wednesday, 26 May 2021
How Brands Can Meaningfully Engage in the Justice System
Wednesday, 15 December 2021
Purpose & The Stakeholder Factor: 10 Trends for 2021
Wednesday, 22 June 2022
Deconstructing Gender in Products & Marketing
Porter Novelli
Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose
3 years ago - Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.
How Brands Can Better Employ Empathy During Pride
3 years ago - Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.
Brands Large and Small on Driving the Change They Wish to See in the World
4 years ago - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement
4 years ago - Today a coalition of leading global brands gathered at SB’19 Detroit to launch Brands for Good, a movement to make sustainable living easier and more rewarding for people around the world.
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
4 years ago - First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
Survey: US Consumers Doubt Their Ability to Impact Climate Change, Look to Companies to Lead
4 years ago - The majority of US citizens (62 percent) say they believe climate change is a problem but feel unempowered to address it, according to the 2018 Cone/Porter Novelli Climate Change Snapshot — instead, they are looking to companies to take the lead. Yet, even as individuals may feel personally powerless — less than four-in-10 (38 percent) feel their actions can make a real difference — they do see companies as critical players in progress against climate change. 58 percent say that in the absence of government progress, companies should take the lead.
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
5 years ago - Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more loyal to purpose-driven companies and would tell others to buy products from those companies (78 percent), while two-thirds (66 percent) say they would switch brands and over half (57 percent) would pay more.