Porter Novelli
Porter Novelli is a global Purpose communications consultancy born from the idea that the art of communication can advance society. We believe that organizations must find, live and tell their Purpose to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to healthier bottom lines.
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way
While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues. ... View More
Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose
Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend — helping clients find, live and tell their purpose. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose. ... View More
How Brands Can Better Employ Empathy During Pride
Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business. ... View More
Brands Large and Small on Driving the Change They Wish to See in the World
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More
Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement
Dentsu Aegis Network, National Geographic, Nestlé Waters, PepsiCo, Procter & Gamble, SAP SuccessFactors, SC Johnson, Target and Visa unite to make sustainable living the Good Life of tomorrow ... View More
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own. ... View More
Survey: US Consumers Doubt Their Ability to Impact Climate Change, Look to Companies to Lead
The majority of US citizens (62 percent) say they believe climate change is a problem but feel unempowered to address it, according to the 2018 Cone/Porter Novelli Climate Change Snapshot — instead, they are looking to companies to take the lead. Y... View More
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more ... View More
